Martech

FEBRUARY 2, 2024

Prompts: “Can you suggest effective content marketing strategies for a B2B audience?” ” “What are the best practices for designing email marketing campaigns?” ” “How can I integrate digital advertising into my existing marketing mix?” ” Theme No.

Marketing AI 99

Marketing AI Marketing Management Marketing Automation Services Planning 99

Chris Koch

APRIL 2, 2010

This may be the ultimate question in B2B, especially as we struggle to integrate social media into the overall marketing mix. Let’s face it, even if it was possible to curl up in front of the fire with a glass of wine and our B2B products and services, no one would do it. It’s the same in B2B. all do that, too.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Marketing Budget Thought Leadership 100

Launch Marketing

MAY 12, 2021

More than 71% of B2B marketers currently include videos in their marketing mix. For organizations looking for ways to elevate their content marketing, videos can be a great addition. Video Marketing Strategy. Drive Valuable Traffic.

Planning 109

Planning Webinar Metrics Video Marketing Marketing & Strategy 109

Crimson Marketing

JULY 26, 2013

Content marketing is a core part of how you can drive your inbound lead generation funnel. The best marketing mix includes creating the right content for your varying social media networks. . How do you acquire new customers without using traditional outbound marketing? . Feature Image: Courtesy of Flat Classroom Project.

BtoB 100

BtoB Top of Funnel B2B Thought Leadership Digital Marketing Funnels 100

TaylorMadeIn KEW

JULY 9, 2017

In my last post , I wrote about the advice I’d give to those just starting out or in the early stages of a career in B2B marketing. I first met Paul Cash – co-founder of creative agency Rooster Punk – when he delivered the keynote at a B2B marketing conference many years ago. appeared first on Heidi Taylor.

B2B Marketing 63

B2B Marketing B2B Thought Leadership B2B Best Practices 63

Buzz Marketing for Technology

JANUARY 19, 2010

The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. If I had a dollar … Last week, I was interviewed by a technology services marketing.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Digg B2B 100

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content.

Work Management 360

Work Management B2B Marketing Marketing Management Content Marketing 360

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. to the overall marketing mix through performance benchmarks in advertising and brand development initiatives. Social media is not only a customer communication-specific marketing strategy.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

NuSpark Consulting

SEPTEMBER 7, 2016

As a technology marketer targeting CIOs, you’re likely aware that roadblocks stand in the way of communicating with them. Despite the challenge, your sales and leadership team continually ask you to produce qualified leads. Here’s some food for thought. Sadly for you, it’s most likely not your product’s cool features.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. Quick tip: Create a mini marketing plan for each trade show the firm participates in. Don’t just be exhibitors, be presenters as well.

Trade Show 87

Trade Show Planning ROI Marketing Budget Creation 87

Terminus

JULY 28, 2020

And it’s never been more of a timely tactic and part of your marketing mix. Dan: In b2b, it’s, it’s easy to get someone’s business address, right? And we said, we need to have to have this feature yesterday if we’re going to really properly serve our customers and prospects who really need us.

Relevance 26

Relevance Brand Identity Branding B2B Thought Leadership 26

Adobe Experience Cloud Blog

SEPTEMBER 9, 2015

Author: Ellen Gomes Advertising today is not the advertising that’s featured on the hit TV show Mad Men. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. Advertising has evolved. So why should you focus on digital advertising?

Advertisements 48

Advertisements Advertising Multi-Channel B2B Thought Leadership 48

NetLine

APRIL 19, 2019

It made us so happy, we got this awesome picture to remember the moment: We thought everyone else should experience how great it is to know Jason, so we asked for his input and expertise on the Marketer Showcase. Behold, the latest installment of our Showcase feature. Any words of wisdom to share with your marketing peers?

Paid Content 45

Paid Content Enterprise Management Paid Search Agency Account Based Marketing 45

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

There is now a Product and Services tab that lets you feature everything about your company and what you sell. Here are four reasons why: Recommendations - Company specific recommendations on LinkedIn may become the Yelp of B2B Businesses, though you can’t benefit from this new feature until you create your Products and Services Page.

Paid Search Agency 48

Paid Search Agency Linkedin Marketing Management Companies 48

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

There is now a Product and Services tab that lets you feature everything about your company and what you sell. Here are four reasons why: Recommendations - Company specific recommendations on LinkedIn may become the Yelp of B2B Businesses, though you can’t benefit from this new feature until you create your Products and Services Page.

Paid Search Agency 48

Paid Search Agency Linkedin Marketing Management Companies 48

Strategic-IC

JULY 10, 2018

If Facebook forms part of your marketing mix, you may have seen a drop in reach and engagement due to recent algorithm changes. So what can B2B marketers do to enhance Facebook success today? How to Succeed With B2B Organic Facebook Posting in 2018? Considering the Facebook algorithm. Related: 7.

Facebook 48

Facebook Organization Tips Webinar Metrics 48

Heinz Marketing

DECEMBER 11, 2017

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. Matt: Thanks, everyone, for joining us in another episode of Sales Pipeline Radio.

Top of Funnel 49

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 49

Heinz Marketing

JULY 26, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Very excited today to feature the CEO and founder of Sendoso. So that feature skyrocketed, and people were liking the ability to kind of opt into receiving stuff. .”

Top of Funnel 107

Top of Funnel Marketing Automation Services Budget Programs Work Management 107

Marketing Insider Group

JANUARY 26, 2021

As we enter the second year of pandemic restrictions, B2B ad spend is expected to rise nearly 11% in 2021. Email Marketing. A standard among most companies, features like personalization and automation make email a staple for most marketing budgets. Thought Leadership. Content marketing.

Marketing Budget Creation 321

Marketing Budget Creation Marketing Budget Planning Budget Programs 321

Heinz Marketing

JUNE 21, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Every week we’re talking to some of the best and brightest minds in B2B sales and marketing and today’s absolutely no different. My background is B2B Tech.

Work Management 96

Work Management Peer-to-peer Marketing Management Account Based Marketing 96

Vidyard

DECEMBER 12, 2013

While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day. Thought leadership interviews: Capture one-on-one chats with your company’s CEO and other VIPs or industry superstars.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

Heinz Marketing

MARCH 4, 2019

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’re featuring some of the best and brightest minds in B2B sales and marketing each week. Next week, we’re going to feature Derek Slayton.

Top of Funnel 69

Top of Funnel Ideal Customer Profiles B2B Thought Leadership Paid Search Agency 69

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured both B2C and B2B program tracks.

Conference 48

Conference Marketing Management Paid Search Agency Landing Pages 48

Heinz Marketing

JUNE 24, 2019

The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. But now more and more markers, more and more companies, are realizing that that needs to be a defined and measured and a prominent part of their marketing mix.

Top of Funnel 72

Top of Funnel Demand Generation Agencies Paid Search Agency Demand 72

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). B2B Voices ( Trade Youtube Twitter Leads Sales ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Vidyard

NOVEMBER 7, 2019

Video has exploded in the B2B landscape over the past few years, becoming a staple in today’s modern marketing and sales toolkit. However, there are some common misconceptions and video marketing myths that keep businesses from reaching their full video potential. People often relate most to those scrappy, “authentic” videos.

Top of Funnel 65

Top of Funnel Video Marketing B2B Marketing Planning 65

Vidyard

NOVEMBER 7, 2019

Video has exploded in the B2B landscape over the past few years, becoming a staple in today’s modern marketing and sales toolkit. However, there are some common misconceptions and video marketing myths that keep businesses from reaching their full video potential. Report: Using B2B Video to Drive Results. Get the Report.

Top of Funnel 70

Top of Funnel Video Marketing B2B Marketing Marketing Budget 70

OutboundView

SEPTEMBER 20, 2018

Why Did We Write This B2B Marketing Guide? This B2B marketing guide was written to provide a high-level overview of the key components included in a B2B Predictable Pipeline Strategy. This guide will help B2B companies set a solid strategy and allocate resources in the most optimal way for their business.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Heinz Marketing

NOVEMBER 26, 2019

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Video has exploded in the B2B landscape over the past few years, becoming a staple in today’s modern marketing and sales toolkit. This is one of the most common myths about video marketing—and it’s simply not true! So, what are you waiting for? ‘We

Top of Funnel 86

Top of Funnel Video Marketing B2B Marketing Marketing Budget 86

Directive Agency

MARCH 7, 2019

As a pioneer in digital marketing, Handley is the Wall Street Journal best-selling author of Everybody Writes , is a key Linkedin influencer and one of the most influential thought leaders in the marketing world. She is an expert in infographic marketing and is well versed in lead generation, SEO and content marketing.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Full Circle Insights

FEBRUARY 28, 2021

That’s why the company was built from the ground up on the principle that marketing data should reside in the CRM. We’ve seen what a difference it can make when sales and marketing share a single source of truth. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. Jay, do you think this is a result of a lack of strategy, leadership, or clarity on the objectives? So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. Spot on everything. Spot on everything.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. Here are 15 B2B case studies. Like this post?

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

nDash

AUGUST 20, 2020

While marketers are turning their attention to visual content, let’s not forget that written content is still an important component of any effective content marketing strategy. B2B Blog Post Example: Ahrefs. It’s tough to call out just one brand producing great B2B blog posts. B2B Article Example: Single Grain.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

B2B Marketing Zone Posts

MAY 3, 2010

Best of B2B Marketing. Great stuff this month in the world of B2B Marketing. The following are the top items from featured sources based on social signals. My 5 favorite B2B marketing numbers. April 2010. Power has gradually shifted over the past couple of decades from manufacturers (e.g.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

DivvyHQ

SEPTEMBER 27, 2018

These are the strategic staples, no matter how simple or complex your content marketing strategy may be. Next, I’m not suggesting the “integrated digital marketing mix” is bad. I’m merely suggesting that memorable content experiences are more likely when the mix is cleansed and prioritized. With nearly 1.3

Marketing Strategy 45

Marketing Strategy Marketing & Strategy Webinar Metrics Paid Search Agency 45

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. Featured Sources. The following are the top items from featured sources based on social signals. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter.

Ning 40

Ning Paid Content Facebook Sales Management 40