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18 Productivity-Boosting Bots for Marketers

Hubspot

Forrester reports that AI will eliminate 16% of U.S. In fact, we've found AI to be pretty helpful in certain situations, especially when it comes to boosting productivity. We rounded up some of our favorite productivity-boosting bots and compiled them into a directory.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. I found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report.

3 Seismic B2B Marketing Trends Seen At Dreamforce 2016

Radius

Especially when that CEO is Marc Benioff, the company is Salesforce, and the quote is about a new artificial intelligence product called Einstein that the company just launched in front of 170,000 people at Dreamforce. If this is not the next big thing, I don’t know what is.

3 Seismic B2B Marketing Trends Seen At Dreamforce 2016

Radius

Especially when that CEO is Marc Benioff, the company is Salesforce, and the quote is about a new artificial intelligence product called Einstein that the company just launched in front of 170,000 people at Dreamforce. “If this is not the next big thing, I don’t know what is.”.

3 Mobile Marketing Trends You Can't Afford To Ignore

Modern Marketing

Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. You might want to sit down when reading this next sentence.

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16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. Samsung uses its blog to explore trends like the role of IT in improving healthcare delivery.

Predictive Analytics a Valuable Tool for B2B Marketers

KEO Marketing

If your organization isn’t utilizing predictive analytics to guide your marketing planning and decisions, and the execution of both, you may be missing out on a valuable resource that can help you meet your most critical goals. Among the findings: Marketers who use predictive analytics are 2.9

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Until fairly recently, keeping track of your organization’s online presence was relatively easy.

Are marketers getting lost in the Dark Funnel?

grow - Practical Marketing Solutions

The good news — as with all trends and shifts in the world of marketing — many technology companies are starting to build solutions to address the radical new way customers engage and buy from brands today. Influence Marketing Analytics.

Reboot Buyer Insights To Drive B2B Growth

Tony Zambito

B2B companies are struggling to make gaining buyer insights more than the gathering of analytics, buyer intelligence, sales intelligence, and buyer personas couched in factual data. Your Analytics Tell A Story Of The Past Only. At issue is much of analytics remains tactical.

Five Areas Where B2B Marketers Can Leverage Big Data

Marketing Action

The one I like most in the context of marketing is as follows: “Big data is extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.” ( Oxford English Dictionary ).

The Right Data Fuels the Artificial Intelligence Race

HG Data

Oracle Adaptive Intelligent Applications…Salesforce Einstein…IBM Watson…Microsoft Azure and Cortana Intelligence…Adobe Sensei are just a few of the trademarked AI solutions that vendors are integrating into their core products. And 2017 is the year we expect to see AI shed its mantle of “coolness” and become a key trend in marketing and technology. In 1957, Army mathematician Wiliam D.

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Agencies Under Pressure to be More Digital

Act-On

And that trend is accelerating today. Strategic vision allows you to anticipate new trends months and years before they take off. The economy continues to dig its way of the recession, and businesses that hunkered down for years are beginning to market themselves again.

Master These 10 Content Marketing Skills to Become an All-Star

KoMarketing Associates

87 percent of B2B marketers say they struggle to produce content that truly engages their buyers.” – Forrester. Two of my best friends as a content strategist are Google Analytics (and Search Console ) and BuzzSumo.

87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013).

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70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013).

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases &# had a very interesting presentation by Suresh Vital from Forrester Research.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics. 5 Keys to Improving Search Rankings with Duane Forrester of Bing by Stone Temple Consulting. Eric Enge talks to Bing’s Duane Forrester about the keys to improving SEO rank on Bing.

Three reasons social media marketing favors small businesses

grow - Practical Marketing Solutions

I’ve spent some time this week attending a few online webinars and catching up on my blog reader and I noticed an interesting trend. In the daily dogfight for consumer attention, are they being overwhelmed by the big brand mega-productions, online promotions and games?

Guide Your Buyers Through the Customer Journey with Social Media

Modern B2B Marketing

With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education.

Welcome to Viewtopia: Vidyard Announces Speakers for 2016 Video Marketing Summit

Vidyard

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Viewtopia is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle.

Rise of the Marketing Platform

Modern B2B Marketing

But jokes aside, when you put recent marketing trends into a historical context, you see just how fast the industry is changing. The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes.

How the Top Online Video Platforms Are Taking Businesses Beyond YouTube

Vidyard

Third, it’s powered by back-end analytics that enable continuous optimization of content preferences and recommendations, all geared towards keeping audiences immersed in content for as long as possible. From Analytics to Insights: OVPs Deliver Data for Making Smarter Decisions.

5 Ways to Use AI Technology in Marketing In 2017

Content Standard

You’ve seen this type of product recommendation with Amazon and Netflix selecting products and films based on your history and customers just like you. IBM’s Watson, former Jeopardy champion, is also recommending products and content through cognitive computation.

5 Myths of Social Media Marketing

Marketing Action

A 2014 report from Forrester found that 26 out of 30 B2B companies failed to create compelling content that engaged their audiences , losing sales and buyers to competitors in the process. Not so, says that Forrester report. Have you tied your social media efforts to a positive ROI?

9 Essential Tips for Researching Your Next Content Campaign

B2B Marketing Insider

If that’s not feasible, send customer surveys to people who have bought your products. Use your website analytics tool (most of us use Google Analytics for this, but your company may use something else) to analyze traffic and user activity. Forrester.

Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017

Modern B2B Marketing

Continue to attend Summit each year to validate what you are doing is a best practice, learn how to enhance what you are doing, and stay ahead of the curve on upcoming trends and platform enhancements. Ops and analytics nerd? Product Updates.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

92% of B2B buyers use online resources to research products and services. SEO Underused, Forrester Report Suggests by MediaPost Search Blog. 2011 Insane Mobile Marketing Facts & Trends by Bit Rebels.

Customer Obsession Is Now Essential – Part 2

Bulldog Solutions

Forrester defines the age of the customer as a “20-year business cycle in which the most successful enterprises will reinvent themselves to systematically understand and serve increasingly powerful customers.”

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Five Social Media Marketing Reports and Guides Worth Checking Out

Webbiquity

10 Key Online Marketing Trends for 2010 (3 pages). As online marketing continues to rapidly evolve, web analytics provider Unica surveyed 155 marketing pros about their technology usage and plans to develop this concise report.

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9 Essential Tips for Researching Your Next Content Campaign

SnapApp

If that’s not feasible, send customer surveys to people who have bought your products. Use your website analytics tool (most of us use Google Analytics for this, but your company may use something else) to analyze traffic and user activity. Forrester.

Marketing’s Leadership Role in Driving Revenue

B2B Marketing Insider

Marketing executives must walk a fine line between building pipeline, meeting revenue expectations, managing customer experience, delivering new prospects and building and maintaining a productive team with the proper skill set. You can see where the trend is going.

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Time to Retire Old School B2B Web Practices

Marketri

The Opportunity Cost of “Kicking it Old School” According to B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube, “92% of B2B buyers use online resources to research products and services. Gone are the days of the Flash-intro trend.

Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On

Modern B2B Marketing

Because digital is no longer a trend or the future, it’s now and it’s how you communicate with the 1.6 In fact, Forrester predicts that by 2020, most boards will want to see a trust metric. Analytical.

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70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013).

The Blogging Tactic No One Is Talking About: Optimizing the Past

Hubspot

I had just returned to work from my three-month maternity leave, and I learned that the product team had just released a new tool within the HubSpot Marketing Platform called Attribution Reports. Step 1: Export your blog analytics to identify your top-viewed "old" blog posts.

The ROI of Influencer Marketing

Marketing Action

Influencer marketing is the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services. They filter and synthesize what’s going on in the world – business, fashion, trends, news, etc. –

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The Ultimate List of 2012 Email Marketing Stats

Hubspot

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Email Performance Trends. Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. Source: Litmus Email Analytics, 2012 ) Tweet This Stat.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

How can you “train&# your CEO to use social media productively? McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. Social Media Trends.

Mastering modern marketing technology leadership over 2 intense days

chiefmartech

Both will address how the role of the marketing leader needs to evolve to achieve the right balance across technology, analytics, and execution. The relative maturity of different martech product categories. May 10: DATA & ANALYTICS TRACK.

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