Marketing 261

OCTOBER 12, 2018

“We need a monthly newsletter!” Here are just a few reasons why an email newsletter should be an essential component in your marketing mix: It’s very affordable. Low open rate, click-through-rate, or engagement rate (which makes you wonder… is it worth the trouble?). Image source.

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. The users can track their open rates, clicks, unsubscribes, etc.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Webbiquity

APRIL 23, 2024

Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. Personalization in subject lines increased open rates by 23.6%. Opens can also be increased by adding an emoji. One easy method is to figure out average value per lead.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Let’s get started! But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

Martech

APRIL 15, 2022

Before you dive into your weekly or monthly marketing report, here’s what to consider as you become a better champion of reporting and analytics. This is especially important if you are doing deep-dive analytics or predictions on the information. Get the daily newsletter digital marketers rely on. Take, for example, Dell.

Analytics 100

Analytics Work Management Marketing Management Click Rate 100

SendX

NOVEMBER 10, 2020

In 2015 alone, VentureBeat said that there are almost 2,000 companies from 43 marketing categories; including social marketing, SEO, mobile analytics, video marketing, and more. And in case you don’t know, emails are effective in improving open rates. Therefore, you want to ensure that you don’t get off on the wrong foot.

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

Litmus

MARCH 27, 2024

Try asking about what topics they want to hear about in your newsletter or what features they want next for your product. Especially for newsletters where the primary goal may just be to read the content. Reading environment breakdown in Litmus Email Analytics On a deeper level, you can see which email clients your audience uses.

Ideal Customer Profiles 94

Ideal Customer Profiles Click Rate Copywriting Newsletter 94

Litmus

JULY 30, 2021

Open rates can be deceptive. Read rates. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Find out what 81% of marketers are missing out on—and how read rate can tell you a better story of email performance. Not at all. The difference is time.

Open Rate 110

Open Rate Peer-to-peer Privacy Policies Click Rate 110

Litmus

JULY 16, 2021

In the second part of our Ultimate Email Summit online event, Jessica Raggio (VP of Product Marketing at Litmus), John Billington (Director of Product Management at Litmus), and I share practical tips to help you prepare for the future of email insights and analytics. Often, re-engagement campaigns rely heavily on open rate data.

Webinar Metrics 104

Webinar Metrics Privacy Protection Analytics Privacy 104

Parse.ly

NOVEMBER 15, 2018

Interactions with newsletters aren’t visible in the form of likes and shares in a news feed, but that doesn’t mean they’re any less an indication of belonging. When a reader interacts with a newsletter, they’re participating in a community of people who value the same information. Excerpt from the Quartz Obsession newsletter on Mezcal.

Newsletter 99

Newsletter Stats Communities Open Rate 99

Optinmonster

SEPTEMBER 20, 2021

Are you trying to create a newsletter popup, but you’re not sure where to get started? We’ll teach you exactly how to create a newsletter popup that boosts conversions and grows your subscriber list. But before we dive into the tutorial, let’s get clear on why you might want a newsletter popup in the first place.

Newsletter 65

Newsletter Rules Template User-Generated Content 65

FMG Suite

JANUARY 12, 2022

Our partner, Twenty Over Ten, recently posted a great blog on the importance of newsletters for financial marketing professionals. So we thought we would jump into the conversation and provide you with ten tips to take your newsletter marketing to the next level. Create a dedicated newsletter landing page.

Newsletter 52

Newsletter Tips Landing Pages Conversion Rate 52

SendX

DECEMBER 7, 2020

And you do that by increasing your Open Rates (engagements). It's a game of percentages; the more people who open your email, the higher your chance of converting sales. FINDING YOUR PROBLEM: Open rate analytical data provides information regarding the performance of your email strategies.

Email Marketing 217

Email Marketing Work Management Marketing Management Open Rate 217

Litmus

AUGUST 2, 2021

Newsletters. For example, we have separate teams for email strategy, build and execution, and results & analysis. How do we create a non-Apple open segment? Check out our blog post that walks through step by step how to create a reliable opens audience for non-Apple Mail users with Litmus Email Analytics.

Webinar Metrics 107

Webinar Metrics Privacy Protection Trends Privacy 107

Scoop.it

MARCH 5, 2020

Building an executive-focused newsletter that is: Simple. The features of an effective newsletter for executives. There’s certainly no shortage of advice when it comes to newsletter best practices. There’s certainly no shortage of advice when it comes to newsletter best practices. Add an opening summary.

Newsletter 65

Newsletter Ad Building Enterprise Management Click Rate 65

Optinmonster

JANUARY 29, 2024

Before we get started, you’ll need to have Google Analytics set up on your site. If you’re using WordPress, you’ll definitely want to check out one of these awesome Google Analytics plugins for WordPress. Track views using Google Analytics 4 (GA4). What Are Content Marketing Metrics?

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

SendX

MARCH 18, 2021

It could be a low visitor-to-subscriber conversion rate, low open rates, low CTR, high unsubscribe rates , and more. Alternatively, check your analytics tool, see where you get the most email subscribers, and show your surveys only on these pages. The subscribers whose open rates are higher than the average.

Email Marketing 221

Email Marketing Marketing & Strategy Marketing Strategy Customer Satisfaction 221

Marketing Insider Group

MARCH 18, 2020

From the MailChimp dashboard, you can see a quick overview of all your campaigns and monitor important metrics, such as open rate and subscribe rate. My favorite part of Mailchimp is the ability to send automated RSS newsletters like the one we send out to our 10,000+ subscribers nearly every day!

Marketing Management 361

Marketing Management Tools Planning RSS 361

RebelMouse

JANUARY 5, 2024

A/B Testing Example #1: Subject Lines One example of A/B testing includes subject lines. Imagine group A receives a promotional newsletter titled Essential Natural Products for Women, and group B receives a variation titled Must-Have Natural Products for Women in 2024. To create your A/B test, follow the steps below: 1.

Marketing Websites 111

Marketing Websites Sample CTR Click Rate 111

Litmus

JULY 2, 2021

One such thing is leveraging the clients and devices that still track and report on opens to serve as a proxy for open rate performance and A/B testing. In other words, identifying real opens. Here’s how you can create a reliable opens audience using Litmus to prepare for the coming changes. And that’s it!

Privacy Protection 88

Privacy Protection Marketing Automation Services Privacy Enterprise Management 88

Salesforce Marketing Cloud

DECEMBER 8, 2023

It enhances personalization, optimizes subject lines, generates dynamic content, determines optimal send times, and provides predictive analytics. Ask them to share, accept your newsletter invitation, or simply don’t unsubscribe. Newsletters Newsletters are one of the most common types of marketing emails. Let’s dig in.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Optinmonster

JUNE 4, 2021

From GetResponse’s data, we learn that Tuesday has the highest open rate and click-through rate , making it the most popular day to send emails. Weekends were the least popular days to send emails, and they also had the lowest open rates. HubSpot’s peak time for email opens was 11 am.

Best Practices 131

Best Practices Click Rate Open Rate Trigger Marketing 131

DivvyHQ

FEBRUARY 4, 2019

Although it first entered our lexicons more than 50 years ago, “information overload” is all too pertinent in today’s digital business landscape, and especially when it comes to content marketing analytics. Content marketing managers are swimming in analytics. 5 Examples of Actionable Content Marketing Analytics.

Analytics 76

Analytics Top of Funnel Paid Search Agency Content Marketing 76

SmartBug Media

APRIL 18, 2023

But that's not all—we'll also be looking at the analytics and benchmarks you should be tracking to measure the performance of your drip campaigns. For example, a drip campaign might be triggered by a subscriber signing up for your newsletter, abandoning a shopping cart, or making a purchase.

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

Marketing Insider Group

JUNE 8, 2021

For example, if your goal is to increase website traffic, you’ll need to: Publish high-quality content that’s relevant to your audience consistently. social media, email newsletters, third-party sites, etc.). We’ve touched on this with examples, but here’s an expanded look at the process. They match the goal to the metric.

Content Marketing 282

Content Marketing Lead Scoring Lead Ranking Planning 282

Hubspot

MAY 18, 2021

Use analytics. A great way to learn about your current email subscribers is to dive into your analytics. What day/time are your open rates higher? Analytics can help you figure all of this out so you can be in touch with and provide content that your audience wants. Find out what emails perform best. They're not.

Research 101

Research Buyer Personas Open Rate Click Rate 101

Whale Pages

FEBRUARY 21, 2020

SaaS Email Marketing Strategies + Examples. At WhalePages we’ve signed up to many email newsletters in the marketing space. For example we subscribe to the Indie Hackers email. Most of it is UGC (User Generated Content) with a focus on stories (see the example below). They send us emails almost every day.

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89

Sprout Social

FEBRUARY 17, 2022

And let’s not get into the level of skill and understanding required to design an appealing newsletter. For example, you can use templates to: Offer customer care to those who need help. If you need a jumping off point to understand what content your customers like, dig into your social analytics to see what performs best.

Template 124

Template Email Marketing Blast Campaigns Planning 124

SendX

AUGUST 4, 2020

With its detailed analytics, dashboards, and automation, the marketing team can quickly provide relevant and actionable data to the sales team to talk to the right customer at the right time. Reporting: Each campaign report will give you an overview of results on different metrics (open rate, unsubscribe, bounces, etc).

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195

SendX

AUGUST 4, 2020

With its detailed analytics, dashboards, and automation, the marketing team can quickly provide relevant and actionable data to the sales team to talk to the right customer at the right time. Reporting: Each campaign report will give you an overview of results on different metrics (open rate, unsubscribe, bounces, etc).

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195

Scoop.it

SEPTEMBER 21, 2023

We will start by defining content curation and sharing a few examples so you can see how it works. For example, here’s a blog post that shows a curated list of marketing tools: Image Source People discovering this list are likely interested in learning about different types of email marketing software. Curated Content Hub.

Curation 82

Curation Click Rate Content Open Rate 82

Optinmonster

JUNE 11, 2024

Here’s an example from Lowe’s that had its website crash probably due to a sudden influx of visitor traffic: Here are a few tips for you to test your tech in advance to avoid the last-minute tech meltdown during Black Friday and Cyber Monday: Performance Testing: Simulate load testing to see if your site or app can handle the Black Friday rush.

Planning 80

Planning Marketing Analytics Tools Paid Search Agency eCommerce 80

Optinmonster

SEPTEMBER 8, 2022

That’s because you can precisely track open rates, engagement, and number of conversions from each email. Many premium email service providers (ESPs) like Constant Contact include revenue in their email analytics. Let’s work through an example for eCommerce. Next, you need to calculate what you spent on email marketing.

ROI 79

ROI Email Marketing Marketing Analytics Tools Marketing Budget 79

SmartBug Media

APRIL 26, 2023

Here are some examples of personalized subject lines for Memorial Day sales that can be created with Klaviyo segments: For customers who have purchased outdoor goods in the past: "Get ready for summer with 20% off outdoor gear this Memorial Day." You can also use your subject lines to relay that sense of urgency to help increase open rates.

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

Launch Marketing

DECEMBER 9, 2020

If you are seeing a steady increase in subscribers it means that you are converting on the newsletter sign up forms you have on your website and also shows that the content you are creating is engaging enough for visitors to want to read more and stay subscribed. Open Rate: Email opens are primarily influenced by subject lines.

Social Media 83

Social Media Marketing Websites Media B2B 83

SendX

APRIL 22, 2021

With a 45-to-1 ROI (return on investment), email newsletters are among the most effective tools for generating sales in e-commerce. Read on to discover the 15 best practices for e-newsletters that will skyrocket your engagement and conversions. Plan Your Email You need to have a clear goal and audience for your newsletter.

Newsletter 241

Newsletter Practices Best Practices Deliverability 241

Learn from the Pros

MARCH 11, 2024

Here are some easy-to-implement tips for collecting more first-party data: Email newsletter sign-ups: Encourage visitors to sign up for your email newsletter by offering valuable content, exclusive insights, special offers, or early access to new products or features. For example, create a “Which [Product] Is Right for You?”

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52