An introduction to ecommerce APIs for non-developers

chiefmartech

The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. In the last year: Over $500M was invested in API companies , not including a few massive acquisitions and Twilio’s IPO. Why APIs?

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5 Disruptions to Marketing, Part 2: Microservices & APIs

chiefmartech

Microservices & APIs (and open source) form the fabric of marketing infrastructure. MICROSERVICES & APIs. And in today’s environment of accelerating technological innovation, the ability to rapidly experiment, change, and adapt is crucial to survival.

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Trending Sources

eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners

Buzz Marketing for Technology

Start Pages as Environments for Self-Organized Learners. Start Pages as Environments for Self-Organized Learners. At the conference EduMedia 2008, TENCompetence Special Technology Track "Technology Support for Self-Organized Learners" I presented my ideas and gained experience with Start pages and their possibilities for building the learning and research environments for Self-organized learners. multichannel environment Netvibes Pageflakes.

Knowledge management in the age of social media

Biznology

User guides, quick resolution to common problems and an engaging learning environment are some of the important factors that an external knowledge base is capable of handling which eventually boosts the customer satisfaction and increases the chances of getting more referrals and mentions.

Design Thinking for User Centricity: An Interview With HG Data VP of Product Faith Chiang

HG Data

I’ve worked in many startup environments, where there’s plenty of debate around which of these are most important to have – but HG Data has them all. We also have a strong partner API and ecosystem for companies that benefit from having our data as part of a larger system that they use for a particular purpose. They serve the same purpose, but the unique structural forms reflect their respective environments and use cases. Product strategists have a lot to think about.

3 thoughts on Marketo’s domain outage this week

chiefmartech

There isn’t a single company in martech that isn’t at risk of black swan events from their own complex constructions built on complex foundations operating in a complex environment. Their software collects leads, which then get passed into Marketo using APIs behind the scenes.

5 Disruptions to Marketing, Part 1: Digital Transformation

chiefmartech

Microservices & APIs (and open source) form the fabric of marketing infrastructure. In a digital business environment, the levers that have the greatest effect on so-called marketing outcomes — growth of revenue and the brand — are not necessarily owned by the marketing department.

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The social media listening market is maturing

Biznology

Monday, I talked about the Convey API , a new offering from Converseon that earned DataWeek’s Innovator of the Year on Social Media. In such an environment, Converseon’s Convey API can become an important piece, especially in environments that already have dashboards.

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5 Things Marketers Need to Examine Before Integrating Marketing Technology

Crimson Marketing

But a lot of these foundational systems are also opening up their APIs, making it easier for a lot of other small companies to create innovative, specialized technologies that plug into their environments.” – Scott Brinker. Image: courtesy of Dplus visuals.

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Doing More Together: Facebook and Marketo Drive Marketing Success

Modern B2B Marketing

Marketo is integrated with Facebook Lead Ads, Custom Audiences, and their new Offline Conversion API , and hundreds of our joint customers are using the integrations to drive and measure meaningful business impact.

Kred tries to one-up Klout by taking influence to the masses

grow - Practical Marketing Solutions

We love being in such an agile environment and industry – it makes us work harder to build the best possible platform we can. Mark: How do you project the Twitter API change will affect Kred and its new format?

API 78

5 Disruptions to Marketing, Part 3: Vertical Competition

chiefmartech

Microservices & APIs (and open source) form the fabric of marketing infrastructure. FIRST : the increased jostling of more vertical competitors will require marketers to react to more and bigger changes in their digital environment — both as direct effects and side effects.

Marketing data technology: making sense of the puzzle

chiefmartech

b) In the Data Warehouse space, the platform-as-a-service model is particularly well adapted to the marketing environment, with multiple customer interactions already happening and being collected in the cloud. (c)

5 Disruptions to Marketing, Part 4: Digital Everything

chiefmartech

Microservices & APIs (and open source) form the fabric of marketing infrastructure. Let’s step back to consider how “simple” our digital environment has been. APIs as a digital interface for citizen developers with tools like IFTTT.

Eloqua, Oracle & Why Modern Marketing Needs Open Systems

Modern Marketing

It also means providing open APIs across the entire platform to facilitate bringing sales into the conversation at the right time, and enabling integrations across social media, data sources, event systems, video, and more in order to understand and connect with buyers wherever they are. by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO, Joe Payne , and Chief Technology Officer, Steve Woods.

5 Disruptions to Marketing, Part 5: Artificial Intelligence

chiefmartech

Microservices & APIs (and open source) form the fabric of marketing infrastructure. This naturally reinforces the drive towards microservices & APIs. Markets for accurate and timely 2nd-party and 3rd-party data will thrive, available on-demand via APIs.

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35 Tech Terms Translated Into Plain English

Hubspot

APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. APIs facilitate the data needed to provide solutions to customer problems. Learn more about how marketers can use APIs here.

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3 Enterprise Lessons Learned From MME16

Modern Marketing

" In this environment of constant technology innovation and the pressure to perform, many of us could relate to that statement.

AI and Big Data Are Changing Our Attention Spans

Hubspot

That includes the words on your screen, the sensation of pressure from your chair, and background noises in your environment, as well as the never-ending stream of random thoughts that pop up in your head. This was an invaluable benefit in our ancestral environment.

The only marketing prediction you need for 2017

chiefmartech

Trying to win in this environment of accelerating change by guessing what’s next is risky business. Evaluate marketing software not just on the slick demo of what it can do by itself, but how open its architecture and APIs are.

API 30

The State of Digital Media, in 5 Charts

Contently

It may not be as safe a space as the brand-friendly environs of Facebook or Snapchat, but the payoff could be huge. ‘Tis the season of reports in the digital content industry.

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The average enterprise uses 91 marketing cloud services

chiefmartech

This is exactly what I was writing about last year in 5 Disruptions to Marketing, Part 2: Microservices & APIs. This past weekend, I caught up on Mary Meeker’s latest Internet Trends report for 2017.

Did Morgan Stanley just kill the single-vendor marketing suite?

chiefmartech

These are pretty simply APIs. But to me, the data seems to suggest that the multi-vendor marketing technology stack is winning — and that will continue to motivate support for a more open and heterogeneous martech environment ahead.

If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity

Content Standard

Build trust in a digital marketing environment in which only 10 percent of people trust ads on websites. It’s a scene that’s played out so many times in my marketing career.

Is Your B2B Content Boring Your Customers to Death?

KoMarketing Associates

Here are some examples: SaaS invoicing system: blog post about API integrations with other SaaS your customers use. Solutions-Focused: “The energy-efficient Nimbus 2000 AC unit runs 35% less than our competitors, saving you up to $5,000 per year while also helping the environment by cutting waste emissions by 15%.”. It’s started to become cliche– the amount of people at conferences and during webinars that ask what they can create their content marketing campaigns around.

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What Facebook’s Live Video Map Could Mean for Global Marketers

Content Standard

Last month at F8, Facebook’s Developer Conference, Mark Zuckerberg announced plans to open up Live’s API to make building live streaming into any device possible. Curiosity is a powerful motivator.

API 38

Why Marketers Make The Best CEOs

Leadspace

According to Bewsher, marketers today face the same kind of business environment as during the “heyday of marketeers” in the 90s.

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No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

Recently, Instagram opened its advertising API to every brand, subsequently increasing the volume and frequency of sponsored posts featured in the average users’ stream.

The Marketing Technology Landscape: An Interview with Scott Brinker

Modern Marketing

They help enable ecosystems through the APIs and their ISVs (independent software vendors) that allow hundreds or possibly even thousands of companies to come up with more focused, innovative, marketing software that plug into that environment and really give marketers the best of both worlds.

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The Customer Experience Operating System (CX-OS)

chiefmartech

In addition to the execution environment (email, web, social), they had to have all the underlying services for data, workflows, analytics, reporting, etc.

Analytics CEO makes a passionate case against marketing attribution

chiefmartech

Increasingly more sophisticated techniques for the integration of owned, paid, and earned media touchpoints within first-party analytics environments have subsequently increased our capabilities, eventually spinning off a software category of its own.

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72 hours in Shanghai in a parallel martech universe

chiefmartech

There are API programs available with a number of these services — for instance, here’s English documentation for the WeChat Open Platform. But make no mistake: these APIs are accessible only by the grace of the provider, and the rules are subject to change at any time.

The Buyer’s Guide to Artificial Intelligence Software For Sales

Infer

2) Experience deploying in all types of environments. Assess your vendor’s list of integrations, making sure it includes every major sales and marketing platform, uses open APIs whenever possible, and is expected to continue growing.

What Facebook’s Live Video Map Could Mean for Global Marketers

Content Standard

Last month at F8, Facebook’s Developer Conference, Mark Zuckerberg announced plans to open up Live’s API to make building live streaming into any device possible. Curiosity is a powerful motivator.

API 28

Is winter coming for martech? Or just for martech VCs?

chiefmartech

My meta-level takeaway: predicting the future in a complex environment is hard. The interoperability of APIs and microservices. For the past 7 years that I’ve been tracking the growth of the marketing technology landscape , I’ve been hearing prophecies of its consolidation.

The State of Digital Media, in 5 Charts

Contently

It may not be as safe a space as the brand-friendly environs of Facebook or Snapchat, but the payoff could be huge. ‘Tis the season of reports in the digital content industry.

API 28

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

3) Application Programming Interface (API). APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses.

Brian Walker of Hybris: If you don’t know your clients’ online buyer behavior, you will soon lose out

Integrated B2B

Understanding buyer behavior and delivering a seamless experience is key in today’s online environment. Really study it and discover how the web – online, mobile, and even APIs – can be used to make doing business that much easier. We’ve said it before: B2B buyer behavior is changing and it’s high time that B2B suppliers follow suit.

Knowledge Worker 2.0 - Power to the people

Buzz Marketing for Technology

Slide 19: This creates an environment where good KM is impossible [link] Slide 20: a closed culture Slide 21: information is owned and held selfishly Slide 22: trapped within feifdoms holding that information Slide 23: Knowledge workers are forced to look like this limited in scope and location custodian of information knowledge as process use rigid ways of organising information Slide 24: So? change of environment - openly available knowledge work is â?£ Developers & API.

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Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation

Customer Experience Matrix

The connections with external systems are made through Application Program Interfaces (APIs) provided by those systems, so the interaction managers handle those pretty similarly – although there are some differences in the types of connections they support.

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