Litmus

MAY 10, 2021

What’s more, automated campaigns have been shown to drive 21% of marketing revenue. Automating your email marketing gives you a simple way to effectively nurture your subscribers. But, with all the solutions out there, how can you ensure you choose one that fits your needs? Statistics show that automated emails have a 70.5%

Marketing Automation Services 144

Marketing Automation Services Budget Programs Work Management Template 144

Computer Market Research

JUNE 11, 2019

Automated Co-op Marketing Programs Deliver True Results When it Comes to Managing Co-op Funds. We’ve conducted a small-scale study on vendor’s process of managing Co-op funds and came to a conclusion: Co-op marketing programs are no walk in the park. As with any marketer’s dilemma, the struggle is with ROI.

Work Management 60

Work Management Marketing Management Allocation Advertising Agencies 60

Content Standard

SEPTEMBER 19, 2023

While 68% of the execs polled by Gartner believe the benefits of generative AI outweigh the risks, it’s forecasted that trust, security, privacy, and ethical challenges loom on the horizon for many organizations developing and deploying gen-AI solutions. Broadly speaking, there are three categories of solutions to explore.

Enterprise Management 99

Enterprise Management Generation Work Management Marketing Management 99

TrustRadius Marketing

JANUARY 17, 2023

Many business owners have been turning to cloud-based infrastructure, as they offer affordable, secure business infrastructure solutions. These solutions allow you to take your business to the next level with integrated cloud computing functionality. These infrastructure solutions can run apps, websites, and other digital services.

Small Business Marketing 52

Small Business Marketing Work Management Marketing Management Service 52

TrustRadius Marketing

JANUARY 17, 2023

Many business owners have been turning to cloud-based infrastructure, as they offer affordable, secure business infrastructure solutions. These solutions allow you to take your business to the next level with integrated cloud computing functionality. These infrastructure solutions can run apps, websites, and other digital services.

Small Business Marketing 52

Small Business Marketing Work Management Marketing Management Service 52

KoMarketing Associates

APRIL 14, 2016

Starting a content marketing program from scratch is right up there on the list. It’s common for these fledgling companies to skip or minimize proven growth marketing activities in favor of first “perfecting” the product. Data shows content marketing is a long game requiring consistent, strategic investment. Beginnings are hard.

Startups 120

Startups Work Management Marketing Management Content Marketing 120

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. Add to that, tight budgets and limited manpower.

Marketing AI 83

Marketing AI Brand Identity Branding Planning 83

SmartBug Media

MAY 8, 2024

In the dynamic landscape of digital marketing and customer relationship management, HubSpot produces one of the most powerful solutions for streamlining operations. The Importance of HubSpot Integration Picture this: All of your data is scattered across different platforms, making it difficult to manage and track.

Hubspot 64

Hubspot Enterprise Management Advertising Agencies Work Management 64

Martech

FEBRUARY 21, 2023

The benefits of automation are clear: replace the need to manually manage your digital advertising accounts with fulfilling work, such as strategic planning and forward-thinking conversations. Document your approach from end to end. Identify your client-facing value proposition.

Advertising Agencies 87

Advertising Agencies Automation Advertisements Advertising 87

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. A powerful pitch, regardless of the circumstances, requires preparation, proof of concept and a plan for execution. Inspiration for your social media marketing pitch.

Social Media 119

Social Media Social Marketing Campaigns Planning 119

Televerde

AUGUST 31, 2021

They ensure that customers reach their desired outcomes with your product or service. It’s important for companies to utilize customer success best practices while ultimately building a strategy that works best for their company. Ask yourself: What is working well? Create an Action Plan. Quick Takeaways. What isn’t?

Work Management 52

Work Management Marketing Management Marketing & Strategy Paid Search Agency 52

Vidyard

MARCH 5, 2021

You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Video Marketing 1.2 How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. Contents 1. Video for Sales 1.3

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Litmus

AUGUST 10, 2020

Black Friday, Cyber Monday, holiday celebrations around the world… at this point in the year, you’re normally knee deep in planning for the busiest time in email. Now, you need to completely rethink your approach to holiday planning. Highlighting the revenue email marketing brings in as a percentage of company revenue.

Webinar Metrics 74

Webinar Metrics Planning ROAS Bandwidth 74

DivvyHQ

APRIL 18, 2019

For the past several years, Content Marketing Institute & MarketingProfs have been providing our industry with amazing research reports to help us benchmark and gain insights into the crazy world of content marketing. But you still have to get your butt out of bed every day and work the plan. your editorial schedule).

Top of Funnel 72

Top of Funnel Marketing Strategy Marketing & Strategy Planning 72

CoSchedule

SEPTEMBER 21, 2022

Did you know organized marketers are seven times more likely to report success than their peers? Think about it — rather than frequently shifting priorities and living between piles of unfinished tasks, organizing all your work in one place gives you the mental space to focus on what matters. Some examples of this include: Software.

Template 52

Template Enterprise Management Work Management Marketing Management 52

TrustRadius Marketing

APRIL 8, 2020

A virtual meeting app may work well for chatting with a client but struggle with group meetings of 10 people or more. Factors to Consider for Web Conferencing Software. If you need a video meeting app for large conferences, you most likely either manage a large client-facing team or work with a remote workforce.

Enterprise Management 116

Enterprise Management Work Management Skype Video Marketing 116

Adobe Experience Cloud Blog

APRIL 10, 2017

Author: Amy McCarthy Throughout the many, many years of working in different aspects of channel management through value-added resellers (VARs), channel partners, or original equipment manufacturer (OEM) partners, I’ve learned firsthand how powerful partnerships can be. Technology partners are an integral part of the software world.

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

Hubspot

AUGUST 31, 2018

The RFP doc becomes a way for you to quickly uncover the strengths and weaknesses of potential vendors in relation to your project without having to spend too much of your time hunting for them yourself. And you’ll have this information before you ever have to commit to the vendor. Keep in mind, this should not be confused with an RFQ.

Work Management 96

Work Management RFP Marketing Management Marketing Proposals 96

Martech

OCTOBER 20, 2022

As a long-time web marketer (since 1998 — that’s like 160 internet years!), I’m a bit of a stickler for things that impact my online marketing efforts. Only then can we start optimizing, promoting and marketing the site. Marketing Comes First. All design should start with marketing.

CMS Development 89

CMS Development Marketing Websites Paid Search Agency Work Management 89

6sense

NOVEMBER 9, 2015

Where will your marketing dollars go in 2016? If you’ve done an effective job of tracking ROI for your marketing initiatives, you probably have a good idea of how to allocate your budget. What about best practices you didn’t have bandwidth for in 2015? Content Marketing. Source: Content Marketing Institute ).

Planning 48

Planning Allocation Budget Programs Marketing Budget Creation 48

Hinge Marketing

JANUARY 18, 2022

Professional services and other knowledge driven firms must be visible where their target clients are looking for insight and help. By drawing on both sources, original research, and practical implementation experience, we hope to demystify the digital marketing transformation process and help more firms experience the benefits.

Work Management 148

Work Management Marketing Management Marketing Automation Services Service 148

Content Marketing Institute

SEPTEMBER 19, 2018

English-speaking markets are attractive, but for most niches, they’re also the most competitive. If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning.

Budget Programs 102

Budget Programs Planning Training Content 102

TrustRadius Marketing

DECEMBER 12, 2019

This article will dive into the nitty-gritty of what exactly ecommerce is, the 6 main types of ecommerce businesses, different types of selling and fulfillment models, and give you a quick primer on what ecommerce software is. What is Ecommerce Software? On-premise Software-as-a-Service (SaaS) Open Source.

eCommerce 52

eCommerce Enterprise Management Work Management Marketing Management 52

Content Standard

JUNE 22, 2021

Su bscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. In the beginning, creative ruled marketing. At the same time, organizations are under pressure to reduce fixed costs—marketing, in particular. Then tech took over.

Word of Mouth 72

Word of Mouth Content Work Management Guidelines 72

Sprout Social

APRIL 26, 2023

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. As marketers rethink their LinkedIn content strategy, these questions are surfacing more and more. Not to mention, it works. This content explosion isn’t imagined. And does it matter?)

Linkedin 99

Linkedin Ad Frequency Social Media Marketing Analytics Tools 99

Sprout Social

MARCH 8, 2023

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” In Sprout’s 2023 Content Benchmarks report , over half of marketers cite this as a challenge when planning and scheduling posts. Some social practitioners are all about it.

Video Marketing 87

Video Marketing Content Thought Leadership Social Media 87

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. The reality is, your marketing department shouldn’t be expected to do it all. marketing Click To Tweet. What is a content agency?

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Martech

FEBRUARY 26, 2024

One day this month you’ll be hard at work, between meeting with vendors or reviewing an implementation plan, when an unexpected appointment pops on your calendar: Finance wants to review marketing’s technology expenses, top to bottom. Disclosure: I work for Gartner.) Are you ready for that meeting?

Enterprise Management 122

Enterprise Management Resource Management Work Management Planning 122

seo.co

MAY 10, 2021

Black hat SEO tactics don’t work over a long period of time and they tend to produce poor quality content and spammy links in the process –two things that will hurt your rankings and traffic the most. Today, those tricks don’t work. Outsourced content marketing. However, you won’t have to do the work. Keyword density.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Outreach

JUNE 2, 2020

The past few months were a whirlwind as we planned, prepared for, and executed the Unleash Virtual Summit, the largest virtual sales conference in the country. That sounds obvious — event planning is hard, especially when you’re showcasing 40+ speaker sessions and panels. But Unleash wasn’t supposed to be a virtual event.

Conference 52

Conference Paid Search Agency Lead Ranking Paid Social Agency 52

SpotMe Blog

SEPTEMBER 1, 2022

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Event planning terms: A. An example of using AI at in-person events is facial recognition software for check-in. Attendee relationship management.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Martech

JANUARY 20, 2022

This guide is for marketers who are looking to build their sales pipelines, acquire customers and retain existing customers with virtual events. Choosing the right virtual event marketing technology: platform or stack? Xerox released the first webinar software, PlaceWare, later that year. Virtual event history.

Digital Asset Management 139

Digital Asset Management Work Management Marketing Management Planning 139

Hubspot

JUNE 16, 2020

Improve your business acumen with an emphasis on your vertical market. Business acumen, or the level of understanding you have in regards to how a business runs, gives you credibility and trust when you are positioning your product or services. Build a personal development plan. Get organized. Find a sales coach or mentor.

Peer-to-peer 80

Peer-to-peer Hubspot Forecasting Allocation 80

ClearVoice

JANUARY 31, 2019

Given shrinking bandwidth, tighter deadlines and the need to parse through research, analytics and strategy documents, the creative brief is often the first thing to suffer. Resources get misspent and mediocre work misses the mark due to a flagrant lack of insight or direction. Ah yes, the well-written creative brief.

Creativity 64

Creativity RFP Work Management Paid Search Agency 64

TrustRadius Marketing

JANUARY 10, 2023

You can remind consumers of your upcoming sales or send private documents from anywhere in the world. All your team needs to get started is to find the right mobile development solution. Development services range from those for experienced developers to startups with zero coding experience. How Does Mobile App Development Work?

Pricing 98

Pricing Price Enterprise Management Work Management 98

Hubspot

MAY 31, 2019

And, while it's true that they need to have input, marketers should have a seat at the table, as well. After all, if development resources because a bottleneck to website content changes, that can prevent speed and agility in your marketing campaigns. Characteristics of the Best Content Management Software Tools.

Work Management 101

Work Management Marketing Management Software Tools 101

Cintell

FEBRUARY 25, 2015

From where I sit, we have entered a new phase in the evolution of buyer persona maturity in marketing– or maybe this has been the phase we’ve been stuck in ever since the phrase “buyer persona” was first coined years ago, first in the design movements of the 90’s, and later into marketing and sales. Why is this the case?

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100