markempa

JULY 8, 2013

But, the team turned this marketing nightmare into a marketer’s dream come true. Brickstream’s products – behavior intelligence-gathering technology that helps retailers measure shoppers movement through their stores – were well known in the marketplace, but its brand wasn’t. Here’s what happened.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Marketing Insider Group

NOVEMBER 21, 2022

Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Hybrid events can be any configuration or breakdown of virtual to in-person.

Trends 278

Trends Marketing AI Co-Registration Conference 278

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. This includes your audience’s preferences, demographics, behaviors and interests.

Optimization 114

Optimization Ideal Customer Profiles Customer Surveys Communities 114

Marketing Insider Group

SEPTEMBER 20, 2021

Add an extra level of familiarity and empathy to your marketing strategies with appeals specifically tailored to your members’ personal identities. Behavior and interests. For example, the type of events that they have attended and their inclination towards certain rewards and special offers are some major behavioral indicators.

Work Management 280

Work Management Marketing Management Marketing Automation Services Tips 280

Only B2B

FEBRUARY 1, 2024

Understanding the benefits of intent data and diving deeper into customer behavior at each step of their journey helps you optimize your marketing strategies. It goes beyond demographics and buying behavior; it identifies people who are actively looking for solutions like yours before they even raise their hands.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Martech

OCTOBER 5, 2022

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. Although in-person events are taking place, virtual events will remain an important channel.

Enterprise Management 97

Enterprise Management Marketing Management Fulfillment Training 97

Martech

OCTOBER 23, 2023

Many on the list are marketers and entrepreneurs themselves. In their research, they investigate ways that businesses and customer behaviors are evolving. The knowledge they share covers what businesses can do to transform and how marketers can rise to the challenge and discover new value — now and in the future.

Digital Transformation 123

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 123

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. Personalize event promotion with AI. Offer an event-specific app.

Marketing AI 196

Marketing AI Business Lead Scoring Lead Ranking 196

Only B2B

FEBRUARY 11, 2024

It’s like the treasure mcap you’ve created, offering deep insights into your audience’s interests and behaviors. Richer Insights: Provides a deeper understanding of your audience’s interests and behaviors. Must Read: Win B2B Event Marketing with Intent Data Choosing Your Data Weapon: What Fits Your Quest?

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

B2B Digital Marketer

FEBRUARY 15, 2024

Balancing the Art of Trust and Technology in B2B Understanding consumer behavior and driving successful marketing strategies. In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Attendify

JUNE 10, 2021

Though the game has changed in the events industry, as a result of this digital transformation , too many marketers and event organizers are still gauging an event’s success based on outmoded metrics. The reality is that the success of an event isn’t just a matter of who shows up.

Intent Signal 68

Intent Signal Trigger Marketing Lead Ranking Intent 68

Marketing Insider Group

DECEMBER 8, 2020

Marketing platforms that combine web, email, social, metrics, and workflows in one intuitive app. eCommerce systems that deliver personalized recommendations, make checkout easy and secure, and gather data on customer behaviors. Investing in Digital Marketing. Many B2B SMBs use digital marketing to generate traffic and leads.

Digital Transformation 275

Digital Transformation Marketing AI Work Management Marketing Management 275

Only B2B

AUGUST 21, 2023

It provides insights into the online behavior of potential buyers, helping sales and marketing teams identify prospects who are actively researching solutions similar to what they offer. Tracking Online Buyer Behavior and Signals The online world provides a wealth of data about buyer behavior.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Adobe Experience Cloud Blog

AUGUST 31, 2011

In order to streamline the laborious event lead management process — which consists of everything from attracting attendees, to registration administration, to post-event follow up — we employ our own event marketing software. Visit us at Booth 817 or visit [link].

Marketo 48

Marketo Marketing Management Event Marketing Software 48

Marketing Insider Group

NOVEMBER 12, 2019

Big Data and AI are creating more personalization opportunities such as the ability to create a unique event schedule for each attendee, or even just to provide a personalized map of the venue location with nearby points of interest. If you’re about to book the conference room in your local hotel for your next event, stop!

Trends 252

Trends Marketing AI Co-Registration Merchandising 252

Marketing Insider Group

DECEMBER 10, 2020

Monitoring user behavior is essential to increase conversion rates (the number of event registrations), and MAPs can help you achieve this. Google Analytics is a great tool for measuring user behavior on your website, although it has its own limitations. Salesforce.

Marketing Automation Services 342

Marketing Automation Services Marketing Management Planning Process 342

Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. Because it is so useful, CRM is constantly evolving to meet the newest challenges and customer behaviors. It changed everything. How do you keep up with all those changes? How do you learn the optimal strategies? By following the best in the business.

CRM 97

CRM Work Management Marketing Management Marketing Automation Services 97

Hubspot

NOVEMBER 6, 2014

What about the psychology behind your prospects'' behaviors? How useful would it be if you could predict or inform their behavior, and then base your marketing on that information? 8 Social Psychology Lessons Applied to Marketing. What This Means For Marketers. Scarcity is especially powerful for event marketing.

Peer-to-peer 28

Peer-to-peer Social Marketing Buyer Personas Paid Search Agency 28

Brandpoint

NOVEMBER 15, 2021

In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home. Providing these two choices will make it easier for event marketers in the long run and will present your company as one that wants to provide accessible and inclusive access to your events.

Trends 157

Trends Planning Work Management Contingency Planning 157

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. How can the marketing plan for your event reach attendees through all that noise? Why Event Video? The answer is video.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

Marketing Insider Group

JULY 15, 2020

Adding a virtual component to your live event or hosting an all-virtual event can give you the opportunity to track, capture and make the most of attendee data in ways that would be difficult to achieve with live-only events. These data can be captured at different points of your event. Post-Event Follow-Up.

Sales Qualified Leads 317

Sales Qualified Leads Budget Programs Conference Marketing Budget 317

Stevens & Tate

APRIL 18, 2024

Integrating Advanced Digital Marketing Tactics To further refine your marketing strategy, incorporating advanced digital marketing tactics for senior living communities can be a game-changer. This approach ensures that marketing for senior living reaches those most likely to be interested in such services.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

DealSignal

MAY 8, 2023

The eye in the sky doesn’t lie Best marketing play to quickly and effectively put more points on the board Leverage Your B2B intent data Run personalized email campaigns Work closely with your sales team Enrich your inbound leads Run pre-event marketing campaigns Is your team prepared to run the winning marketing play?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. Virtual Event Bags.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

SmartBug Media

FEBRUARY 5, 2021

As marketers, we spend lots of time educating ourselves, adapting, analyzing (often overthinking), and predicting behavior to hopefully drum up buzz for our brands. But maintaining relevancy in the market means staying on top of strategies that have been tried and tested. Event marketing isn’t dead—it’s virtual.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 105

Martech

JUNE 3, 2022

Britt’s presentation also highlighted the necessity of sharing data between marketing and sales teams. When accounts start to visit your web properties, click on your ads, or attend your event, marketers must get sales teams involved with their marketing campaigns. Why it’s hot.

Account Based Marketing 116

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 116

SmartBug Media

FEBRUARY 5, 2021

As marketers, we spend lots of time educating ourselves, adapting, analyzing (often overthinking), and predicting behavior to hopefully drum up buzz for our brands. But maintaining relevancy in the market means staying on top of strategies that have been tried and tested. Event marketing isn’t dead—it’s virtual.

Demand Generation Agencies 96

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 96

Biznology

DECEMBER 15, 2021

Marketers have high hopes for AI as a predictor of customer needs and behaviors. My advice for B2B marketers: Hear out the vendors and keep track of developments. This means CMOs must pursue simplicity more avidly than ever, and resist the temptation to jump on every shiny new object. All eyes are on AI.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Marketing Insider Group

MAY 5, 2021

You can (and should) track user behavior throughout the event, so you can focus on simply getting participants on board beforehand. Then, using the information you’ve gathered throughout your event, you can deliver more personalized content and develop more targeted personas for future events.

Planning 283

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 283

Convince & Convert

MAY 4, 2015

“The goal of any marketing campaign is to make your messaging resonate enough with a user or viewer so they convert,” added Michael King of iPullRank. But beneath the five macro personas are many more buyer types that have more intricate behaviors, triggers, and needs. Building personas takes out a lot of the guesswork.”. wg0yLBRnKz.

Conversion 163

Conversion Conversion Rate Paid Search Agency Psychographics 163

Rev

JANUARY 11, 2023

By creating a dynamic ideal customer profile (ICP) that doesn’t just look at demographics or firmographics but also data that shows the behaviors companies display when they are ready to buy. But by studying your current successful clients, you can identify potential new targets with similar characteristics and behaviors.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

B2B Marketing Directions

FEBRUARY 20, 2021

The report focuses on the attitudes and behaviors of business professionals between the ages of 21 and 40. The Work in BETA research provides a plethora of insights about the attitudes, behaviors, and lifestyles of today's millennial business professionals, many of which have important implications for B2B marketers.

Webinar Metrics 69

Webinar Metrics B2B Marketing Planning B2B 69

Webbiquity

FEBRUARY 5, 2018

It may also be related to the fact that event data has been only loosely tied to the Objectives and Key Results (OKRs) outlined by data-driven firms. As the activities and behavior from events are digitized and optimized online, however, live event data can now be tied quite easily to almost any business outcome.

Enterprise Management 189

Enterprise Management Marketing Automation Services Marketing Analytics Tools Work Management 189

Zoominfo

OCTOBER 5, 2021

To survive today’s market you need to know how to find your customers, put your product or service out there, and measure success. A GTM strategy outlines these key areas ensuring that you have: Comprehensible Segmentation: Segmentation involves finding specific behaviors within buyers most likely respond to your brand’s messaging.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

SpotMe Blog

MARCH 23, 2022

Trend #7) Tracking Audience Behavior and Measuring Performance With Video Conferencing Technology . Depending on the size and frequency of your video conferences, you will want to measure and track your audience’s behavior to quantify your event’s success.

Marketing AI 52

Marketing AI Trends Video Marketing Webinar Metrics 52

SocialPilot

JANUARY 26, 2024

“Generate a detailed profile of our ideal customer for [Product/Service], including demographic, psychographic, and behavioral traits to target our marketing efforts.” ” AI Prompts for Event Marketing Event marketing is a good way to reach the masses and create hype around your product/service only if done correctly.

Examples 77

Examples ROI Planning Work Management 77

Martech

NOVEMBER 20, 2023

Enhanced data collection and analysis: DEPs offer robust analytics and reporting capabilities, allowing you to track, measure, and report on event performance. By collecting valuable data on attendee behavior, engagement, and preferences, you can gain insights to optimize future events, improve targeting, and personalize experiences.

Enterprise Management 114

Enterprise Management Marketing Management RFI RFP 114