SmartBug Media

MARCH 18, 2019

YouTube is probably the most mainstream video hosting platform out there. In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Video editing. Live streaming.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Adobe Experience Cloud Blog

DECEMBER 3, 2019

Aiming at a general audience. But because it was such a box office hit, generating nearly $470 million on a budget of around $60 million, many marketers have taken the wrong lesson from it: that targeting a general audience works with a large enough budget. Here, consider the platform’s audience and its content tendencies.

Creativity 157

Creativity Video Marketing Brand Identity Branding 157

Martech

SEPTEMBER 9, 2022

“Once you start taking those things to YouTube, that’s several more million.” ” There are, of course, many highly focused — not to say niche — use cases to be found in private Slack channels. “The Slack channels are too decentralized. HubSpot registered some 50,000 audience members for Inbound 2022.

Marketing Automation Services 110

Marketing Automation Services Communities Hubspot Enterprise Management 110

Convince & Convert

FEBRUARY 27, 2015

Video consumption continues to skyrocket amongst online audiences. It’s pretty commonplace for companies to use YouTube or Vimeo as a starting point to host and stream online video. It makes sense; the platforms are entrenched in our daily lives and offer a hefty B2C audience. Image via BigStockPhoto.com.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Hubspot

JULY 5, 2021

In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. With this tool, you can host and manage video files inside the HubSpot platform and then embed those videos on your website pages, blog posts, social media channels, or knowledge base.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Adobe Experience Cloud Blog

APRIL 11, 2011

by Katie Byrnes So you’ve created some pretty cool videos and uploaded them to your YouTube channel, naturally. Relax, we’ve found a few ways to add subscribers and increase YouTube viewership. This is a good way to re-engage your audience and direct them back to your YouTube channel.

Youtube 48

Youtube Best Practices Marketo Demographics 48

SalesIntel

NOVEMBER 17, 2022

Breakdown of marketing spending between organic and paid channels was most commonly 75% organic – 25% paid, followed by 50% organic – 50% paid. The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. Venture capitalists (VCs) invested $20.8

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Adobe Experience Cloud Blog

AUGUST 14, 2017

Unlike the company’s venture into related video content, which launched in 2015, Watch seems to initially compete directly with YouTube, with the potential to creep into Netflix’s original series market share. however, it is expected to eventually open to a wider audience. ” Mike Tomita , Director of Online Marketing.

Facebook 134

Facebook Advertising Agencies B2B Thought Leadership Paid Search Agency 134

Adobe Experience Cloud Blog

APRIL 19, 2019

When you release these videos certainly matters, but you must also create something that effectively engages your audience. To ensure audiences see your CTA, place it in the middle of your video. Gather any location, demographic, or other important information about your audience, and then tailor your Facebook campaign to that base.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Adobe Experience Cloud Blog

DECEMBER 11, 2018

Spending at least some of your marketing time improving your social media channels is a smart investment. Your social media channels shouldn’t be any different. Adding links to your social channels from your website allows users to connect on the fly, and ask a question or stay updated on specials and sales. Stay Active.

Social Media 134

Social Media Advertising Channels Media Urgency Marketing 134

Adobe Experience Cloud Blog

MARCH 14, 2017

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. You might even want to feature an industry expert or existing customer who can share their knowledge with your audience. .

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

They recommend your products to friends and promote your brand on their social channels. These advocates are willing to wait in line for hours just to own a new Apple device, and then they go home and post unboxing videos on YouTube and talk about the new product features on social. Discover Your Audiences’ Interests.

Peer-to-peer 109

Peer-to-peer Brand Identity Branding Loyalty 109

Adobe Experience Cloud Blog

APRIL 20, 2018

Marketing automation helps you amplify your voice and speak to your audience with content that is relevant to them depending on each individual’s unique attributes and behaviors. Engage and Stay Top-of-Mind Across Channels. Here are three ways that content marketing and marketing automation go hand in hand: 1.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

Adobe Experience Cloud Blog

JANUARY 4, 2019

The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. Tip #2: Pick the Right Channel to Target. If you’re already active on social media channels, check their efficiency.

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? Caveat: Know your audience. Don’t Forget To Promote It.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Adobe Experience Cloud Blog

JANUARY 15, 2020

You can reach larger audiences for a lot less money, and send an email in the right moment to the right people. . Don’t forget to also use social media and your existing audience there to see what they like, what kind of posts do they react to the most and what questions they had in the past. and there’s no bigger truth than that.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Adobe Experience Cloud Blog

JANUARY 2, 2018

Answer these questions in the content you share via your blog , your YouTube channel, your newsletters , and your media outreach. But within the realm of technologically driven personalization, you can make updates that satisfy the expectations and needs of the audiences who have come to expect some level of customization.

Personalization 134

Personalization Word of Mouth Thought Leadership Marketo 134

Envy

JANUARY 28, 2018

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. According to smartinsights , 482,765 websites were using marketing automation technology last year, with HubSpot leading the pack with 21% market share; Marketo seems to be the preferred tool for large enterprises.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

SpotMe Blog

SEPTEMBER 15, 2022

And you communicate it on many different channels. . It involves taking the events that you run and turning them into many different content formats and sharing them on a range of channels. . Reach a wider audience & get more conversions. Audiences enjoy watching videos. Think about it.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Customer Experience Matrix

NOVEMBER 4, 2014

Fair enough, but Lytics still perfectly fits my definition of a CDP: a marketer-controlled system that supports external marketing execution based on persistent, cross-channel customer data. It lets users define and extract audience segments and can push alerts to execution systems as customers change audience segments in real time.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Vidyard

NOVEMBER 6, 2018

Online video is changing the way that brands communicate with audiences. No longer is it a question of “why video,” but rather: how do we make most of it to connect with audiences in more engaging and impactful ways? Check out the No Lift Install System YouTube channel to browse their full library of videos.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Vidyard

MARCH 23, 2021

Metrics for individual videos tell you whether particular topics or stories, such as a holiday video , resonated with your audience (ours did!). Are you publishing on channels where prospects are and are likely to watch? The optimal length for videos varies based on type, channel, and topic. What Length Should My Videos Be?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

ClearVoice

NOVEMBER 2, 2018

It happens… There are dozens of marketing conferences to choose from each year, but not all have the same caliber, audience or takeaways. Topics include marketing strategies in a globalized economy, cross-channel marketing, media, creative, data and attribution. Sponsor: Marketo. Cost: TBA. Date: June 20-23, 2018.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

BOP Design

JANUARY 3, 2018

Also, be sure to check the analytics from different platforms, including your email automation platform (MailChimp, ActOn, Marketo, Hubspot, etc.) and social media channels. Are they watching videos on your YouTube channel? Take a long-term view (six months to a year) of the engagement on each platform. Fill in the Holes.

Marketing Strategy 51

Marketing Strategy Marketing & Strategy Tips Marketing Analytics Tools 51

ClearVoice

DECEMBER 12, 2019

Some of the shorter courses or lessons the company offers include: Building and Growing Your Twitter Audience. Due to the fact that most webinars are also marketing to their own audiences inside the webinar (think “Inception” for marketers) it is rare there is a cost to view a webinar. Content marketing. Email marketing.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

Adobe Experience Cloud Blog

JUNE 24, 2014

At Marketo, we’ve stretched our wings into a number of new countries recently , and we’ve worked to navigate these new landscapes with a true understanding of our global audience. Before you take your digital marketing global, you need to know how your new audience is researching and purchasing products online.

Ads 48

Ads Banner Ads Marketo Thought Leadership 48

Adobe Experience Cloud Blog

FEBRUARY 9, 2015

There are a variety of tools that you can use to do this, but recently we did a webinar that focused on how combining the power of Marketo’s Real-Time Personalization and Google’s Remarketing can help accomplish these tasks. I’d love to hear about how you are targeting your website visitors across channels?

Personalization 48

Personalization Conversion Marketo B2B Thought Leadership 48

Vidyard

OCTOBER 18, 2016

Whether you’re just dipping your toes into video marketing, or maybe you have hundred and hundreds of amazing videos on your YouTube page, or even better, in a video marketing platform. Optimize your video content and social channels. Your videos should never fade to black and leave your audience questioning “Now what?”

Top of Funnel 50

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50

Vidyard

NOVEMBER 6, 2018

Online video is changing the way that brands communicate with audiences. No longer is it a question of “why video,” but rather: how do we make most of it to connect with audiences in more engaging and impactful ways? Check out the No Lift Install System YouTube channel to browse their full library of videos. ?

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Vidyard

MAY 12, 2015

Now marketers can easily create, publish and measure interactive videos to drive higher audience engagement and convert more leads into deals. Through interactive video, marketers can create a two-way conversation with their audiences and drive deeper engagement in their content experiences. “We

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

chiefmartech

JUNE 20, 2016

LinkedIn has become a powerful distribution channel for content marketing — and a source of thought leadership on this subject too. Vertical Competition in Marketing’s Digital Channel. These include social media giants such as Facebook, Instagram, and LinkedIn, but also sites like Amazon, Google Search, Skype, and YouTube.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Adobe Experience Cloud Blog

MARCH 25, 2014

If you’re a marketing pro, you’ve probably prepared your messaging for social posts and scheduled your emails, but do you have a plan for the visual space on your social channels? Many organizations rarely update their cover photos, but if your audience is engaging with you on social, your cover photo is one of the first things they see.

Social Media 48

Social Media Media Marketo Ideal Customer Profiles 48

Vidyard

NOVEMBER 11, 2016

The VMAs recognize organizations that are using video content and analytics in exceptional ways to expand their audience, generate demand and empower their sales teams to close more business. These winners prove the power of video to connect with audiences and improve the bottom line.”. Winner: Lenovo with agency partner Traction.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Adobe Experience Cloud Blog

FEBRUARY 12, 2014

Know Your Audience. A key principal in marketing is to know your audience. As marketers, we use demographic and behavioral data to learn as much as we can about our audience, which is how we create relevant, engaging campaigns. Here are some create ideas for “multi-channel” wooing: Send a YouTube link to his/her favorite song.

Planning 48

Planning Advertising Agencies Multi-Channel Buyer Personas 48

Vidyard

SEPTEMBER 22, 2014

With an increasing investment in online video to share its stories and attract new audiences, Honeywell Fire Systems Group (FSG) turned to Vidyard to help them maximize the impact and returns on each video asset they are producing. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

With an increasing investment in online video to share its stories and attract new audiences, Honeywell Fire Systems Group (FSG) turned to Vidyard to help them maximize the impact and returns on each video asset they are producing. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

With an increasing investment in online video to share its stories and attract new audiences, Honeywell Fire Systems Group (FSG) turned to Vidyard to help them maximize the impact and returns on each video asset they are producing. Simply having a presence on YouTube is no longer enough. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50