KoMarketing Associates

MAY 25, 2022

Most of the focus is on strategies like lead magnets that rely on traffic already coming to your site. . For lead generation, we recommend focusing on search ads, which show up in the SERPs, not on partner websites. . If you’re hoping to drive traffic to a lead magnet or webinar, choose the traffic option.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

APRIL 19, 2018

When you say it like that it sounds so simple, but as content marketers know, it’s a full-time job (or more!). In today’s digital age, marketers are more equipped than ever with the data and analytics necessary to effectively engage with their customers. Analyze the Existing SERPs. Content Type.

SEO 149

SEO Top of Funnel SERP B2B 149

Stevens & Tate

JULY 25, 2022

Search Engine Optimization (SEO) is the strategy of improving your website’s ranking on search engine results pages (SERPs). If you do any online marketing, then the odds are you have some basic understanding of SEO. For example, you can track your website’s traffic, conversion rate, bounce rate, and more.

SEO 131

SEO Optimization Tips Lead Scoring 131

KoMarketing Associates

MARCH 12, 2019

Adjusting spend may affect how much traffic you get, but if you really want to run your campaigns on just $100 a day, that’s possible. Paid traffic is a major overhead cost. Paid traffic continues to get more complex all the time. So does smart use of Google Analytics. You can control the spend.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

KoMarketing Associates

APRIL 18, 2017

At the end of each month here at KoMarketing, we provide in-depth online marketing reports to our clients that provide an overview of the program’s performance. While these reports are valuable to our clients, they’re also extremely valuable to myself and the rest of the content marketing team. Blog Traffic. Blog Trends.

B2B 121

B2B Top of Funnel Keywords CTR 121

KoMarketing Associates

APRIL 20, 2017

Before you even contemplate AMP HTML or UX design, you need to determine whether or not mobile is a viable source of traffic. This can found by digging into your analytics a little bit and comparing your year over year data. First, you need to calculate how big a role mobile currently plays in bringing organic traffic to your site.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

seo.co

FEBRUARY 8, 2023

The online marketing and SEO industry is a highly competitive arena. If you’re running a business that operates only online, you need to master effective Search Engine Optimization (SEO). Website traffic can be measured by looking at the number of visits and the duration of time spent on the website.

Paid Search Agency 98

Paid Search Agency SEO Companies Work Management 98

KoMarketing Associates

FEBRUARY 19, 2019

Analyze Your Analytics. A few years ago I had a client who loved to remove their analytics. Ok, they didn’t really love to remove their analytics but various team members would make updates to the site and they’d forget to put analytics back on the pages. However, I noticed a big spike in blog traffic last Tuesday.

Top of Funnel 121

Top of Funnel SEO B2B Marketing SERP 121

KoMarketing Associates

MARCH 19, 2015

Because the site that is listed there, is going to get that traffic and #1 won’t mean anything in terms of traffic. For businesses, you need to understand how this will impact your website traffic. If you want to see what’s happening in the SERPs, pick up your phone and search. Mobile First is a Real Thing.

SERP 120

SERP Mobile Marketing SEM Conference 120

KoMarketing Associates

FEBRUARY 21, 2017

From an analytical perspective, branded keywords also have the best engagement metrics such as longest time on site and lowest bounce rate. Of course, when searching for your brand in the SERP, your clients should ideally show up on the top spot of the organic section.

Activities 136

Activities Campaigns Brand Identity Branding 136

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

seo.co

SEPTEMBER 13, 2021

When you’re looking to take a hybrid approach for your online marketing goals, you might want to incorporate a mix of PPC and SEO into your marketing strategy. However, the best marketing experts run SEO and PPC together and combine their results with driving more traffic and conversions for their brand.

Paid Content 121

Paid Content Organization Campaigns PPC 121

Moz

JANUARY 14, 2020

In our 2016 study , the two stand-out correlations with conversion rate were: High-performing websites got more significantly paid search traffic than the chasing pack. High-performing websites got significantly more mobile traffic than the chasing pack. Online PR and display deliver conversions. Race back up to the top!

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

KoMarketing Associates

APRIL 14, 2015

In this post, I will walk you through what you need to know about the update and share how we have helped our B2B clients prioritize mobile initiatives and set expectations internally regarding the impact the update might have on organic traffic performance. Second, identify your mobile traffic from Google.

Mobile Marketing 120

Mobile Marketing B2B Marketing Marketing Analytics Tools B2B 120

KoMarketing Associates

OCTOBER 11, 2018

First, take advantage of Google Analytics to identify content that isn’t driving traffic to your site. Make sure you’re looking at total traffic to account for content that’s accessed directly or through referral channels like social media, in addition to pages accessed via organic search engines.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. Bottom line, the fixed position in SERPs (i.e.,

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Online Marketing Institute

AUGUST 21, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? Traffic can explode from a good solid guest blog.

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Marketing Strategy Blogger 52

Stevens & Tate

JULY 27, 2020

.” You should also know that a lot more goes into inbound marketing strategies than just setting up a website. What Is Inbound Marketing? People often think of inbound marketing as being the same as online marketing. However, while online marketing is often a form of inbound, they are not the same.

Inbound Marketing 76

Inbound Marketing Marketing Strategy Marketing & Strategy Business 76

Hubspot

MARCH 26, 2020

Ranking well on Search Engine Result Pages (SERPs) is one of the most important factors for local lead generation, but ranking locally is a different process than ranking nationally. It also enables more sophisticated and effective promotion over social media and other online marketing avenues. Source: OptinMonster.

Paid Content 97

Paid Content Lead Generation Budget Programs Lead Ranking 97

Moz

SEPTEMBER 7, 2020

So, naturally we come across many patterns that give a higher indication of what’s taking place on the SERPs. More often than not, these rankings yielded little value in terms of traffic quality simply because I wasn’t assessing the searcher intent properly. Again, we weren’t sobbing into our fine Bavarian beers about the loss.

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

KoMarketing Associates

OCTOBER 9, 2018

SEO software, such as SEMrush, can evaluate estimated traffic and what keywords a company is ranking for on organic SERP results. You can also look at any social media analytics you might have from a scheduling suite like Buffer or SproutSocial, as well as your link traffic that’s from a link shortener like bit.ly.

Planning 123

Planning Budget Programs Marketing Plans B2B Marketing 123

SmartBug Media

MARCH 19, 2021

Copyblogger includes over 3,000 articles to help marketers write better content that drives traffic, captures attention, and ultimately increases conversions. Social Media Examiner helps inbound marketers discover how to best use social media marketing to connect with customers and, in turn, drive traffic back to their website.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

KoMarketing Associates

AUGUST 30, 2018

With Search Analytics, marketers can look at individual keyword rankings that drive traffic to the site as a whole or to an individual landing page.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. This helped the users of Google, but produced some painful results for marketers. March 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. This helped the users of Google, but produced some painful results for marketers. March 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Scoop.it

DECEMBER 22, 2020

Content marketing is one of the most popular online marketing strategies due to its accessibility, flexibility, and synergy with other marketing approaches. The basic idea is to create valuable content that people want to read, and use that content to generate brand visibility, traffic, and conversions.

Paid Content 80

Paid Content Curation Content Lead Ranking 80

KoMarketing Associates

FEBRUARY 25, 2016

This example is quite similar to the struggles attained in paid search marketing: When one popular option looks to be failing from your initial campaign build, you should research a variety of other options to replace it. For instance, keywords that were estimated to receive high quality traffic are not performing as planned.

PPC 120

PPC Paid Search Agency CPC Cost Per Click 120

Brandwatch Marketing

FEBRUARY 5, 2019

While many tools target a particular niche, these tools analyze multiple areas of your competitor’s online marketing strategy to give you an overview of their efforts to spot potential avenues for growth. SERP Rankings Tool. Web Traffic Tool. General Competitor Analysis Tools. Stay updated with competitor emails.

Paid Content 60

Paid Content Analysis Budget Programs Tools 60

Content Marketing Institute

NOVEMBER 8, 2018

Don’t we want to minimize traffic that underperforms? What’s the net gain with rankings, traffic, and conversions? Before you tinker with keyword injections in the content, you should have a firm handle on what natural search traffic landing pages rank well and deliver conversions. Maybe you’re at the top of the SERPs.

Keywords 86

Keywords Intent Resources Top of Funnel 86

Hinge Marketing

DECEMBER 3, 2014

If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating. 6) Google Analytics. 1) Google Auto-Populate. 5) Google Trends.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. Third-party app analytics. Google Firebase. Google Play.

PPC 92

PPC Lead Ranking Adwords Advertising Agencies 92

KoMarketing Associates

MAY 15, 2014

I soon realized all the journalism skills I had acquired in college could be applied to the SEO-side of marketing. In other words, I had an opportunity, along with my colleagues, to put my skills to good use and bring a news-room feel to B2B online marketing. Google’s SERPs offer a quick-fix for this issue.

Process 120

Process B2B Guidelines Paid Search Agency 120

Hubspot

MARCH 6, 2017

If you're a small business owner with little experience in online marketing, this might all sound like a foreign language to you. In this post, we'll help you build and optimize your marketing strategy using inbound marketing, setting you up to attract new clients and ultimately grow your business. What is blogging?

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Outbrain

OCTOBER 17, 2018

SearchLove , one of the most interesting online marketing conferences, particularly for SEO and search experts, was recently held in London, and I was lucky enough to be attending for the second time. SearchLove is a great event for marketers to stay on the cutting edge of digital and SEO. ” #SearchLove.

SERP 24

SERP eCommerce Conference SEO 24

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. Third-party app analytics. Google Firebase. Google Play.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

Moz

MARCH 15, 2020

The purpose of creating a Google My Business profile for your brand is to increase your rankings, traffic, and revenue. Let’s take a look at this Google Maps SERP as an example: At first glance, all of these listings seem legitimate. Tracking results and GMB analytics. And much more depending on your industry!

Lead Ranking 74

Lead Ranking Lead Scoring Google Ideal Customer Profiles 74