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Why Your Product Is Not What You Sell

Marketing Insider Group

Nintendo and Amazon understood the ageless principle that your product is not what you sell. Find out why your product is not what you sell. Nintendo, GoPro, and Amazon are great examples of selling solutions, while Kodak, Blockbuster, and Blackberry are cautionary tales. But isn’t solution selling dead?

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4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

Effective marketing strategies for complex products are essential to driving business growth. At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. Every product is different. Traditional marketing starts with the product.

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42 Digital Products You Can Sell Online (+30 Examples)

Optinmonster

Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell?

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The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. 60% also said that this type of content had directly convinced them to buy a product or service they hadn’t previously considered. But what exactly is thought leadership content marketing ?

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Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

These days, a blog is pretty much a must-have for any business. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Quick Takeaways. These blogs really know their audience and use targeted content and design.

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8 Methods to Writing Creative Email Subject Lines [With 72 Examples]

Marketing Insider Group

Let’s dive into some of the best psychological hacks to get people to open your message, as well as 72 examples to get you inspired. P.S. We’ve included a bonus hack at the end of this article… Don’t miss out! Here are some real-life examples: 18X ROI From Just.01% Add an element of scarcity (only 3 spots left!) Their problems!

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AI in marketing: Examples to help your team today

Martech

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications.