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AI Trends from 700+ Business Leaders Reveal Global Keys to Success

Salesforce Marketing Cloud

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. These trends prove that regardless of fast shifts in AI, there are certain foundational principles that companies must prioritize for growth.

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Forrester: B2B Companies Score Low in Marketing Best Practices

The Point

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. Account-Based Marketing (ABM) has also accelerated the trend. HJS: Thanks Lori!

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Getting smarter together: Trends in AI for B2B marketing

SmartBrief - Marketing

Let’s take a look at three trends in AI for B2B marketing that Forrester sees. This governance is key to building trust in AI, as well as showcasing its correlation with positive business outcomes, improved productivity and efficiency and successful pilots. It’s among SmartBrief’s more than 250 industry-focused newsletters.

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B2B Marketing Trends: What to Expect in 2022

Zoominfo

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations. ZoomInfo MarketingOS Finally, ABM with data you can trust.

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Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

This week’s show is called “ How Forrester is applying the SiriusDecisions frameworks both within the organization and across the revenue engine to drive results ” and our guest is Kelley Hippler , Chief Sales Officer at Forrester. She is the Chief Sales Officer for Forrester. Or, every week, excuse me.

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Sales Futurist and Former Principal Analyst at Forrester Joins the Outreach Team!

Outreach

With a bit more than a week behind me, since I finished my second act at Forrester, I am thrilled to announce that I have joined Outreach as its first-ever Global Innovation Evangelist. These trends, among others, fueled my interest in and passion for the sales engagement space.

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Digital Marketing Trends: 11 Must-Follow Marketing Trends In 2022

seo.co

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing.