KoMarketing Associates

APRIL 7, 2021

Focus on customer experience [and audience engagement]. How long do people watch your videos? Are they sharing those videos and your other content? Just to give you another example of why the customer experience is so critical, look to audience engagement rates. Use more storytelling. Do more virtual events.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Sprout Social

JULY 30, 2018

It’s that we’re failing at the social media storytelling game. Who is my audience? How do I get my idea into my audience’s head? How do I change the way my audience thinks? How do I change the way my audience behaves (ahem, buys)? Get to Know Your Audience Better. How do we prompt a pivot?

Storytelling 90

Storytelling Social Media Media eCommerce 90

Contently

APRIL 20, 2021

” On occasion, there will be a mention of their 1% for the Planet account , or an embed of the fantastic video below, which quizzes consumers on what they think banks do with their money. Means & Matters isn’t just about building an audience. But right now, the focus is to build awareness and relationships. ?.

Storytelling 84

Storytelling Paid Social Agency Content Differentiation 84

Marketing Insider Group

JANUARY 16, 2023

Adapt your content marketing strategy to the needs of your target audience to overcome the biggest marketing challenges of 2023 . Here’s how you can overcome 2023’s biggest marketing challenges by adapting your content marketing strategy to the needs of your target audience. Increasing Competition. Find Your Niche.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Marketing Insider Group

NOVEMBER 18, 2020

Quality news, information, and stories will always attract an audience. The Forecast creates and grows a measurable audience using organic search engine optimization, social distribution, newsletters, paid (native) media and free subscriptions. Even in today’s competitive landscape. Source: SEMRush.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Marketing Insider Group

MARCH 16, 2021

Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero. You own the messaging, distribution, and context of the content you create.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Consistency allows you to set your audience’s expectations and position yourself as an approachable and trustworthy business.

Social Media 126

Social Media Social Marketing Examples Planning 126

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Contently

FEBRUARY 9, 2018

The Super Bowl is one of the few occasions when TV audiences are actually happy to watch the commercials. But let’s not underestimate the cute animals, since they play a big part in how much storytelling is upending advertising. Instead, Frank proposed to create a series of short videos. It Sounds Like a Revolution.

Paid Search Agency 167

Paid Search Agency Ads Storytelling Advertising Agencies 167

Contently

NOVEMBER 12, 2020

Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. They build deeper relationships with their audience, dominate search, and see compounding ROI as their engagement and audience grows.

Allocation 218

Allocation Branding Brand Identity Paid Search Agency 218

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. Adhesive video players are a good example of this.

Storytelling 51

Storytelling Mobile Advertising Advertising Agencies Startups 51

Trade Press Services

DECEMBER 26, 2023

They combine storytelling with real-world examples to deliver an in-depth look at what it’s like to work with your company. Clearly define your target audience. Before diving into the details of a case study, it’s crucial to first identify the audience you want to connect with. Who are the buyers of your services or products?

Case Study 52

Case Study Case Studies Practices Best Practices 52

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. ” In 2006, the Danish bank began producing journalistic-style videos for internal distribution.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Content Standard

OCTOBER 13, 2017

You know the power of storytelling. You’ve read the studies about how brand storytelling more than any other form of communication can inspire people to act. But how do you execute storytelling as part of your marketing strategy? Can your audience relate to this? Where does it fit? Brand Purpose.

Storytelling 61

Storytelling Marketing & Strategy Marketing Strategy Branding 61

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Use the power of storytelling to convert consumers into customers.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Anyword

JANUARY 15, 2020

From declining display revenue to the mass adoption of ad blockers, today’s storytellers face a range of unfamiliar obstacles. Leaning on two of their most valuable assets — storytelling expertise and hard-earned audience trust — many publishers have turned to branded content campaigns as a viable way to support their bottom lines.

Advertising Agencies 95

Advertising Agencies Branding Brand Identity Content 95

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. Can you tell us about your current role as SVP, Audience Development at Complex Networks? We certainly don’t.

Storytelling 46

Storytelling Paid Content Advertising Agencies Mobile Advertising 46

Anyword

JUNE 18, 2019

Distribution is Informed by Content. Today, almost every branded content campaign is distributed on content distribution platforms in addition to the publisher’s website. The Guardian US creates a bespoke distribution plan for every piece of content , built around the intended audience and KPIs of the campaign.

Advertising Agencies 45

Advertising Agencies Storytelling Branding Brand Identity 45

Metadata

FEBRUARY 5, 2024

We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” Launched in August 2021, the campaign features six videos about the awkwardness and absurdity teammates put up with if they return to the office. But not just any video. So, what’s the alternative?

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Anyword

MARCH 4, 2019

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. You’re a big proponent of the concept of “storytelling through data.” Then, it’s about measurement.

Storytelling 43

Storytelling Process Advertising Agencies Branding 43

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? .” As marketers, our top priority right now should be helping our audience overcome the challenges they face. I even made a video about it!

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Outbrain

OCTOBER 2, 2018

Proponents of snackable content also claim that shorter content means higher engagement and that this applies to all forms of content – including video. In fact, some of the best arguments for longer-form storytelling today are the shows we see on Netflix and the documentaries on Amazon Video and YouTube.

Storytelling 40

Storytelling Top of Funnel Advertising Agencies Funnel Advertising 40

Binary Demand

MARCH 11, 2024

[ps2id id=’overview’ target=”/]As marketing landscapes continuously shift, pinpointing the right audience has become essential. E.g. Watch Slack’s video transforming the ‘office collaboration’ idea, demonstrating how their platform boosts teamwork in a fun way.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Contently

FEBRUARY 9, 2021

In truth, newsletters have always been a crucial audience building tool, ever since the Acta Diurna were sketched in stone in Ancient Rome in 131 BC. (H/t They became especially effective with the mainstream adoption of email in the 1990s, giving smart marketers and media pros a direct line to their audience. That’s okay.

Newsletter 217

Newsletter Lead Ranking Lead Scoring Ad Building 217

Binary Demand

MARCH 11, 2024

[ps2id id=’overview’ target=”/]As marketing landscapes continuously shift, pinpointing the right audience has become essential. E.g. Watch Slack’s video transforming the ‘office collaboration’ idea, demonstrating how their platform boosts teamwork in a fun way.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Liveintent

MARCH 5, 2020

Because publishers are grasping for answers – any way to make up the revenue they’ve lost from decades of counting on print distribution. Still, even digital solutions once thought reliable have proven to be fair-weather friends, like Facebook video and organic social reach. She looked to her audience. prison system.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Emarketing Custom Publishing 116

Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. I’ve never felt more urgency to create helpful content for our audience. Your audience is almost certainly looking for new answers too.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling. Modern Copywriting - Udemy.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Sprout Social

MARCH 2, 2021

Do you want your video content to go viral? Most marketers undoubtedly want the audience growth and attention that comes from having content go viral, but they also know that there’s no one formula to attracting viral success. To learn more about creating a viral video, let’s dive in. What is a viral video?

Viral Marketing 139

Viral Marketing Social Media Video Marketing Social Marketing 139

Valasys

JANUARY 25, 2024

Then you need to incorporate video marketing into your strategy! Today, video has become the most engaging and effective medium for reaching your target audience. Whether it’s a teaser video to build excitement or a detailed product demonstration, videos have the power to capture attention and leave a lasting impact.

Video Marketing 45

Video Marketing Marketing & Strategy Marketing Strategy Product 45

Scoop.it

SEPTEMBER 2, 2021

Gone are the days when marketers used to go door-to-door to distribute flyers and pamphlets for promoting their products. The big question here is – how to create a winning and compelling marketing presentation to prevent the audience from getting bored and losing their attention? Entice your audience with a stellar opening line.

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

Contently

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Media and marketing experts have been anointing video as the trend of the year for over a decade.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

Brandpoint

JUNE 9, 2021

It’s more important than ever to humanize your brand and find ways to genuinely relate to your audience. Keep in mind, there is a fine line between finding a news hook that matters to your audience and taking advantage of a situation in an attempt to boost readership. Better yet, leave the product out of the main image completely.

Media 122

Media PR Paid Search Agency Distribution 122

Contently

MARCH 6, 2018

What the robots aren’t very good at, however, is telling stories that build an emotional connection with an audience. And you need to be able to tell those stories across mediums—text, video, audio, graphics, and everything in between. This only works, of course, if you are friends with a lot of people in your target audience.

Content 167

Content Linkedin Facebook Analysis 167

Contently

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. B2B brands don’t always tug at the heartstrings of the audience when they’re selling technical products and services. But my tailored algorithm isn’t all cute cat clips and conspiracy theories.

Branding 182

Branding Brand Identity B2B Paid Search Agency 182

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. From teens on TikTok to brands creating multi-million dollar Super Bowl ads, video is truly everywhere. Benefits of Video Marketing 2. Video Marketing Strategy 3. Video Marketing Storytelling 4.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Outbrain

JANUARY 12, 2023

And focus your resources on websites and online experiences that consumers will always rely on, such as native advertising on popular news sites and other websites where your target audiences spend their time. Identify a target audience that has a pain point that can be solved by your product or service. Demand generation for B2C.

Advertising Agencies 61

Advertising Agencies Advertisements Advertising Trends 61