Go Beyond SEO

MARCH 13, 2024

” – John Smith, CEO of Innovate Manufacturing Solutions Social Media for Manufacturers Platform Comparison By engaging your target audience and leveraging the power of social media, you can boost your brand’s visibility and establish a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

SendX

SEPTEMBER 3, 2020

Email marketing personalization has more than one form. They want to be able to shop seamlessly, receive their packages in a few days—without a fee—, get excellent customer service and all at a fair price. When you set a price, you know that it won’t be attractive to everyone’s eyes. What is a Personalized Discount Email?

Personalization 195

Personalization Budget Programs Pricing Price 195

SmartBug Media

OCTOBER 28, 2020

As more SaaS companies are using multi-touch attribution to smarten up their sales and marketing efforts, they rely on tools and technology to get the job done. The problem is that there are a ton of different multi-touch attribution tools and services out there. Here are five of them that have caught my eye: 1.

Multi-Touch Attribution 105

Multi-Touch Attribution Enterprise Management Tools Multi-Channel 105

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Optinmonster

JULY 9, 2021

This guide will give you a detailed comparison of Shopify vs. WooComerce so you’ll know exactly what each platform has to offer. Since this is a detailed comparison of Shopify vs WooCommerce, here’s a quick table of contents you can use to find the section that interests you the most: Overview: Shopify vs WooCommerce.

Budget Programs 64

Budget Programs Tools eCommerce Work Management 64

Anyword

AUGUST 18, 2022

Navigating the intricate web of SEO often leaves you more confused than before you ever decided to fire up Google Analytics. But luckily for us, highly-advanced digital marketing technology is here to help us streamline our SEO playbook. What exactly are the benefits of a well-thought-out SEO and digital marketing strategy?

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Digilant

MAY 23, 2023

As a marketer, you likely already know that consumer habits are rapidly changing. Every media dollar spent needs to be purposeful in where it is run and showcase the value of your product or service. Now is the time to keep a close eye on your strategy to ensure you have the best tactics in place to effectively reach your audience.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Digilant

MAY 23, 2023

As a marketer, you likely already know that consumer habits are rapidly changing. Every media dollar spent needs to be purposeful in where it is run and showcase the value of your product or service. Now is the time to keep a close eye on your strategy to ensure you have the best tactics in place to effectively reach your audience.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Sprout Social

SEPTEMBER 7, 2022

For comparison, it took eight years for both Facebook and Instagram to hit that milestone. Throughout this article, we’re going to dig into what TikTok marketing is, how to create your own TikTok business account and provide six tips for ramping up your brand’s TikTok marketing strategy. What is TikTok marketing?

Brand Identity 89

Brand Identity Branding Advertising Agencies Paid Search Agency 89

Sprout Social

DECEMBER 5, 2022

Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.”. Shoppable social ads have also, in the words of Meagen Johnson at Havas Media , “collapsed the marketing funnel”.

Social Media 139

Social Media Media Privacy Transparency 139

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Paid Content 97

Paid Content Research Ad Frequency Demographics 97

Conductor

MARCH 24, 2020

By creating Segments and using Segment Comparison, you can slice the data to align with those products, business units, or topic, to more easily report to other members. Keywords can become competitive if current events align with terms people use to find your product or service. Market Share! Why does this matter?

SEO 49

SEO Enterprise Management Correlation Comparison 49

Convert

MARCH 21, 2023

I’m thrilled to present the most comprehensive heatmaps and session recording tools comparison article. Everything you need to know about finding the ideal tool to ace marketing and optimization. In data visualization, it’s used in various ways to quickly grasp the intensity of a data value in comparison with other values.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

KoMarketing Associates

JULY 27, 2016

With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. Despite the incredible potential, China is a unique market, and many companies lack the knowledge and expertise necessary to succeed in online marketing in China. As of December 2015, 33.8%

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable.

Case Study 89

Case Study Case Studies Work Management Studies 89

ClickZ

JANUARY 24, 2020

Instead, retailers need to integrate business best-practices with marketing best-practices to profit from a holistic picture of their customers. They answer their consumers’ needs for immediacy with a speed-to-market approach. Nordstrom invests in data and analytics for smarter marketing. Key takeaways for retailers.

Brand Identity 122

Brand Identity Branding Amazon Paid Search Agency 122

Hubspot

APRIL 5, 2018

How to Market on Google. In fact, there are numerous Google business tools in addition to its search engine that can be hugely valuable if you're a marketer. 17 Helpful Google Marketing Tools for Business. HubSpot customers can easily add the Google +1 button to their blog within the HubSpot Marketing Platform.

Google 78

Google Adsense Tools Doubleclick 78

seo.co

MAY 10, 2021

That article won’t rank as high as an article discussing color psychology , why people are drawn to bright colors, and why bright colors are a fantastic marketing strategy. If your goal is to rank for a search term like “best digital marketing tips,” you want to repeat that phrase in your article several times. Keyword density.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

SpotMe Blog

MAY 31, 2023

The same goes for the professional services field, where partner/customer conferences, sales kickoffs, academies, and onboarding are popular types of in-person events. At in-person events, you can make eye contact, pick up on body language and tone, shake hands, and truly engage with others. What are the advantages of in-person events?

Planning 52

Planning Personalization Work Management Best Practices 52

Canadian Marketing Association

APRIL 26, 2017

These days, every B2B marketing leader working in a growth-oriented company is focused on impacting revenue as materially as possible. No longer is it enough to refresh your company’s brand or logo, pump out some new sales collateral, and run some field marketing events to connect with customers and prospects.

Marketing Websites 48

Marketing Websites B2B Marketing Automation Services Budget Programs 48

Outbrain

MAY 27, 2019

Explore the different options in the market. Who will be the users/participants of the product or service? Does the vendor have a track record of dependability? Get in touch with their past and current clients, and see what they have to say about the company and its product/service. Is there only one suitable provider?

Work Management 39

Work Management Marketing Management Vendors Advertising Benchmark 39

Marketing Insider Group

MAY 9, 2023

In the B2B world, content that encourages audience engagement can take many forms, like: Blog posts Webinars Newsletters Social Media Videos Infographics Regardless of its form, creating content that shares specifications, comparisons, and success stories of your products or services will help B2B decision makers find value in your solution.

B2B Thought Leadership 290

B2B Thought Leadership Webinar Metrics Thought Leadership Eye-Tracking 290

SmartBug Media

OCTOBER 9, 2019

As a savvy marketer, you’re focusing on building a system that attracts people to your brand and entices them to become customers. Keep reading for tips and guidance on creating, assessing, and improving your strategy for lead generation marketing. There’s always a new tool, new solution, new service that is trying to fill their needs.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Single Grain

MAY 6, 2021

Template #3 – Monthly Link Building Report from Agency Analytics. Your clients won't pay you for your services unless you show them the value that you offer to their business. Ranking reports are a great way to keep an eye on competitors so that you can make proactive changes on the website before the rankings decline sharply.

Template 145

Template SEO Lead Scoring Lead Ranking 145

Terminus

MAY 31, 2017

Marketing Land defines it this way: “Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media, and more. Display ads have the ability to integrate with various marketing platforms, such as account-based marketing tools , your CRM, and your marketing automation platform.

Account Based Marketing 33

Account Based Marketing Display Paid Search Agency Ideal Customer Profiles 33

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. People joke about marketing ninjas and developer ninjas. Today it’s getting more integrated into the marketing and sales and product. Jay: It’s more like customer service. This episode features Christopher S. Listen Now.

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. People joke about marketing ninjas and developer ninjas. Today it’s getting more integrated into the marketing and sales and product. Jay: It’s more like customer service. This episode features Christopher S. Listen Now.

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Optinmonster

MAY 18, 2023

Want some affiliate marketing tips to earn more from your content? Affiliate marketing has been around for a long time and continues to grow year over year. That’s why we wanted to give you some affiliate marketing ideas so you can make the most out of your marketing efforts. What is Affiliate Marketing?

Tips 82

Tips Planning Paid Search Agency Advertising Agencies 82

Sprout Social

DECEMBER 21, 2022

As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. The truth is you need an effective organic social media marketing strategy if you even want to succeed with ads. Budget for social media marketing efforts. What is paid social media ? .

Paid Social Agency 134

Paid Social Agency Social Media Work Management Organization 134

Single Grain

FEBRUARY 5, 2020

Realistically, not all of your marketing campaigns are going to generate the results you’re after. But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current and future campaigns.

Webinar Metrics 141

Webinar Metrics Cost per Acquisition Paid Search Agency Top of Funnel 141

ClearVoice

FEBRUARY 22, 2024

With shifting budgets and economic earthquakes, marketing teams are engaged in the age-old question of whether to hire in-house or work with a vendor or agency. It requires some in-depth comparison and reflection on your industry and business overall. The same rings true with content marketing. Hear us out!

Work Management 98

Work Management Marketing Management Advertising Agencies Content Marketing 98

TrustRadius Marketing

MARCH 9, 2022

Companies of all sizes use marketing intelligence to help them make the best business and investment decisions. Marketing Intelligence Tools combine market research and competitive analysis to help businesses target customers and position themselves competitively. Click here to read “What is Marketing Intelligence?”

Budget Programs 98

Budget Programs Paid Search Agency Ideal Customer Profiles Tools 98

Heinz Marketing

NOVEMBER 16, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Share marketing and business data with your teams in real time so that everyone can find the answer they need.

Marketing Automation Services 116

Marketing Automation Services Marketing Analytics Tools Work Management B2B 116

Single Grain

AUGUST 1, 2019

Julian Castro once said: “We know that in our free market economy some will prosper more than others.” You need a great product, great distribution and great marketing – not to mention all the human elements like persistence, belief in the idea and hiring the right people. The question is: how do you come out on top? The Pet Rock.

Paid Content 101

Paid Content Analysis Budget Programs Marketing Websites 101

Hubspot

SEPTEMBER 9, 2013

Whether the buyer is signing up for a service or product, B2B purchases often require more information, research time, and ultimately more decision-makers than a typical consumer purchase. When we user-test the website, we are typically trying to ascertain a few distinct things: Do users understand that HubSpot sells marketing software ?

Product 28

Product Ad Building Work Management Case Studies 28

Single Grain

DECEMBER 9, 2019

Marketing is all about understanding consumers' behaviors, needs and motivations and then delivering an experience that aligns with all those points. It’s why I always stress honing in on your customers’ pain points when writing copy, and why marketers will test every different ad format under the sun to see what their audiences respond to.

Buy 126

Buy Trigger Marketing Eye-Tracking Paid Search Agency 126

Marketing Insider Group

AUGUST 30, 2021

When you understand what content marketing really is , you know that means sticking to a publishing schedule. Ready to change your entire content marketing experience? Content calendars are critical tools that keep content teams on track. The bottom line is that bad a$$ content marketers run really good content calendars.

Template 359

Template Top of Funnel Enterprise Management Work Management 359