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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. Engineers are Skeptical: Don’t mistake their thirst for information as a love for more marketing fluff. Source ] So, what does this mean for B2B industrial marketers?

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Mastering Top-of-Funnel Content: A Comprehensive Guide

ClearVoice

The casual, informative, and non-invasive nature of TOFU content experiences is foundational in achieving keyword rankings for high-volume, general industry queries as well as the gateway for brand introductions and trust building. That net is designed to provide relevance, education, and value. You need to have 1,200 words.

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Your 2021 Guide to Internet Marketing

Sharpspring

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. Also, don’t be afraid to use long-tail keywords. Take advantage of pre-designed templates to get your content uploaded.

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How Do You Optimize Content For SEO – 7 Tips

B2B Marketing Insights - WE

This article will share seven tips to help you get the most from your content. If you want to ensure that your site ranks high in Google’s search results and people find your content, make sure what you’re publishing is well-researched, engaging, and informative. In general, Google loves long articles.

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Semantic Search: A Comprehensive Guide for Understanding & Optimizing for Semantic Search

seo.co

The search engines determine this by looking at the words in an article and deciding how relevant they are to each other. So, here’s what happens when the search engine finds your article: 1. It reads the article. It determines “keyword density” of each word or phrase in the article. Source: [link].

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Harnessing AI for Content Ideation and Briefing

ClearVoice

In this article, we’ll explore the world of AI content development. It frees marketers to focus on more creative and strategic work. It’s important to understand AI is not here to replace human creativity. It’s a tool to support that creativity while also saving time and resources.

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Blog vs. Podcast: Which Is the Best Choice for Your Business?

Hubspot

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. Overcoming the cons of blogging takes a creative group of content strategists, writers, and editors who spot opportunities for engaging blogs that teach and help readers solve real-world problems. Explore tools and platforms.