KoMarketing Associates

DECEMBER 20, 2018

Although marketers expect their budgets to continue to rise for martech, new research suggests that there are still barriers when it comes to making the most of this money. However, there are still known barriers to making the most of these initiatives, according to the report. Martech Barriers to Success.

Budget Programs 145

Budget Programs Marketing Report Barriers Paid Search Agency 145

KoMarketing Associates

APRIL 7, 2021

DemandLab recently published the results of its “Revenue Attribution Outlook Survey,” and statistics showed that out of all of the top digital channels, social media marketing (44%) remains the most difficult to analyze in terms of attributing marketing results to sales revenue.

Social Media 160

Social Media Social Marketing Planning Media 160

KoMarketing Associates

SEPTEMBER 22, 2021

Between budgeting for your content marketing program , executing your strategy, and then measuring the impact of your content, there’s a lot to consider. Content Marketing Budgeting Statistics. Instead, marketers are shifting their budgets toward ABM (61%), content marketing (60%), sales enablement (48%), and personalization (43%). .

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Sword and the Script | B2B

SEPTEMBER 28, 2021

Yet cybersecurity is emerging as a key point of differentiation according to a new survey by Treasure Data. Security isn’t a consideration that comes naturally to a profession that centers around promotion, but the survey shows security awareness is permeating the organization. Martech: goals, pain points, barriers and benefits.

Differentiation 75

Differentiation Marketing Management Buy Budget Programs 75

Litmus

FEBRUARY 8, 2024

They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. Marketing budgets In January 2023, many experts shared dire warnings about the economy. Identify any barriers in the customer journey and define steps to remedy them.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Zoominfo

MAY 5, 2019

More than 86% of businesses surveyed in 2016 indicate that they plan to increase their upcoming email marketing budgets ( source )—and you should too. Before you can determine how much budget to allocate to email marketing, it’s important to establish your goals and priorities. Email marketing isn’t going anywhere.

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

Velocity Partners

JANUARY 24, 2024

Why graders are a killer value exchange A grader is a short survey that asks users 8-12 questions about their performance or behaviors in a certain area. We sent a sample survey to a few hundred respondents and built up a bank of lookalike data to provide users with a mechanism to compare their performance against the market.

Peer-to-peer 85

Peer-to-peer Work Management Marketing Management Lead Scoring 85

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Informed by hundreds of marketing executives, this report found that the magic number is 10% or more of a yearly budget.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Customer Experience Matrix

FEBRUARY 24, 2017

So many, in fact, that I've found a half-dozen surveys in the past two months touched on the topic. But each survey asks different questions and gets slightly different answers. High-rated issues within each survey are shaded orange and low-rated issues are shaded green. Many people have asked similar questions. That make sense.

Paid Search Agency 196

Paid Search Agency Advertising Agencies Marketing Management Budget Programs 196

KoMarketing Associates

OCTOBER 5, 2017

The “State of Marketing Attribution 2017” from Adroll recently discovered that the majority of marketers (35 percent) believe that defining the online customer journey is the greatest barrier to marketing attribution. The majority (70 percent) claim that they are able to better allocate their budgets across all channels.

Marketing Attribution 120

Marketing Attribution Allocation Marketing Report Barriers 120

ClickZ

JANUARY 2, 2021

DemandLab’s ‘ Revenue Attribution Outlook Survey ’ surveyed marketing leaders about their plans, challenges, and budgets for revenue attribution, and here are some key findings: 95% of marketing leaders are seeing success from an implemented revenue attribution strategy while 31% described this success as best-in-class.

Forecasting 97

Forecasting Advertising Agencies Cost Per Thousand Advertisements 97

ClickZ

SEPTEMBER 14, 2020

The survey includes marketing and design leaders at a variety of large, mid-sized, and small companies in both B2B and B2C sectors and five global markets including the U.S., Ninety percent of respondents in the Ceros survey agreed that immersive content—that is, content designed to create an experience—performs better than static content.

Effectiveness 117

Effectiveness Content Paid Search Agency Barriers 117

Top Rank Marketing

NOVEMBER 9, 2023

This points to one of the biggest barriers facing business leaders when it comes to search engine optimization. Marketing leaders across industries are wondering: How much of my marketing budget should be allocated to SEO, and what can we expect to get out of it? If you can’t measure it, you can’t make sense of it.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

Savanta

JUNE 12, 2014

Two fifths of your budget is allocated to digital channels. In particular the B2B Barometer suggests that, on average, B2B marketers spend 39% of their budget on digital. 30% of the 600+ marketers surveyed expect it to become ‘dominant’ in the future, and a further 59% expect it to be ‘very important’. How did I do?

Allocation 120

Allocation Paid Search Agency Advertising Agencies Planning 120

Porch Group Media

JULY 6, 2021

Nearly one-third (32%) of marketers surveyed by Ascend2 report that a strategy is. according to 46%, 43% and 42% of those surveyed, respectively. According to survey by Adobe, the top 3 ways marketers are adding value include the use of CRM data, real-time data from analytics, and by integrating analytics across channels.

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122

chiefmartech

AUGUST 27, 2020

” From 2,569 companies that Twilio surveyed, 97% reported COVID-19 had sped up digital transformation — and 68% said it sped up by “a great deal.” Twilio’s study found that the crisis removed a ton of barriers to change — reluctance to replace old solutions, insufficient budget, lack of time, bureaucracy, etc. —

Digital Transformation 141

Digital Transformation Wikipedia Barriers Marketing Report 141

Unbounce

MARCH 17, 2022

A survey of more than 1,500 consumers showed that 90% think authenticity is important when deciding what brands to support. Social proof gives your marketing a human touch that breaks down barriers to trust. If you have room in your budget, get a photographer to take professional photos. The Importance of Authenticity.

Ad Building 140

Ad Building Brand Identity Branding Landing Pages 140

BOP Design

AUGUST 16, 2018

These are the questions we wanted to get answers to in our latest survey to B2B marketers in a variety of industries. Main Barriers to Content Marketing: Time, Knowledge, Resources. The responses indicated the top three barriers to content marketing were time, resources, and knowledge/experience, in that order.

Customer Surveys 48

Customer Surveys Paid Search Agency Content Marketing Advertising Agencies 48

Brandpoint

JULY 1, 2021

How can we break down barriers for our customers? Solicit and respond to customer feedback and surveys. In many cases, content creation is now equal to ad budgets. If we are not creating valuable content to answer these questions, that’s a huge barrier to sales. Let’s begin with customer experience, or CX.

Digital Transformation 169

Digital Transformation Ideal Customer Profiles Paid Search Agency Planning 169

Marketing Insider Group

OCTOBER 16, 2012

Econsultancy and Outbrain recently released a content marketing survey report that highlights the importance content marketing but also that marketers have been slow to define their strategy. The survey was representative of 1,300 respondents from both the brand and the agency worlds. What are the biggest barriers?

Customer Surveys 100

Customer Surveys Content Marketing B2B Thought Leadership Barriers 100

DemandBase

APRIL 3, 2019

To answer these questions and get a better sense of marketers’ understanding, usage, impact and optimism surrounding AI, we teamed up with Demand Metric and Salesforce Pardot to conduct a survey of over 100 B2B marketing and sales people. The biggest barriers to AI implementation and usage are skills and cost. Survey Methodology.

Marketing AI 84

Marketing AI B2B Marketing Planning Intent Signal 84

ClickZ

APRIL 29, 2020

A survey by Gartner revealed that U.S. In 2018, 29 percent of their budgets, excluding media spend and agency fees, went to martech while just 24 percent went to paying staff. And 42 percent of respondents to Chief Marketer’s 2019 B2B Marketing Outlook survey said their martech budgets would increase this year.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Hubspot

NOVEMBER 24, 2020

Because we (unfortunately) can't predict the future, we decided to survey a sample of nearly 300 general consumers about their holiday shopping plans. As part of the Lucid survey, participants could check all the boxes related to how their holiday shopping would be impacted. Remember, this is just one small poll of general consumers.

eCommerce 101

eCommerce Budget Programs Planning Customer Surveys 101

Sprout Social

JANUARY 9, 2024

Carve out time for audience research and build the resources and the right infrastructure into your budget. Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. Audience research Every audience is different.

Social Media 125

Social Media Personalization Media Work Management 125

QuanticMind

SEPTEMBER 12, 2023

In a recent survey , US adults ranked the price of tuition, family responsibilities, and work conflicts as their top three reasons for not enrolling in higher ed. Higher education advertisers would be wise to redirect some of their media budgets toward these channels in order to reach prospective students.

Education 75

Education Rules Budget Programs Planning 75

BenchmarkONE

SEPTEMBER 30, 2020

As a K12 communicator, you’re doing everything you can to break down the barriers between parents and the institution you represent. Enter one of the oldest marketing tactics in the book: customer surveys. Here’s how to survey parents so that you get the best quality (and most helpful) feedback possible.

Customer Surveys 92

Customer Surveys Tips Customer Satisfaction Budget Programs 92

B2B Marketing Directions

JUNE 12, 2022

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buyers and B2B marketers are on the same page. and where they aren't.) and where they aren't.)

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52

ConvertKit

NOVEMBER 23, 2020

Budget travel tips. Chan Crawford’s course teaches her audience how to overcome obstacles and mental barriers: Image via Chan Crawford. Overcoming mental barriers. Surveys can be a quick way to generate useful insight! Google Forms is a free survey platform you can use to collect data. Traveling with pets.

Course 115

Course Marketing Analytics Tools Customer Surveys FAQ 115

chiefmartech

NOVEMBER 21, 2022

From a survey of 743 IT professionals in the BetterCloud report, 58% of them expect IT’s budget to grow in 2023. MarTech.org’s Martech Replacement Survey published back in July shows that better integration was the second most common reason (24%) people decided to swap out an existing martech app.

Enterprise Management 103

Enterprise Management Aggregators Digital Transformation Work Management 103

Engagio

JULY 16, 2019

We’ve identified the top challenges related to ABM, what companies are investing, and where those budget dollars are going. ABM Budgets Are Increasing in 2019. Overall, the average percentage of marketing budget dedicated to ABM is set to increase this year (from 21% to 28%). Where is all that budget going?

Account Based Marketing 67

Account Based Marketing ABM Research Marketing Report 67

KoMarketing Associates

SEPTEMBER 10, 2019

Novices: The least mature group, Novices represent 19% of those surveyed. Explorers: Representing 55% of those surveyed, Explorers are venturing down the path of B2B eCommerce maturity. Masters: 26% of those surveyed have fully matured their B2B eCommerce operations —establishing four or all five organizational best practices measured.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Content4Demand

FEBRUARY 26, 2019

In fact, nearly all (91%) respondents to the Teradata survey said they anticipated significant barriers to adoption. I learned about this survey from an article written by B2B marketing consultant, author and all-around awesome guy Michael Brenner. And for some, an AI solution may seem like just another budget line item.

Marketing AI 71

Marketing AI Enterprise Management Planning Marketing Management 71

The Point

AUGUST 20, 2015

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. A recent survey on “marketing automation maturity” reported that only 58% of MA users report on revenue contribution.)

Lead Generation 100

Lead Generation Demand Generation Agencies Lead Scoring Lead Ranking 100

chiefmartech

OCTOBER 19, 2019

I was reading Gartner’s latest CMO Spend Survey 2019-2020 — spoiler alert: average marketing budgets have fallen to 10.5% of company revenue and the percentage of the marketing budget dedicated to martech slipped from 29% to 26% — when something truly remarkable popped out at me.

Gartner 64

Gartner Paid Search Agency Barriers Work Management 64

Sharpspring

NOVEMBER 10, 2022

Trying to target every aspect of an industry is very hard when it’s just you, and without a multi-thousand dollar budget for content writers each month, you aren’t going to be able to cater to all the news and your blog will be deemed as quantity over quality. Set up surveys, booking forms, download forms, etc. This is a big step.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Trade Press Services

OCTOBER 2, 2023

In fact, according to a survey by the Chief Marketing Officer Council , customer referrals are the most valued source of leads at 54 percent, with e-mail and direct marketing coming up second at a mere 14 percent of the pie. It’s important to eliminate barriers to entry and make the process as simple as possible. Encourage reviews.

Ideal Customer Profiles 52

Ideal Customer Profiles Tips B2B Business 52