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Content Curation vs. Creation: Finding the Right Balance

Scoop.it

This guide covers a wide range of topics, including product comparisons, mattress types and their characteristics, mattress sizes, sleeping positions, specific requirements, and more. Win: Google Loves Original Content Google is a huge fan of unique content , especially if you’ve created your content with an eye on SEO.

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7 Essential Metrics for Brand Health Tracking

Digilant

As mentioned in our blog post, Brand Health Tracking: Measure How Your Brand Stacks Up in the Market , brand health doesn’t have a universal definition or a one-size-fits-all measurement strategy. Utilizing SOV in YoY comparisons is a strategic approach to precisely identify these trends.

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Social Media for Manufacturers: Learn to Boost Your Brand

Go Beyond SEO

” – John Smith, CEO of Innovate Manufacturing Solutions Social Media for Manufacturers Platform Comparison By engaging your target audience and leveraging the power of social media, you can boost your brand’s visibility and establish a strong online presence.

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10 best influencer marketing tools you need in 2022

Sprout Social

Use AI search, filters and engagement analytics to find the best influencers for your brand. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Key features.

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5 Tools and Technology for Effectively Reporting on Multi-Touch Attribution

SmartBug Media

Here are five of them that have caught my eye: 1. Once you have data streaming in, you can utilize multi-touch attribution tools, customer journeys, segmentation, and a good deal of analytics. The problem is that there are a ton of different multi-touch attribution tools and services out there. ABM basics.

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Google took my keywords. 10 resources to get them back

Biznology

Google Analytics is the most widely used tool for understanding consumer behavior on a website. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives. Google gave us Google Analytics for free but 96% of Google revenue is from ads. It is rich with insights. But what about the rest of us?

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Empower Your SEO and Digital Marketing Strategy with Data

Anyword

Navigating the intricate web of SEO often leaves you more confused than before you ever decided to fire up Google Analytics. SEO helps get the right eyes in front of all the hard work you put into your digital marketing strategy. Google Analytics offers a myriad of insights into your existing audience. Google Analytics.