Convince & Convert

JUNE 19, 2014

With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results.

Trends 151

Trends Google Storytelling Curation 151

Martech

JUNE 3, 2022

Students learn everything they need to know about the different aspects of digital marketing, including SEO, SEM, social media and content marketing, web analytics and more, through a mix of live-instructor-led classes, online self-learning and real-world projects. Capstone Project: Yes. Course highlights. Course Duration: 350 hours.

Course 97

Course Paid Content Marketing Analytics Tools Work Management 97

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Google likes articles that are fresh and new.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Convince & Convert

APRIL 8, 2015

Blogs and Facebook are by far the most effective outlets for influencer marketing, dwarfing YouTube, Instagram, and Twitter. They can try different influencers, gather analytics, and become more sophisticated buyers. Continue the conversation on our Facebook or Google+ pages. Marketers Get Best Results from Blogs and Facebook.

Planning 167

Planning Case Studies Case Study Marketing Budget 167

KoMarketing Associates

DECEMBER 27, 2017

Baidu PPC Versus Google AdWords: 8 Key Differences. 4 Actionable Insights from Google Search Console Search Analytics Reports. Baidu PPC Versus Google AdWords: 8 Key Differences. 4 Actionable Insights from Google Search Console Search Analytics Reports. 20+ Benchmarks for Measuring B2B SEO Performance.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

SocialPilot

JANUARY 21, 2024

Online platforms such as TripAdvisor and Google Reviews offer a wealth of insights into your hotel’s performance directly from the guests. On their Twitter handle, @HyattConcierge , they demonstrate an active and empathetic approach to customer feedback. You can read the full case study here.

Social Media 91

Social Media Social Marketing Marketing & Strategy Marketing Strategy 91

ClearVoice

MARCH 31, 2023

Then these systems make tasks based on those analytics. AIs like ChaptGPT and Google’s Bard access a universe of information from the internet. Unless you ran that piece through a plagiarism detector, you could receive a “cease-and-desist” letter or a penalty from Google. Does Google penalize AI content?

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Sprout Social

MARCH 19, 2020

Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work. In addition to sharing your case studies in a typical social post, consider these options as well. Use paid targeting options to serve case studies to relevant people. .

Advertising Agencies 103

Advertising Agencies Paid Search Agency Social Media Ad Agencies 103

Pam Didner

SEPTEMBER 13, 2022

Take a look at this blog post in a Google Doc. Once published, you can (and should) promote it through various outbound channels, such as Facebook, Twitter, email campaigns, paid media, and more. By doing so, you can easily see usage data and analytics, including: Content downloads. The value continues to grow this way!

ROI 91

ROI Effectiveness Planning Content Marketing 91

KoMarketing Associates

DECEMBER 10, 2015

While Google famously made a lot of users’ keyword search data (not provided) a few years back, that doesn’t mean all search data is lost. Build a Twitter list of key influencers on Twitter and look at their tweets for inspiration. Case Studies / Customer Stories. Keyword Search Data. Social Media Perspective.

B2B Marketing 120

B2B Marketing B2B Marketing Analytics Tools Case Study 120

KoMarketing Associates

MARCH 5, 2019

Don’t forget that different ads serve different purposes – for example, a display banner on Google Ads works as an awareness tool, while direct sponsored content on LinkedIn works the best as a middle of the funnel tactic. Two of my favorite reports in Google Analytics are top conversion paths and assisted conversions.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

PureB2B

JUNE 20, 2022

When you think of social media, the usual suspects likely come to mind—Facebook, Instagram, Twitter. Push for case studies. B2B buyers tend to be analytical, risk-averse, and spend a lot of time researching before making a decision. Effective case studies make the client the hero. Refocus on sound research.

Lead Ranking 62

Lead Ranking Lead Scoring Sales Qualified Leads Generation 62

Pam Didner

OCTOBER 4, 2022

Streamly: Let’s do a quick case study. And, based on my strategy, we need to run Facebook ads or Google keyword ads. For Google ad features, there is a similar audience feature which is also algorithmically designed to help you target the right audience. Google search attempts to answer our questions is also AI at work.

Marketing AI 89

Marketing AI Allocation Work Management Marketing Automation Services 89

Biznology

NOVEMBER 5, 2013

I asked him what he thought of Hummingbird, Google’s latest search algorithm, and he said: “Aside from just making sure you have all of the share and +1 buttons sorted out on your sites and committing to Google Authorship, the only thing that’s left is simple: creating content that gives value to Google.”

Spending 80

Spending Paid Search Agency Google SEO 80

Hubspot

JUNE 1, 2021

As a result, the search for Black-owned businesses increased by 7,043% on Yelp, and the search term for "Black owned" on Google reached a value of 100 last summer. Platforms like Twitter, Instagram, TikTok, and Facebook have unique features. Generate an email list, and send out unique case studies or behind-the-scenes information.

Marketing Strategy 94

Marketing Strategy Marketing & Strategy Work Management Effectiveness 94

Sprout Social

MARCH 30, 2020

As we’re scrolling through our Twitter or Facebook feeds, we’re passing by dozens of headlines in a matter of seconds. When we take to Google or social media, we already have questions in our head (think “How do I do __?” Put together headlines that promise a payoff. Think about it. ” or “So what?

Work Management 135

Work Management Content Marketing Management Case Studies 135

Sprout Social

FEBRUARY 15, 2022

Research your potential competitors through LinkedIn and Google searches. A social media management platform , analytics program, content calendar and invoicing app, to name a few, can be life savers. Participating in industry Twitter chats or Spaces. Chat on Twitter Spaces and Clubhouse rooms about your craft.

Social Media 103

Social Media Consulting Media Work Management 103

Adobe Experience Cloud Blog

MAY 24, 2018

Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? If your digital campaign is reaching specific targets, use case studies, stats, etc. Every digital marketer would say that metrics and analytics are important, but they can also be difficult.

Campaigns 134

Campaigns Planning Paid Search Agency Sample 134

B2B Marketing Savvy

AUGUST 31, 2009

Other Popular Posts: Digital DeTox Tools Twitter Blurs the Line B2B Twitter Case Study Email The Scoopdog Team. For Twitter to evolve to a useful B2B platform, metrics must keep pace. For Twitter to evolve to a useful B2B platform, metrics must keep pace. And results were positive.

Twitter 40

Twitter Analytics Advertising Agencies Tools 40

Brandpoint

JUNE 5, 2023

.” Our conversation shed light on the keys to break through social to build engaging experiences, the role of authenticity and adaptability, and how brands can leverage social media analytics to optimize their strategies. If so, you might consider Twitter. Twitter users want brief, they want news or to be amused.

Advertising Agencies 62

Advertising Agencies Social Media Paid Search Agency Communities 62

BenchmarkONE

JUNE 29, 2022

Case studies. Google has continued to change its algorithm, making a successful SEO strategy all the more important. Almost everyone is on at least one social media platform, be it LinkedIn, Twitter, Instagram, Facebook, or TikTok. Detailed Analytics and Reporting. Press releases . Press mentions. Middle of Funnel.

Paid Search Agency 66

Paid Search Agency Top of Funnel Inbound Marketing Advertising Agencies 66

Hubspot

APRIL 9, 2020

According to a number of publications , Google Chrome will only phase out third-party cookies, while first-party data is still intact. In fact, a number of advertising agencies and organizations have already spoken out against Google's move. Consider Google's Privacy Sandbox in the near future.

Paid Content 100

Paid Content CMS Development Paid Search Agency Advertising Agencies 100

Webbiquity

APRIL 10, 2018

Engineers view Google as the most valuable content resource, followed by vendor websites. And case studies are the type of content technical professionals value most. For B2B marketers on Twitter, the best days to tweet are Monday–Thursday; the best times are between 1 p.m.–3 Content Marketing Institute ). KoMarketing ).

Marketing AI 249

Marketing AI Enterprise Management Stats Marketing Management 249

NuSpark Consulting

MARCH 29, 2015

Retarget converters of white paper E with case study A for 30 days, then a free demo for 30-60 days later. Using my programmatic ad partners as well as Google I do put together very intricate retargeting programs, at no minimal cost (unlike LinkedIn). Facebook and Twitter have done it. Happy Easter and Passover! .

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Hubspot

JUNE 26, 2019

In fact, businesses make an average of $8 for every dollar they spend on Google Ads. Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. The software can integrate with Google Ads, Bing Ads, and other major ad platforms. Integrations include: Google, Bing, and Yahoo ads programs. Google Ads Editor.

Budget Programs 100

Budget Programs Enterprise Management PPC Paid Search Agency 100

Biznology

OCTOBER 22, 2012

Social media measurement tools are one of the fast-growing areas of analytics and venture funding. TRAFFIC SOURCES ( GOOGLE ANALYTICS ): It may surprise you but, to me, Google Analytics is the most effective social media measurement tool available. Google Analytics tells you who, how, where, when and why.

Social Media 80

Social Media Social Marketing Marketing Analytics Tools Media 80

Martech Advisor

JANUARY 31, 2020

The field of marketing covers a wide range of topics ranging from psychology to cyber security, from leadership to data analytics. The author is one of the early investors of Google and introduced its founders to the Objectives and Key Results (OKR) methodology. Tell us on LinkedIn , Facebook , or Twitter.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

Adobe Experience Cloud Blog

JUNE 6, 2018

Digital marketing analytics helps marketers understand the value that content marketing brings to a company and its audience. 4 Steps to Choosing the Right Digital Marketing Analytics. Digital Marketing Analytics for Email Marketing. All email marketing platforms provide basic analytics.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

seo.co

APRIL 19, 2023

Social media : Use social media platforms such as Twitter and Facebook to reach out to potential prospects and promote your SEO business. This may include keyword research and optimization, content creation and optimization, on-page optimization, link building, local SEO, and analytics and reporting.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

SpotMe Blog

JUNE 13, 2023

Reporting and analysis: After the event wraps up, you’ll receive detailed reports, event metrics , and analytics on things like attendance, survey feedback, social media impact, and ROI. They handle registration, direct attendees, troubleshoot any issues and facilitate networking. The data and insights help you improve future events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Optinmonster

MAY 13, 2020

We’ve written a case study that shows how Whole Whale increased email signups 100% and lifted conversion by 62%. You can find this information in a few ways: In Google Analytics. An analytics plugin like MonsterInsights. Let us know on Facebook , Twitter , or in the comment section below.

Lock-In 111

Lock-In Top of Funnel Conversion Content 111

Whale Pages

MARCH 4, 2020

Here is our Google Analytics dashboard that shows us going from ZERO to over 10K page views (over 5000 unique visitors) in 30 days. The first round of content we created was designed to send Google a clear signal about our topical relevance. We probably followed them on Twitter, or liked something they posted.

Case Studies 98

Case Studies Case Study Studies Top of Funnel 98

Oktopost

APRIL 9, 2019

With social media analytics organized by channel, you’ll be able to show clients, for example, that their targeted Facebook ads and image posts garner a little bit of engagement, but their LinkedIn blog posts, status updates, and LinkedIn Group participation get much more.

Social Media 95

Social Media Impressions Media Paid Search Agency 95

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? I’m @ajavuu on Twitter. What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? How to Use Google Analytics.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Marketing Insider Group

OCTOBER 14, 2015

We know you love your Google spreadsheets and 900 logins for all of your analytics platforms (right??) To give you an idea, some common content buckets include product features, user posts, case studies, and stories about the brand or customers. Get yourself some good content marketing software.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Content Marketing 100

Valasys

JULY 31, 2023

Social Media: Imagine leveraging social media platforms like LinkedIn and Twitter to connect with your target audience. Pay Per Click (PPC) Marketing: Picture running targeted online ads on platforms like Google, LinkedIn, or Facebook. You share industry insights, success stories, and interact directly with prospects and customers.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52