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How MIG Helped Contract Logix Supercharge Its Content Marketing Strategy

Marketing Insider Group

How does a relatively small marketing organization scale its content strategy and deliver more valuable content to its customer base? Customers crave useful and informative content, but in a busy company, there are only so many hours in a day—and often not enough to produce the quantities of content it needs.

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Always On: 4 ways I maximize my bandwidth every day with Sprout Social’s Olivia Jepson

Sprout Social

Learning to maximize my bandwidth is an ongoing journey, but it’s been one of the most important ways I’ve found more time and space to grow. Try this: Spend 20 minutes on Monday morning looking at the week ahead and time blocking your major tasks that need to be completed on certain days. Build up content sourcing systems.

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And the Oscar Goes to… Our 2023 Content Marketing Awards

Marketing Insider Group

Most Consistent: Oberer Homes Oberer Homes, one of Ohio’s best real-estate companies and semi-custom home builders, takes the cake when it comes to consistency. There was just one problem: they didn’t have the bandwidth to create new content consistently. That’s where Marketing Insider Group comes in.

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How marketing automation empowers your team, and whole org

Sprout Social

There has never been more customer, competitor or industry data available to marketing teams. And yet, with shrinking bandwidths, having the time to uncover insights from that vast sea of data is becoming less realistic. Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more.

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5 Common Multi-Channel Marketing Challenges and How to Overcome Them

Marketing Insider Group

A strong, supportive customer experience is arguably the most important element to consider when sorting through each multi-channel marketing challenge. Keeping too much inventory on hand can be expensive, but not having enough can prevent you from growing and serving new customers. Customer Support & Experience.

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Key insights: People prefer COVID-19 sensitive ads, pandemic’s effect on marketing, and the tech thriving right now

ClickZ

People are spending anything between 3 to 7 hours on social media in a day. 42% of market leaders mentioned that their marketing teams lacked the bandwidth to quickly adapt to shifting priorities and create new content. across all ages) expect to spend more time in front of their computers while at home.

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How Top Brands are Accelerating SEO Content Creation with AI

Content Standard

Intense pressure to optimize spend amid economic uncertainty. Marketers producing AI-generated content at scale risk publishing low-quality content that damages their brand reputation and search authority scores. This article explores how AI can streamline the process without sacrificing quality or strategy.