Trade Press Services

JANUARY 2, 2024

Getting published is a key medium for professionals to showcase expertise and prove credibility in their field. Are Trade Publications Still a Viable B2B Marketing Medium? Don’t forget to take a look at what your competitors, clients, stakeholders and vendors have created and distributed as well. What resonated most?

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Content Standard

APRIL 4, 2018

Brand storytelling is the next generation of content marketing, and creating a compelling brand story is important. Just as traditional content marketing can’t succeed without a well-designed distribution strategy, brand storytelling requires a framework to support this complex, multifaceted marketing effort. The People.

ROI 69

ROI Marketing AI Work Management Marketing Management 69

Contently

MARCH 6, 2018

And you need to be able to tell those stories across mediums—text, video, audio, graphics, and everything in between. Facebook Live: Facebook isn’t as hot on Live video as it was two years ago, but it still juices live video much more than any other medium in its feed. Katrina Neal (@katrina_neal) September 8, 2017.

Content 167

Content Linkedin Facebook Analysis 167

Contently

JULY 15, 2019

Social media & comm marketers need to secure alignment with the previous functions in order to lend support with solid content distribution. Common strategy – Built around audience and buyer journey, top funnel content and storytelling will fuel brand awareness and build enduring memories.

Top of Funnel 143

Top of Funnel Marketing & Strategy Buyer's Journey Content 143

Hubspot

APRIL 28, 2020

When we were talking about my career goals, I explained to her that I wanted to be someone who creates, distributes, strategizes, and promotes content. "It Content managers have a hand in content strategy, creation, and distribution of marketing communications for a company. It sounds like you want to be a content manager," she said.

Enterprise Management 98

Enterprise Management Work Management Marketing Management CMS Development 98

Adobe Experience Cloud Blog

OCTOBER 7, 2016

As buyer expectations rise and new mediums emerge, even tried-and-true strategies may not continue to be evergreen. The Power of Visual Storytelling. Live Motion: Video content, which includes (as the name implies) videos and webinars, is broadcasted through live video or recorded and then distributed on-demand.

Thought Leadership 134

Thought Leadership Marketo Content Broadcasting 134

Valasys

NOVEMBER 7, 2019

Storytelling has been amongst the most effective ways of content creation & distribution for B2B marketers. Along with the visual storytelling, of late the form of oral storytelling has seen upsurge as is evidenced by B2B podcast stats. Audio storytelling has always been an impactful way to elicit human emotions.

B2B Marketing 55

B2B Marketing Marketing Management Broadcasting B2B 55

Kapost

APRIL 15, 2016

Storytelling takes multiple shapes and forms. That’s why content marketers need to start prioritizing alternative communication mediums. As they grew, Dollar Shave Club continued repurposing its content across higher distribution channels. So why are so many marketers still equating content marketing with writing?

Planning 74

Planning Marketing Strategy Marketing & Strategy Video Marketing 74

ClickZ

FEBRUARY 19, 2020

A new paradigm for interactive storytelling. Interactive TV has also been around for a long time, but only after Netflix’s recent foray into this new medium did other industry giants start to join in. Where this powerful new medium is headed . Interactive TV and other emerging platforms.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

Contently

OCTOBER 4, 2017

Joe : And now your talk yesterday was about VR and emerging storytelling formats. So what do you think are some of the keys to making VR really work and be a powerful storytelling format? Rob : When brands think about trying to drive reach, VR isn’t the best medium.

Brand Identity 144

Brand Identity Branding Paid Search Agency Storytelling 144

Sprout Social

DECEMBER 20, 2022

In the final two sections of your relationship roadmap, chart the team members who will be essential for supporting final approvals and distribution. Finalize asset and distribution channels. At this point, decide which medium would most effectively tell the story and how you will distribute the post on social.

Social Media 98

Social Media Media Work Management Distribution 98

Marketing Insider Group

DECEMBER 19, 2014

In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing content on social media sites. You produce content for Vine, Medium, SoundCloud, Instagram, Tumblr, and Pinterest. Focus On Storytelling. If you can’t, you pick the things that make the most sense,” Vaynerchuk said.

Trends 100

Trends Content Marketing Content Paid Search Agency 100

SocialPilot

MARCH 12, 2024

This is why having cohesive messaging across all mediums is so important. This content was distributed around the world after sponsored social media campaigns were launched. You must integrate your message and drive it home across several platforms if you want to create a longer-lasting effect.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. Video Marketing Storytelling 4. Video Distribution Channels 6. How much are you going to spend on creating and distributing videos? Video Marketing Storytelling. Video Distribution Channels.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Valasys

JANUARY 25, 2024

Today, video has become the most engaging and effective medium for reaching your target audience. The use of metaphors, analogies, or storytelling can make your message more relatable and impactful. Are you launching a new product or making a big announcement for your company?

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. Video Marketing Storytelling 5. Video Distribution Channels 7. How much are you going to spend on creating and distributing videos? Video Distribution Channels Video is everywhere.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Content Marketing Institute

JANUARY 31, 2018

Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. It creates a connection that other mediums can’t make.”. Once you find your storytelling groove, you can extend specific shows when their stories are just too juicy to rein in. Power of the podcast.

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

Content Standard

MAY 8, 2019

This can include testing and experimenting, but not through a totally new medium or approach. At the core of every marketer’s toolkit should be a powerful and adaptable Content Marketing Platform (CMP) to power content production, distribution, and optimization across all channels where brands interact with their audiences.

Planning 100

Planning Top of Funnel Multi-Touch Attribution Optimization 100

Huptech Web

DECEMBER 14, 2023

of clicks on desktop (SEOClarity) Posts with videos earn more backlinks and see a 157% boost in search traffic (Search Engine People) Paid Advertising PPC traffic converts 50% better than organic site visitors (TechJury) Sponsored product ads have the highest sales-per-click (MediaPost) 65% of Small to Medium-Sized Businesses Run a PPC Campaign.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

DivvyHQ

FEBRUARY 21, 2019

The Princess Bride is overtly about storytelling and its unparalleled ability to transfix us. Given that great storytelling is integral to effective content marketing , it’s a worthwhile refresher for any practitioner who wants to keep an audience coming back for more. ” The Princess Bride (1987). The Shawshank Redemption (1994).

Content Marketing 66

Content Marketing Planning Content Television marketing 66

Anyword

MAY 6, 2019

Each month we release new data along with relevant insights on content distribution. Apple News+ launched late last month, garnering more than 200K sign-ups in the first 48 hours, and Medium announced a series of media partnerships in pursuit of 1 million paying subscribers. Distribution is now the key for effective storytelling.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

MKT1

AUGUST 16, 2022

If you put the effort into generating the right content ideas, adding the right details to your content ideas, and creating a prioritized roadmap—like how a product leader puts effort into a product roadmap—you will save a ton of time producing and distributing content later. And your content will perform better.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Content Advertising Funnels 52

Contently

JUNE 30, 2016

Rachel Gogel is not a fan of the term “visual storytelling.” Gogel, the creative director for The New York Times’s T Brand Studio, is, of course, an expert visual storyteller herself, helping companies tell their stories through native advertisements. “As people, we are storytellers,” she explained.

Design 99

Design Content Marketing Planning Storytelling 99

Vidyard

JUNE 8, 2020

Teams at Disney, CBS Interactive, HBO, BBC, and Red Bull routinely win Telly awards for their amazing commercials and brilliant storytelling—even in the B2B categories. Whether you’re telling a bold story or explaining a new product, there’s no better medium for creating curiosity and holding attention.

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Anyword

MARCH 11, 2020

So why should publishers use paid distribution to build a loyal audience? Paid distribution can be more easily controlled and predicted than purely organic traffic. So which metrics do we at Keywee usually encounter with other publishers’ branded content campaigns’ distribution? . The upshot? how to sell bigger brand deals).

Paid Content 54

Paid Content Lead Ranking Cost Per Click Banner Ads 54

Vidyard

JANUARY 8, 2015

Video’s a ‘rising’ medium. We’ve even listed our favorite medium for following their thoughts on the topic. With a background in video production, James uses his expertise on driving traffic, attracting more leads, and making more sales using the power of video as a medium and YouTube as a channel.

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Content Standard

JULY 6, 2018

For all of the medium’s opportunity, success in podcasting is hard-won. And, as one host of the popular storytelling podcast Endless Thread points out, there’s no simple blueprint to replicate that success. “We wanted to get on the same page with the kind of storytelling we were doing.

Marketing Strategy 72

Marketing Strategy Marketing & Strategy Word of Mouth Paid Search Agency 72

Contently

APRIL 15, 2016

At the least, you’ll want to be in a place to make an educated decision about whether this new medium is something worth exploring in the next few years. Before your brand gets a shiny new toy, it’s critical that you have a thorough understanding of VR’s storytelling capabilities.

Rules 80

Rules Brand Identity Branding Advertising Mediums 80

Outgrow

JULY 8, 2020

From content creation, social content mapping, result-driven storytelling to content analysis, they cover it all. Their expert content marketing team is responsible for creating, publishing, and distributing your content online. The company provides cost-effective online marketing solutions to small to medium businesses.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Contently

JUNE 29, 2016

From the start, the small- to medium-sized recruitment solution knew exactly what it wanted to achieve, and how it planned to measure success. It made high-quality storytelling the lifeblood of its content program. “If ” Paid distribution. For Carroll, distribution strategy is not black and white.

Cost Per Click 62

Cost Per Click CPC Marketing & Strategy Advertising Agencies 62

Integrated B2B

SEPTEMBER 27, 2014

This time, we’ve got presentations on: Corporate storytelling from the food ingredients manufacturer Palsgaard – a wildly successful company that invented the modern emulsifier (www.palsgaard.com). We’ll be distributing invitations soon, but you’re welcome to register your interest with us already now.

Paid Search Agency 40

Paid Search Agency B2B Marketing Marketing Management B2B Thought Leadership 40

Content Standard

OCTOBER 23, 2018

Last June, I stood on the stage at Forward , our annual brand storytelling conference, and announced the next generation of our content marketing platform— Skyword360. Content is the only experience that is on demand, always on, and scalable in both depth of experience and distribution to broader audiences.

Class 62

Class Analytics Best Practices Planning 62

Vidyard

JUNE 8, 2020

Teams at Disney, CBS Interactive, HBO, BBC, and Red Bull routinely win Telly awards for their amazing commercials and brilliant storytelling—even in the B2B categories. Whether you’re telling a bold story or explaining a new product, there’s no better medium for creating curiosity and holding attention.

Advertising Agencies 65

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 65

LeadSquared

DECEMBER 26, 2016

In a visual storytelling medium, infographics act as hooks that reveal the pre-climactic conflict and intrigue the audience enough for them to want to check out the rest of the story – characters, plots, resolutions et al. Make sure you ask users to subscribe in order to view all your creations.

Lead Generation 52

Lead Generation Email Marketing Generation Lead Scoring 52

Hubspot

AUGUST 14, 2017

No, it's not changing seats on the couch to get a better view -- it's the latest example of marketers and content creators being so eager to adopt a new platform or medium that they ruin it. But behind strong video, you also need strong storytellers. You need good storytelling to create a compelling video, and -- guess what?

Video Marketing 77

Video Marketing Top of Funnel Lead Scoring Lead Ranking 77

Bluetext

MARCH 15, 2023

I would make decisions like this because when you are known as a creative powerhouse and fashion is a creative art, medium in the end. Bill Replogle of Sparkys garage fame taught me a lot about storytelling and the power of the word. Why would or wouldn’t you have made this decision? Who was your first creative director?

Creativity 31

Creativity Marketing AI Curation Paid Search Agency 31

ClearVoice

JANUARY 13, 2020

Personalization is a strategy all on its own that can be integrated into various marketing mediums, including blog articles, social media, and even search engine results. For example, customer case studies are one “storytelling” content format that are powered by AR, VR, and AI. contentmarketing #customerexperience Click To Tweet.

Marketing AI 69

Marketing AI Personalization Content Long Tail Marketing 69