7 Trends That Will Change Social Media in 2017

Hubspot

Snapchat started the ephemeral , or disappearing, visual content sharing trend, and Instagram recently launched a similar disappearing video feature -- but with the ability to share live ephemeral video, too.

5 Marketing Trends and How Technology is Helping Marketers Address Them

Modern B2B Marketing

In this blog, I’ll highlight 5 marketing trends that marketers are using technology to address and succeed—many of which are covered in our latest product release. As marketers are faced with new challenges from emerging trends, innovative technology will surely be at their side to help.

Trending Sources

Knowledge management in the age of social media

Biznology

Social media trends. This trend is growing at a fast pace as businesses are able to build a connect with the existing customers and prospects both. The solution is enterprise social computing which is rather an emerging trend.

No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

In August, I started this series of 6 content marketing trends affecting your success in 2016. Recently, Instagram opened its advertising API to every brand, subsequently increasing the volume and frequency of sponsored posts featured in the average users’ stream.

What NYT Editor Quentin Hardy’s New Job Says About 2017 Marketing Trends

Content Standard

Here’s what Hardy’s move to Google Cloud says about the marketing trends of 2017. The post What NYT Editor Quentin Hardy’s New Job Says About 2017 Marketing Trends appeared first on The Content Standard by Skyword.

The anti-prediction of 2012 social media predictions

grow - Practical Marketing Solutions

Too early to tell, but I think I am trending correct on this one. I saw an article last week declaring QR Codes dead so it is too early to tell but I think I am trending positive on this. crowdsourcing facebook futurist twitter social media trends

The Right Data Fuels the Artificial Intelligence Race

HG Data

And 2017 is the year we expect to see AI shed its mantle of “coolness” and become a key trend in marketing and technology. And why the HG Partner API is helping companies bring our data into their applications. In 1957, Army mathematician Wiliam D. Mellin argued that because computers can’t think, the quality and accuracy of their output was only as good as the programming and data going in. In other words, “garbage in, garbage out.”.

Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

As near as I can tell, this is the same type of API-level integration available with any third-party system. For what it’s worth, the ExactTarget Marketing Cloud APIs are also part of Salesforce1, but don’t confuse that with sharing the same underlying platform.They don''t. app exchange customer data management dreamforce exacttarget marketing automation marketing software trends pardot predictive modeling salesforce.com

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Marketing Vendor Selection: Trends You'll Need to Support

Customer Experience Matrix

Here are some trends I expect will be important. It requires more flexible data models, APIs for smooth data exchange, and often a substantial increase in total data volume. No one vendor will be top of all these trends and neither will any one marketer.

Design Thinking for User Centricity: An Interview With HG Data VP of Product Faith Chiang

HG Data

We also have a strong partner API and ecosystem for companies that benefit from having our data as part of a larger system that they use for a particular purpose. I know that’s not as popular a line of thinking in Silicon Valley where there’s a trend to favor doing something that’s useful in the “real” world, right away. Product strategists have a lot to think about.

Predictions for B2B Marketing in 2011

Customer Experience Matrix

Competitors will include existing marketing automation and CRM systems seeking to use their existing functions as a base, and entirely new systems that provide a consistent interface to access many different products transparently via their APIs. Did you really think I'd talk about trends without mentioning social media? 2011 predictions demand generation marketing automation industry trends

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Beyond the buzzwords

Biznology

In each of these cases the laggards who dismissed the new trend were left in a position where they simply could not compete in a cost-effective manner in anything other than small niche markets. In our days, companies are wrestling with how to engage with their customers differently.

No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

In August, I started this series of 6 content marketing trends affecting your success in 2016. Recently, Instagram opened its advertising API to every brand, subsequently increasing the volume and frequency of sponsored posts featured in the average users’ stream.

7 not-quite-predictions for marketing technology in 2016

chiefmartech

So I won’t offer any predictions for 2016, but I’ve probably qualified to share several not-quite-predictions — slightly vague but meaningful ideas and trends that I think are likely to impact marketing in the year ahead. Most people suck at accurately predicting the future.

How Siri and Google Now could change the social media landscape

grow - Practical Marketing Solutions

Google will leverage the API of these social networks as much as those APIs allow, and the networks will continue to try to resist becoming a service by placing restrictions on the API. By Neicole Crepeau, Contributing {grow} Columnist.

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Marketing Technology Needs to be Facebook-ized

Webbiquity

The recent Big Data Tech 2017 event in Minneapolis drew more than 1,000 attendees from across the business spectrum—IT, marketing, finance, operations—to learn about trends in data management and analytics.

The 24 Best Visual Content Creation Tools

Webbiquity

Creately offers desktop and online versions ” — Small Business Trends. Showcase reviews: Snall Business Trends. ” — Small Business Trends. Showcase reviews: Snall Business Trends. ” — Small Business Trends. Small Business Trends.

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14 Data Visualization Tools to Tell Better Stories with Numbers

grow - Practical Marketing Solutions

Zing Chart is a JavaScript charting library and feature-rich API set that lets you build interactive Flash or HTML5 charts. Designed for journalists, it allows for a variety of different ways to visualize the data and help you understand any underlying trends.

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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

This borders on integration of Web display with marketing automation, an extremely important trend. They’ll have to keep their APIs simple enough that app developers can integrate with other marketing automation systems as well.

Syndicate Great Euro Content With AFP Sports

ScribbleLive

The French daily, Le Monde, for example has built their live content hub using the ScribbleLive API and their coverage features real-time expert analysis, reader Q&As and animated gifs. Industry trends content curation content syndication Sports Marketing

17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)

Hubspot

As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. RSS feeds make keeping up with the latest industry trends easy as pie. 14) API.

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17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)

Hubspot

As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. RSS feeds make keeping up with the latest industry trends easy as pie. 14) API.

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The dashboard has finally been perfected

Biznology

Have some structured data, XML, OPML, RSS, ATOM, or an API and you can create your own widgets that are purely suited to your own business needs. Google Trends. Push API.

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics

Infer

Infer can seamlessly integrate with any system in a company’s sales and marketing technology stack through its flexible application programming interfaces (APIs). Press Release: New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. Infer Inc. ,

The 29 Best Social Media Monitoring Tools

Webbiquity

Social listening to gauge consumer opinion on any topic from across the social web with sentiment analysis, customer feedback, trend spotting, brand analytics, competitive benchmarking, influencer identification, and reputation management across blogs, forums, reviews, and top social networks.

Kred tries to one-up Klout by taking influence to the masses

grow - Practical Marketing Solutions

One of the questions I am often asked is, “OK we understand this marketing trend, but we’re a small business. So I am more focused on the trend and the opportunities than short-term things that look might appear silly.

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How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth

BuzzSumo

We have developed new value adding features such as our Trending dashboard that shows today’s trending content and Facebook Analyzer which allows you to analyze the most engaging Facebook content for any topic or page.

Why Marketing Automation is the Key to Sharing Strategic Insights with Sales

Modern B2B Marketing

In this blog, I’ll cover two trends that are driving the demand from the sales team for higher quality leads, and how a strong marketing automation platform can help you provide your sales channel with greater insight into audience behavior: Understanding the Trends.

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17 Data Visualization Tools & Resources You Should Bookmark

Hubspot

2) Google Trends. Ever find yourself looking for data about popular topics, online trends, and current events? If you haven’t already discovered it, Google Trends will be your new favorite resource. It’s easy to search for specific trends or simply browse current trending topics.

Integrating marketing technologies? That’s the easy part

chiefmartech

You configure the data exchange between them, or in less pre-defined integrations, figure out the APIs available for getting stuff in and out. There is no culture API. Is the “integration” challenge of marketing technology really our top obstacle?

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The State of Digital Media, in 5 Charts

Contently

That amounts to 74 percent of the total—not quite as dominant as the Morgan Stanley analyst expected, but still approaching duopoly status if the trend continues. The more media buyers see this trend, the quicker print revenue will decline as ad budgets shift to digital.

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20+ Metrics for Measuring B2B SEO Performance

KoMarketing Associates

SEO Trend Analysis. Trend analysis of key SEO metrics provides insight into how well your search marketing strategy has performed over time, and helps to establish goals and benchmarks for future campaigns. Using Tools & APIs To Track Your Social Media Strategy.

5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

For B2B marketers on a more restrictive budget, SharedCount provides similar social sharing metrics, sans Twitter due to their API change a while back. The term “ SEO Audit ” can be quite nebulous.

[Chart] Google+ Posts Drop Even as Accounts Rise

Modern Marketing

The chart shows that G Plus users appear to be using the service more like Facebook with targeted sharing being the trend.

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What Facebook’s Live Video Map Could Mean for Global Marketers

Content Standard

Last month at F8, Facebook’s Developer Conference, Mark Zuckerberg announced plans to open up Live’s API to make building live streaming into any device possible. As live video takes the public by storm, UGC will be a natural fit for brands hoping to take advantage of this trend.

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10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

Ben Goodsell explains how to identify top competitors in search, how to use SEMrush to discover how people are finding competitors in search, and how to use the Google AdWords Keyword Planner tool along with Excel to identify search trends and quantify search volume.

Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report

Contently

Both highlights signal the culmination of a trend that has been simmering for a while now: Mobile devices have taken over media consumption. Last week, Facebook announced that it had reached 1 billion mobile-only monthly users.

The average enterprise uses 91 marketing cloud services

chiefmartech

This past weekend, I caught up on Mary Meeker’s latest Internet Trends report for 2017. This is exactly what I was writing about last year in 5 Disruptions to Marketing, Part 2: Microservices & APIs.

Image Recognition technology is a goldmine for marketers

grow - Practical Marketing Solutions

Using sophisticated application programming interfaces (APIs), developers have made it possible for users to take a picture of an object or person, and immediately learn where to buy the object shown, or where to connect with the person photographed.

How to Define The Content Marketing Metrics that Matter

Modern Marketing

All members of your team need to be able to connect the dots to uncover anomalies, trends and opportunities. Automate and Visualize Data As you build analytics dashboards, look for ways to automate the entry process using APIs or other methods of pulling data from one program to another.

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