Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. Video in Business Benchmark Report. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Hinge Marketing

FEBRUARY 27, 2020

But you have to make sure it’s distributed effectively. Researching an issue or topic important to your target buyers gives you “seed” content to distribute on a variety of channels and platforms (see the image below). Here are 27 different content distribution ideas to promote your primary research. Social Media.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. This, of course, is easier said than done.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Content Standard

OCTOBER 16, 2018

I sat down with Ryan Mei, an insights manager who formerly worked on the video growth analytics team at BuzzFeed and the analytics and insights team at Red Bull Media House, to better understand which social media metrics are key when creating video for distributed platforms, particularly YouTube and Facebook.

Distribution 98

Distribution Youtube Facebook Video Marketing 98

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Social Media 53

Social Media Template Work Management Marketing Management 53

Parse.ly

OCTOBER 29, 2018

Analytics users now have the ability to benchmark their own sites against general attention trends in Currents. With an understanding of how your site fits into the wider ecosystem of attention, you can make educated decisions about what coverage and distribution strategies you want to explore next. Rethink your competition.

Advertising Benchmark 100

Advertising Benchmark Trends CMS Development Advertising Mediums 100

Sprout Social

MAY 24, 2022

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. Now, social strategies apply to more than just owned media. Defining paid, owned and earned media. What is paid media?

Paid Content 98

Paid Content Paid Search Agency Media Paid Social Agency 98

KoMarketing Associates

OCTOBER 4, 2016

For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. The secret ingredient is an effective distribution channel. Distribution channels must be prioritized and developed to realize business value.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Content Standard

OCTOBER 23, 2018

Your mix of ideation, editorial creation, and distribution sets you apart from any other—and your audience notices. Do they find your stories through email newsletters or social media updates? Metrics Driven: Setting benchmarks is useful in identifying when your schedule might need a tweak or refresh. Social Media.

Distribution 72

Distribution Marketing Budget Marketing & Strategy Burn Rate 72

Contently

NOVEMBER 22, 2021

The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. While social media is evolving quickly , it remains one of the most important ways to engage your audience and distribute content. Key takeaways.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

KoMarketing Associates

JUNE 2, 2016

Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective. However as we covered just this week, B2B marketers are increasingly turning to social media channels as a critical tool for distributing content, according to recent survey results released by Regalix.

Social Media 120

Social Media Budget Programs Media B2B 120

Parse.ly

MARCH 30, 2023

Set benchmarks based on existing content so you can easily compare the two data sets later. Learn more about setting goals and establishing benchmarks in our Metrics for Content series. dashboard to benchmark AI content to your overall site and post performance. Use the data collected and analyzed by Parse.ly

Marketing AI 105

Marketing AI Advertising Benchmark Content Tagging 105

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. landscape).

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Launch Marketing

APRIL 5, 2023

Here are some of the key takeaways from the research: 67% of B2B marketers are using one or more paid distribution channels: Decreasing from 81% the previous year, it shows how important paid advertising still is for B2B organizations. Consider Content Performance Benchmarks: 80% of B2B marketers measure content performance.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Sprout Social

NOVEMBER 30, 2023

How to analyze marketing competitors To analyze your competitor’s marketing strategy, you need to gather as much competitive intelligence as possible about their marketing, from web and social media to field marketing. Also follow social media hashtags related to your product or service. how the public feels about their brand).

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Zoominfo

MARCH 9, 2021

Messaging, distribution, reach and optimization. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

ClearVoice

APRIL 13, 2024

Imagine this: You run a SaaS social media management company. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. Incorporate fresh media and determine the appropriate media types to include As you can imagine, deciding which direction to take can be confusing.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

APRIL 13, 2024

Imagine this: You run a SaaS social media management company. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. Incorporate fresh media and determine the appropriate media types to include As you can imagine, deciding which direction to take can be confusing.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Bannerflow

DECEMBER 7, 2020

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. A Datareportal study , in association with We Are Social and Hootsuite, revealed that this traffic surge unsurprisingly also translates to social media growth. Indeed, users now total 3.96

Social Media 98

Social Media Advertisements Advertising Trends 98

Martech

NOVEMBER 14, 2022

via Content Marketing Institute/MarketingProf’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. The report also found a decrease in the use of some key technologies over the last year: Social media publishing/analytics decreased to 71% from 80% the previous year.

Marketing Report 114

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 114

Top Rank Marketing

FEBRUARY 1, 2017

This half-competitive, half-isolated feeling is why marketing benchmarks are so valuable. Benchmarks help us determine if our strategies, investments and results are comparable to our peers. This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. 4: Social Media Ads.

Advertising Benchmark 52

Advertising Benchmark Marketo Account Based Marketing Organization 52

Webbiquity

AUGUST 7, 2018

Competitive benchmarking: How do your results compare, across channels, to those of key competitors? Competitive Intelligence and Benchmarking Tools. Social media optimization (SMO) tools: The KnowEm SMO Tool shows you how well-optimized your site content is for social sharing, and helps guide improvements.

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. B2B customers are exceptionally savvy and can spot sponsored content a mile away.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Martech Advisor

OCTOBER 14, 2019

Accomplishing marketplace recognition stems from brands leveraging consumers’ steadfast reliance on media. That’s where media execution comes into place, writes, Kiersten Toye, Marketing Writer at Digital Remedy. Accomplishing marketplace recognition stems from brands leveraging consumers’ steadfast reliance on media.

Media 57

Media RFP Marketing Management Advertising Agencies 57

Martech Advisor

DECEMBER 6, 2019

Customer Lifetime Value (CLV) Benchmarks. The premise of this model is based on the Pareto distribution of probable customer churn and the NBD model to determine the number of times that a customer will make a purchase. Customer Lifetime Value (CLV) Benchmarks. So, are there benchmarks then that they aspire against?

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Martech

OCTOBER 4, 2023

Up until then, the company had put most of its efforts into search and social media. We’re seeing more direct effects of our media spend in programmatic on flight bookings,” said Benediktsson. Now we can be more flexible in terms of how we distribute our budgets.” Dig deeper: Bid shading costing advertisers $6.6

Marketing AI 122

Marketing AI Advertising Agencies Funnel Advertising Intent Signal 122

Tomorrow People

JUNE 14, 2022

Step 1: Identify who to benchmark against. If you’re working for a new startup, the obvious picks for competitive benchmarking are the industry ‘winners’. If you’re already an established and mature firm, you can benchmark yourself against lower-ranked competitors instead. How well do they understand the market?

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Zoominfo

OCTOBER 5, 2021

Messaging, distribution, reach, and optimization. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Marketing Insider Group

JULY 29, 2020

Take your revenues, divide your costs to produce and distribute, slap the resulting percentage in your slide deck, and show off at the next quarterly meeting. Start by establishing benchmarks for the rankings of the pages you want to boost and for the specific financial metrics you expect greater visibility to affect.

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

Atomic Reach

JULY 27, 2023

Influencers have large followings on social media. Here's how it works step-by-step: Step 1: Define Your Campaign Goals and Benchmarks Your client success manager guides you through our process from start to finish. We also analyze where and when to distribute your content for maximum impact. This increased to 1.5%

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Parse.ly

MARCH 30, 2023

Set benchmarks based on existing content so you can easily compare the two data sets later. Learn more about setting goals and establishing benchmarks in our Metrics for Content series. dashboard to benchmark AI content to your overall site and post performance. Use the data collected and analyzed by Parse.ly

Marketing AI 52

Marketing AI Advertising Benchmark Content Tagging 52

ClearVoice

FEBRUARY 5, 2024

Key Technologies and Their Applications AI and automation transform how content is created, managed, and distributed, leading to more efficient and effective processes. Content distribution automation. Automation tools can streamline content distribution across various platforms and channels. Content optimization.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. Look for industry benchmarks to gain insights into what your competitors are spending on marketing.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Contently

APRIL 6, 2023

percent year-over-year decrease in negative tweets 800 million social media impressions of the campaign 17 percent increase in brand sentiment Achieving a deep understanding of your ideal customers requires significant time and effort. The message resonated with women, resulting in the following: 36.8

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164