KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. B2B Content Marketing & SEO. Content Marketing Distribution.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Content Marketing Institute

AUGUST 23, 2018

Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. No matter the configuration, a well-trained in-house content marketing team is a competitive advantage. Training is a critical part of having a well-performing content marketing team. Share and curate knowledge.

Marketing Analytics Tools 93

Marketing Analytics Tools Tools Content Marketing Planning 93

DealSignal

FEBRUARY 20, 2024

Marketing budgets are increasingly being scrutinized by CFOs to ensure that the spending aligns with the company objectives and delivers measurable impact. Slimming the Tech Stack Continues Martech is a $xx billion market, so it’s no wonder many organizations spend a tidy sum on tools.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

BOP Design

AUGUST 14, 2018

It can be a double-edged sword, but we live in a time when there are tools for everything marketing related. B2B marketers can literally use 10, 20, or 30+ tools on a daily basis to manage and execute their marketing strategy. Stay tuned at the end for links to other articles discussing marketing tools.).

Marketing Automation Services 85

Marketing Automation Services Budget Programs Enterprise Management Work Management 85

Scoop.it

JANUARY 14, 2021

Also, your marketing approach should not be sleazy. Besides your regular products and services, what social responsibility do you handle in the local (or international) community? Find the best content to curate. First off, content curation is a vital piece of the puzzle. to curate and share content.

Social Media 72

Social Media Media Curation Content 72

Scoop.it

DECEMBER 22, 2020

Content marketing is one of the most popular online marketing strategies due to its accessibility, flexibility, and synergy with other marketing approaches. Different businesses will define value in different ways, because they’ll have different goals for their content marketing strategy. Curation and Distribution.

Paid Content 80

Paid Content Curation Content Lead Scoring 80

Marketing Insider Group

JULY 30, 2014

Content marketing is hot! And so content marketers and content strategists are one of the hottest job titles in marketing. Once people move beyond the need for content strategy , one of the questions I get asked a lot includes “what skills should I look for when hiring a content marketing director or content strategist?”

Content Marketing 100

Content Marketing Planning Marketing Analytics Tools Work Management 100

Top Rank Marketing

AUGUST 14, 2023

When you think of B2B Marketing do you think “blandscape”? There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. Harvard Business School) Without question, B2B marketing is both art and science.

B2B 95

B2B Advertising Agencies Paid Search Agency Co-Registration 95

SalesIntel

AUGUST 21, 2023

Without a shadow of a doubt, B2B marketing has immensely changed over the years. So as B2B industries become more competitive, we need to find more effective ways to market our products and services. That’s where personalization for B2B marketing campaigns comes in handy. What is Marketing Personalization?

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Hubspot

FEBRUARY 12, 2018

Watching movies is a refreshing, if unconventional way to reflect on your career and learn something new about yourself, so we’ve curated a list of the best movies for modern marketers. 8 of the Best Movies for Modern Marketers. In this sense, baseball and marketing have a lot in common. The Social Network. Steve Jobs.

Marketing Analytics Tools 78

Marketing Analytics Tools Best Practices Social Networks Network Marketing 78

RebelMouse

NOVEMBER 19, 2023

Curate slideshow-compatible posts by enabling the “MSN Slideshow” checkbox. We’ll then populate MSN slideshows with your lead media and headline, and with related posts based on their primary tag. Tracking MSN Performance The easiest way to check how well you do on MSN is through Google Analytics 4 (GA4).

Cost Per Thousand 52

Cost Per Thousand CPM Industry CMS RSS 52

Sprout Social

JANUARY 18, 2017

We’ve written about UTM codes before , and yet many marketers are afraid of them. Sprinkle in an unknown acronym and mix it with the terms “code” or “strings” and those of us who aren’t crazy for analytics immediately tune out. There are a few basic categories for these tags. Well, there is. We understand why.

ROI 74

ROI Paid Social Agency Marketing Analytics Tools Advertising Mediums 74

SmartBug Media

APRIL 17, 2020

But its potential goes far beyond email and event management. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Account-Based Marketing. Predictive Content.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

Hubspot

JUNE 24, 2016

Every fall, we gather thousands of marketers and salespeople in Boston for our annual INBOUND event -- it’s where the inbound movement gathers to connect, get inspired, and learn. so here are some of our picks for marketers of all stripes. 100+ INBOUND 2016 Sessions Just Announced: Picks for Every Kind of Marketer.

Marketing Analytics Tools 51

Marketing Analytics Tools Paid Search Agency Advertising Agencies Work Management 51

Sprout Social

MAY 28, 2020

Managing your community and monitoring social for all campaign mentions and engagement opportunities. Soliciting and curating user-generated content. Reporting on your campaign’s performance to your boss, client or other marketers. Plan tags and tracking now to report more effectively later.

Social Media 80

Social Media Work Management Marketing Management Campaigns 80

Industrial Marketing Today

DECEMBER 22, 2010

In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. from my Google Analytics, the number of inbound links received, retweets and other social sharing. Marketing Automation vs. Inbound Marketing. Inbound Marketing. Source: Marketing Sherpa/ KnowledgeStorm).

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

KoMarketing Associates

JULY 11, 2013

Analytics supports this assumption: Just over two-thirds of the B2B companies we have access to analytics for have “About” or “Company” section pages in their top 10 most viewed pages reports for 2013 year to date. Google Authorship. The Definitive Guide To Google Authorship Markup.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

SnapApp

DECEMBER 28, 2011

Business leaders, managers, and publishers know that customer engagement is a valuable marketing metric; however, the concept can be less than straightforward to quantify, even with powerful reporting platforms like Google Analytics and Webmaster Tools. Facebook Insights.

ROI 48

ROI Tools Marketing Analytics Tools Lead Scoring 48

RebelMouse

JULY 13, 2018

During the Google Marketing Live keynote on July 10, 2018, the leading search engine announced new marketing features available on its platform. The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. We also keep track of every Google algorithm update here.

Work Management 66

Work Management Marketing AI Paid Search Agency Google 66

MKT1

NOVEMBER 16, 2023

These are some of the most common questions I get about growth marketing strategy from B2B startups of all sizes. So, I ask some follow up questions and usually when I dig into gather context it becomes clear: Most startups have fallen into the random acts of marketing (R.A.M.™) Part 1: What drives your growth marketing strategy?

Startups 72

Startups Advertising Channels Marketing Analytics Tools Sales Management 72

Oktopost

JULY 24, 2023

On paper, social media looks great for your digital marketing. It’s like the ultimate networking event – a non-stop hive of activity and cutting-edge conversation where you can rub shoulders with customers and leads, and create large communities comprising your ideal customer. Centralizing your efforts. Visualization is key.

Social Media 62

Social Media ROI Analytics Media 62

Optinmonster

OCTOBER 28, 2019

Real-time reporting and analytics so you know what emails work best. OptinMonster connects with all the best email marketing services and is the perfect combination for building a customer and pre-customer database. Key Features: Commenting to create an engaged community. Community Q&A. Advanced program management.

Work Management 40

Work Management Marketing Management eCommerce Paid Search Agency 40

Online Marketing Institute

AUGUST 31, 2011

PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog. You also need traffic.

Traffic 40

Traffic Demand Generation Agencies Paid Search Agency B2B 40

Salesforce Marketing Cloud

APRIL 16, 2024

Digital marketing for small businesses can be tricky at first, but it’s a crucial skill that helps SMBs connect with their community and customers. According to our research , 67% of SMB leaders say community support has been important to their company’s survival. What you’ll learn What is digital marketing for small businesses?

Small Business Marketing 110

Small Business Marketing SMB Planning Enterprise Management 110

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. And finally, I have listed out the content marketing tools I use for sharing content.

Budget Programs 362

Budget Programs Content Marketing Planning Tools 362

Optinmonster

FEBRUARY 27, 2024

In this post, I’ve curated the best growth hacking tools that you can use to scale your business. The standard business marketing funnel starts with brand awareness and ends at customer referrals. If you have worked in marketing for a while, you know that growing a business organically is tough. What Are Growth Hacking Tools?

Marketing Automation Services 85

Marketing Automation Services Budget Programs Tools Work Management 85

MKT1

SEPTEMBER 20, 2023

I can nearly guarantee your early or growth-stage B2B startup doesn’t have the right marketing analytics in place to determine what’s actually working across go-to-market. Both scenarios result in not having the right marketing data to operate efficiently.

Multi-Touch Attribution 104

Multi-Touch Attribution Lead Ranking Activities Marketing Analytics Tools 104

Marketing Insider Group

MAY 9, 2023

Image Source: 99 Firms If you’re new to B2B marketing , focusing on value and trust may not seem like that big of a deal. Website analytics. At MIG, we use website analytics tools, like Google Analytics, to track metrics like page views, bounce rates, and time-spent on site to learn more about how engaged our website visitors are.

B2B Thought Leadership 285

B2B Thought Leadership Webinar Metrics Thought Leadership Eye-Tracking 285

Onalytica B2B

APRIL 20, 2016

The internet has drastically changed how consumers behave and how businesses market their products and services. Traditional marketing models still apply, but marketers now need a whole new set of skills, as well as up to date knowledge of digital media to create their digital marketing strategies.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights. Engage and interact.

Research 240

Research Content Marketing Work Management B2B Thought Leadership 240

Content Marketing Institute

NOVEMBER 1, 2018

Want to be a better content marketer? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. Only 5% of the least successful content marketers rate their organizations as expert or advanced in content tech proficiency.

Marketing Automation Services 111

Marketing Automation Services Marketing Analytics Tools Resource Management Digital Asset Management 111

Scoop.it

MARCH 8, 2022

Every business has a content marketing strategy it uses to engage audiences across multiple channels and lead them down the sales funnel. A large part of this content strategy is content curation. This is why most content marketers use a mix of original and curated content. Curated content also affects sales.

Curation 76

Curation Top of Funnel Marketing & Strategy Content 76

Adobe Experience Cloud Blog

APRIL 10, 2018

Having a smaller but engaged community can actually prove more valuable. In contrast, if people are asking you and fellow community members questions, sharing content and joining in conversations, then it’s much more likely they’re genuine fans of your brand and your business’s reach will improve because of this. for Twitter.

Communities 133

Communities Work Management Social Networks Social Media 133

LeadSquared

OCTOBER 27, 2015

If your budget doesn’t allow for that, you can try your hand at curated content. If you are stuck for ideas on what to write about, check out online communities like Quora or GrowthHackers. With so many people populating the site already, it is the most powerful platform you can think of to market your product. Make use of them.

Webinar Metrics 52

Webinar Metrics FAQ Practices Brand Identity 52

Unbounce

AUGUST 6, 2021

But too many times, marketers fall into the trap of creating landing pages with only their own goals in mind. Marketers are often taught that if you’re talking to everyone, then you’re talking to no one. By using continuous research, you can co-develop a product that your community loves, especially because they helped inform it.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Content Marketing Institute

DECEMBER 19, 2017

If you are familiar with content curation , you know it typically involves third-party content – taking great insights you’ve discovered and putting your brand’s spin on it (making sure you credit the original source, of course) to create something new and useful for your audience. Ready to give this kind of curated “re-gifting” a try?

Curation 92

Curation Process Lead Scoring Lead Ranking 92