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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. Why Sponsored Updates? LinkedIn has over 850 million members globally, with 59 million companies having a LinkedIn Page. Multiple targeting options (e.g.

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Does Marketing Have A Marketing Problem?

Marketing Insider Group

Traditional advertising campaigns from the 1950s and 60s were translated into banner ads which was fine when click-through rates saw double digit percent. Today, we see banner ad click through rates averaging.06%. Banners have 99 problems and click ain’t one ! Here is who we are, what we sell and why we are better.

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A quick, handy guide to mobile advertising

illumin

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising. dollars by 2024.

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Email Banner Dimensions: Designs That Convert

Vision6

Email banners have emerged as vital tools for conveying your message and establishing your brand identity from the moment your recipient opens your email. But what are the optimal email banner dimensions and how do you design your email so it displays perfectly on every device and screen? What is an email banner?

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work).

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Innovative Affiliate Marketing Tactics for E-commerce Businesses

Valasys

Send updated banner ads, text links, product shots and landing pages. Prioritize Mobile Users As consumers increasingly shop on their smartphones, optimizing affiliate efforts for mobile is mandatory. Ensure ads and landing pages render flawlessly on mobile. According to studies, they outperform banners by at least 2-3X.

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6 KPI-Focused Strategies for Organizing Virtual Events

Marketing Insider Group

Brand awareness – Maximum brand awareness for sponsors and exhibitors on the event platform and mobile event app. It can also work for a discussion-style presentation where a speaker can interact with attendees via their webcam. Mobile event app. Below are some ideas to consider: Platform banners. 1:1 Video Calls.