Brandwatch Marketing

FEBRUARY 15, 2019

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools. Social Bakers.

Analytics 85

Analytics Tools Best Practices Tagging 85

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections. But is that enough?

Social Media 93

Social Media Media Lead Scoring Lead Ranking 93

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.”

Merchandising 110

Merchandising Marketing Analytics Tools Conversion Lead Ranking 110

Buzz Marketing for Technology

JUNE 27, 2008

Social Network Analysis. 1 Social Network Analysis. 10 Further Information. 1 Social Network Analysis. 10 Further Information. Social Network Analysis. UCINET6 and NetDraw: While I do not have extensive experience mapping out social networks. From KM4DevWiki.

Social Networks 100

Social Networks Analysis Work Management Wiki 100

nDash

APRIL 7, 2022

You already know social media should be part of your content marketing strategy. But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Google Analytics.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Marketing Insider Group

JULY 6, 2020

With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Just like any other social network, you need to have a good strategy in place to succeed with LinkedIn marketing. Share Your LinkedIn Page.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Crimson Marketing

APRIL 21, 2015

We are collecting information via billions of connected devices including smartphones, PC’s, RFID sensors, gaming devices and even our automobiles. Sales teams used to be key sources of information for buyers, but access to an extraordinary variety and volume of information means buyers are much less reliant on salespeople than ever before.

Analytics 100

Analytics Analysis Case Studies B2B Sales 100

SWZD

AUGUST 10, 2017

Most of us use Google Analytics, but you would be surprised at how many B2B demand generation marketers do not use it to its potential. (Or Enjoy: Why is Google Analytics essential for optimizing not only your B2B website’s own performance, but also that of your overall demand generation program? Social Media Marketing.

Marketing Analytics Tools 61

Marketing Analytics Tools Analytics Demand Account Based Marketing 61

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Informing your strategy with social media analytics and ROI results is crucial for a solid social selling strategy.

Sales Management 139

Sales Management Examples Top of Funnel B2B Thought Leadership 139

Zoominfo

FEBRUARY 27, 2021

The main purpose of sales intelligence tools is to help make more insightful decisions by providing in-depth information on potential prospects. As the top professional-based social networking platform, it’s a no-brainer that LinkedIn would create a sales intelligence solution to take those connections to the next level.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Convince & Convert

AUGUST 22, 2012

Ever feel the pressure to prove social media’s value beyond subscriptions counts (Likes and Followers)? Is so, you have probably relied on Google Analytics. Recent updates to the platform have made life a little easier on social media marketers. View Conversions by Social Network.

Marketing Analytics Tools 150

Marketing Analytics Tools Social Media Marketing Report Analytics 150

Sprout Social

JANUARY 31, 2024

YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. Leveraging insights from YouTube analytics can uncover ways to optimize your content and channel’s for further engaging your target audience. ” You can find impressions in the “Reach” tab in YouTube analytics.

Youtube 96

Youtube Work Management Social Networks Eye-Tracking 96

Biznology

NOVEMBER 16, 2020

Namely, your company may collect an abundance of information on one customer. That way, the phone system will pull the information about the caller from your CRM software and show it to your customer service agent. Your email support and live chat, for example, are a treasure trove of customer information.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Cintell

APRIL 30, 2019

This has become a whole lot easier in the digital age with access to big data to inform us and provide guiding insights across a customer’s journey. The social media landscape offers a virtual goldmine of customer intelligence. Follow thought leaders in targeted industries and topics on social networks.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Marketing Insider Group

JANUARY 24, 2023

One of the most important steps in building an influencer program is research and analytics. 82% of people trust social networks social networks to guide purchasing decisions. 86% of women use social media for purchase advice. These types of insights can inform all content marketing.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Sprout Social

MAY 15, 2023

Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. You can then analyze the data to uncover insights that will inform your marketing decisions. So let’s narrow down 13 of the top social listening tools that you should consider for your brand.

Tools 108

Tools Brand Identity Branding Enterprise Management 108

BOP Design

NOVEMBER 27, 2017

This article is a follow-up to Google Analytics Part 1: An Introduction for New Users. If you need a quick recap of Google Analytics (GA), check out Part 1 , otherwise, let’s dive in. The drawback of this section is that there can be a lot of unnecessary information as well. Audience: Who Is Visiting Your Website.

Marketing Analytics Tools 51

Marketing Analytics Tools Analytics Google Marketing Budget Creation 51

Stevens & Tate

MARCH 7, 2024

Here’s how they create a synergistic effect: Content Amplification : The content you create as part of your digital marketing initiatives possesses significant potential, which can be magnified exponentially through social media platforms.

Social Media 93

Social Media Social Marketing Media Marketing & Strategy 93

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? Get actionable analytics and save 5% using discount code: webbiquity.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Sprout Social

JANUARY 24, 2024

If you’re looking to identify which influencers will help you shape meaningful campaigns, look to social data to inform your influencer-brand partnerships. How social data can inform your influencer collaborations Along with authenticity, businesses should seek out social data to inform their influencer-brand partnerships.

Brand Identity 99

Brand Identity Branding Advertising Agencies Paid Search Agency 99

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

Martech

OCTOBER 20, 2023

He created and sold one of the first social networks and developed an early digital out-of-home platform for movie theaters. So I built one of the first commercial social networks — East Coast MIDI. GEnie (General Electric Network for Information Exchange) and CompuServe were my competitors at the time.

Paid Search Agency 107

Paid Search Agency Advertising Agencies Enterprise Management Work Management 107

Heinz Marketing

MARCH 4, 2021

Today’s post is all things Social Media. When I say social media, I mean by definition, websites or applications that enable users to create and share content or participate in social networking. Social media can be used for a variety of things, including: Expressing yourself. Social Networking.

Paid Content 132

Paid Content Social Media Media B2B 132

Spiralytics

FEBRUARY 7, 2024

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks. Automation can handle those for you!

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Sprout Social

APRIL 16, 2024

In a bygone era, tapping into this data couldn’t be done without countless training sessions on everything from advanced analytics to structured query language (SQL). Social listening queries allow marketers to keep their finger on the pulse of what’s happening online. Millions of conversations happen on social media every day.

Keywords 97

Keywords Template Analysis Barriers 97

Exo B2B

APRIL 10, 2024

Among the social networking platforms dedicated to the world of work, LinkedIn stands out as a must for individuals and companies looking to expand their network. An “information” section allows the employee to share his or her achievements and explain in clear terms what he or she can do for the reader.

Linkedin 52

Linkedin Paid Search Agency Advertising Agencies B2B Thought Leadership 52

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Let’s take a closer look.

Ideal Customer Profiles 125

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 125

Brandwatch Marketing

MARCH 7, 2023

For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Social media statistics For context, as of April 2018, total worldwide population is 7.6 billion active social media users On average, people have 5.54 billion The internet has 4.2

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Navigate the Channel

JANUARY 8, 2024

In an era dominated by smartphones and constant connectivity, consumers expect instant access to information and seamless user experiences. According to Google, they fall into four key categories: I-Want-to-Know Moments: Consumers are curious and they want information. Indoor studio shot isolated on beige background Why?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

SocialPilot

MARCH 8, 2024

What challenges are they facing in reaching their social media marketing goals? Learn About their Target Audience Once you get clarity about your client’s social media goals, figure out who is their target audience. Based on the information you get from your prospects and research, create a prospect’s buyer persona.

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Biznology

MARCH 23, 2012

This week Google introduced some significant changes to its widely used analytics offering. In a nutshell, the company is now providing a more in-depth look at the impact of social channels beyond the usual checking off of likes, followers, friends or whatever else online connections are called these days. It is practically ubiquitous.

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

EveryoneSocial

JANUARY 4, 2021

All of your lead and deal contact information is managed in one database which can help with social selling automation and time-saving. That information can then be used to tailor social selling content to attract better leads. For B2B social selling, LinkedIn is one of the top social networking platforms to use.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Martech

JULY 12, 2023

Dig deeper: Why we care about social media marketing: A guide for brands Is Threads the best alternative for advertisers? Threads is a new social networking app, operated by Mark Zuckerberg’s Meta Platforms, which is closely integrated with Instagram and currently only available on iOS or Android devices. Get MarTech!

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98

Sprout Social

APRIL 25, 2024

In this article, we’re sharing every social media marketing template we’ve ever made. These templates are fully customizable and informed by industry best practices, so you can save time and effort. Social media audit template A social media audit is a step-by-step review of your business’ social presence.

Social Media 106

Social Media Template Work Management Marketing Management 106

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore. The data is out there.

Analysis 71

Analysis Budget Programs Social Media Allocation 71

Hubspot

MAY 3, 2021

And a few months ago, the social network rolled out a platform to make that happen. This past February, LinkedIn rolled out LinkedIn Sales Insights — a new data analytics program that taps into LinkedIn's user base to provide relevant insight for better-informed, more pointed sales efforts. The short answer?

Linkedin 94

Linkedin Buyer Personas Work Management Social Networks 94

Convince & Convert

JULY 17, 2017

This year, the social media industry placed higher emphasis on collecting and analyzing social data , so we included two new categories to gauge whether they presented challenges to marketers. percent of respondents said collecting social data was a major challenge, and an even higher 24.4 Tying Social to Business Goals.

Paid Search Agency 159

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 159