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BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.* The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages.

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Behind the Scenes: Unveiling Our Thoughts on Display Advertising

Metadata

Well, let’s just say display ads haven’t been the star player in our marketing game. Now, we know some in the industry swear by display like it’s the bread and butter of marketing. Account-based marketing is the cool kid, but it’s not just about targeting accounts; you need engagement for demand.

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How To Upsell: 15 Upselling Tips & Examples To Boost Revenue

Optinmonster

In Marketing Metrics , the authors say: “The probability of selling to a new prospect is 5-20%. Well, that’s a series of upsells, because every customization you add increases the price. If someone’s buying a book on marketing, there’s no point in recommending a book on childcare (which is cross-selling anyway).

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10 Creative Christmas Marketing Strategies for your E-Commerce Store!

Huptech Web

Using just one strategy limits thе outcome of your Christmas marketing campaigns. Developing a D2C marketing strategy that involves understanding consumer behavior can help create impactful campaigns. Discounts appеal to budgеt-conscious shoppеrs, drawing in a widеr audiеncе and еncouraging thosе who arе price-sensitive to purchase.

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’Tis the Season! Holiday Hacks to Drive More Sales Through Email & SMS

SmartBug Media

To ensure brands are top of mind for the holidays, we have a few website and email/SMS tips for our clients: Website hacks that highlight sales with banners, pop-ups, and automatically applied coupons. Holiday promotions through bundled deals, free gifts for minimum purchase, and a new strategy offering personalized gift guides.

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Black Friday Isn’t Dead. Here’s How to Win More Online Sales in 2020

Unbounce

When you think of Black Friday, you might think of getting trampled at Walmart trying to snag a half-price TV or the latest toy phenom for your kids. This article is the perfect read for marketers who are still working on their strategy for the big weekend, or still mulling over which deal they want to promote. Geeze, math is hard.

Bundling 145
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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

If yes, you’ll gain a lot by reading about scarcity examples in marketing. We’ll also share 34 scarcity marketing examples to help you boost conversions. In marketing, studies have found that limited-time offers improve the chances of customers buying a product by up to 33%. How Does Scarcity Marketing Work?