KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year!

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Ranking Lead Scoring 204

Lead Liaison

NOVEMBER 29, 2022

5 Creative Solutions for Event Organizers. As trade shows and marketing events start to fill up the calendar, event organizers need creative solutions to bring in more attendees and drive value to sponsors and other stakeholders. In this article we outline five solutions for event organizers to bring life to their events. .

Work Management 95

Work Management Marketing Management Creativity Organization 95

Contently

APRIL 20, 2023

When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. With the right tool, you can track metrics like organic traffic, reader engagement, and content conversions to understand how your assets are performing. So, why is organic traffic so important?

Lead Scoring 125

Lead Scoring Lead Ranking Traffic Organization 125

Salesforce Marketing Cloud

OCTOBER 23, 2023

We spoke to five members of the Data Leadership Collaborative to learn from their experience, and get a few tips for data leaders who are beginning to champion AI technologies in their own organizations. What are the critical actions you can take to help guide AI transformation in your organization?

Organization 121

Organization Enterprise Management Tips Digital Transformation 121

SmartBug Media

JUNE 8, 2023

As a CMO, you know how important it is to maintain good organic traffic to your website. Organic, or unpaid, website traffic often accounts for the highest percentage of website traffic, and a sudden drop can be detrimental to your digital marketing strategy.

Traffic 98

Traffic Organization Marketing Websites Lead Scoring 98

RebelMouse

SEPTEMBER 8, 2022

This article was originally posted on the Chartbeat blog. Chartbeat’s real-time content analytics, historical dashboards, and optimization tools help the world’s leading media organizations understand, measure, and build business value from their content. Facebook Instant Article Traffic Has Declined in Recent Months.

Traffic 98

Traffic Facebook Privacy Custom Publishing 98

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. So, how do you know that the connections you’re making on social media are leading you toward that goal and drawing you closer to hitting your revenue targets?

ROI 62

ROI Organization Top of Funnel B2B 62

Launch Marketing

NOVEMBER 17, 2021

When looking at your long-term marketing strategies and long-term marketing goals for the year ahead, there are probably many questions your organization will be looking to answer. Should it be devoted to increasing your social activity and generating leads? Should you invest your resources into improving and optimizing your website?

Organization 133

Organization B2B Marketing Planning Marketing Budget 133

Conductor

MAY 4, 2022

However, more and more companies are putting their efforts and attention into building out their digital marketing teams, especially within organic marketing or SEO. This article provides the foundation for the optimal way to run a marketing team, implement SEO recommendations, and increase efficiency in your organic marketing workflow.

Efficiency 99

Efficiency Organization Paid Search Agency SME 99

Biznology

APRIL 10, 2020

Highlights of this week’s missive include an array of articles and TED Talks on navigating through these unprecedented series of events, with timely and thoughtful counsel that is equally applicable to our professional and personal lives. “A Time to Lead with Purpose and Humanity. ” Really stunning.

Lead Ranking 197

Lead Ranking Lead Scoring Thought Leadership Leads 197

Zoominfo

JANUARY 15, 2019

Yet—what most people don’t understand is the extent to which sales pressure can negatively impact an organization. Social selling has a 100% higher lead-to-close rate than outbound marketing. Key Takeaways from the Best Sales Articles of 2018. The post 10 Most-Read Sales Articles of 2018 appeared first on ZoomInfo Blog.

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Biznology

JULY 17, 2017

The things you can do with social media are broad and cover many aspects of an organization including recruiting, retention, marketing, business development, and client satisfaction. The post Read this article before you start a social media program appeared first on Biznology. How can I use social media? Like this post?

Social Media 167

Social Media B2B Thought Leadership Media Customer Satisfaction 167

Martech

FEBRUARY 21, 2023

In my previous article, I wrote about why creative marketing teams must break free from the outdated operating models to ensure longevity. Principles : Unifying people with a shared set of operating principles on how to lead, collaborate, communicate and make decisions in their work. But going the easy way makes for a weak strategy.

Advertising Agencies 96

Advertising Agencies Organization Paid Search Agency Work Management 96

Webbiquity

OCTOBER 21, 2022

Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies. They also know both on-page and off-page SEO and can create articles and blog posts accordingly. Contributed post. Image credit: Mohamed_Hassan on Pixabay.

Copywriting 334

Copywriting Rules SEO Lead Scoring 334

Martech

DECEMBER 7, 2021

Aligning your tech stack with your organization is essential. And low adoption rates lead to low return on investment (ROI). And the low ROI leads to uncomfortable questions when budget leaders ask why your team is spending so much on software no one uses or isn’t creating value for the business. Image courtesy CSO Insights.

Work Management 95

Work Management Marketing Management Organization Budget Programs 95

Conductor

MARCH 8, 2022

While SEO has long been male-dominated , many of the leading voices driving innovation and inspiring others within the industry are women. Beyond her skills making search more accessible to women by leading with empathy, open communication, and championing work-life balance, she also gets results , period. Who are the top women in SEO?

SEO 105

SEO Organization Demand Generation Agencies Paid Search Agency 105

Lead Liaison

FEBRUARY 14, 2023

14 Ways Show Organizers Can Increase Attendee and Exhibitor Engagement at Live, Virtual, and Hybrid Events We’ve been working with show organizers as they navigate changes in the events industry. If you’re a show organizer reading this article, you’re in the right place! Here’s the list: 1.

Lead Liaison 98

Lead Liaison Organization Trade Show Marketing Automation Services 98

Biznology

MAY 15, 2020

I have included two HBR articles below that describe job crafting at both the individual and team levels. For the balance of this week’s collection, I put myself on a bit of a diet re: coronavirus-related material and dipped (mostly) into my backlog of articles, podcasts, etc. Totally nerdy and totally fascinating.

Work Management 104

Work Management Lead Ranking Outreach Marketing Management 104

The Lead Agency

AUGUST 6, 2020

When focusing on building traffic to your B2B website organically, you have to be strategic. Organic traffic refers to people that are not necessarily affiliated with your business, who find your website without spending money on advertising through Google or other Search Engines. Search Engine Optimisation (SEO).

Traffic 118

Traffic Organization Marketing Websites Ad Building 118

Martech

JUNE 14, 2023

Failure to maintain clean data can lead to misinformed decisions, wasted resources and a negative impact on customer relationships. Staying engaged with prospects who aren’t ready to buy yet Keeping prospects engaged isn’t just about lead nurturing — it’s about staying top of mind. It’s a hassle. In your inbox.

Automation 88

Automation Organization Marketing Automation Services B2B 88

ClearVoice

JUNE 10, 2020

What can you learn from ~25 million bylined articles? In December 2019, our colleagues at SEMrush published a study on “ The Anatomy of Top Performing Articles.” And after they analyzed the engagement rates on 700,000+ articles on a series of factors, one set of their key takeaways centered on article length. The results?

Studies 101

Studies Trends Lead Ranking Lead Scoring 101

Benchmark Email

AUGUST 15, 2023

Today, most marketers rely on various marketing strategies to boost brand awareness, generate leads, and increase conversions. However, some believe that organic marketing tactics are not enough to reach a brand’s advertising goals. Some modern brands rely on paid advertising to fill the gaps that organic advertising might leave.

Organization 52

Organization Ads Best Practices Advertising Benchmark 52

Heinz Marketing

MARCH 2, 2022

It appeared just last year in the article that claimed marketers continue to remain under pressure to deliver results. Rust published a seminal article in 1999 on the Role of Marketing which addressed the importance of accountability in Marketing. How well are Marketing organizations able to measure and demonstrate their value?

Lead Ranking 102

Lead Ranking Lead Scoring Class Organization 102

BOP Design

MARCH 16, 2022

Read more: Neuromarketing – what leads your brain to decision-making? One tip for staying organized is to have a strong file management system that you stick to. Hopefully, these tips will help you to refine your project management skills and stay organized. Check out the rest of the articles on the Bop Blog.

Work Management 100

Work Management Marketing Management Organization Vendors 100

Biznology

MAY 22, 2020

I have included, among other things, articles addressing over-identification with our work and how to stay mentally healthy, why continued upskilling, with a special focus on adaptability to facilitate indispensability, is necessary, the danger in overplaying to our strengths and tips for minimizing complexity.

Lead Ranking 104

Lead Ranking Communities Work Management Paid Search Agency 104

Marketing Insider Group

MARCH 13, 2023

From: How Oberer Homes Earned More Traffic, Rankings, and Leads with Our Content Marketing Service ] Check out: 5 House Construction Mistakes to Avoid When Building a Home in Dayton, OH 2. And, we’re featuring the cold hard facts to prove it. 3…2…1…Action!

Marketing Budget 229

Marketing Budget Work Management Marketing Management Marketing Budget Creation 229

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Many SEOs use Search Console to measure organic search traffic. Organic search is responsible for 53% of all website traffic, while paid search is responsible for 15%, per a BrightEdge study.

Merchandising 111

Merchandising Marketing Analytics Tools Conversion Lead Ranking 111

Biznology

APRIL 3, 2020

This article, authored by our executive coach, Kevin Jordan, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” . We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. As always, happy reading and listening!

Thought Leadership 104

Thought Leadership Consulting Work Management Lead Ranking 104

Biznology

NOVEMBER 28, 2017

I love these end-of-year articles and so do you. Here are the top-10 most popular articles of all time based on a 30-day sampling via Google Analytics. I am sure you’ve missed most of these as the 80% of the traffic to the below articles are thanks to organic search , primarily via Google. Like this post?

Social Media 116

Social Media Marketing Analytics Tools Social Marketing SEO 116

Content Science Review

APRIL 1, 2020

Leading content change is challenging—get advice from Blue Cross and Blue Shield of North Carolina’s Content Strategist.

Organic Leads 52

Organic Leads Organization Leads Lead 52

Scoop.it

JANUARY 19, 2023

Did your website’s organic traffic suddenly take a nosedive? Why is organic traffic important? Organic traffic results from a search engine’s algorithm working to bring the most relevant and trustworthy results to its users. Perhaps you were slowly losing traffic, but you didn’t notice. Don’t panic.

Traffic 91

Traffic Organization CTR Lead Scoring 91

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. Quick Takeaways According to Search Engine Journal, 49% of marketing professionals deemed organic search as their most profitable marketing channel. But in order to reap the benefits of organic search, first you need to rank on SERPs.

SEO 236

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 236

Launch Marketing

DECEMBER 6, 2023

eBook: B2B Marketing in a Downturn This year included economic ups and downs and in those uncertain economic times, it is essential for organizations to double down on the efforts that help keep the business going. We hope this content will help you make 2024 your best year yet. But it is difficult to create a webinar that gets it right.

Resources 136

Resources B2B Marketing Planning B2B 136

Marketing Insider Group

SEPTEMBER 12, 2023

In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing. At MIG, we use AI-driven platforms to optimize the distribution of our clients’ articles and content, ensuring that their stories land in front of the eyes that matter most. Now, think about distribution and optimization.

Marketing AI 276

Marketing AI Distribution Content Marketing Content 276

CoSchedule

AUGUST 4, 2022

You can reach the traffic growth and increase your leads much faster – 2-3 months. Historical optimization is best suited for a website that’s been around for several years, has already experienced some organic growth, and is looking for new ways to maintain or improve organic performance. Optimizing images for search.

Traffic 62

Traffic Tactics Optimization Organization 62

Vision Edge Marketing

FEBRUARY 13, 2024

See the table in the blog article. The earliest humans discovered that repeated trial and error efforts could lead to more effective hunting methods and shelter construction. Innovation : Iteration fosters a culture of experimentation, closely tied to innovation , leading to breakthroughs.

Work Management 229

Work Management Terms and Conditions Marketing Management Lead Ranking 229

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. In this article, we will explore three reasons to perform process mapping and how it positively impacts business performance, 6 ways process maps help your business and seven steps for effective process mapping. Question : Why don’t organizations map their processes?

Process 229

Process Optimization Work Management Marketing Management 229