Top Rank Marketing

FEBRUARY 12, 2024

Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Content Standard

MARCH 9, 2022

And we’re not just talking text, either: MUM can understand and contextualize across 75 languages in videos and podcasts and even glean data and context from static images. Users will find richer knowledge graphs providing a variety of content formats instead of just written words, from images to videos and podcasts.

Lead Ranking 131

Lead Ranking SERP Content CAN-SPAM 131

Contently

JULY 26, 2022

You have to convey facts, stats, numbers, and data to your audience. Understand your audience. As marketing advice, “know your audience” may be cliché, but some platitudes are worth listening to. Leverage audio and video content. Let’s face it: Financial content can be bone-dry. Showcase your team.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

illumin

SEPTEMBER 29, 2023

Where radio listeners have started to dwindle, podcast listeners have soared, meaning that audio ads are far from a thing of the past. Alongside the growth and popularity of podcasts, comes a great opportunity for advertisers to reach new audiences through podcast advertising.

Advertisements 52

Advertisements Advertising Budget Programs Work Management 52

Marketing Insider Group

JULY 13, 2021

Valuable content speaks for itself; know what your audience cares about and build content around it. Hubspot found that 99% of email users check their inbox every day, more than 50% check their personal emails more than ten times a day, and 73% prefer email over any other medium for communicating with brands. Why Email is Important.

Top of Funnel 362

Top of Funnel Mobile Marketing User-Generated Content Email Marketing 362

ClearVoice

JUNE 24, 2021

In 2021, content marketing continues to dominate for one simple reason: Your audience doesn’t want the alternative. Audiences have come to expect and want useful, valuable information about real solutions to their actual problems. Video marketing is still surging with audiences. Video content performance and ROI.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Content Standard

MARCH 12, 2024

For years, Pew Research has reported a continual decline in the share of audiences following traditional media. So long as you play where you have the perceived right to, there is no reason that your brand cannot form a larger, more loyal audience than any media publication. No major media conglomerate has been spared.

Media 96

Media Brand Identity Branding Storytelling 96

Adobe Experience Cloud Blog

JANUARY 22, 2020

From radio, we saw the advent of podcasts. Television spawned the rise of video marketing on social media. Which medium do you choose? That’s a mistake, as you end up limiting how your audience engages with and views your brand. Instead, start with your audience. And on and on and on. How do they consume media?

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161

seo.co

APRIL 26, 2023

Marketing legal services is a little bit harder than marketing the latest video game. This means you have to be more strategic with how you target your audience. More and more of quality content includes video marketing and video production. Podcast Interviews Podcasts are extremely popular right now.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

Webbiquity

MAY 25, 2021

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Marketing Insider Group

OCTOBER 20, 2020

Webinars are a great way to inform, engage, and sell your brand to your audience. You need to select the right topic and design an engaging presentation to ensure your audience understands your value. A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Scoop.it

FEBRUARY 22, 2024

This post will explore seven content marketing tips and examples for HR audiences and leaders. We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. Video brings your employer brand to life in memorable ways that other content can’t consistently achieve.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Marketing Insider Group

MARCH 16, 2021

Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. It’s an interruptive medium and is an outbound approach to brand promotion. You can put these ads where you think your buyers are online or on other mediums. The Caveat (Why I Said “Almost”).

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

FMG Suite

APRIL 25, 2024

So if growing your business through this medium is your goal, then read on. Here are some of the most effective forms of content for attracting prospects on LinkedIn: Original content: These are your blogs, podcast episodes, videos, polls, quotes or graphics—all the material you or your team has created. Why LinkedIn?

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

Hubspot

FEBRUARY 4, 2021

The problem with this model is that you're not only battling other competitors for that attention; you're competing against every site that publishes informative videos, the latest trends, and educational content that serves the needs of their audiences. We've built HubSpot on the belief that you earn attention by being of value.

Hubspot 101

Hubspot Advertising Mediums Startups Custom Publishing 101

seo.co

FEBRUARY 8, 2022

Reuse and repurpose old content into new mediums OR. Repurpose Your Post Into a Video or Podcast. If you’re used to writing all your posts, try experimenting with a new mediums: podcasts and video. We have reformatting our blog posts into hundreds of applicable and timeless podcasts and videos.

SEO 98

SEO Content Dwell Advertising Mediums 98

Scoop.it

APRIL 18, 2023

Every business strives to increase brand awareness, and one of the best ways of doing so is by providing the intended audience with relevant and informative content. billion users worldwide, making it one of the most reliable mediums to reach out to the intended audience and generate awareness.

Curation 80

Curation Brand Identity Branding Content 80

Content4Demand

JULY 31, 2020

When COVID first struck, podcasts took a hit. With so few people commuting to and from work, podcast shows lost their most captive audience. In March, podcast monitoring company Podtrac found that total downloads and unique listeners dropped during the month—10% and 20%, respectively.

Webinar Metrics 109

Webinar Metrics Top of Funnel Marketing & Strategy Digital Marketing Funnels 109

PathFactory

FEBRUARY 8, 2021

using a blog post to provide information and a script for a YouTube video). It’s not necessary to shoot every video, craft every article, and create every visual from scratch. Rather, you can take advantage of existing content as the foundation for your social media posts, videos, and webinars. Turn it into a podcast.

ROI 75

ROI Advertising Mediums Youtube Webinar Metrics 75

Engagio

JANUARY 20, 2024

As we continue into the new year, we wanted to highlight some of the most engaging marketing discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned marketing leader or at the beginning of your career, there’s something for everyone in our roundup of the best marketing podcast episodes of 2023.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

ClearVoice

MARCH 14, 2024

The Value of Email Marketing in Content Distribution Email marketing brings two significant benefits to any content distribution strategy: Directness and personalization When your content is served directly via email, it doesn’t contend with other marketing elements present on mediums, such as social media sites, search engines, or even blog sites.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

New North

AUGUST 14, 2023

One short social video there. The demand for more blog posts, videos, ebooks, and other content types can lead to a frantic scramble to “push out more content.” This narrow approach fails to engage different audience segments and often results in superficial content that doesn’t resonate. One blog post here.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

Hubspot

MAY 11, 2021

And, we've provided free education through our blogs, YouTube, Academy, and podcasts to help. It's why we're excited to announce the launch of HubSpot's Podcast Network , a new audio destination that is home to six great shows that represent a wide range of business topics and backgrounds. Why a Podcast Network? What's Next.

Hubspot 90

Hubspot Paid Search Agency Ethics Network Marketing 90

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 100

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 100

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. And in the podcast corner: 37% of Americans ages 12 and older listened to a podcast in the previous month.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

QuanticMind

MAY 25, 2023

While digital video represented about half of ad spending in last year’s upfronts, that share has grown to roughly two-thirds this year, with linear’s YoY share decreasing significantly as advertisers move their dollars over to digital. How will advertisers know they’re reaching their target audiences if they’re moving dollars to CTV?

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

ClearVoice

SEPTEMBER 22, 2023

Interactive content that focuses on your target audience In the age of fleeting attention spans, interactive content stands as a beacon of engagement for 2024. Consider leveraging the power of the following: Augmented Reality (AR) and Virtual Reality (VR): This offers immersive experiences that transport your audience into new dimensions.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Contently

APRIL 4, 2023

For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Create New Audiences and Applications While you’re drilling down on your target audience, don’t forget to consider new audiences and new product applications.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Convince & Convert

OCTOBER 27, 2015

Podcasting is on fire , with listenership soaring, and the number of podcasts multiplying like Tribbles, including our own podcast proliferation here at Convince & Convert Media. But even with all that growth, podcasting is still a niche media type seemingly destined to be a tertiary way to get entertained or informed.

Skype 160

Skype Broadcasting Youtube Comparison 160

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. It shows your audience that you care about the details and don’t cut corners. Iteration: Continually refine your ICP based on performance metrics and feedback.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Convince & Convert

NOVEMBER 6, 2017

Live video is nothing new. However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. Any brand trying to increase their trust and awareness with their customer can and should go live on video.

Facebook 228

Facebook Paid Search Agency Companies B2B 228

Buffer

SEPTEMBER 1, 2022

From his two newsletters, one personal and the other called The Milk Road talking about crypto, to his audience of over 300,000 people on Twitter , to his popular My First Million podcast , Shaan’s creative output is fascinating. Which of these has been your favorite medium of expression?

Curation 104

Curation Impressions Top of Funnel Startups 104

Hubspot

MAY 11, 2021

Ah, Clubhouse versus podcasts — an age-old debate. But, while both of these audio tools are relatively new to the business world (in fact, Clubhouse is less than two years old ), they've both attracted large, engaged audiences. Clubhouse vs. Podcasts: Which Should Marketers Use? Podcast advertisements are powerful.

Work Management 100

Work Management Paid Search Agency Tips Marketing Management 100

ClickZ

MAY 19, 2022

Now take a situation where your audience is so cynical of your product offering some of them even call for your competitors to have their advertising banned. A skeptical and cynical audience. There is undeniably a huge overlap in audience between football fans and the target market for betting companies. and Southampton F.C.

Brand Identity 105

Brand Identity Branding Advertising Agencies Trust Marketing 105

Digilant

AUGUST 10, 2021

Whether display, video, or audio, differentiating your brand from your competitors with a timely, interactive, and personal advertisement is essential in today’s market. At Digilant, when we define digital audio to include music streaming services (such as Pandora and Spotify), digital radio stations (Sirius XM), and podcasts.

Advertising Agencies 105

Advertising Agencies Creativity Advertisements Advertising 105

ClearVoice

FEBRUARY 1, 2022

She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”. Alex Wolf, Host of The Alex Wolf Podcast. Her Podcast, The Alex Wolf Podcast, will have you listening for hours, leaving fans anxiously anticipating the next season. Lucas, LightWarrior Entertainment. Born and raised in Bronx, New York, L.A.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98