Navigate the Channel

MARCH 11, 2024

, and it operates, according to Investopedia, in market segments that include business-to-business, business-to-consumer, consumer-to-consumer, and consumer-to-business. That’s a lot of business. But because we’re interested in business-to-business (B2B) eCommerce, let’s go deep there.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

B2B Digital Marketer

JUNE 6, 2024

Aaron shares his extensive experience in B2B marketing, offering insights from his journey from co-founding a web development and digital marketing agency to leading corporate marketing efforts for high-tech and cybersecurity companies.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Budget B2B 52

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. B2C strategies are all about the purchase.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? Here is your comprehensive guide on everything your business needs to know about measuring content marketing. It’s not a sales pitch. Understanding Content Marketing. New customers? Time-savings?

Work Management 271

Work Management B2B Marketing Marketing Management Budget Programs 271

Heinz Marketing

FEBRUARY 5, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. 5 Ways B2B Companies Can Use Explainer Videos. As a B2B company, you’re trying to get other businesses to buy and use your product or services.

Trends 122

Trends B2B Marketing Effectiveness Planning 122

Binary Demand

JULY 21, 2023

[ps2id id=’overview’ target=”/]Today’s B2B organizations largely count on the data it holds to direct themselves for success and seamless operations. It enables sales representatives to enhance the relevance and effectiveness of their pitches by providing them with accurate and comprehensive data about prospects.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Only B2B

AUGUST 3, 2020

While companies benefit the most by complementing all channels to one another, Telemarketing has been the heart of lead generation for B2B companies. Companies depending on their Industry use different forms of marketing like B2B (Business to Business), B2C (Business to Consumer) & B2G (Business to Government).

Telemarketing 147

Telemarketing Lead Generation Work Management Generation 147

Zoominfo

JANUARY 27, 2022

To the layperson, there may not be a huge difference between business-to-business (B2B) and business-to-consumer (B2C) data — it’s all just information. But to our engineering, data science, and product teams, B2B data is an entirely different animal from B2C that poses many unique obstacles and challenges.

Zoominfo 100

Zoominfo B2B Validation B2B Sales 100

Heinz Marketing

NOVEMBER 13, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The pandemic shift to working from home means decision makers aren’t at the office when the business-to-business catalogs arrive, especially at the height of lockdown.

B2B Thought Leadership 114

B2B Thought Leadership Brand Identity Branding B to B 114

Heinz Marketing

JANUARY 15, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. How Small Businesses Can Meet and Exceed the Expectations of a Hybrid, Multi-Generational Workforce. Six Rules For Building Phenomenal B2B Customer Experiences.

Twitter 114

Twitter B2B Thought Leadership Ad Building B2B 114

LeadSquared

MARCH 1, 2020

It is important to change and improve your B2B Sales Strategy periodically, which is particularly relevant after the recent shift to a customer-centric sales approach. Now, it is essential for B2B sales reps to establish customer trust and nurture the relationship than just closing a deal with them.

B2B Sales 52

B2B Sales Top of Funnel Tips Marketing & Strategy 52

LeadSquared

MARCH 1, 2020

It is important to change and improve your B2B Sales Strategy periodically, which is particularly relevant after the recent shift to a customer-centric sales approach. Now, it is essential for B2B sales reps to establish customer trust and nurture the relationship than just closing a deal with them.

B2B Sales 52

B2B Sales Top of Funnel Tips Marketing & Strategy 52

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. What is Social Listening?

B2B 155

B2B Marketing AI Work Management Marketing Management 155

Valasys

OCTOBER 17, 2019

In a fiercely competitive & ever-evolving B2B landscape, marketers must optimize their B2B CRM strategies to better interpret the complex nature of customers’ psychologies to optimize their marketing & sales endeavors. The goal is simply to improve business relationships.

B2B Sales 53

B2B Sales Work Management Marketing Management CRM 53

Valasys

MAY 8, 2024

In the realm of modern commerce, where businesses thrive in an interconnected digital ecosystem, the dynamics of marketing have undergone a profound transformation. At the heart of B2B marketing lies a nuanced understanding of the target audience. This is where the art of storytelling emerges as a potent tool.

B2B Marketing 40

B2B Marketing Account Based Marketing Marketing Automation Services B2B 40

Tony Zambito

MARCH 6, 2017

Many B2B firms today are either severely lacking in buyer insights or are led to believe the buyer intelligence they obtain is relevant to buyer insights. When in fact, the intelligence obtained have little to do with how businesses and markets are fundamentally changing. The digital revolution in B2B is creating new ecosystems.

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253

Heinz Marketing

FEBRUARY 19, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. A very commonly used sales tactic is to drive customers to adapt and change to fit the target of the product or service being sold.

Conversion 97

Conversion B2B Marketing Personalization B2B 97

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

SalesIntel

JULY 13, 2021

Your overarching growth marketing strategy needs to speak to your sales goals and objectives as a business. Here’s how personalization will take your B2B strategy to the next level. Read More: B2B Content Marketing: The Quick & Easy Guide ]. What is B2B Marketing? What is B2B Marketing?

Sales Management 98

Sales Management B2B Marketing Personalization Planning 98

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Navigate the Channel

NOVEMBER 15, 2022

, and it operates, according to Investopedia, in market segments that include business-to-business, business-to-consumer, consumer-to-consumer, and consumer-to-business. That’s a lot of business. But because we’re interested in business-to-business (B2B) eCommerce, let’s go deep there.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Outgrow

DECEMBER 3, 2021

Top 5 B2B Email Marketing Examples to Boost Your Engagement. Looking for an efficient technique for B2B marketing? In this blog, we discuss the best B2B email marketing examples that you can use today! To date, email marketing remains undefeated in the B2B domain. What is B2B Email Marketing? It Offers Higher ROI.

Email Marketing 98

Email Marketing Outgrow Examples B2B Marketing 98

Heinz Marketing

DECEMBER 18, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. 5 Best Practices For B2B Communications. Here are five best practices of business-to-business communication. Thank you for the great read, Ayaz Nanji.

B2B Thought Leadership 60

B2B Thought Leadership Work Management B2B Thought Leadership 60

SalesGrape

NOVEMBER 18, 2023

Introduction: The Evolution of Telemarketing in B2B Lead Generation Telemarketing has long been a staple in the world of business-to-business (B2B) lead generation. It involves reaching out to potential customers via telephone calls to promote products or services, gather information, and ultimately generate sales leads.

Telemarketing 52

Telemarketing Lead Generation Marketing AI Trends 52

Marketing Insider Group

OCTOBER 23, 2019

The challenge for sales teams and marketers is providing prospects with personalized experiences that are tailored to their needs. In business-to-business or B2B marketing, companies sell their products/ services to other companies directly as opposed to individual customers. Benefits of B2B Content Personalization.

B2B Marketing 118

B2B Marketing Personalization Cold Calling B2B 118

Sharpspring

FEBRUARY 10, 2022

When it comes to differences in marketing for B2B vs B2C businesses, it all comes down to picking the right strategies. Of course, both types of businesses promote products or services to attract customers. B2B, meaning business-to-business, are companies that sell directly to other companies.

Sales Management 84

Sales Management Marketing Automation Services Webinar Metrics B2B Marketing 84

Sana Commerce

SEPTEMBER 24, 2023

This, in turn, aims to increase the conversion rate, reduce cart abandonment, and ultimately boost revenue for an online business. For B2B organizations, the problem of checkout optimization can look different. Each step should feature a clear and compelling CTA, making it obvious what action customers need to take next.

Optimization 52

Optimization Conversion B2B Transparency 52

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast? 4 Reasons to Include Podcasting in Your B2B Content Marketing Strategy.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Marketing Craftmanship

DECEMBER 11, 2014

In 1958, Gilbert Morris – an account executive at the Fuller Smith & Ross ad agency – created the, “I don’t know who you are,” business-to-business advertisement for McGraw-Hill Publishing Co. ” What may have been a revolutionary B2B marketing concept in 1958 is now well understood by B2B marketers.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B Thought Leadership 100

Sana Commerce

NOVEMBER 10, 2023

Plus: how digital commerce is relevant to B2B product sellers today, along with the strategies and tools you need to implement a digital commerce ecosystem that works for your business. E-commerce primarily revolves around online transactions, including retail sales to consumers. How does digital commerce in B2B work?

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

DealSignal

JANUARY 30, 2024

Lead generation is an essential step in any B2B sales process. But it’s not enough to simply have a list of leads: To truly succeed, businesses need to understand the needs and pain points of their target market and tailor their messaging accordingly. This is where lead enrichment tools come in.

Lead Ranking 52

Lead Ranking Marketing Automation Services Budget Programs Marketing Budget 52

Inbox Insight

MARCH 2, 2022

What do our first party research insights reveal about the state of the B2B marketing strategy on both sides of the Atlantic? While multi channel marketing is no new phenomenon, the art of building scalable, effective and cost efficient multi channel strategies can differ enormously from business to business – and country!

Multi-Channel 98

Multi-Channel Paid Content Advertising Channels B2B Marketing 98

Vision6

APRIL 4, 2023

Did you know that B2B email marketing can be a highly effective way to connect with other businesses? Whether you’re new to B2B email marketing or a seasoned pro, this guide will provide actionable tips and insights to help you take your email marketing to the next level. What is B2B email marketing?

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

accelerate agency

AUGUST 15, 2021

You can use this to drive your business-to-business (B2B) marketing strategy. . By utilizing the power of SEO, you will drive leads and grow your business. This is done by using B2B SEO which is a marketing strategy designed to help your B2B online content rank higher in search engines, like Google and Bing.

Paid Search Agency 98

Paid Search Agency SEO Companies Brand Identity 98

Sana Commerce

MARCH 16, 2022

New technologies and the generational change have led to a blur between the expectations of B2C and B2B customers. This presents new challenges for many companies that have come to terms with the fact that B2B customers think differently from B2C customers. So, who are your B2B customers today? B2B vs B2C customers.

B2B 52

B2B Work Management B2B Sales Act-On 52

DealSignal

JANUARY 28, 2024

In a Nutshell Selecting the right sales intelligence tool is more than just a choice—it’s a strategic decision that impacts your business’s bottom line. We aim to provide you with clear, actionable insights that will help you decide which service best fits your business needs.

Enterprise Management 52

Enterprise Management Marketing Automation Services Best Practices Lead Ranking 52

Kaon

FEBRUARY 28, 2019

Today, customers are less focused on product features and more on how the technology will lead them to improved outcomes. It becomes more challenging for companies to articulate their complex products’ value without defaulting to “speeds and feeds” or “feature/functionality” descriptions, according to the Marketing 4.0:

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147