Martech

APRIL 15, 2022

Every Monday morning, two marketing groups in two different companies get a standard report. Before you dive into your weekly or monthly marketing report, here’s what to consider as you become a better champion of reporting and analytics. Evaluate purchases within industries or departments within companies. See terms.

Analytics 112

Analytics Work Management Marketing Management Click Rate 112

Salesforce Marketing Cloud

APRIL 21, 2022

The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board. Taken together, these updates signal a new era in marketing data analytics that reflects a shift in the way companies can use data to understand and create customer experiences.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Litmus

JULY 16, 2021

In the second part of our Ultimate Email Summit online event, Jessica Raggio (VP of Product Marketing at Litmus), John Billington (Director of Product Management at Litmus), and I share practical tips to help you prepare for the future of email insights and analytics. Often, re-engagement campaigns rely heavily on open rate data.

Webinar Metrics 105

Webinar Metrics Privacy Protection Analytics Privacy 105

Litmus

JULY 30, 2021

Open rates can be deceptive. Read rates. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Find out what 81% of marketers are missing out on—and how read rate can tell you a better story of email performance. Not at all. The difference is time.

Open Rate 111

Open Rate Peer-to-peer Privacy Policies Click Rate 111

Webbiquity

APRIL 23, 2024

E mail marketing for B2B continues to be one of the most cost-effective channels for helping your company enhance its marketing initiatives and generate more revenue. Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. Personalization in subject lines increased open rates by 23.6%.

ROI 177

ROI Email Marketing B2B Marketing Marketing Automation Services 177

ANNUITAS

JULY 21, 2015

However, I can’t help but wonder if these companies are studying their own data and have noticed that I have not opened an email that has been sent to me at that day and time in months? Your analytics. So, what do analytics mean for today’s marketer? I am well aware that Tuesday at 11 a.m.

Analytics 100

Analytics Marketing Automation Services Open Rate Demand Generation 100

Act-On

APRIL 26, 2024

While these leaders come from different industries, company sizes, and backgrounds, a few common themes emerged. Both Jeff and Angelique are responding by shifting focus to downstream activities, like click outcomes and engagement rates on those pages — which happen to be far more informative about buyer intent.

Lead Ranking 192

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 192

Contently

JANUARY 24, 2022

In the digital era, more and more companies are relying on data analytics software for their content analytics. How Document Analytics Optimized the Length, Quality, and Cadence of Microsoft’s Downloadable Assets. How Contently Built a Customer-Centric Content Strategy for Xerox.

Case Study 196

Case Study Case Studies Studies Branding 196

Litmus

FEBRUARY 3, 2022

If you look at Gmail use from a pure numbers standpoint, prefetching appears to have the power to muddy quite a few open rates. Ultimately, Sparkpost’s analysis estimates that the Gmail prefetch could mean open rates are inflated by up to two percentage points. Go beyond opens and clicks with Litmus Email Analytics.

Email Marketing 109

Email Marketing Privacy Protection Open Rate Trigger Marketing 109

Martech

APRIL 23, 2024

The company discovered this when they began sending messages to customers post-purchase with accurate shipping and delivery details. In 2022, the brand opened its first five retail stores. True Classic customers can order from 192 countries — the company is a truly global brand.

Enterprise Management 103

Enterprise Management Purchase Work Management Marketing Management 103

Martech

FEBRUARY 24, 2023

Creating goals based on any property and a beta for including marketing email analytics in the custom report builder highlight HubSpot’s January releases. Metrics such as open rate and click-through rate were previously only available in the marketing email tool’s analyze space or exported and pieced together in an Excel sheet.

Enterprise Management 111

Enterprise Management Hubspot Click Rate Marketing Management 111

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Litmus

MAY 24, 2022

41% of respondents in our 2021 State of Email report said email is “very critical” to their companies’ overall success. Rethinking analytics. Rethinking analytics. Long-used email marketing metrics have shifted in meaning due to Apple’s MPP—specifically the open rate. AI for personalization. Newsletters.

Email Marketing 121

Email Marketing Trends Paid Search Agency Privacy 121

DivvyHQ

FEBRUARY 4, 2019

Although it first entered our lexicons more than 50 years ago, “information overload” is all too pertinent in today’s digital business landscape, and especially when it comes to content marketing analytics. Content marketing managers are swimming in analytics. 5 Examples of Actionable Content Marketing Analytics.

Analytics 76

Analytics Top of Funnel Paid Search Agency Content Marketing 76

SendX

NOVEMBER 10, 2020

In 2015 alone, VentureBeat said that there are almost 2,000 companies from 43 marketing categories; including social marketing, SEO, mobile analytics, video marketing, and more. And in case you don’t know, emails are effective in improving open rates. Both Campaign Monitor and Mailchimp say Thursday for higher open rates.

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

Navigate the Channel

JULY 18, 2023

Compared to industries such as insurance companies, the identified sectors have a higher rate of successful sign-ups from consumers. The following actions were observed: 64% click-through to the company website directly from the e-mail. 22% go to the company website through an alternate route.

Product 65

Product Ad Building CTR Allocation 65

Martech

JANUARY 25, 2022

Hanson points to a recent email analytics study announced by email optimization company Litmus that showed that ROI for U.K. & & EU companies was up to 46:1, compared with 34:1 for U.S. Open rates in Europe were at 21.75%, which was higher than North America, at 18.13%. Email performance in the U.K.

Privacy 100

Privacy Email Marketing Privacy Protection Open Rate 100

Zoominfo

JANUARY 27, 2021

It is created using biographical and behavioral data collected on successful leads, giving you an indication of what kind of person or company is most likely to buy. As a valuable tool in predictive analytics, AI solutions can also fill in contact information gaps missed in manual lead generation.

Ideal Customer Profiles 264

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 264

Litmus

AUGUST 3, 2021

No need to crunch the numbers—we’ve got you covered with the automated Apple Audience Report in Litmus Email Analytics. Your report is based on the last 90 days of activity tracked with Litmus Email Analytics tracking codes—and continues to evolve as you send more tracked emails until Mail Privacy Protection goes into effect.

Privacy Protection 109

Privacy Protection Privacy Open Rate Deliverability 109

SendX

MARCH 18, 2021

Sadly, most companies don't ask for their customers' complaints proactively. As ThinkJar’s CEO Esteban Kolsky says, “ A lesson here is that companies should not view the absence of feedback as a sign of satisfaction. Companies such as SurveyMonkey and Typeform will help you add feedback tools to your website by adding a code snippet.

Email Marketing 221

Email Marketing Marketing & Strategy Marketing Strategy Customer Satisfaction 221

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Then, process it using data analytics. Guest post by Nina Petrov. The importance of careful targeting is hard to overstate.

Email Marketing 171

Email Marketing Work Management B2B Marketing Marketing Management 171

Vision Edge Marketing

OCTOBER 25, 2022

While the challenges faced were experienced by different-sized companies in different industries, all three examples had one thing in common, they didn’t have what we refer to as enough wood behind the arrow. This list included names, titles, company, email and LinkedIn addresses, and phone numbers. Yes, I Want My Growth Idea.

Marketing & Strategy 220

Marketing & Strategy Advertising Agencies Best Practices Click Rate 220

BOP Design

JULY 30, 2021

Email Open Rate. Open rates are one of the best and easiest ways to tell whether your B2B email marketing strategy is working. The number of contacts that open your emails compared to the total number of contacts that your email was sent to determines your open rate. Click-Through Rates.

Email Marketing 125

Email Marketing B2B Marketing B2B Click Rate 125

Navigate the Channel

JANUARY 12, 2024

But the success of email marketing campaigns depends on various factors, with open rates and conversions being paramount. To thrive in this competitive landscape, whether B2C or B2B, companies are turning to Artificial Intelligence (AI) to revamp their email marketing strategies.

Open Rate 65

Open Rate Marketing AI Email Marketing Conversion 65

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. The danger of email analytics. Conversions and conversion rate. Opens and open rate.

Webinar Metrics 115

Webinar Metrics Deliverability CAN-SPAM Co-Registration 115

Litmus

OCTOBER 4, 2023

Align your email efforts with your company A car with each wheel spinning in a different direction will go nowhere fast. You can also use your email marketing report to open discussions across departments and learn from other teams. Ultimately, you have to use these discussions to align your work with company-wide goals.

Template 102

Template Budget Programs Click Rate Lead Scoring 102

Litmus

DECEMBER 8, 2020

Wade is a senior strategic consultant for strategic and analytics services at Oracle CX marketing consulting, where he basically works with a wide range of enterprise clients, marketing leaders, to put their data to work, to improve their businesses. Jason Rodriguez: So today I’m chatting with Wade Hobbs. Wade Hobbs: For sure.

Multi-Touch Attribution 84

Multi-Touch Attribution Analytics Marketing & Strategy Budget Programs 84

Marketri

JANUARY 29, 2024

While they don’t appreciate it when companies force a sales conversation too soon, B2B buyers DO want a more social, entertaining experience. It was highly creative, resulting in original campaigns that differentiated companies. Because the message wasn’t personalized, high unsubscribe rates and low open rates were the norm.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

EveryoneSocial

SEPTEMBER 4, 2018

Effective internal communications in your organization will improve overall productivity, employee engagement, and how connected employees feel to their company. 74% of employees feel they are missing out on company information and news. if your company already has one then you are started in the right direction.

Paid Search Agency 80

Paid Search Agency Companies Click Rate Work Management 80

LeadSquared

MAY 16, 2019

And that is where campaign analytics come in. What are campaign analytics ? Campaign analytics is the data pertaining to the results of marketing campaigns. Metrics to Measure: The open rate: This shows the number of emails that were opened out of the total number of emails that were sent for the campaign.

Paid Content 52

Paid Content Analytics Campaigns Paid Search Agency 52

Scoop.it

SEPTEMBER 21, 2023

People decide whether or not they like a company based on the content they produce. I recommend adding Google Analytics to your website so you can quickly and easily track data and the following metrics on blog posts, landing pages, and other high-traffic locations. I believe consistency is the most important piece of the puzzle.

Curation 82

Curation Click Rate Content Open Rate 82

Litmus

JUNE 29, 2021

It’ll affect everything from email analytics and deliverability to email strategy and design in a significant way. That’s because these changes, which debut this fall, will prevent email senders from seeing Apple Mail users’ open behavior, IP address, location, and device information. Litmus Email Analytics.

Privacy Protection 89

Privacy Protection Privacy Open Rate Deliverability 89

ClickZ

FEBRUARY 7, 2024

This move signals a priority on actionable analytics, a perennial challenge for email marketers competing in crowded inboxes. For example, if a lead ID, email asset, link click, or email open occur simultaneously, this is considered a bot activity. The feature provides two options for identifying bot activity.

Marketo 52

Marketo Campaigns Marketing & Strategy Click Rate 52

Hubspot

MAY 18, 2021

Use analytics. A great way to learn about your current email subscribers is to dive into your analytics. What day/time are your open rates higher? Analytics can help you figure all of this out so you can be in touch with and provide content that your audience wants. Find out what emails perform best. They're not.

Research 101

Research Buyer Personas Open Rate Click Rate 101

Only B2B

MAY 22, 2024

Content Engagement Rate by Specific Accounts: Engagement metrics help you discover which content works and which does not. This includes tracking metrics like time spent on content, email open rates, click-through rates, and social media interactions. It helps in understanding the financial impact of your ABM efforts.

Account Based Marketing 71

Account Based Marketing Ideal Customer Profiles Advertising Benchmark ABM 71

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

Would you believe there are some companies that attribute at least 20% of their earnings (before interest and taxes) to their use of artificial intelligence? What do these leading AI companies know that you don’t? For example, they could use a prompt like “Which three subject lines have had the biggest open rates?”

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

DealSignal

MAY 22, 2024

At this level, they are responsible for setting the direction and tone of the company and making critical decisions that shape its future. They offer valuable tracking and analytics capabilities, providing insights into open rates, click-through rates, and response rates.

Outreach 52

Outreach Allocation Marketing & Strategy Peer-to-peer 52