Optinmonster

NOVEMBER 7, 2023

In the bustling digital marketplace, your ecommerce conversion rate isn’t just a number, it’s the heartbeat of your online business. At OptinMonster, we understand the importance of conversion rates, and we’re here to guide you through mastering them. Recommended reading: What is a Good Conversion Rate?

Conversion Rate 70

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 70

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. A social analytics tool like Sprout Social helps you conduct market research on social channels using advanced social media listening.

Analysis 91

Analysis Marketing AI Examples SWOT 91

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 82

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 82

Sprout Social

JANUARY 24, 2024

In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. Hashtags help your content become part of a larger, dynamic conversation happening on LinkedIn. Here’s an example: Try to always use hashtags naturally within your comments to avoid looking like a spam bot.

Linkedin 112

Linkedin Trends Eye-Tracking Marketing Agencies 1 112

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? What are the benefits of AI analytics?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Marketing Insider Group

APRIL 17, 2023

SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google. In this Marketing Profs post , you’ll learn how to build and deliver a power page that generates more organic traffic and breakthrough conversions. Why, you ask?

Paid Search Agency 333

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 333

Huptech Web

APRIL 30, 2024

For example, a customer may visit Starbucks and purchase a latte. Shopify tracks various metrics to help you analyze customer behavior and purchasing patterns. The formula is; To Calculate RPR for your store , you’ll need to access two customer data points from Shopify Analytics. Log in to your Shopify admin panel.

Purchase 52

Purchase Examples Lead Ranking Click Rate 52

KoMarketing Associates

DECEMBER 8, 2021

For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location. The B2B buyer’s journey is no longer a straight line from discovery to conversion. The problem is, many B2B marketers aren’t tracking the right benchmarks.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Informing your strategy with social media analytics and ROI results is crucial for a solid social selling strategy.

Sales Management 62

Sales Management Examples Top of Funnel B2B Thought Leadership 62

Litmus

NOVEMBER 16, 2021

What kind of data will you find in Email Analytics? Why use Email Analytics and not just benchmarks? What are some different applications of Email Analytics data? How do I get started with Email Analytics? Perhaps the most useful information you can glean from Litmus Email Analytics is device data.

Analytics 95

Analytics Email Marketing Privacy Protection Marketing & Strategy 95

Marketing Insider Group

JANUARY 16, 2020

My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Publishing blog posts 2 to 4 times per week provides the highest results in terms of both traffic and conversions. Track online conversations.

Planning 317

Planning Conversion Top of Funnel Custom Publishing 317

Parse.ly

JULY 25, 2023

It’s increasingly becoming a science , aided by predictive analytics and data. Yet, with advanced predictive analytics, this challenge can be considerably eased. Why real-time analytics matter for viral content Google Analytics is infamous for its poor portrayal of live performance data. Yeah, Parse.ly is that real-time.

Viral Marketing 52

Viral Marketing Analytics Content Eye-Tracking 52

Sprout Social

NOVEMBER 2, 2023

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. Analytics tools for your website or app are your best bet for such data.

CMS Development 101

CMS Development Examples Work Management Touchpoints 101

Optinmonster

NOVEMBER 30, 2021

Are you wanting to learn how to calculate your website conversion rate? Your website’s conversion rate is one of the most reliable ways to measure how well your advertising and marketing efforts are performing. Essentially, a conversion rate shows you how good your campaigns are at enticing people to do what they want you to do.

Conversion Rate 80

Conversion Rate Conversion Marketing Websites Marketing Analytics Tools 80

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? That’s why, today, we’re going to look at 7 KPIs you need to track with your email marketing analytics. Let’s break it down with an example. Using Analytics to Boost Email Signups.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Vidyard

JANUARY 5, 2021

But there’s good news: You already have the tool you need to beat them — sales analytics. That’s sales analytics in a nutshell, and with a methodical approach, you can scale it up to help your entire sales team shine. But what sales metrics should you be tracking? Keep reading to get the skinny on winning with sales analytics.

Analytics 95

Analytics Top of Funnel Work Management Marketing Management 95

Optinmonster

JANUARY 9, 2021

OptinMonster: Best Conversion Optimization Toolkit. With OptinMonster, you can easily create stunning conversion optimization campaigns, like popups, content upgrades, sidebar optins, sticky notification bar known as floating bar, and more with its easy-to-use drag and drop builder. Show coupons to increase sales and conversions.

Conversion 94

Conversion Best Practices eCommerce Marketing Analytics Tools 94

NuSpark Consulting

FEBRUARY 3, 2023

For example, billboards are used to determine the distances from which the advertisement can be seen and how likely people are to see them when they pass through the area. It’s no longer impossible to track outdoor metrics and determine the effectiveness of your campaigns.

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

Conductor

FEBRUARY 22, 2022

To keep track of this evolving industry and guide you towards the right SEO job, we’ve created this SEO job market overview. You may also find that you’re qualified for roles with similar titles in marketing, analytics, content, or dev departments that have an SEO component. Image from Conductor, January 2022. In-House SEO.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

Webbiquity

OCTOBER 11, 2022

SEO helps generate traffic created from people who come to your site from organic search results, which often has one of the highest conversion rates. Although your business strategy should always be market driven, it’s also critical to keep an eye on your competitors. Track and Analyze Your Metrics. Stay Competitive.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Hubspot

JUNE 11, 2020

Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. Your campaigns should be tracked every step of the way — not only for your benefit, but your audiences'. Google Analytics. This will help you analyze trends your customers display as time passes.

Analytics 101

Analytics Work Management Planning Tools 101

SmartBug Media

OCTOBER 12, 2022

The truth is, you could get away with that and have decent conversions. But without routinely checking your “Contact Us” page analytics and finding ways to improve, you could eventually see your conversion rate plateau—or even decrease. Best Practices for Contact Page Conversions. Placement and Design. Page Placement.

Contacts 84

Contacts Optimization Conversion Conversion Rate 84

Optinmonster

NOVEMBER 19, 2023

These gamified popups let you grow your subscriber base faster and boost conversion rates or sales for your business. But an eye-catching discount wheel grabs their attention and offers the chance to win something for free. This can grow your conversion rates, sales, and overall revenue. Sounds amazing, right?

Conversion 72

Conversion Best Practices eCommerce Template 72

Vidyard

JANUARY 5, 2021

But there’s good news: You already have the tool you need to beat them — sales analytics. That’s sales analytics in a nutshell, and with a methodical approach, you can scale it up to help your entire sales team shine. But what sales metrics should you be tracking? Keep reading to get the skinny on winning with sales analytics.

Analytics 80

Analytics Top of Funnel Work Management Marketing Management 80

Marketing Insider Group

JUNE 8, 2021

Defining success includes the goals you want to accomplish and how you’ll track them. Higher conversions and profits. To build a pathway to success, you need to prioritize your goals, then document a plan to achieve and track them. Increasing website traffic should grow conversions and profits. Quick Takeaways.

Content Marketing 288

Content Marketing Lead Scoring Lead Ranking Planning 288

Scoop.it

FEBRUARY 1, 2024

Look at this example, where Starbucks shares a Vogue article with followers to help promote the 2023 Met Gala, of which the company was the exclusive coffee sponsor. This Mattress guide from Eachnight is a prime example for content creation. Engagement You need to keep an eye on the engagement your content is getting.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Sprout Social

MARCH 25, 2024

Hashtags are also excellent targeting and analytics tools. Finally, by monitoring trending hashtags and incorporating them into your posts, you can help your content ride the wave of current events, conversations and Instagram trends. Dig into original research and analytics to find out key characteristics of your potential customers.

Brand Identity 88

Brand Identity Branding Eye-Tracking Viral Marketing 88

Sprout Social

APRIL 29, 2024

For example, smaller companies or individuals may prefer to work with an agency that can handle this work for them. Additional features like sentiment analysis, social listening and AI-powered workflows let users keep a close eye on their audiences and quickly jump into the conversation if needed.

Work Management 91

Work Management Marketing Management Service Brand Identity 91

Matchcraft

SEPTEMBER 21, 2018

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. We’re here to change that with these six advanced Google Analytics tips. Google calls conversions goals.

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

Brandwatch Marketing

FEBRUARY 23, 2024

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. 1/ Less Data, More Value Unless you’re in an industry that has a high consumer crossover, you can expect the volume of online conversation about your brand to be much lower.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Vision Edge Marketing

SEPTEMBER 21, 2021

Many companies already employ scenario analysis and predictive analytics to help with anticipating what the future might bring. For example, cybersecurity is a major potential failure-point. Keep an eye on your competition. Track what’s happening with your competitors. Analytics can help with predicting the future.

Contingency Planning 161

Contingency Planning Planning Marketing Management Eye-Tracking 161

Brandwatch Marketing

OCTOBER 25, 2023

The direct channel in Google Analytics tracks the number of people who typed your URL into their address bar, used a browser bookmark, or clicked a link in an untracked email or offline document. In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Vidyard

JANUARY 5, 2021

But there’s good news: You already have the tool you need to beat them — sales analytics. That’s sales analytics in a nutshell, and with a methodical approach, you can scale it up to help your entire sales team shine. But what sales metrics should you be tracking? Keep reading to get the skinny on winning with sales analytics.

Analytics 65

Analytics Top of Funnel Work Management Marketing Management 65

Parse.ly

MARCH 10, 2020

As the preferred choice of businesses worldwide, having access to WordPress analytics is critical to measuring success online. But where do you get these crucial WordPress analytics? To help bring some clarity, we’re going to give you the rundown on how to get the WordPress analytics you need for your business to thrive.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management Analytics Work Management 52

SocialPilot

MARCH 5, 2024

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Where Can You Track It? Don’t worry. Let’s roll!

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

Optinmonster

MARCH 1, 2023

Do you need help finding where to put the signup form on your website for optimum conversions? A well-designed signup form can help increase website conversions , enhance the user experience , and ultimately drive business growth. Here is an example of a floating bar on TwelveSkip. 14 Places To Add Email Signup Forms 1.

Conversion 91

Conversion Landing Pages Opt-in Template 91