ClearVoice

APRIL 15, 2021

What is earned media? Earned media is when a member of the media discusses a product, individual or company through their preferred media. It is earned because the media professional featured them on their own accord, without payment. What is earned media? Bottom line?

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Trade Press Services Newsletter

NOVEMBER 2, 2023

Create and Distribute a Press Release and Add It to Your Press Kit. Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. A feature article will boost your visibility and provide further credibility to your thought leadership platform.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Paid Content 99

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 99

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. ” The state of earned media blogger outreach. “I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Marketing Insider Group

APRIL 6, 2020

But aside from a few notable exceptions , healthcare companies have not exactly been leaders in Content Marketing. Quick Takeaways: Content marketing must deliver timely, reliable, and relevant information your customers or patients need to make decisions. Here are some ways to meet those demands. Especially in a crisis.

Paid Search Agency 263

Paid Search Agency Enterprise Management Work Management Content Marketing 263

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice.

Social Media 104

Social Media Enterprise Management Work Management Marketing Management 104

Adobe Experience Cloud Blog

MAY 10, 2017

This article has it all—corporate messaging pull-through, a nice quote from your executive, complimentary language about your organization—it’s a win all the way around. If you think the press coverage is a one-and-done type of deal, think again! Post that article to your social followers! Put Some Paid On It.

Press 133

Press Thought Leadership Marketo Advertising Agencies 133

Hubspot

AUGUST 24, 2020

There's no social media platform more prominent or ubiquitous. A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. It's a key factor in processes like conducting outreach, projecting legitimacy, generating interest, and driving traffic to other content and company resources.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? The Instagram account, founded in 2011, was charging advertisers tens of thousands of dollars for access to its 14 million followers. As a result, the original creators began to kick up a media stink.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

BDB

APRIL 30, 2024

The B2B food and nutrition trade media has the potential to aid brands to stand out by helping them foster relationships in the industry, become a thought leader in the space and ultimately, attract customer attention. At the same time, make sure that all of your content is factual and accurate – your readers will know if it isn’t!

PR 26

PR Media Trade Show Advertorials 26

Biznology

JANUARY 4, 2019

Content strategy is an important factor in any company’s marketing initiatives today. Content isn’t an optional part of marketing strategy; it is integral and should be a central focus. Your company’s content should blend into several different areas of your marketing, which is one of the reasons it is so important.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms.

Social Media 105

Social Media Social Marketing Media Planning 105

Trade Press Services

JANUARY 29, 2024

They refer customers to your company, provide feedback and reviews, and engage with or share your content and insights. Ambassadors can be identified through a targeted program and may be paid for their endorsements. After all, what is more convincing…an ad for a company or a trusted peer who genuinely swears by a product or service?

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Social media has made it so virtually anyone can become an affiliate of your brand.

Social Media 128

Social Media Paid Content Social Marketing Advertising Agencies 128

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. For example, a PR agency can obtain media coverage that shines a positive light on your brand. Handpicked Related Content. While you may want to shave a few dollars off your bottom line, PR encompasses much more than media mentions.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Contently

JUNE 29, 2017

Welcome to a special Fourth of July edition of Ask a Content Strategist, where I finally answer the question: What’s the ROI of wearing an American Flag romper all weekend in the Hamptons? So, how do you—or others—use article content to influence leads in the B2B process? I’ve lightly edited our exchange.

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

Marketing Insider Group

SEPTEMBER 11, 2015

The fundamental core of successful content marketing programs is, well, creating great content. Even great content, however, needs a push. Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content. It is advertising for the modern internet.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

Adobe Experience Cloud Blog

OCTOBER 31, 2017

And while some of the changes leave me standing on my front porch, yelling at kids to get off of my lawn, many have me excited, both as a user and as a marketer. How can marketers stay ahead of Facebook’s changes, should the two newsfeeds roll out globally? Implications For Advertising.

Transparency 134

Transparency Paid Content Paid Search Agency Ads 134

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

Press 101

Press Distribution PR Public Relations 101

Martech

DECEMBER 7, 2023

This results in customers getting more relevant content, offers and experiences while the brand enjoys increased customer lifetime value. Over the next three articles, we’ll explore: The important role data plays across the customer journey. Behavioral data (browsing history, search queries, etc.)

Paid Content 75

Paid Content Acquisitions Cost per Acquisition Marketing AI 75

Hubspot

MAY 28, 2020

Quickly I pressed "play." Clickbait is successful because the content often follows a formula. This title suggests that they've found evidence of a parallel universe, and that by clicking on the article, you'll find an explanation of their findings. That emotional connection kept my eyes glued on the video until I had an answer.

Traffic 95

Traffic Work Management Ethics Youtube 95

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. 3 benefits of using a reputation management service News travels fast in today’s ‘always-on’ social media landscape.

Work Management 85

Work Management Marketing Management Service Brand Identity 85

Sprout Social

OCTOBER 11, 2022

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. More than two-thirds (68%) of marketers report their organization already has an advocacy program. The pillars of a content strategy for employee advocacy platform. Social media posts.

Marketing & Strategy 131

Marketing & Strategy Curation Thought Leadership Content 131

Content Standard

FEBRUARY 2, 2023

If you can’t take the 10 min to read this in its entirety, get the tl;dr: Generative AI has progressed to the point of generating content with enough proficiency to rival human creators. For me, this whole debate only underscores the longstanding fact that there aren’t really shortcuts to creating top-tier marketing content.

Marketing AI 117

Marketing AI Lead Ranking Generation Paid Search Agency 117

Brandpoint

MARCH 28, 2023

PR and communications professionals find thought leadership content and campaigns to be highly important, but metrics and measurement are a common challenge. Why thought leadership is important in public relations Adding thought leadership content into your PR strategy is becoming more and more a non-negotiable than ever before.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Optinmonster

MAY 11, 2023

In this article, we’ll go over 15 free website promotion ideas you can start using today. If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. But what is content marketing? Many don’t take lots of time either.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

nDash

FEBRUARY 16, 2021

We’ve done this by giving them direct access to thousands of great brands, where they can apply to assignments, pitch content ideas, and earn lifetime referrals for bringing new brands to the nDash platform. And with that came the latest launch of nDash: a monetized content network for freelance writers. Buying Articles .

Content 52

Content FAQ Curation Privacy 52

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Trade Press Services

DECEMBER 11, 2023

For marketers, while AI tools are reshaping the landscape of content creation, it’s important to consider important “do’s” and “don’ts” of using AI to support marketing and content-creation efforts. Here are some of the areas where its capabilities give marketers a leg up on content creation: Initial research.

Marketing AI 52

Marketing AI Generation Paid Search Agency Content 52

Sharpspring

NOVEMBER 10, 2020

Many of those billions of users are also shopping online, which means internet marketing has become one of the most lucrative industries in the world. In this all-inclusive guide to internet marketing, you will learn everything there is to know about expanding your business into the digital realm. What Is Internet Marketing?

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Digilant

JUNE 27, 2023

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. With that in mind, we’ve put together a guide of what’s to come and how advertisers can best take advantage of captive audiences during games and across World Cup-related content.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. With that in mind, we’ve put together a guide of what’s to come and how advertisers can best take advantage of captive audiences during games and across World Cup-related content.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Metadata

NOVEMBER 6, 2023

According to Statista, average monthly searches for “AI” increased by 284% between June 2022 and March 2023. You can thank B2B marketers for a good chunk of those searches. Their most pressing question right now: How will AI impact my job? What bottlenecks will AI break open for B2B marketers?

Marketing AI 52

Marketing AI Paid Content B2B Marketing B2B 52

Parse.ly

JULY 29, 2021

Table of Contents. Understand content marketing for top of the funnel. Incorporate multiple channels in marketing funnel stages. Build successful marketing funnel stages. When we talk about The Content Marketer’s Funnel , lead generation gets a lot of attention. Do your keyword homework.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59