Online Marketing Institute

AUGUST 14, 2011

Why are social analytics so important? Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. United States.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Webbiquity

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Social Media 100

Social Media Tools Buzz Media 100

SmartBug Media

MARCH 19, 2020

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Point viewers to your website for a free white paper, more information, or a discount offer. Make It Social. Or even better, get that information sent directly to your inbox! Tubular Insights.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Chris Koch

JANUARY 22, 2010

The only effective argument I’ve heard recently is that we embed calls to action in social media that drive readers to a landing page where we capture their information and start nurturing them as leads. But without good systems for tracking those leads from social media all the way through a sale, it’s difficult and expensive to do.

Social Media 100

Social Media ROI Lead Ranking RSS 100

EveryoneSocial

APRIL 26, 2021

But there is not much information on it currently. EveryoneSocial allows content to be shared to all of those mentioned platforms and supports links from other social networks that allow employees to “engage” with it to boost reach. As you know, you can get some analytics from your LinkedIn company page.

Linkedin 72

Linkedin Paid Search Agency Enterprise Management Work Management 72

Hubspot

MARCH 31, 2020

In addition, it is important to provide disclosure information — that if the participant is filling out a form and giving you personal information, that information is going to you and not to Facebook. If you want to generate leads from your contest, for example, you know you need to collect entrants’ information via a form.

Social Media 101

Social Media Media Rules Guidelines 101

LeadSloth

FEBRUARY 17, 2010

After some initial research, start interacting on the preferred Social Networks and measure the results: add tags to your social media interactions, so you see if it drives new people to your site. If you incorporate Social Media interaction in your lead score, you can measure the effectiveness of these Social Media activities.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Martech Advisor

JANUARY 24, 2020

The modules cover the fundamentals of online marketing, business storytelling, social media, SEO, and Google Analytics. Eric shares insights on how to outline your blog posts, add key information, and write great headlines that outperform your competition. Google Analytics for Beginners - Google.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

B2B Marketing Savvy

AUGUST 31, 2009

Twitteranalyzer Google Analytics for Twitter users. TwitterFriends A “reach/extended-reach” tracking tool that helps you discover information about the network behing your follower/their follower lists. Twitter.com on Analytics Twitter themselves, on Twitter. An “alert” function.

Twitter 40

Twitter Analytics Advertising Agencies Tools 40

TrustRadius Marketing

SEPTEMBER 8, 2022

Social media analytics is a series of digital marketing tools that allow you to see how users interact with your social media channels. You can use these tools to gather a wide variety of insights from your social pages. These are designed to help improve forecasting as well as freshness and precision for analytics data.

Enterprise Management 98

Enterprise Management Pricing Price Social Media 98

Online Marketing Institute

JUNE 3, 2009

The B2B social networking site – which was launched with the ‘specific mission’ of helping SMEs promote themselves, communicate with other businesses and grow – marked its second anniversary this month by signing up its 350,000th member.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Hubspot

JANUARY 13, 2014

Analytics, my friends. Google Analytics is another option for non-HubSpot users. Social media? Of those sources, which social networks, keywords, and websites are sending visitors your way? This information is also accessible via the HubSpot Sources report or Google Analytics. 1) Overall Blog Visits.

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Outbrain

JANUARY 29, 2020

A good example is this post on Best Winter Running Gear from Zappos, where they share information about running gear and link out to relevant products on their website. Your blog activity creates in a wealth of information. You should also look at your competitors’ past data as you will then be able to gather a lot more information.

eCommerce 44

eCommerce Content Marketing Cost per Acquisition Paid Search Agency 44

Content Standard

JANUARY 25, 2018

When Facebook was introduced back in 2004, it was a college “social network.” Social media marketing, like social media itself, has come a long way, but social media marketers still struggle to get buy-in from the executive level to fully invest in their success.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Buzz Marketing for Technology

JUNE 27, 2008

Will they freely submit to such structured information environments as those provided by SAP and Oracle, content and knowledge management systems, and communication by email? s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Whether the movement of information is one-way (knowledge transfer) or a two-way flow (knowledge exchange), an organizations ability to pursue its core mission can depend in large part on effective communication. and give them the information that is most useful to them, then follow up to ensure that your message wont be forgotten.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Customer Experience Matrix

JULY 16, 2009

2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). Sources include blogs, social networks (publicly-accessible sections of Facebook, MySpace , etc.), This opens up a range of important applications beyond public social media tracking.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Industrial Marketing Today

AUGUST 24, 2009

Studies have shown that people retain information quicker and longer when you engage their visual senses. REVISE Our brains have two parts – the left side is analytical and the right side is visual and tends to see the whole picture. READ If you are going to edit your own content which is not a good idea, then read your text aloud.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JANUARY 26, 2010

It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. Make sure there are well-established guidelines for employees to participate in social networks.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Hubspot

NOVEMBER 18, 2011

This a huge missed opportunity for businesses, especially given that because many businesses aren't leveraging features likes company updates, the clutter on LinkedIn is significantly less dense than on other social networks like Facebook or Twitter. At the very least, your page should include basic information about your company.

Linkedin 28

Linkedin Paid Search Agency Companies RSS 28

Hubspot

DECEMBER 30, 2011

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Avatar - An avatar is an image or username that represents a person online within forums and social networks. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. Analytics is the new marketing creative!

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

Better alignment with marketing : The changes in buyer behavior have altered the sales process, as most buyers are no longer dependent on the company as the sole provider of product/service information. 5 Ways Sales Will Continue To Evolve was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Top of Funnel 48

Top of Funnel Forecasting Digital Marketing Funnels Sales Qualified Leads 48

Hubspot

FEBRUARY 10, 2014

We''ll highlight which add-ons are must-haves for every blog and provide you with information so you can prioritize which ones make sense for your blog. 2) RSS Feed (Must-Have). Give your visitors the option to follow/connect with you in social media by displaying social media follow buttons on your blog as well.

RSS 28

RSS Work Management Marketing Management Paid Search Agency 28

Adobe Experience Cloud Blog

MAY 30, 2010

For example, marketing efforts that focus on email marketing can incorporate social networking channels to maximize reach. Website and email analytics give a clear view into whether or not you are providing the information or solutions that customers need. 1 marketing initiative for 2010. Providing sales insight.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

B2B Marketing Savvy

NOVEMBER 10, 2009

Being cited as an information source reinforces thought leadership and brand importance; gaining any level of viral messaging further impacts the marketing campaign. Even when some research indicates that ~40% Twitter traffic is “pointless babble&# ( Pear Analytics study ), the potential audience/traffic is large, indeed.

B2B Thought Leadership 40

B2B Thought Leadership Advertising Benchmark Viral Marketing Social Networks 40

B2B Marketing Savvy

JULY 28, 2009

Guzzel.it : Newly launched, customizable using keywords; a newsfeed RSS reader. . Lasyfeed (still in beta): innovative tool to monitor realtime web and information discovery. Ping.fm : A message posting site that supports 40+ social networking sites (Twitter, Facebook, flickr, LinkedIn, hi5, del.icio.us, Mashable, friendfeed, etc.)

Tools 40

Tools RSS Statistics Digg 40

B2B Marketing Savvy

JULY 30, 2009

RSS and email subscriptions are growing, but slowly. S)ubscriptions: I monitor RSS feed requests as well as subscriptions by email. There’s also recent discussion about a decline overall in RSS feed importance, as well as some inconsistencies in Google Feedburner reporting. Measurable site hits have grown to 1000+/week; .

Advertising Agencies 40

Advertising Agencies RSS Ning Blogger 40

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Track opportunities and pipeline, manage contact and account information. Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. Use this information accordingly. Here’s a very high-level summary of how the two systems differ from a strategic and architectural standpoint.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Convince & Convert

AUGUST 24, 2012

Read on for insights from Eric plus Eric Boggs ‘s Social Media Stat of the Week ( This week : Twitter gets 15% more media mentions than Facebook.). The RSS feed is: [link]. Another is sort of consumer-influenced analytics , obviously Klout being the only thing in that quadrant. They want the information.

Social Media 115

Social Media Media API Twitter 115

Hubspot

OCTOBER 19, 2012

Use your landing page analytics to determine which of your top-performing offers have the best mass appeal and popularity, and feature CTAs for those offers on your blog's homepage. This makes sense, since articles commonly get indexed and found in search engines or shared through social networks. Easy as pie!

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Hubspot

JUNE 23, 2010

Avatar - An Avatar is an image or username that represents a person online within forums and social networks. B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Comments are a primary form of two-way communication on the social web.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

NOVEMBER 8, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Let us know how your business uses social media for B2B marketing in the comments below. The resulting report, Social Success?

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. Very helpful post, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132