5 Disruptions to Marketing, Part 2: Microservices & APIs (2018 Update)

chiefmartech

MICROSERVICES & APIS (2018 Update). The mash-up possibilities of APIs have inspired an explosion of combinatorial innovation. touchpoints in the API economy). This is part 2 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018.

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7 Trends That Will Change Social Media in 2017

Hubspot

Snapchat started the ephemeral , or disappearing, visual content sharing trend, and Instagram recently launched a similar disappearing video feature -- but with the ability to share live ephemeral video, too.

Trending Sources

5 Marketing Trends and How Technology is Helping Marketers Address Them

Modern B2B Marketing

In this blog, I’ll highlight 5 marketing trends that marketers are using technology to address and succeed—many of which are covered in our latest product release. As marketers are faced with new challenges from emerging trends, innovative technology will surely be at their side to help.

Knowledge management in the age of social media

Biznology

Social media trends. This trend is growing at a fast pace as businesses are able to build a connect with the existing customers and prospects both. The solution is enterprise social computing which is rather an emerging trend.

No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

In August, I started this series of 6 content marketing trends affecting your success in 2016. Recently, Instagram opened its advertising API to every brand, subsequently increasing the volume and frequency of sponsored posts featured in the average users’ stream.

Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs.

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The Right Data Fuels the Artificial Intelligence Race

HG Data

And 2017 is the year we expect to see AI shed its mantle of “coolness” and become a key trend in marketing and technology. And why the HG Partner API is helping companies bring our data into their applications. In 1957, Army mathematician Wiliam D. Mellin argued that because computers can’t think, the quality and accuracy of their output was only as good as the programming and data going in. In other words, “garbage in, garbage out.”.

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. A proper API for bi-directional integration with any CRM system is under development. The company is planning an API to let clients export data directly.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

Clients who don’t want to use SimplyCast tools for a particular function can integrate with external products via APIs. What’s missing is connecting with other execution systems to send messages or import data, although this could be done via APIs or HTTP posts.

Marketing Vendor Selection: Trends You'll Need to Support

Customer Experience Matrix

Here are some trends I expect will be important. It requires more flexible data models, APIs for smooth data exchange, and often a substantial increase in total data volume. No one vendor will be top of all these trends and neither will any one marketer.

Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

As near as I can tell, this is the same type of API-level integration available with any third-party system. For what it’s worth, the ExactTarget Marketing Cloud APIs are also part of Salesforce1, but don’t confuse that with sharing the same underlying platform.They don''t. app exchange customer data management dreamforce exacttarget marketing automation marketing software trends pardot predictive modeling salesforce.com

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Design Thinking for User Centricity: An Interview With HG Data VP of Product Faith Chiang

HG Data

We also have a strong partner API and ecosystem for companies that benefit from having our data as part of a larger system that they use for a particular purpose. I know that’s not as popular a line of thinking in Silicon Valley where there’s a trend to favor doing something that’s useful in the “real” world, right away. Product strategists have a lot to think about.

Predictions for B2B Marketing in 2011

Customer Experience Matrix

Competitors will include existing marketing automation and CRM systems seeking to use their existing functions as a base, and entirely new systems that provide a consistent interface to access many different products transparently via their APIs. Did you really think I'd talk about trends without mentioning social media? 2011 predictions demand generation marketing automation industry trends

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Beyond the buzzwords

Biznology

In each of these cases the laggards who dismissed the new trend were left in a position where they simply could not compete in a cost-effective manner in anything other than small niche markets. In our days, companies are wrestling with how to engage with their customers differently.

No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

In August, I started this series of 6 content marketing trends affecting your success in 2016. Recently, Instagram opened its advertising API to every brand, subsequently increasing the volume and frequency of sponsored posts featured in the average users’ stream.

7 not-quite-predictions for marketing technology in 2016

chiefmartech

So I won’t offer any predictions for 2016, but I’ve probably qualified to share several not-quite-predictions — slightly vague but meaningful ideas and trends that I think are likely to impact marketing in the year ahead. Most people suck at accurately predicting the future.

Syndicate Great Euro Content With AFP Sports

ScribbleLive

The French daily, Le Monde, for example has built their live content hub using the ScribbleLive API and their coverage features real-time expert analysis, reader Q&As and animated gifs. Industry trends content curation content syndication Sports Marketing

API 8

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

This borders on integration of Web display with marketing automation, an extremely important trend. They’ll have to keep their APIs simple enough that app developers can integrate with other marketing automation systems as well.

17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)

Hubspot

As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. RSS feeds make keeping up with the latest industry trends easy as pie. 14) API.

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17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)

Hubspot

As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. RSS feeds make keeping up with the latest industry trends easy as pie. 14) API.

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The 24 Best Visual Content Creation Tools

Webbiquity

Creately offers desktop and online versions ” — Small Business Trends. Showcase reviews: Snall Business Trends. ” — Small Business Trends. Showcase reviews: Snall Business Trends. ” — Small Business Trends. Small Business Trends.

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The dashboard has finally been perfected

Biznology

Have some structured data, XML, OPML, RSS, ATOM, or an API and you can create your own widgets that are purely suited to your own business needs. Google Trends. Push API.

Marketing Technology Needs to be Facebook-ized

Webbiquity

The recent Big Data Tech 2017 event in Minneapolis drew more than 1,000 attendees from across the business spectrum—IT, marketing, finance, operations—to learn about trends in data management and analytics.

17 Data Visualization Tools & Resources You Should Bookmark

Hubspot

2) Google Trends. Ever find yourself looking for data about popular topics, online trends, and current events? If you haven’t already discovered it, Google Trends will be your new favorite resource. It’s easy to search for specific trends or simply browse current trending topics.

[Chart] Google+ Posts Drop Even as Accounts Rise

Modern Marketing

The chart shows that G Plus users appear to be using the service more like Facebook with targeted sharing being the trend.

5 Disruptions to Marketing, Part 1: Digital Transformation (2018 Update)

chiefmartech

Microservices & APIs (and open source) form the fabric of marketing infrastructure. Now that we’re one year along this journey, let’s revisit how those trends are progressing and consider what we’re likely to see with them in the year ahead.

Why Marketing Automation is the Key to Sharing Strategic Insights with Sales

Modern B2B Marketing

In this blog, I’ll cover two trends that are driving the demand from the sales team for higher quality leads, and how a strong marketing automation platform can help you provide your sales channel with greater insight into audience behavior: Understanding the Trends.

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Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics

Infer

Infer can seamlessly integrate with any system in a company’s sales and marketing technology stack through its flexible application programming interfaces (APIs). Press Release: New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. Infer Inc. ,

20+ Metrics for Measuring B2B SEO Performance

KoMarketing Associates

SEO Trend Analysis. Trend analysis of key SEO metrics provides insight into how well your search marketing strategy has performed over time, and helps to establish goals and benchmarks for future campaigns. Using Tools & APIs To Track Your Social Media Strategy.

Integrating marketing technologies? That’s the easy part

chiefmartech

You configure the data exchange between them, or in less pre-defined integrations, figure out the APIs available for getting stuff in and out. There is no culture API. Is the “integration” challenge of marketing technology really our top obstacle?

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The State of Digital Media, in 5 Charts

Contently

That amounts to 74 percent of the total—not quite as dominant as the Morgan Stanley analyst expected, but still approaching duopoly status if the trend continues. The more media buyers see this trend, the quicker print revenue will decline as ad budgets shift to digital.

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Content Creation Robots Are Here [Examples]

Content Marketing Institute

The API is “milli-second” fast. Working with a customized version of Wordsmith to produce a natural language generation-based API, it plugged the API into its app to create customized, original on-demand reports for customers, using variables and rules they set up beforehand.

The 29 Best Social Media Monitoring Tools

Webbiquity

Social listening to gauge consumer opinion on any topic from across the social web with sentiment analysis, customer feedback, trend spotting, brand analytics, competitive benchmarking, influencer identification, and reputation management across blogs, forums, reviews, and top social networks.

5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

For B2B marketers on a more restrictive budget, SharedCount provides similar social sharing metrics, sans Twitter due to their API change a while back. The term “ SEO Audit ” can be quite nebulous.

How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth

BuzzSumo

We have developed new value adding features such as our Trending dashboard that shows today’s trending content and Facebook Analyzer which allows you to analyze the most engaging Facebook content for any topic or page.

What Facebook’s Live Video Map Could Mean for Global Marketers

Content Standard

Last month at F8, Facebook’s Developer Conference, Mark Zuckerberg announced plans to open up Live’s API to make building live streaming into any device possible. As live video takes the public by storm, UGC will be a natural fit for brands hoping to take advantage of this trend.

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10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

Ben Goodsell explains how to identify top competitors in search, how to use SEMrush to discover how people are finding competitors in search, and how to use the Google AdWords Keyword Planner tool along with Excel to identify search trends and quantify search volume.

Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report

Contently

Both highlights signal the culmination of a trend that has been simmering for a while now: Mobile devices have taken over media consumption. Last week, Facebook announced that it had reached 1 billion mobile-only monthly users.

How to Define The Content Marketing Metrics that Matter

Modern Marketing

All members of your team need to be able to connect the dots to uncover anomalies, trends and opportunities. Automate and Visualize Data As you build analytics dashboards, look for ways to automate the entry process using APIs or other methods of pulling data from one program to another.

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Why Marketing Automation, Why Now?

Modern B2B Marketing

Author: Heidi Bullock Trends keep life interesting. Some recent trends garnering excitement include: 1. If you’re in marketing, a “trend” you’ve probably heard about is marketing automation. What if it’s a trend, like juicing?