Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Scoop.it

JULY 7, 2020

You already know the impact curated content can have on your business. From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board. But curated content is only useful if you can navigate your way through it. Why organizing your curated content is essential.

Curation 89

Curation Top of Funnel Organization Marketing Analytics Tools 89

Scoop.it

APRIL 6, 2021

Content curation has the potential to turn your website or brand into an engaging and value-adding entity without the need for directly committing the time and resources towards producing your own texts or multimedia. As a content curator , your task is to pick only the best content to share with your audience.

Curation 97

Curation SEO Lead Scoring Lead Ranking 97

Scoop.it

NOVEMBER 11, 2021

Content curation has evolved to become one of the most effective ways for brands to bond with their audience online. By curating the best and most relevant content for your industry online, it’s possible to generate smarter social engagements, whilst demonstrating your knowledgeability and establishing new connections online.

Curation 85

Curation Efficiency Allocation Generation 85

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 313

Social Media Social Marketing Planning Tips 313

Scoop.it

NOVEMBER 3, 2020

This is where content curation comes in. As the Oxford Dictionary states , curation is “ t he selection, organization, and presentation of online content, merchandise, information, etc., In this article, we’re going to take a closer look at why content curation is important and how you can use it to build a loyal audience.

Curation 70

Curation Ad Building Marketing Analytics Tools Peer-to-peer 70

Martech

JULY 6, 2023

Dig deeper: AI and marketing: What the stats show Now, on to the new products, features, integrations and enhancements. Mixpanel added OpenAI’s GPT-3.5 Turbo to its event analytics platform. The video analysis tool lets users automatically tag animals, people, objects, and brands in lengthy videos.

Marketing AI 112

Marketing AI CMS Development Industry CMS Marketing Analytics Tools 112

Scoop.it

FEBRUARY 25, 2021

Let’s explore how businesses can effectively curate content in order to appeal to this widespread social audience and achieve greater levels of traffic back to their websites as a result: 1. There’s little point in curating your content if it’s not going to strike a chord with your target audience. Understand Your Audience.

Curation 66

Curation Social Media Media Ad Building 66

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign.

Social Media 107

Social Media Advertisements Advertising Tools 107

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. But how are marketers managing multiple social accounts, encouraging proper engagement, and analyzing and proving their social platforms ROI? With social media analytics tools. Price: Marketing Hub Professional: $800/mo. Price: Free, then $9-$299/mo.

Social Media 101

Social Media Budget Programs Analytics Work Management 101

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

sagefrog

APRIL 2, 2024

While marketing has always been a dynamic and evolving practice, the role of technology in B2B marketing strategies has become paramount in the perpetually developing and digitally driven industries of 2024. 7 Proven MarTech Tools Every B2B Marketer Needs 1. SparkToro 3. Screaming Frog 4. Databox 6.

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62

MKT1

JANUARY 11, 2024

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. Because of this, we see more GTM tech than the average human. Good news: This is basically our full-time job at MKT1.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

SmartBug Media

AUGUST 16, 2023

What 100M+ Phone Calls Reveal About Data-Driven Marketing What’s it about? Chief marketing officers, VP or director-level marketing leaders, customer success leaders, and sales leaders can benefit from data-driven marketing tactics and approaches to marketing-sales alignment. Who will benefit? Why is it important?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency Zoominfo Advertising Agencies 52

Vidyard

SEPTEMBER 27, 2022

Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement. Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Seismic

MARCH 23, 2021

The radical transformation of B2B marketing and sales over the past decade—stemming from the growth of digital to the empowered customer—pales in comparison to the changes over the past year. No one could have predicted the circumstances that accelerated wide-ranging changes to go-to-market strategies and tactics. Even more surprising?

Marketing Analytics Tools 52

Marketing Analytics Tools Work Management Marketing Management Paid Search Agency 52

BOP Design

OCTOBER 26, 2023

In an increasingly competitive market, the design of your B2B website plays a pivotal role in how your business is perceived. This curated social proof bolsters their credibility and provides tangible evidence of their product’s value proposition.

Design 107

Design Marketing Websites B2B Ethics 107

KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. B2B Content Marketing & SEO. Content Marketing Distribution.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Content Marketing Institute

AUGUST 23, 2018

Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. No matter the configuration, a well-trained in-house content marketing team is a competitive advantage. Training is a critical part of having a well-performing content marketing team. Share and curate knowledge.

Marketing Analytics Tools 90

Marketing Analytics Tools Tools Content Marketing Planning 90

Webbiquity

MARCH 15, 2018

Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What are your goals from social media marketing? What are you goals from social media marketing? What is the right social media scheduling tool for your business?

Social Media 323

Social Media Tools Media Work Management 323

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Social Media 143

Social Media Research Social Marketing Media 143

BOP Design

AUGUST 14, 2018

It can be a double-edged sword, but we live in a time when there are tools for everything marketing related. B2B marketers can literally use 10, 20, or 30+ tools on a daily basis to manage and execute their marketing strategy. Stay tuned at the end for links to other articles discussing marketing tools.).

Marketing Automation Services 85

Marketing Automation Services Budget Programs Enterprise Management Work Management 85

PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Is a webinar more your style?

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52

Scoop.it

JANUARY 28, 2021

B2B companies are making use of several digital marketing strategies to communicate with their target audience more effectively. Interestingly, 87% of B2B marketers and 85% of marketers use email for content marketing. Here’s a chart that throws light on how brands carry out B2B email marketing and its best practices.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

LeadSquared

MAY 16, 2019

Marketers are faced with the burden of bringing in good and high-quality leads for the business. And that is where campaign analytics come in. It affects a marketer’s decision on where to invest marketing funds and what strategy he needs to adapt for the future. What are campaign analytics ? Paid campaigns.

Paid Content 52

Paid Content Analytics Campaigns Paid Search Agency 52

Seismic

MAY 17, 2023

A few years ago, my team was in the market for a social selling tool. Why content personalization matters For starters, personalized content matters because it’s important to your buyers.Content marketing is a critical tool that helps sellers build relationships with their prospects.

Marketing AI 52

Marketing AI Personalization Work Management Marketing Management 52

SmartBug Media

FEBRUARY 16, 2024

Effective Customer Feedback Tools Dozens of customer feedback tools that apply to a range of markets and industries are available to today’s businesses. Analytics tools : HubSpot Analytics, Google Analytics , Lucky Orange, and Hotjar are all programs that can offer you more direct usage data.

Tips 59

Tips Customer Satisfaction Merchandising Opinions 59

Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. Email marketing. 68% of companies take at least a week to produce one marketing #email via @litmusap. The paid version ($11.66

Automation 97

Automation Marketing Automation Services Work Management Marketing Analytics Tools 97

Scoop.it

JANUARY 19, 2023

Use an SEO analytics tool SEO analytics tools like Ahrefs or Semrush analyze your site’s traffic, search keywords, backlinks, and other SEO metrics. Here are some tips to keep up with Google updates: Set Google alerts Watch Google Analytics Follow industry leaders Follow Google Search Central on Twitter.

Traffic 91

Traffic Organization CTR Lead Scoring 91

Unbounce

DECEMBER 1, 2021

Google’s top advantage is its sheer scale. market share for mobile search , and the Google Display Network reaches 90% of worldwide internet users. Plus, Google Ads cover search results and Google platforms like Maps, apps, and websites. Plus, it tends to be more cost-effective than Google Ads.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Leadspace

DECEMBER 14, 2021

Luckily for marketing and sales operations professionals, implementing a Customer Data Platform (CDP) turns that cumbersome process into the first of many automated steps in your buyer’s journey. including CRM, ERP, web analytics, MAP, product usage, and CSX data. ~30 Integrations are supported via native apps, REST API, and SFTP.

Marketing Automation Services 71

Marketing Automation Services Ideal Customer Profiles Lead Scoring Lead Ranking 71

Scoop.it

APRIL 13, 2023

Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. So your overall YouTube marketing strategy success will depend on the fine line between “ content for people ” and “optimization for engines.”

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Scoop.it

JANUARY 14, 2021

Also, your marketing approach should not be sleazy. Find the best content to curate. First off, content curation is a vital piece of the puzzle. To succeed in the content curation game, the content must be original — there is no middle ground here. to curate and share content. Here’s how it works….

Social Media 72

Social Media Media Curation Content 72

DealSignal

FEBRUARY 20, 2024

Marketing budgets are increasingly being scrutinized by CFOs to ensure that the spending aligns with the company objectives and delivers measurable impact. Slimming the Tech Stack Continues Martech is a $xx billion market, so it’s no wonder many organizations spend a tidy sum on tools.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

Scoop.it

JANUARY 18, 2024

Despite the wealth of information available in today’s data-driven world, it’s not always easy to meaningfully interpret and act upon it — this is true in the context of executing market intelligence efforts. Market intelligence on its own, though, isn’t enough for a business to survive, grow, and innovate.

Curation 90

Curation Marketing Management Marketing Analytics Tools Planning 90

Adobe Experience Cloud Blog

JULY 19, 2017

You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. Drive personalization through your content—be a curator and promote others, be helpful, offer advice and show you care. It’s easier than you think.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134