Marketing Insider Group

FEBRUARY 24, 2021

With these tips, you can elevate your site’s accessibility and prevent disabled customers from abandoning your brand. Most users care about how brands treat customers and the world. Most of these laws base compliance on the Web Content Accessibility Guidelines (WCAG). W3C published the first standards in 1999.

CMS Development 286

CMS Development Barriers Act-On User-Generated Content 286

KoMarketing Associates

JUNE 11, 2020

When email marketers want to resonate with their target customers and prospects, new research suggests that more of them are turning to their signatures to make an impact. Despite these challenges, email still remains a valuable channel for marketers, according to previous research.

Marketing Report 206

Marketing Report Email Marketing Brand Identity Branding 206

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Low barrier to entry with many customization options. What are the risks and benefits?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Contently

AUGUST 19, 2020

Don’t underestimate the power of paying an advocate for just a few hours of their time to look over your content. She discussed topics like what barriers people with IBD face and why, which ones are still affecting patients, and which ones have already been addressed by different patient groups and charities. And rightly so.

Terms and Conditions 179

Terms and Conditions Work Management Content Marketing Paid Search Agency 179

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

ClearVoice

JULY 17, 2023

Want to build customer relationships that let clients see your company as a vital resource for their financial security? Then you need to know what mistakes to avoid in content marketing for finance. To avoid this, let’s examine six common mistakes in finance content marketing, and how to avoid them.

Top of Funnel 52

Top of Funnel Content Marketing Planning Marketing Analytics Tools 52

KoMarketing Associates

FEBRUARY 11, 2020

As B2B marketers hunt for the tactic that will provide them with the most leads, new research suggests that email marketing may be the leading candidate. This is followed by search engine optimization (43%), content marketing (34%) and live events (32%). Lead Gen Remains a Top Priority Among Marketers.

Customer Surveys 159

Customer Surveys Email Marketing Lead Ranking Lead Scoring 159

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

ANNUITAS

DECEMBER 23, 2016

I thought it would be interesting to revisit some content marketing predictions for 2016. Especially the discussion of quantity over quality, which was a big theme for this year’s Content Marketing World … The following is a repost of an article that was published in January of 2016.

Top of Funnel 100

Top of Funnel Content Marketing Advertising Agencies Content 100

DivvyHQ

AUGUST 12, 2019

Content marketing across a large organization has unique challenges. However, content marketing is essential to a company’s growth. With enterprise content marketing, having the ability to be agile when change is needed is essential. And what barriers will you meet? But how do you accomplish this?

Enterprise Management 76

Enterprise Management Work Management Planning Content Marketing 76

Biznology

DECEMBER 18, 2017

If publishers and media companies deliver these new technology platforms, they will move themselves to the center of how we will live, work, learn, and play. Their new digital infrastructure is replacing leading companies in industries like publishing, media, retailing and products.

Marketing Automation Services 156

Marketing Automation Services Sales Qualified Leads Lead Scoring Lead Ranking 156

KoMarketing Associates

JULY 11, 2018

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. However, there are still barriers that marketers face and need to overcome in order to see success.

Marketing Automation 141

Marketing Automation Customer Surveys Automation Barriers 141

Velocity Partners

NOVEMBER 7, 2018

Under these conditions, the earliest content portfolios flourished and spread to make their creators (and their companies) the first rock stars of the new B2B marketing world. The message was crystal: produce creative content focused on your customer problems and they’ll come in leaps and inbounds. The Marketing Gap.

Content Marketing 71

Content Marketing Account Based Marketing Marketing Automation Services Barriers 71

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. Consider the following questions: How has the marketing industry evolved over the decades? What are the core sectors and niches within today’s marketing industry?

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Tiecas

FEBRUARY 5, 2024

Here are some of the biggest hurdles we encounter and how industrial marketing can assist us in achieving our goals: Limited Resources : One of the most significant challenges for small to mid-sized manufacturing companies is limited resources, including budget, manpower, and time.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

B2B Marketing Directions

JUNE 12, 2022

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buyers and B2B marketers are on the same page.

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52

Animalz blog

MAY 2, 2023

Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day. Publishing Frequency and Content Length Trend Upwards Publishing frequency is a powerful growth lever, but for most of SEO’s history, the mechanical process of writing has been the bottleneck.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

KoMarketing Associates

APRIL 20, 2012

Content marketing is argued to be the “heartbeat” of many companies’ marketing efforts, without original intriguing content it is difficult for successful efforts to be delivered by a brand. There are many content marketing related infographics available to aid the understanding of its importance for today’s marketer.

Content Marketing 120

Content Marketing Landing Pages Storytelling Content 120

KoMarketing Associates

JANUARY 23, 2018

Most content marketers have two core beliefs about content: That “good” content (high-quality content) will outperform “bad” content every time, i.e. that good content gets more results. That good content takes more time to create than bad content. Except it just ain’t so.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

Marketing Insider Group

MARCH 9, 2021

Most of the time, the industry sticks to talking about B2B and content marketing; however, a buyer is a buyer. Many B2C brands are adopting this approach as traditional outbound marketing tactics become less attractive. If you want to learn how to sell B2C products with content marketing, then you’ll want to keep reading!

Product 53

Product Content Marketing Lead Ranking Planning 53

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Marketing Insider Group

NOVEMBER 18, 2020

Develop Strategic Marketing Objectives. Identify a Senior Marketing Advocate. Develop and Invest in Marketing ROI Metrics. Create Content that Addresses Your Customer Journey. Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. So, we are indeed all publishers today.

Work Management 142

Work Management Marketing Management Marketing Automation Services Service 142

DivvyHQ

MAY 16, 2019

As a content marketer, you know that the road from idea to completed content can have twists and turns. That’s the essence of content planning, and to get to that destination, you’ll need a robust content planning framework. Content planning is different from creating a content marketing strategy.

Planning 94

Planning Content Marketing ROI Content 94

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. So, we are indeed all publishers today.

Work Management 130

Work Management Marketing Management Marketing Automation Services Service 130

DivvyHQ

NOVEMBER 26, 2018

Are you a financial content marketer frustrated by the process of creating exceptional content? Use paneling, surveys, focus groups, and bring in other departments’ research (like sales and customer service) to get to the core of what questions your audience wants answers to. – Content Marketing Institute. #3:

Planning 56

Planning Content Marketing Budget Programs Content 56

Optinmonster

APRIL 10, 2024

Do you want to drive more sales and increase customer loyalty while building stronger connections with them? Want to know how to apply emotional intelligence in your marketing? They close the gap between what they want and what customers want. The best way to bridge this gap is to ask your customers.

Marketing AI 88

Marketing AI Planning Paid Search Agency Psychographics 88

Webbiquity

OCTOBER 1, 2019

According to a Content Marketing Institute survey , 93% of B2B marketers use email to deliver content. However, 55% of content marketing teams are small and often have just one person creating content for an entire organization. Use customized landing pages for guest posts. Final words.

Email Marketing 209

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 209

KoMarketing Associates

MAY 30, 2018

In this post, I plan on identifying five key areas B2B marketers can leverage Twitter lists in their digital marketing programs. Customer / Prospect Prioritization. Focusing on these lists allows B2B marketers to better demonstrate the effectiveness Twitter activity has with specific sales-oriented profiles.

Twitter 156

Twitter B2B Marketing Advertising Agencies Ideal Customer Profiles 156

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. Consider the following questions: How has the marketing industry evolved over the decades? What are the core sectors and niches within today’s marketing industry?

Paid Content 52

Paid Content Enterprise Management Cost Per Thousand Work Management 52

The Marketing Blender

MARCH 15, 2021

With big events like tradeshows and conferences on hold indefinitely, you may want to know how to handle your marketing in the near future: How will I replace tradeshow leads? How do I reach my target marketing in a crowded online space? What does an effective digital content marketing strategy look like in 2021?

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Avitage

FEBRUARY 28, 2013

If content is the fuel for inbound marketing then customer stories or insights are the active performance enhancing ingredients. Well-developed messages targeted to address key buyer questions are better understood when contextualized with customer stories. Trying to find stories when you need them is not easy.

Acquisitions 120

Acquisitions Barriers Custom Publishing Inbound Marketing 120

Launch Marketing

NOVEMBER 22, 2023

From email to social to website engagement and more, marketing automation platforms help teams see their prospect’s engagement levels. These insights allow improvements in the customer experience. As buyer expectations change , it is important to adapt and marketing automation tools can help uncover those trends.

Lead Ranking 62

Lead Ranking Marketing Automation Services Paid Search Agency Lead Generation 62

ClickZ

SEPTEMBER 14, 2020

Ceros is an experiential content design platform whose clients include a variety of top-tier organizations like Red Bull, CBRE, and Bloomberg. These companies use the platform to collaborate on, create, and publish compelling visual content without the need for code. Effective content creators value good design.

Effectiveness 117

Effectiveness Content Paid Search Agency Barriers 117

ClickZ

JANUARY 2, 2021

Just 36% of marketing leaders have a measurable revenue attribution strategy in place while a mere 15% are in the process of rolling out a strategy. 95% of marketing leaders are seeing success from an implemented revenue attribution strategy while 31% described this success as best-in-class. Content marketing – 39%.

Forecasting 97

Forecasting Advertising Agencies Cost Per Thousand Advertisements 97

Optinmonster

JANUARY 24, 2024

That’s why it’s vital to learn how to ask for a testimonial from your customers and clients. They want to know that existing customers are happy with your product. But there’s a tricky part: How can you collect quality testimonials that will really help you convert leads into loyal customers?

Ideal Customer Profiles 75

Ideal Customer Profiles Tips Case Study Case Studies 75

KoMarketing Associates

AUGUST 26, 2020

But maybe you’re still not totally committed to video as a medium for your B2B content strategy. Fear or hesitancy to be on camera is still the #1 barrier to video use,” according to recent research from Vidyard. Here are some ideas for great LinkedIn video ads to get you started: Brief customer stories or testimonials.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209