Marketing Insider Group

NOVEMBER 18, 2020

This site utilizes editorial best practices to engage readers and sets itself apart through authentic, journalistic storytelling , by taking an industry insider’s perspective, profiling innovative people, sharing thought leadership insights, and reporting on trends sparked by the enterprise cloud revolution and digital transformation.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Anyword

DECEMBER 19, 2019

Over the years, we’ve successfully managed countless campaigns for hundreds of publishers. Rather than keeping this information to ourselves, we wanted to share it with the broader storytelling community. Ultimately, Facebook’s policies also benefit the publishers who are paying to distribute their content on the platform.

Distribution 56

Distribution Facebook Content Landing Pages 56

Anyword

DECEMBER 19, 2019

Over the years, we’ve successfully managed countless campaigns for hundreds of publishers. Rather than keeping this information to ourselves, we wanted to share it with the broader storytelling community. Ultimately, Facebook’s policies also benefit the publishers who are paying to distribute their content on the platform.

Distribution 55

Distribution Facebook Content Landing Pages 55

Contently

NOVEMBER 12, 2020

Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Contently

JANUARY 24, 2022

How Dell Perspectives Grew Its Audience 200 Percent and Launched a Digiday Award Winning Content Site Through Bold Impact Storytelling. How Contently Built a Customer-Centric Content Strategy for Xerox. In order to reach the c-suite of tomorrow, Dell knew it had to target a younger audience with an emphasis on social impact stories.

Case Study 132

Case Study Case Studies Studies Brand Identity 132

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. Content Automation is a revolutionary technology that automates various aspects of the content creation process, from ideation to distribution.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Marketing Insider Group

JANUARY 16, 2023

As digital platforms continue to grow and content distribution becomes effortless, it’s not going to be easy to stand out in the crowd. You can increase your business’s market share by using the following methods to nullify the effect of competitors: Solve Your Customers’ Problems. Excel in Customer Service. Find Your Niche.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Contently

APRIL 2, 2018

In 1895, John Deere published the first issue of The Furrow , an agricultural magazine that published print advertorials. After a few decades, each issue reached millions of customers. And it would do the savvy content marketer good to have a few classic examples to bust out at parties—or, at the very least, strategy meetings.

Advertorials 167

Advertorials Content Marketing Content Storytelling 167

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. ” In 2006, the Danish bank began producing journalistic-style videos for internal distribution. Actually, yes.

Work Management 85

Work Management Storytelling Marketing Management Examples 85

Anyword

JUNE 18, 2019

According to research done by Digiday, 88% of publishers are driving at least some of their revenue from branded content, making it the second most popular source of income after display advertising. Distribution is Informed by Content. For most publishers, though, Facebook and Instagram are key channels for content distribution.

Advertising Agencies 45

Advertising Agencies Storytelling Brand Identity Branding 45

Trade Press Services

DECEMBER 26, 2023

By definition, a case study details the trajectory of a project with a customer, highlighting the challenge the customer faced and how your organization solved the problem. They combine storytelling with real-world examples to deliver an in-depth look at what it’s like to work with your company.

Case Study 52

Case Study Case Studies Practices Best Practices 52

Anyword

AUGUST 31, 2018

Here at Keywee, we’re fortunate to work with many of the industry’s most cutting-edge and forward-thinking publishers. Every day we speak with some of the brightest members of the publishing world, and each day they teach us something new. We’re not strictly a publisher anymore; we’re more well-rounded.

Storytelling 46

Storytelling Paid Content Advertising Agencies Mobile Advertising 46

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. For instance, writers can refine AI-generated drafts to inject brand personality, and AI-suggested designs can be customized to perfectly match a campaign’s aesthetic or brand’s visual identity.

Marketing AI 91

Marketing AI Content Marketing Enterprise Management Planning 91

Anyword

MARCH 4, 2019

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. You’re a big proponent of the concept of “storytelling through data.” The upshot?

Storytelling 43

Storytelling Process Advertising Agencies Brand Identity 43

Trade Press Services

JANUARY 2, 2024

This is especially true when it comes to communication channels, customer preferences and market trends. Being a customer-centric business is a full-time commitment. When a company is customer-centric its services, process, messaging and content are tailored to its target audiences’ needs, challenges and preferences.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Anyword

NOVEMBER 14, 2018

Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series. For most publishers, looking back on their performance for the year means looking back at the performance of their content distribution channels.

Storytelling 69

Storytelling Ad Exchange Distribution Custom Publishing 69

Contently

MARCH 30, 2020

When you create a high-quality piece of content, it delivers results not only on the first day it’s distributed via an email newsletter or social media, but also gradually over time as the results build on each other. High-performing content published on your blog and social channels can easily be translated into virtual events.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Liveintent

MARCH 5, 2020

Publishers are going through an identity crisis. It’s like the world is screaming: “Think like anything but publishers, please, we beg you! It’s like the world is screaming: “Think like anything but publishers, please, we beg you!” ” Why? Reason: Find new ways to tell stories. prison system.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Emarketing Custom Publishing 116

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Successful social media marketing is consistent, takes a customer-first approach, and is fueled by a well-thought-out strategy. The takeaways?

Social Media 126

Social Media Social Marketing Examples Planning 126

Contently

JUNE 1, 2016

In partnership with Contently, the investment management corporation recently published “ How the World Retires ,” an interactive report that profiles six couples around the globe. The finance industry is often maligned for its cutthroat insider culture that may intimidate potential customers. Humans over spreadsheets.

Storytelling 60

Storytelling Work Management Content Marketing Management 60

Content Standard

JUNE 30, 2015

With virtual devices for the masses just over the horizon, virtual reality (VR) storytelling like this isn’t farfetched—and if it proliferates, it could change the game in content marketing. The North Face gives customers the chance to try base jumping via a VR system in-store.

Storytelling 40

Storytelling Content Marketing Content Custom Publishing 40

ClearVoice

JANUARY 29, 2024

Distribute. While this process remains relevant to this day, evolving customer expectations warrant an approach that extends beyond the four walls of conventional content marketing. Customer-facing experience: Reach out to colleagues in sales, customer support, or R&D. Know your audience. Develop a strategy.

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

Sprout Social

JULY 19, 2023

Why social video conversion rate matters Social media conversion rates help demonstrate the return of investment (ROI) of social media by connecting your team’s efforts to larger business initiatives like purchases, product launches, partnerships and customer acquisition. Use the power of storytelling to convert consumers into customers.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Webbiquity

NOVEMBER 20, 2019

Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Be a fantastic storyteller! Even better, quote a customer. Guest post by Matt LaClear.

Press 145

Press Sample Work Management Paid Search Agency 145

Animalz blog

JUNE 28, 2023

.” – Jan-Erik Asplund, cofounder Sacra Sacra stepped into this gap and set themselves a high bar: create private company research that stands out and gets read through the Animalz method of storytelling , content journalism , and access to founders. At Animalz, we create long-form, well-researched articles for our customers.

Research 68

Research Startups Comparison Storytelling 68

Vidyard

SEPTEMBER 27, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Length Distribution 3. Use video to enhance storytelling and sales engagement. Get it Free Contents 1.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Marketing Insider Group

JANUARY 21, 2015

And this is having a dramatic impact on the landscape of agencies, publishers and brand advertisers that fuel the creation of much of the content we seek on TV, online and the remaining print vehicles some consumers are clinging on to. Their response is to get back to what they do best: creativity, design and storytelling.

Paid Content 100

Paid Content Advertising Agencies Banner Ads Paid Search Agency 100

Contently

FEBRUARY 9, 2021

Over at my LinkedIn newsletter , it’s the art and science of storytelling. The Nudge newsletter—published by founder and CEO Ben Young—is my go-to digest for all the branded content and native advertising news. For us at The Content Strategist , that’s content marketing and content strategy best practices.

Newsletter 217

Newsletter Lead Scoring Lead Ranking Ad Building 217

SocialPilot

MARCH 12, 2024

Even 15 years after World War II, it was still hard for Volkswagen to sell German commodities in the US market, especially since the automobile itself was considerably smaller than what the target customers were already using. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Anyword

MAY 21, 2019

Last week, we hosted some of NYC’s finest digital publishing leaders as part of our ongoing efforts to bring together the NYC digital media and marketing community. The morning focused on “ The Evolving Role of Data in Storytelling.” With the rise of distributed content, many people declared the death of the publisher home page.

Peer-to-peer 40

Peer-to-peer Trends Storytelling Distribution 40

Anyword

MARCH 11, 2019

Last week, we got to spend the morning with 30 of NYC’s best and brightest from the world of digital publishing as a part of our Distributed Content event series. It’s 2019 and paid content distribution has become a must for retailers and publishers who want to drive large audiences to their sites.

Allocation 40

Allocation Trends Peer-to-peer Storytelling 40

Convince & Convert

SEPTEMBER 17, 2015

She is also the Resident Storyteller for the Lean Startup Conference. How to distribute content on macro and micro-levels. Distribution is such a pain point in content marketing, because everybody is creating content, and it’s getting progressively harder for companies to stand out.” Quotes From This Episode.

Content Marketing 152

Content Marketing Top of Funnel Paid Search Agency Startups 152

Content Standard

SEPTEMBER 16, 2016

Now you’re stuck investing in more SEO content just to date the previously published content that inevitably becomes useless. The future of SEO is brand storytelling. Brands are no longer merely peddling products; they’re producing, unearthing, and distributing information. Sounds better, right? Endorsement.

Storytelling 40

Storytelling Paid Content SEO Marketing & Strategy 40

Anyword

MAY 6, 2019

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work, based on our analysis of data from hundreds of publishers. Each month we release new data along with relevant insights on content distribution. April Recap. April Data.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Anyword

APRIL 4, 2019

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. Every month we release new data along with relevant insights on content distribution. March Recap.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Contently

JANUARY 3, 2017

Will fake news change the way publishers pursue marketing? Traditional publishers will stop downsizing quality journalists and realize the value they can provide to their content marketing efforts. And since it’s perfect for bite-size storytelling, it will dominate Facebook before we know it. Tweet this!). Tweet this!).

Marketing AI 115

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 115

ClickZ

FEBRUARY 19, 2020

As in TV platforms, interactive media is also a great way for digital publishers to engage their audiences and derive new data, complete the feedback loop on their content, and get better insights about what their audiences are interested in. A new paradigm for interactive storytelling.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108