Contently

APRIL 25, 2023

Are you looking for ways to craft better Facebook ads that result in higher conversions? With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. Automated Ads Automated ads are an efficient way to reach your target audience.

Top of Funnel 161

Top of Funnel Cost per Acquisition Cost per Lead Distribution 161

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. You might even wonder if it’s worth it for your company to use Facebook advertising. Okay, not just kind of.

Demand Generation 98

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 98

SocialPilot

JANUARY 21, 2024

Well, the algorithm only affects the ranking of organic posts, meaning that paid ads remain a great opportunity for you to reach your audience. Therefore, the solution lies in the Facebook sponsored posts, which is a combination of both organic and paid. How to Boost a Facebook Post?

Facebook 99

Facebook Allocation Budget Programs Ad Frequency 99

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Why Is It Important to Analyze Your Facebook Metrics?

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

ClearVoice

SEPTEMBER 20, 2021

Although hashtags are purposeful on Instagram , Twitter , and Pinterest , many have the burning question in their minds: Do hashtags matter on Facebook? Similar to the others, hashtags on Facebook are great for adding reach to your content organically. The history of Facebook hashtags. The history of Facebook hashtags.

Facebook 98

Facebook Practices Best Practices Privacy 98

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. You might even wonder if it’s worth it for your company to use Facebook advertising. Okay, not just kind of. Employee count.

Demand Generation 69

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 69

Spiralytics

MARCH 29, 2023

Facebook was the game changer in the social media industry. Many would also argue that it was Facebook that started social media marketing. A lot of businesses owe their popularity to social media platforms, especially Facebook. A lot of businesses owe their popularity to social media platforms, especially Facebook.

Facebook 116

Facebook Brand Identity Branding Social Media 116

Webbiquity

MARCH 22, 2018

Facebook is an excellent sales platform, as it offers a huge potential audience you can reach with relative ease. Here’s how you can improve your sales and get ahead on Facebook. Facebook offers an incredibly large and diverse audience; you can’t write just any old content and expect to see results.

Facebook 252

Facebook Tips Work Management Social Media 252

Biznology

MAY 19, 2017

Until recently, selling was all about how brands create something that might be interesting to the audience out there. Creating value and remaining relevant is critical. We all know that some years ago that digital was all about visibility and popularity (such as likes on Facebook and on Twitter ). Like this post?

Relevance 91

Relevance Television marketing Verticals Trigger Marketing 91

Stevens & Tate

FEBRUARY 20, 2023

As you may already know, Facebook Ads can be a very effective advertising platform, especially when you consider its overall cost-effectiveness (it’s a pay-per-click advertising platform, after all) and the ability to target audiences based on a variety of criteria (from demographics to location to interests and more).

Facebook 107

Facebook Practices Video Marketing Ads 107

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. What Are Facebook Ads?

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

Adobe Experience Cloud Blog

JANUARY 26, 2018

If you run paid advertisements on Facebook or are thinking about doing so, then you may have read about the various statistics that are measured, which show the performance of your campaigns. One particularly important statistic to note is the relevance score. What is a Facebook Relevancy Score?

Relevance 134

Relevance Cost Per Click Classified Ads CPC 134

Navigate the Channel

DECEMBER 11, 2023

Creating a successful B2B marketing strategy is hard work, especially if you don’t know how to reach your target audience and give them what they want. Define your target audience clearly and concentrate efforts on that core group. Find your target and then concentrate your efforts on that core audience.

Effectiveness 65

Effectiveness B2B Buyer Personas FAQ 65

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Content and audience. Advertising.

Paid Content 123

Paid Content Facebook Ideal Customer Profiles Work Management 123

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Tailor your videos to specific segments of your audience, addressing their interests or challenges.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Scoop.it

JANUARY 12, 2023

Although Facebook was originally created to help people connect with friends and loved ones, it has now evolved into a powerful marketing platform. But simply using Facebook for the sake of using it doesn’t help you get the results you want. Just don’t forget to use relevant hashtags on your posts to increase your visibility.

Promotion 86

Promotion Facebook Tips Branding 86

Contently

JULY 16, 2020

” To gauge the immediate impact on content creation, we pulled the stories created by Contently clients across all industries and then tagged any that mentioned relevant terms like “pandemic,” “Covid,” and “quarantine.” It was shared over 26,000 times on Facebook.

Branding 185

Branding Brand Identity Case Studies Domain 185

Contently

MAY 30, 2018

If it weren’t for Facebook groups about rats, I would have deleted my account a long time ago. While researching online, I stumbled into a thriving community of Facebook groups for rat parents. ” Whether or not that’s true, the new emphasis disrupted the connection between publications and their audience.

Facebook 162

Facebook Paid Search Agency Companies Distribution 162

BenchmarkONE

NOVEMBER 17, 2021

Every business needs a way to generate leads (and sales) consistently, and there’s no better platform to do that than Facebook. Whether you love or hate it, there’s no getting away from the fact that Facebook offers an incredible opportunity for business owners. . Using Facebook Conversion Ads . With over 2.89

Facebook 83

Facebook Lead Ranking Lead Scoring Generation 83

Anyword

JULY 12, 2021

Facebook Ad Tools Turn Clicks into Cash. Many marketers spend lots of money and time on Facebook ads but don’t see a great result. Well, that’s not surprising, because making sure that Facebook ads are optimized is a difficult thing to do – just clicking the “Boost” button is no guarantee that you will see a lift. AdEspresso.

Marketing AI 105

Marketing AI Budget Programs Facebook Paid Search Agency 105

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. Investing in your current audience leads to building trust with them, as well as prospective customers. This effectively makes their audience feel seen and connected to the brand.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

Hubspot

MARCH 24, 2021

An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. You can set up virtual events and webinars with Facebook Live for free, or create small events at your company's physical location to encourage new local visitors. How to Promote an Event on Facebook.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

Martech Advisor

JANUARY 30, 2020

In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. But this doesn’t make Facebook marketing strategies irrelevant in 2020. As a platform, Facebook has continued to entrench itself into society.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Oktopost

SEPTEMBER 4, 2020

When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. Content relevant to B2B decision makers and said decision makers? Facebook vs LinkedIn by the numbers. Facebook vs LinkedIn by the numbers. Facebook may have more users overall. Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Martech

OCTOBER 28, 2021

Good morning, Marketers, and Facebook is not yet fazed. Facebook and its absolute ruler Mark Zuckerberg seem not to be fazed. Perhaps Facebook and Zuckerberg would be fazed by a massive dump of secret documents that appears to show employees throughout the company furious at its lackadaisical approach to hate speech and disinformation?

Facebook 111

Facebook Planning Marketing Budget Creation Marketing Budget 111

Unbounce

JULY 22, 2020

They’ve got 15 minutes to kill, so they pick up their phone and (because they’re 46 and don’t know about TikTok yet) scroll through Facebook. Your ads reach people like this because of tracking, pixels, lookalike audiences , and all the other technical magic that powers Facebook’s advertising platform.

Landing Pages 145

Landing Pages Facebook Examples Marketing Management 145

Unbounce

JUNE 1, 2021

Your curiosity got the best of you for one second , and now that cringe-worthy tee is following you around, cozying up next to your cousin’s baby announcement on Facebook, and squeezing in between your friend’s selfies on IG. The aim was to close conversions through both generic and campaign-specific audiences—and have them run in parallel.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Hubspot

MARCH 30, 2021

These days, most businesses know they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don't have a page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: They just don't look legitimate. 13 Facebook Mistakes to Avoid.

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101

ConvertKit

DECEMBER 14, 2021

As we evolve as creators, it’s inevitable that our audiences evolve with us. If you find yourself serving multiple audiences, deciding which audience to speak to and when can feel like an impossible task that inevitably isolates one fan base or another. Unfortunately, with most mediums, creators must choose. Contact Us!

Deliverability 78

Deliverability Segmentation Advertising Mediums Pricing 78

Anyword

JULY 16, 2019

No matter what the business model, there’s one metric that has become a north star for media companies, local and nationwide: audience loyalty. Through our work with hundreds of publishers, we’ve found that one of the best ways to do this is through paid content distribution on Facebook. . About Keywee. The upshot?

Loyalty 45

Loyalty Facebook Storytelling Sales Qualified Leads 45

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Directive Agency

OCTOBER 2, 2019

While you can layer various options together to build an audience you think may respond well, you can remove the guesswork and use your actual data ad platforms to learn from through the use of lookalike audiences. Maximizing Potential on Key Audiences. Maximizing Potential on Key Audiences.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Convince & Convert

AUGUST 29, 2012

Fairmont Hotels and Resorts recently rolled out a Facebook contest in coordination with ePrize called Everyone’s An Original Personality that matched fans up to their lifestyle interests to help define their travel personality. Fairmont’s Facebook Contest. ” Why Relevancy Matters.

Segmentation 125

Segmentation Facebook Marketing Agencies 1 Social Media 125

Convince & Convert

DECEMBER 8, 2014

First, the Reachpocalypse , where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. Facebook Told Us How to Do Facebook Marketing.

Facebook 168

Facebook Paid Search Agency Marketing & Strategy Social Media 168

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. It’s no secret that Facebook’s organic reach has taken a nosedive. But before you write off Facebook as a lost cause, think again. Of course, that doesn’t mean that Facebook ads are foolproof on their own.

Facebook 111

Facebook Advertisements Advertising Marketing & Strategy 111

Stevens & Tate

JUNE 30, 2021

Facebook has had its share of controversy over the past few years, yet it remains as popular as ever. As of this year, there are roughly 190 million Facebook users in the U.S. As such, Facebook advertising continues to be an effective way to reach your target audience and to generate leads for your business.

Facebook 69

Facebook Advertisements Advertising PPC 69