KoMarketing Associates

MARCH 28, 2023

Ascend2 recently published “The State of Marketing Automation” report, and statistics suggested that the majority of marketers (51%) intend to at least moderately increase their marketing automation budget in the coming year. Specifically, customer data platforms (CDPs) have become a barrier for marketers. Approximately 23.7%

Marketing Automation Services 240

Marketing Automation Services Marketing Automation Marketing Management Allocation 240

KoMarketing Associates

SEPTEMBER 29, 2020

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. This substantial increase in ad spend is good news for publishers and ad platforms. Last year B2B digital ad spend was up 21.6%. growth is how it compares to digital ad spend overall.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

APRIL 13, 2021

Tealium recently published its “State of the Customer Data Platform” report for 2021, and statistics showed that the majority of marketers (89%) will spend more on martech than they did in 2020. In addition, 32% of these respondents said that they will be spending “significantly” more than they did before.

Spending 199

Spending Planning Advertising Mediums Statistics 199

KoMarketing Associates

SEPTEMBER 10, 2020

Gartner recently released Part 2 of “The Annual CMO Spend Survey,” and statistics showed that 69% of B2B marketers intend to increase their budget for digital advertising, while 18% expect to dedicate at least the same amount as before.

Spending 166

Spending Marketing Report B2B Marketing Advertisements 166

Top Rank Marketing

DECEMBER 15, 2023

Social Media Today Brandwatch 2024 Digital Marketing Trends [Report] Social media management and research firm Brandwatch has published its 2024 collection of digital marketing trends, with top areas of focus expected for the coming year including AI, authenticity, personalization, and social listening, among others, Brandwatch recently announced.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

KoMarketing Associates

MAY 5, 2020

As marketers turn to paid search to reach out to more customers and prospects, new research indicates that they have seen a downturn in recent months, partly due to the COVID-19 pandemic. Spend and click growth dropped sharply in the second half of March 2020, in part due to the recent pandemic, according to the authors of the report.

Marketing Report 156

Marketing Report Search Marketing Spending Cost Per Click 156

ClickZ

JULY 16, 2020

30-second summary: CallTrackingMetrics, an SaaS provider of call tracking and contact center solutions, published an e-book aimed at helping advertisers increase revenue from their digital ads. You can download the free e-book, The Digital Advertiser’s Guide to Uncovering Hidden Revenue Opportunities Without Increasing Spend, from ClickZ.

Spending 109

Spending Digital Marketing Funnels Funnel Advertising Resource Management 109

KoMarketing Associates

NOVEMBER 15, 2019

Many marketers struggle to harness valuable, accurate data, and new research shows that they are wasting their marketing spend and losing customers as a result. About 35% suffer from inaccurate targeting, and 30% have lost customers due to this problem. Delivering a Meaningful Customer Experience through Data.

Budget Management 123

Budget Management Marketing Report Spending Forrester 123

KoMarketing Associates

JANUARY 14, 2020

marketers shift toward digital media, new research shows that they are increasingly turning toward social media as a means of retaining and gaining customers. The American Marketing Association recently conducted the “Techlash Is Here” report, and statistics showed that the majority of average ad spend in the U.S. (18%)

Social Media 157

Social Media Spending Social Marketing Media 157

KoMarketing Associates

OCTOBER 22, 2018

As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers. About 53 percent are spending the same, while only 8 percent are spending less.

Spending 153

Spending Budget Management B2B Thought Leadership Content Marketing 153

Martech

NOVEMBER 15, 2021

Ad management platform Mediavine has announced a “significant uptick” in programmatic ad sales for minority-owned inventory drawn from its network of some 8,300 independent publishers. Colossus is a custom supply side platform geared to delivering a highly diverse marketplace to advertisers.

Paid Search Agency 89

Paid Search Agency Spending Ads Advertising Agencies 89

B2B Marketing Directions

JULY 12, 2020

Within the past several days, however, research has been published that provides several important insights about how COVID-19 has affected marketing. And the findings about marketing spending are particularly interesting - and a little surprising. of their marketing budget to customer experience initiatives.

Budget Management 98

Budget Management Spending CMO Marketing Budget 98

ClickZ

JULY 18, 2019

The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). The survey found that the top priority for marketers this year is in increasing brand awareness, followed by enhancing customer experience.

Paid Search Agency 110

Paid Search Agency Spending Ads Amazon 110

ConvertKit

OCTOBER 30, 2020

Once you hit Publish, the hard work is only just beginning. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune. And once they're there, you can nurture them toward signing up for your email list—and eventually becoming happy customers.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Hubspot

JUNE 28, 2021

Specifically, many business leaders are asking, "Will consumers continue to spend cautiously, or will they spend more freely in 2021?". Here's what they said and tips for how to navigate future spending behaviors. How Consumers Will Spend Money in the Next Year. Leverage customer-generated content. Data Source.

Spending 101

Spending Budget Programs Word of Mouth Differentiation 101

KoMarketing Associates

JUNE 22, 2023

As younger customers and prospects spend more time on social media platforms, new research suggests that social search is growing in importance to marketers who are focused on optimization. Additionally, 87% believe that customers will primarily search for companies on social media, rather than search engines, in 2023.

Social Media 243

Social Media Search Marketing Social Marketing Media 243

KoMarketing Associates

MAY 24, 2023

Digital marketers continue to face challenges, such as customer turnover and budget cuts. Momentive recently published its “2023 Digital Marketing Report,” and statistics indicated that 12% of digital marketers expect their team’s budget to decrease from what it was last year.

Acquisitions 264

Acquisitions Statistics Custom Publishing Marketing & Strategy 264

KoMarketing Associates

MARCH 6, 2019

Despite creating custom key performance indicators (KPI), new research suggests that marketers are still struggling to measure the overall effectiveness of their digital marketing tactics. About 79 percent of respondents say that they use at least one custom KPI.

Marketing Report 121

Marketing Report Spending Effectiveness Media 121

Customer Experience Matrix

MARCH 29, 2017

Actually, the study estimates spending on 20 technologies and 12 corporate functional areas across 16 enterprise industries in eight regions and 53 countries, comparing the amounts funded by IT departments and by business departments. Slightly more than half of the marketing spend is business-funded, which presumably means it’s spent by CMOs.

Enterprise Management 120

Enterprise Management Work Management Spending Marketing Management 120

Marketing Insider Group

DECEMBER 18, 2023

Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc. Partnerships with over 1200 media publishers, including People, Forbes, Time Inc. Why Nativo?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

KoMarketing Associates

JANUARY 18, 2023

Integral Ad Science recently published its “Industry Pulse Report” for 2023, and statistics indicated that the majority of respondents (77%) agree that customers’ decreasing trust in major social media platforms will negatively impact their media spend this year. Wavering Confidence in Social Media Marketing ROI.

Social Media 214

Social Media Trust Marketing Marketing Report Social Marketing 214

Marketing Insider Group

JULY 11, 2015

And start helping your customers with content that educates them or entertains them. The biggest challenge we see our clients facing in the shift towards digital spend is the blind transition of dollars. Content marketing is an approach by brands to deliver the content their customers are looking for.

Spending 100

Spending Top of Funnel Mobile Advertising Paid Search Agency 100

KoMarketing Associates

FEBRUARY 21, 2023

Ascend2 recently published its “Outlook on Marketing Data Quality” report, and statistics indicated that the majority of marketers (60%) are only “somewhat confident” in their organization’s ability to improve business outcomes using the data it currently collects.

Barriers 246

Barriers Statistics Custom Publishing Vendors 246

KoMarketing Associates

DECEMBER 28, 2022

As marketers begin to leverage more data to increase the efficiency of their strategies, new research suggests that they should be focusing on customer pain points to maintain their retention rate. Respondents claimed that they waste an average of 38% of their budget due to poor optimization based on customer data.

Loyalty 250

Loyalty Demand Barriers Custom Publishing 250

KoMarketing Associates

JUNE 23, 2022

Now, new research indicates that marketers are prepared to start investing in these areas to connect with customers and prospects. With this in mind, the majority of marketers (38%) claim that they anticipate spending between 25% and 50% if their budget on their metaverse, AR, and VR social strategy within the next two years.

Marketing Report 246

Marketing Report Buzz Marketing & Strategy Statistics 246

KoMarketing Associates

OCTOBER 25, 2022

Integrate recently partnered with Demand Metric to publish “The State of Marketing Budgets” report, and statistics suggested that almost one-fourth of marketers expect their marketing budget to be reduced in 2023. Looking ahead to 2023, new research indicates that marketers may see a reduction in their budget.

Marketing Report 230

Marketing Report Marketing Budget Creation Planning Advertising Agencies 230

Marketing Insider Group

DECEMBER 15, 2020

The more content you publish, the more exposure you give your brand. By regularly publishing informative and educational content that helps to solve your audience’s problems, you demonstrate the fact that you know what you’re talking about as an expert in your industry. Every piece of content has the potential to widen your audience.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

KoMarketing Associates

FEBRUARY 16, 2022

ListenFirst published its “2022 Social Media Marketing Trends Survey,” and statistics indicated that most marketers (46%) can only “sometimes” tie their social media marketing efforts to ROI. That being said, more than 50% of respondents stated that they will be increasing their spend on social media in 2022.

Social Media 273

Social Media ROI Social Marketing Media 273

KoMarketing Associates

SEPTEMBER 20, 2022

As organizations look for ways to improve customer acquisition and retention, new research indicates that they are now willing to invest more in marketing analytics. The American Marketing Association, Deloitte, and the Duke Fuqua School of Business recently published the Sept. Meanwhile, 60% cited a lack of data management processes.

Marketing Report 251

Marketing Report CMO Analytics Budget Programs 251

KoMarketing Associates

JULY 28, 2021

As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and experience remain at the top of the list. In terms of the digital customer experience, social media (57%) appears to have the most impact on overall strategic success, according to B2B marketers.

B2B Marketing 296

B2B Marketing B2B Top of Funnel Digital Marketing Funnels 296

Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. Forty percent of current game advertisers plan to increase spending in 2024. gaming spend will swell from $8.5 Image: IAB. The study also points to eMarketer’s projection that U.S.

Advertising Agencies 103

Advertising Agencies Planning Mobile Advertising Budget Programs 103

Marketing Insider Group

AUGUST 13, 2020

In our experience, it comes down to ranking and winning without spending. To achieve high organic rankings, you must commit to content marketing and writing customer-centric content. Our position is to create customer-centric content consistently. The Process for Creating Customer-Centric Content. So, what’s the secret?

Traffic 286

Traffic Cost Per Click Organization Lead Scoring 286

KoMarketing Associates

FEBRUARY 8, 2022

Ascend2 recently published its “Using Data to Drive Demand” report, and statistics suggested that the majority of marketers (58%) “moderately agree” that demand generation is significantly improved when a data-driven strategy is used. Customer data, in particular, has proven to be useful for marketers.

Demand Generation 265

Demand Generation Marketing Report Demand Generation 265

Marketing Insider Group

OCTOBER 14, 2020

Consistently publishing weekly blogs doesn’t have to be time-consuming when you have a partner. If you’re investing a lot into paid search or ads, you can limit this spending by focusing on channels that work. If you’re not sure, do a few tests to identify where your spend is the most effective. Image: SEMrush.

Paid Content 317

Paid Content Customer Surveys Marketing Budget Paid Search Agency 317

Marketing Insider Group

JUNE 7, 2021

It can help you convert leads and win new customers. Content marketing will help you reach your target audience, engage people, build trust, and convert leads into customers. Prosperous businesses spend around 40% of their total marketing budget on content. Reach Your Ideal Customers. Quick Takeaways.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Top Rank Marketing

JANUARY 5, 2024

B2B Marketers Own the Customer Journey, Now What? percent of overall digital ad spending in the U.S., percent of overall digital ad spending in the U.S., and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Marketing Insider Group

JANUARY 5, 2021

Whole Foods publishes an “inspiration” blog with tips, ideas, and recipes for a healthier lifestyle such as “How to store fresh produce so it lasts longer” and “7 ways to build a better bento box”. When you give your customers free high-quality information, it demonstrates that you value them. TripAdvisor. Source: [link].

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362