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2023 Marketing Technology Landscape Supergraphic: 11,038 solutions searchable on martechmap.com

chiefmartech

It now contains 11,038 solutions — an 11% increase from the 9,932 we charted last year. We can safely say the upper limit on martech solutions is well below the population of the planet. (“You get a martech company! But the distribution of that long tail varies from category to category. Some have one winner.

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Replacement Survey: The top 5 solutions replaced

Martech

Despite the implications of ripping out a solution likely at, or near, the center of your marketing operations, we found teams swapping out their marketing automation and CRM platforms at a higher rate than anything else, and at a rate comparable with the previous year’s survey. MA and CRM lead the pack.

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The 2022 martech landscape shows the space growing towards 10,000 solutions

Martech

Barriers to entry topple for products like SaaS software, which require no manufacture, warehousing or physical distribution. The solutions are still grouped into categories (49), but are no longer represented by a tapestry of company logos. 2022 Martech Landscape. Actually, there are 9,932 reasons.

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What’s new and what’s working, in B2B channel partner marketing

Martech

Amazon Web Services has done just that, under the management of John-Marc Clark, global distribution leader. Dror Liwer, co-founder of Coro, an Israeli cybersecurity solution, believes that the key to success is concentrating on the marketing basics. It’s the job of the vendor to provide product knowledge to their partners.

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The Key Elements of the B2B Marketing Mix: The 7Ps

The Lead Agency

The Seven Ps of the B2B Marketing Mix Product (Service/Solution) When it comes to creating and marketing a product/service that is of value to your clients, your company must consider two main points: Appearance/presentation of your product/service: Think about the packaging and how the product itself looks.

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What is Cybersecurity? Your Guide to Digital Defense

Salesforce Marketing Cloud

Several key factors are behind this staggering increase: Remote and hybrid employees working on insecure Wi-Fi networks or cloud storage solutions with their personal devices. Savvy cybercriminals who adapt their practices to the new cybersecurity solutions that are being deployed. Common cybersecurity best practices include: 1.

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How to create better social listening queries

Sprout Social

The best way to break through this barrier is to get exceedingly clear on what information will drive the most value for your strategy, your team and your business. This little nugget of insight can inspire social strategy, out-of-home advertising, internal resource distribution—the opportunities are endless.