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Maximizing your B2B spend: Is account-based marketing worth it?

Martech

Assess your team’s bandwidth, technology infrastructure and budget to determine if you can commit to the demands of an ABM strategy. The post Maximizing your B2B spend: Is account-based marketing worth it? ABM is most effective when targeting a select group of key accounts. In your inbox. appeared first on MarTech.

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Check Your Account Identification Bandwidth While Working From Home, as seen on Martech Series

6sense

If you’re like me, then you’ve been spending most of your working life in Zoom calls lately. How many of you have had that call: the low bandwidth, dropping every third word, frozen faces call? And how much better is the great bandwidth, crystal-clear call in comparison? In other words, we have a bandwidth problem.

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Always On: 4 ways I maximize my bandwidth every day with Sprout Social’s Olivia Jepson

Sprout Social

Learning to maximize my bandwidth is an ongoing journey, but it’s been one of the most important ways I’ve found more time and space to grow. Try this: Spend 20 minutes on Monday morning looking at the week ahead and time blocking your major tasks that need to be completed on certain days. How will you maximize your bandwidth?

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Balancing social resources across multiple business lines

Sprout Social

Keep reading for his tips to allocate social resources—especially for nimble teams with bandwidth constraints. It’s up to Dan, his team and the business lines to decide where they can spend their time and resources, and consider how to prioritize projects with company-wide goals in mind.

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How MIG Helped Contract Logix Supercharge Its Content Marketing Strategy

Marketing Insider Group

The Problem: Not Enough Bandwidth to Scale a Content Marketing Campaign. Unfortunately, they didn’t have the bandwidth for that. He didn’t want to spend long hours editing and rewriting other people’s content. The Solution: Engage the Content Experts at MIG.

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Should I Hire This Writer?

Contently

But it can be tough to find dedicated freelancers who produce high-quality work and want to spend time investing in your brand. Does this freelancer have the bandwidth to work with my brand? Building a successful content marketing program often requires hiring communicative, efficient freelance writers.

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How reducing your carbon footprint can save you money and increase ad impact

Martech

Dig deeper: “Bad” digital ad spending can harm the environment If we start thinking about optimizing towards metrics like attention time and viewability this means that there is a lot less wastage. Quite a big chunk of the costs in cloud usage is the utilization of the bandwidth. There is also the transition towards cloud models.