KoMarketing Associates

SEPTEMBER 10, 2019

When most people think of ecommerce, they tend to think of retail or “B2C” ecommerce. But if you look at the actual volume of revenue generated via ecommerce – for both B2B ecommerce and B2C ecommerce – the reality is very different. B2B ecommerce marketing dwarfs B2C ecommerce. And Amazon is not just for B2C sales.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Ledger Bennett

DECEMBER 8, 2020

Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across B2B marketing technology stats, digital transformation stats, virtual event stats, customer experience (CX) stats, data-driven marketing stats and more to keep you in the know….

Statistics 52

Statistics B2B Marketing Planning Digital Transformation 52

Modern B2B

OCTOBER 20, 2023

That’s a nice stat, right? This was particularly true for cloud vendors, so differentiation is key – and that stems from understanding your customer and looking at things through their eyes. When you look from the customer’s perspective, you get a different perspective. And you get focus. times more growth.

Forrester 52

Forrester Cost per Acquisition Cross-Selling B2B 52

Inbox Insight

SEPTEMBER 10, 2020

For vendors, knowing more about how their buyers think and what technologies they’re interested in is key to successful content delivery. We delve into our network of senior professionals and combine the content stats with our latest MarTech buyer survey to see what research themes are prominent in 2020. Reading time: 5 minutes.

Marketing Management 72

Marketing Management Marketing Automation Services Research Planning 72

Rev

OCTOBER 14, 2018

First through conferences when I worked with MarketingSherpa , which hosted the largest, vendor-neutral Email Summit in the World, and then through our work with the Direct Marketing Association where he served on the Email Experience Council. Ryan now keeps his business stats on instant recall , using what he calls his “monster dashboard.”

B2B Marketing 113

B2B Marketing B2B Paid Search Agency Skype 113

Hubspot

DECEMBER 13, 2022

This stat may be easy to brush aside in economic expansions, but in a time when every dollar of sales and marketing expense should be scrutinized, it's impossible to ignore. In fact, a recent PYMNTS study found that 67% of B2B buyers report having switched to purchasing from vendors that offer a “more consumer-like” experience.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

BOP Design

MAY 2, 2019

We don’t work with B2C brands, we don’t do ecommerce websites, we don’t do PR, etc. Read more: 15 crazy branding stats you need to know. Your brand is how you treat your customers, your employees, and your vendors. Knowing who you are, is just as important as knowing what you are not. Be Consistent.

Marketing Agencies 2 60

Marketing Agencies 2 Ideal Customer Profiles Work Management Brand Identity 60

Webbiquity

MARCH 28, 2011

B2B products and services don’t generally make the same kind of emotional connection with buyers that consumer brands do, and tactics that work for b2c marketers (e.g. They rely on search and social media through the bulk of their buying process, and expect b2b vendors to be there. They expect vendors to use it as well.

Social Media 100

Social Media Vendors Media B2B 100

Hubspot

NOVEMBER 21, 2014

Below is a highlight of the main charts and stats from the 2014 State of Inbound Marketing , HubSpot''s most recent survey of 3,500 marketing and sales professionals across all company sizes and job titles. 10) Both B2B and B2C companies are most focused on projects relating to blogging, growing SEO, and distributing/amplifying content.

Stats 28

Stats Top of Funnel Peer-to-peer Paid Search Agency 28

Litmus

MAY 4, 2021

For example, if a B2C company entered 2020 without a modern ecommerce strategy, it’s highly likely that it struggled or is no longer in business. Check out these stats from Gartner : 75% of organizations with frontline decision-making teams reflecting a diverse and inclusive culture will exceed their financial targets.

Planning 79

Planning Paid Search Agency Advertising Agencies Work Management 79

Porch Group Media

MAY 28, 2019

Here are some additional stats on Facebook every marketer should know: 68% of Americans use Facebook In comparison, 35 percent of Americans use Instagram, 29 percent use Pinterest and 24 percent using Twitter. Many businesses today work with third party data vendors to help build audiences for upload into Facebook.

Acquisitions 49

Acquisitions Facebook Ideal Customer Profiles Advertisements 49

Albacross

MARCH 12, 2019

The first and most important thing you need to understand is that B2B and B2C audiences are not the same. Differences between B2B and B2C emails. Now, why would a B2B email marketing campaign be any different than a B2C campaign? B2B purchases require a much bigger investment compared to B2C. Not really.

Email Marketing 76

Email Marketing B2B Marketing B2B Planning 76

Directive Agency

OCTOBER 25, 2019

Reviews have become a significant part of B2C and B2B interactions. Here are some stats from G2 on how people truly see reviews today: 68% of millennials trust online reviews, with positive ones producing an 18% average uplift in sales. Do you even visit restaurants anymore without checking the ratings?

Conversion Rate 79

Conversion Rate Top of Funnel Conversion Optimization 79

ClearVoice

JUNE 23, 2020

In B2C marketing, testimonials are provided by consumers. for a wedding vendor. Credibility through stats and figures. Including stats and figures absolutely takes more work, and a consciousness throughout a project and campaign in order to track and obtain the figures. In native content. In capabilities decks.

Work Management 97

Work Management Paid Search Agency Marketing Management Advertising Agencies 97

Litmus

APRIL 16, 2020

CanIemail.com has some stats on the different support for interactive HTML forms , interactive click actions , and AMP for Email. Is Dark Mode equally important for B2B companies as it is for B2C? Different functionality. One of the main differences in functionality is form submits. Jason Rodriguez, Litmus: Yes!

Webinar Metrics 64

Webinar Metrics Paid Search Agency Guidelines User-Generated Content 64

SnapApp

DECEMBER 20, 2018

Think Beyond Personas (B2B customers are B2C customers, too). Most business buyers – 72 percent – say “I expect vendors to personalize engagement to my needs.”. When you think about it, trying to do demand generation (or any marketing) without really knowing your audience is kind of like trying to hit a target blindfolded.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

SnapApp

OCTOBER 31, 2017

But all of the readily available insights seemed to be geared towards a B2C world, so the natural next question from a team of B2B marketers (who, full disclosure, are majority Millennial) was about Millennials in a B2B world – are they having an impact? . We came up with a theory. Executing the Idea: Doing Research. .

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Albacross

MARCH 12, 2019

The first and most important thing you need to understand is that B2B and B2C audiences are not the same. Differences between B2B and B2C emails. Now, why would a B2B email marketing campaign be any different than a B2C campaign? B2B purchases require a much bigger investment compared to B2C. Not really.

Email Marketing 40

Email Marketing B2B Marketing B2B Planning 40

Canadian Marketing Association

MAY 27, 2015

There’s a perception that B2C is the sweet spot for digital marketing, but in fact, digital can be even more effective for B2B. In baseball, the RBI (Runs Batted In) stat has traditionally been used to gauge player performance. Jen will keynote the upcoming CMA B2B networking event on June 9 in Toronto.

B2B Marketing 48

B2B Marketing Lead Ranking Sales Qualified Leads Allocation 48

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

B2B magazine publisher Bob Felsenthal kicked off the event with some interesting stats from a recent survey; 76 percent of marketers plan to increase their online spending and how the top areas of spending are website development, email marketing, and social. The barriers between B2B and B2C are going away. I agree completely.

Webinar Metrics 48

Webinar Metrics Work Management B2B Marketing & Strategy 48

Integrated B2B

DECEMBER 6, 2012

Content is not just about presenting facts and product stats. These assumptions are valid in general but in the tourism industry, creating emotional connections with the destination and its business potential is crucial (in B2C but also in B2B). What’s more, 65 % of those go on to visit vendors’ websites after watching.

Video Marketing 40

Video Marketing Paid Search Agency B2B Advertising Agencies 40

Optinmonster

JULY 21, 2023

SuperOffice ) B2C email campaigns experience 8% more unique opens than B2B campaigns. ” ( HubSpot ) For more email marketing stats, read Top Email Marketing Statistics You Need to Know. SuperOffice ) B2C email campaigns experience 8% more unique opens than B2B campaigns. And this number is projected to reach 4.6

Statistics 58

Statistics Marketing Automation Services eCommerce Stats 58

Single Grain

MARCH 9, 2021

Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Click To Tweet.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Marketing Insider Group

OCTOBER 12, 2010

Granted, there are some unscrupulous appointment setting vendors out there, but I can find you just as many unscrupulous qualified lead gen vendors. And in all fairness to the industry, most vendors are good vendors trying to do right by the client. So I’m surprised at how out of character your comments above were.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Marketing Insider Group

JUNE 30, 2020

Doing so will not only help sell the product but also work toward establishing a better relationship with vendors, partners, and clients. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Let’s see how. User Generated Content (UGC). You read that right.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 Marketing Management and Measurement Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Adobe Experience Cloud Blog

JULY 6, 2010

shannan0 : More than 50% of marketing teams can’t track sales stats. . He explained how social networks are often misinterpreted as playgrounds for B2C organizations. cjablonski : Over 70% of purchases are restricted to established vendors or are heavily dependent on WOM recos. Buyers want a 1-1 relationship. .

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

Martech

FEBRUARY 14, 2023

They also differ in whether they focus more on B2B, B2C, retail, publishing, etc. Customers who bought this…” In the retail space, vendors want to provide product recommendations, which can increase the value of each order. How does this affect your evaluation of potential CDP vendors?

Work Management 111

Work Management Marketing Automation Services Marketing Management Multivariate analysis 111

Webbiquity

JANUARY 17, 2011

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Social Media Facts and Stats. Frequent best-of contributor Brian Solis shares stats from Technorati showing that nearly half of all bloggers are U.S.-based,

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

ClearVoice

APRIL 10, 2023

LinkedIn-Edelmann ) Whether it’s B2B or B2C, readers’ attention spans are limited. 52% of buyers are more inclined to purchase from vendors after reading their content. Here are some stats on different B2B content marketing strategies. Sales departments don’t want to bother prospects either.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Marketing Insider Group

JANUARY 9, 2014

B2C is the sweet spot here right now, but I can see this happening in B2B as well, as tech vendors start pitching business scenarios / experiences rather than products / solutions. We’ve all heard the stats about 70 percent of the buying cycle being complete before customers engage with sales.

Marketing Management 100

Marketing Management Buying Cycle Psychographics Vendors 100

Content Standard

NOVEMBER 8, 2018

Zendesk research found that 66 percent of B2B and 52 percent of B2C customers stop buying after a bad customer service interaction—pretty staggering stats. On the other hand, the study found that 24 percent continued to seek out vendors two or more years after a good customer service experience.

Work Management 81

Work Management Marketing Management Service Planning 81

accelerate agency

FEBRUARY 27, 2023

For B2C SaaS businesses, it can be extremely beneficial to offer single users a free trial. On an attractive page with minimal text, they manage to display their tool in action, explain its USP, and even support its worth with a stat. So, it can be said that the two main varieties of SaaS are B2B and B2C SaaS tools.

Work Management 52

Work Management Enterprise Management Paid Content Marketing Management 52

accelerate agency

FEBRUARY 27, 2023

For B2C SaaS businesses, it can be extremely beneficial to offer single users a free trial. On an attractive page with minimal text, they manage to display their tool in action, explain its USP, and even support its worth with a stat. So, it can be said that the two main varieties of SaaS are B2B and B2C SaaS tools.

Work Management 52

Work Management Enterprise Management Paid Content Marketing Management 52

LeadSquared

JUNE 25, 2015

Let’s look at some stats though, and make a case both for and against (well, not against, but about folks questioning the authenticity of) online reviews. If you are more of a visual reader, check out this infographic by folks over at CustomCreatives making a case (with stats) for the importance of online reviews. It’s an opinion.

Work Management 52

Work Management Buy Marketing Management Landing Pages 52

Webbiquity

DECEMBER 30, 2014

After sharing some compelling statistics–“the content marketing industry (has) grown to a $44 billion industry…93% of B2B brands and 90% of B2C brands are now using content marketing to educate consumers about their brands. It Depends On Proving Your ROI by Forbes. an offer of an assessment or ROI calculator).

Content Marketing 100

Content Marketing Planning Tips Paid Search Agency 100