Zoominfo

MARCH 21, 2023

Low CRM adoption because of poor data quality management ultimately costs operations teams valuable seller trust. Giving your sales team their time back by solving data hygiene problems will increase their trust in your CRM.

Ideal Customer Profiles 130

Ideal Customer Profiles Demand Generation Marketing Budget Lead Ranking 130

Heinz Marketing

AUGUST 5, 2021

Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. We are able to have a PPC strategy based on intent data that we are receiving from the Terminus platform.

Account Based Marketing 124

Account Based Marketing ABM De-duping Marketing Automation Services 124

eTrigue

JANUARY 16, 2024

.* It’s the quality, not the quantity, of your data that will help glean the best results. With B2B data decay rates at an all time high it’s important to keep on top of your data hygiene. Clean data helps you understand your market. Clean data helps you: Identify your prospects’ intentions.

ABM 78

ABM Account Based Marketing Data Hygiene Gartner 78

Content4Demand

MAY 21, 2020

Leveraging Intent Data For Authentic Sales Engagement A facet of generating conversions is timing. A presentation led by MRP also emphasized the importance of combining intent data with predictive analytics. Take a step back and think about your data and your data strategy,” she said.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Zoominfo

NOVEMBER 30, 2023

Artificial intelligence and machine learning, guided by human reasoning, are revolutionizing data maintenance for GTM professionals. Whether it’s demographic, firmographic, or intent data, teams today don’t have to make tradeoffs between data coverage and accuracy because of technology limitations. The result?

Marketing Analytics Tools 147

Marketing Analytics Tools CRM Lead Ranking Lead Scoring 147

Zoominfo

FEBRUARY 23, 2018

What Is A B2B Data Provider? The term “data provider,” covers a wide array of business services. Think sales intelligence , pipeline prediction, data hygiene, CRM management, and so much more. In the early days, B2B marketing data providers started as a way to sell contact information.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Sales 100

Zoominfo

AUGUST 2, 2022

Key Features: Accurate profiles of over 100 million companies and over 340 million professionals, with data on over 11 million C-level profiles More than 1.5 Leverage the same B2B data that fuels go-to-market for 60% of the Fortune 100 Start Your Free Trial! Win Faster.

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Marketing Management Ideal Customer Profiles 130

SalesIntel

AUGUST 11, 2021

Whether you are just exploring B2B data or thinking about buying it, this article will help. What Type of Data is Right for Your Company? Firmographic Data. Technographic Data. Buyer Intent Data. What is Data Enrichment, and Why is it Essential? Importance of Direct Dial in Your Data.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

Engagio

OCTOBER 11, 2023

Contact data : Connect with decision-makers using data such as name, title, email, and phone, plus social profiles and connections. Technographic data : Know what technologies a company already uses and what they’ll buy next, so you can identify accounts that are the perfect fit for your business.

Marketing Management 77

Marketing Management Marketing AI B2B Sales Marketing Analytics Tools 77

DealSignal

APRIL 27, 2023

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. The different types of intent data Intent data comes in multiple varieties.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. The different types of intent data.

Ideal Customer Profiles 40

Ideal Customer Profiles Account Based Marketing ABM Intent 40

SalesIntel

APRIL 28, 2022

Buyer intent data is an excellent resource for creating targeted email marketing campaigns with customized content. Use intent data to refine your content and nurture leads with result-driven email remarketing campaigns. It can generate marketing ROI of up to 300% and a marketing engagement of up to 120%.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

Only B2B

JULY 19, 2023

Must Read: Data Hygiene: Mastering CRM Data Cleansing for Optimal Performance Personalized Email Marketing One of the most effective ways to implement personalization in database marketing is through personalized email marketing.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

Anteriad

JANUARY 20, 2023

So, the takeaway here is that investing in a bunch of tools isn’t going to magically make using data more effective—but by first knowing how you want to use data you can create a well-thought-out plan and decide which tools make sense for your goals. How you collect data Where will you source your data?

Data Hygiene 52

Data Hygiene Marketing & Strategy Work Management Marketing Management 52

Strategic-IC

SEPTEMBER 7, 2021

It's all about data hygiene. Intent data is a very popular form of Account-based Intelligence. You’re not likely to have in-depth, first-party data on all accounts that are of interest to your business - and even if you do, it’s best practice to validate your assumptions with third-party data.

Account Based Marketing 62

Account Based Marketing ABM Top of Funnel Ideal Customer Profiles 62

SalesIntel

MAY 20, 2022

Given that data decays every 12-14 months, you must preserve data hygiene to maximize the effectiveness of your email campaign efforts. Simply said, bad data will result in a loss of income. The contact database is merely one component of what data providers offer. Firmographic Data. Buyer Intent Data.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts B2B Marketing 52

SalesIntel

JUNE 9, 2023

Cognism includes firmographics, technographics, sales trigger events, intent data, verified business emails, and human-confirmed cell numbers, and assists companies in connecting with their ideal prospects wherever they are – whether in Europe, the United States, or elsewhere.

Pricing 52

Pricing Price Planning Marketing Automation Services 52

DealSignal

FEBRUARY 18, 2024

Lean on automation for tasks like lead scoring, lead list building, lead enrichment, web scraping, and CRM data hygiene. As we’ve discussed, for most companies, these tasks include manual research, lead list building, web scraping, and CRM data hygiene. Take Elementum , for example.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

SalesIntel

JUNE 30, 2021

SaleIntel also provides technographic , firmographic, and buyer intent data that may be used to filter organizations based on the technologies they employ, their size, location, and their buying intent signals, among other things. Making Futile Calls. Emails may go unanswered, and phone calls may be rejected by the gatekeeper.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

SalesIntel

JUNE 16, 2023

is a platform that caters to sales, marketing, and recruiting teams by providing access to B2B contacts, including cell phone numbers, emails, direct dials, and buyer intent data. Lead411 Lead411 offers global contact and company data, boasting over 450 million contacts within 20 million companies worldwide.

Comparison 52

Comparison Price Pricing Ideal Customer Profiles 52

DealSignal

JULY 27, 2023

Lean on automation for tasks like lead scoring, lead list building, lead enrichment, web scraping, and CRM data hygiene. As we’ve discussed, for most companies, these tasks include manual research, lead list building, web scraping, and CRM data hygiene. Take Elementum , for example.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

DealSignal

APRIL 11, 2022

Lean on automation for tasks like lead scoring, lead list building, lead enrichment, web scraping, and CRM data hygiene. Poor quality data. As we’ve discussed, for most companies, these tasks include manual research, lead list building, web scraping, and CRM data hygiene. Take Elementum, for example.

Top of Funnel 52

Top of Funnel Tools Data Hygiene Generation 52

Orange Owl Blog

DECEMBER 28, 2024

Cross-Functional View : Integrated data provides insights into how different marketing channels or campaigns interact, helping identify areas of synergy or improvement. Maintain Data Hygiene Regular Updates : Ensure data accuracy by routinely updating records, removing duplicates, and validating information.

Marketing AI 52

Marketing AI Cost per Lead Lead Ranking Marketing Report 52

DealSignal

JANUARY 25, 2023

The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. Research suggests that only 30 to 50% of your data is accurate. As important as data hygiene is, it’s a task that gets pushed to the back burner because of pressing deadlines and priorities.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

SalesIntel

FEBRUARY 8, 2023

Typically, data is manually inputted at some point during the trip. When incorrect or misspelled data is entered into a system or entered into the wrong place (such as a duplicate), it can result in data consistency, good data hygiene, and deterioration.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

SalesIntel

DECEMBER 2, 2024

Data-driven insights allow you to focus on those most likely to convert. Use Firmographic, Technographic, and Intent Data Enrich your lead database with detailed information. Solution: Use tools that offer advanced filtering and segmentation capabilities to isolate high-impact data.

Work Management 40

Work Management Lead Ranking Marketing Management Allocation 40

SalesIntel

OCTOBER 10, 2024

Advanced B2B platforms go beyond just email addresses, offering insights into firmographics and intent data , making it easier for your team to target the right person at the right time. It’s also crucial to maintain clean data hygiene. Segmentation is one of the most effective ways to optimize your email list.

Buy 40

Buy CAN-SPAM Data Hygiene Deliverability 40

DealSignal

DECEMBER 28, 2021

Business contact data (office locations, phone numbers, etc.) However, the functionality supporting your contact data quality, such as contact verification, data hygiene, field standardization, and CRM data enrichment is largely absent. Financial information (revenue, information on funding events, etc.)

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

DealSignal

DECEMBER 28, 2021

Business contact data (office locations, phone numbers, etc.) However, the functionality supporting your contact data quality, such as contact verification, data hygiene, field standardization, and CRM data enrichment is largely absent. Financial information (revenue, information on funding events, etc.)

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

SalesIntel

JULY 31, 2024

Here are some limitations and concerns that lead users to explore Cognism alternatives: Data Accuracy Issues : Users have reported inaccuracies and outdated data, particularly in the Asian market, which can lead to inefficiencies in sales outreach. Ratings: 4.4/5 5 (G2) Seamless Seamless.AI Ratings : 4.3/5 Ratings : 4.2/5

Price 40

Price Pricing Comparison Ideal Customer Profiles 40

DealSignal

JUNE 3, 2021

This is another area where you miss utilizing your CRM data to the fullest. Data hygiene isn’t the most thrilling task—which is where technology can come in to save the day. B2B data platforms that offer a CRM Data Health capability can help ensure that your CRM data is clean and up-to-date.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Lusha

JULY 17, 2024

Lusha, with its Intent Data feature, can be a game-changer in your ABM efforts. Solutions Data Hygiene: Clean and update your data regularly to ensure accuracy. Data Enrichment: Enhance your existing data with additional insights. ABM is an ongoing process of learning and improvement.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ABM Sales Management 52

Lusha

NOVEMBER 18, 2024

RevOps can play a crucial role in ABM by: Aligning sales and marketing efforts Providing accurate data on target accounts Tracking the progress of ABM campaigns Lusha’s platform can be particularly valuable here, as it offers a range of ABM features, such as account scoring and intent data.

Sales Management 40

Sales Management Ideal Customer Profiles Marketing AI Marketing Automation Services 40

DealSignal

MARCH 22, 2023

This is another area where you miss utilizing your CRM data to the fullest. Data hygiene isn’t the most thrilling task—which is where technology can come in to save the day. B2B data platforms that offer a CRM Data Health capability can help ensure that your CRM data is clean and up-to-date.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

New North

OCTOBER 7, 2024

For instance, if data shows that a particular campaign is underperforming, marketing ops can quickly identify the issue and make the necessary adjustments to improve performance. Marketing operations professionals should also focus on data hygiene—ensuring that all data collected is accurate, up-to-date, and free from errors.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Attribution ROI Lead Ranking 52

DealSignal

MARCH 17, 2023

DealSignal provides access to an unbelievable 1B+ global companies and contacts with over 100 data points. Our platform was built from the ground up on proprietary data verification processes, regular data hygiene and cleansing, and AI-powered matching algorithms that ensure the highest levels of data and accuracy.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Zoominfo

NOVEMBER 10, 2024

The platform offers data, including firmographics, technographics, sales trigger events, intent data, verified business emails, and phone-verified mobile numbers. LinkedIn Sales Navigator LinkedIn Sales Navigator is a specialized version of LinkedIn designed for sales professionals.

Marketing Automation Services 130

Marketing Automation Services Marketing AI Work Management Marketing Management 130