Top Rank Marketing

NOVEMBER 7, 2023

When Lee Odden asked me to lead the team at TopRank Marketing, I barely hesitated. It’s an exciting time to be a B2B marketer. What makes B2B marketing special right now is we’re finally — finally — leaning into creativity and human emotion. And influencer marketing is a specialty at TopRank. Imagine that!

Marketing Report 106

Marketing Report B2B Marketing Advertising Agencies B2B 106

Marketing Insider Group

OCTOBER 22, 2020

For me and my NetLine marketing colleagues, it was March 14th; we’ve all been working remotely ever since. According to data from Realtor.com, and analysis from Norada , median listing prices are up 12.4% One of the biggest reasons for this is due to the lack of inventory in the market—total listings are down a staggering 39% YOY.

Analysis 246

Analysis Ad brokers Content Work Management 246

NetLine

APRIL 11, 2024

Fresh off of our recognition at the 2023 KIller Content Awards , we’re thrilled to announce the latest edition of our award-winning annual report. Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. An Analysis of 6.2

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Zoominfo

MARCH 10, 2021

billion doing so, according to new analysis from ZoomInfo. However, in a sponsored research report, IDC estimated that Salesforce’s ecosystem will be six times the size of Salesforce itself by 2024 , which provides some context to the overall CRM field. market share in the CRM industry, according to prior analysis from Gartner.

Work Management 246

Work Management Analysis Marketing Management Cost 246

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. What Are The Key Components of Social Data Analysis?

Analysis 69

Analysis Budget Programs Social Media Allocation 69

Rev

NOVEMBER 8, 2023

Those lost sales opportunities can actually be great learning experiences if you take the time to conduct a win/loss analysis. What’s a win/loss analysis? Win-loss analysis (also called lost sales analysis) systematically identifies patterns in lost sales opportunities.

Sales Management 78

Sales Management Analysis Top of Funnel Work Management 78

KoMarketing Associates

MAY 3, 2018

Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. Follow along! Geo >> Location.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Zoominfo

FEBRUARY 17, 2020

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy.

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130

ANNUITAS

MAY 13, 2021

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Is it simple to set up for an experienced team and intuitive enough for non-technical marketers to create and monitor programs and generate reports? You can download this ANNUITAS|research report here.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Heinz Marketing

OCTOBER 21, 2021

By Brittany Lieu , Marketing Consultant at Heinz Marketing. As expectations grow for CMOs to positively affect the organization’s bottom line, there is less room for gaps in an ineffective marketing ecosystem. They focus on making their marketing ecosystem and strategic growth driver to their company goals. Higher ROI.

Marketing Report 119

Marketing Report Paid Search Agency Planning Marketing & Strategy 119

Zoominfo

AUGUST 29, 2018

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

Blue Flame Thinking

SEPTEMBER 8, 2023

Your business may benefit from enhancing SEO rankings and updating your user interface to account for new devices entering the market. Understanding Traffic Acquisition Every acquisition channel has its place and understanding how you acquired your users allows you to effectively allocate resources based on your marketing objectives.

Traffic 96

Traffic Analysis Marketing Websites Allocation 96

Marketing Insider Group

DECEMBER 3, 2020

B2B retailers are working behind the scenes to get their products to market with the help of their consumer-facing partners. Seeing that it’s the Holiday season, we wanted to give you, dear marketer, something special. When you arrive at the Report, select “United States” from the Region filter. By selecting the U.S.

Analysis 229

Analysis Budget Programs B2B Work Management 229

Conductor

SEPTEMBER 23, 2021

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. What Is SEO Competitor Analysis? Your business might have done competitor analysis for everything from product development to marketing strategy.

Analysis 119

Analysis SEO SERP Domain 119

KoMarketing Associates

APRIL 3, 2018

For search marketers, the most significant part of this announcement was that 16 months of data would be available in Google Search Console’s Search Performance report. About Search Console / Search Performance Reporting. This is Google’s search performance reporting. Year-over-Year Trend Analysis.

Search Marketing 177

Search Marketing Marketing Report B2B Marketing B2B 177

Sprout Social

AUGUST 5, 2020

This means learning about their strengths and weaknesses–both in business and marketing–and understanding how your audience perceives them. With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. Benchmark your social performance.

Analysis 141

Analysis Marketing & Strategy Advertising Benchmark Comparison 141

SmartBug Media

JULY 12, 2021

I’m going to come right out and say it: There are many different types of marketing and even more guiding philosophies. There are somehow even more marketing and reporting tools to help you manage your strategy. Categories of Marketing and Reporting Tools. Monitoring and reporting. Monitoring and reporting.

Marketing Report 122

Marketing Report Marketing Automation Services CMS Development Tools 122

Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue. Step 2: Develop your win/loss analysis questions.

Analysis 223

Analysis B2B Sales Work Management Marketing Management 223

33Across

OCTOBER 7, 2023

The Customer Data Platform (CDP) Institute notes that cookies still drive about 75% of programmatic ad revenue according to the Programmatic Cookie Alternative report. The post Marketers Show Little Progress in Prepping for Post-Cookie World: 33across Analysis appeared first on 33Across.

Analysis 62

Analysis Marketing Report Marketing Ads 62

Martech

MAY 5, 2022

With third-party data going the way of the dodo bird, digital marketers are looking for ways to do without cookies. But the online vendor must know what measures are most relevant to their business to make the most of cohort analysis. The Cohort Analysis report lets you isolate and analyze cohort behavior.”

Analysis 95

Analysis Paid Search Agency Marketing Agencies 1 Segmentation 95

Vision Edge Marketing

APRIL 16, 2024

This powerful combination offers unprecedented opportunities for organizations to enhance their processes, innovate their products, create customer value, and quickly adapt to dynamic market conditions. According to a report by Deloitte, businesses that embrace digital automation experience at least a 30% reduction in operational costs.

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

DivvyHQ

JULY 8, 2022

And why should you be making it a regular part of your content marketing reporting? What is content benchmarking? We're answering these questions and providing practical guidance on specific techniques and tools in today's post. Let's go!

Advertising Benchmark 122

Advertising Benchmark Marketing Report Content Marketing Content 122

Zoominfo

MARCH 10, 2021

billion doing so, according to new analysis from ZoomInfo. However, in a sponsored research report, IDC estimated that Salesforce’s ecosystem will be six times the size of Salesforce itself by 2024 , which provides some context to the overall CRM field. market share in the CRM industry, according to prior analysis from Gartner.

Work Management 130

Work Management Analysis Marketing Management Cost 130

Customer Experience Matrix

AUGUST 25, 2016

and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact).

Marketing Automation Services 120

Marketing Automation Services Account Based Marketing Vendors Differentiation 120

KoMarketing Associates

JULY 17, 2018

Marketers are aware of the benefits of harvesting customer data, but new statistics suggest that they are still struggling to make the most of it. B2B Marketers and the Difficulties of Leveraging Data. B2B marketers, in particular, have been struggling to utilize the data that is available to them, according to previous research.

Marketing Report 125

Marketing Report Enterprise Management Forrester Paid Search Agency 125

Marketing Insider Group

FEBRUARY 5, 2024

As the team at Marketing Insider Group, we’re always knee-deep in digital marketing trends, and GA4 has been a hot topic on our radar. In this article, we’re diving into the nitty-gritty of why GA4, despite its advanced features, can feel like a thorn in the side of marketers. GA4 isn’t just an update.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

Genroe

JANUARY 16, 2023

Unlock the power of call centre reporting and analysis to improve your marketing. 80% of businesses can benefit from better Call Centre Reports. The post The 9 Call Centre Reports Every Marketing Manager Must Have appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe.

Marketing Report 52

Marketing Report Analysis Promotion B2B Marketing 52

KoMarketing Associates

JANUARY 31, 2017

Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. Content marketing (content types, social media tactics, etc). Why SEMRush is essential. Why Buzzsumo is essential.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

Contify

APRIL 21, 2021

The post Competitive Intelligence Analysis: An Actionable Guide on Reports, Metrics & Tools appeared first on Contify Market and Competitive Intelligence Platform - Blog.

Analysis 85

Analysis Tools Marketing Report Marketing 85

Vision Edge Marketing

SEPTEMBER 12, 2023

Bert George, Richard Walker, and Joost Monster conducted an extensive analysis to determine whether strategic planning improves organizational performance. What to Assemble Before Starting your Strategic Plan Relevant Data Past Performance SWOT Analysis 2. We concur with their conclusion that “simply having a plan is not enough.

Planning 223

Planning SWOT Allocation Contingency Planning 223

Martech Advisor

APRIL 8, 2020

In this article, Kerrie Davis, Director of Analytics of R2i discusses how to do better things than do copy and paste data into a spreadsheet and tweak charts, so automating routine marketing reports is a no-brainer. What do you intend to learn from the report? Who reads your report and why? Also, identify stakeholders.

Marketing Report 111

Marketing Report Automation Work Management Marketing Management 111

Hubspot

APRIL 13, 2021

Let's cover what a backlink analysis looks like and the tools needed to conduct one. Backlink Analysis. What is backlink analysis? Backlink analysis is a comprehensive review of a website's backlinks to analyze the site's performance and identify issues that could affect its search engine ranking. Get a quick overview.

Analysis 99

Analysis Domain CAN-SPAM SEO 99

Zoominfo

MARCH 16, 2017

A win/loss analysis reveals why and how a sales opportunity turned into a new customer (or not). Making the most out of this feedback, by creating a report, is crucial to improving future sales processes. What Is A Win/Loss Analysis? The simplest way to find out how you won over or lost a customer is to ask them.

Analysis 100

Analysis Work Management Marketing Management Sample 100

KoMarketing Associates

AUGUST 31, 2017

When it comes to search engine optimization, enterprise marketers are still investing an ample amount of their budget in tactics ranging from link building to content development. According to the data, the majority of enterprise marketers (45 percent) are investing more than $20,000 on SEO each month.

Press 136

Press Marketing Report SEO Advertising Agencies 136

NetLine

AUGUST 23, 2022

All told, our 2022 Content Consumption Report ended up being a whopping 65 pages. So, in taking our own research to heart and knowing that Cheat Sheet consumption was up 56% last year, we wanted to highlight some of the most important stats and takeaways from our sixth annual report. . Flagship Stats From the 2022 Report.

Marketing Report 52

Marketing Report Stats B2B Marketing Work Management 52

Method and Metric

DECEMBER 4, 2019

Why competitive analysis? We’re going to take you through a step-by-step guide of how to perform a competitor analysis and some of the best tools to use along the way. We’re going to take you through a step-by-step guide of how to perform a competitor analysis and some of the best tools to use along the way.

Analysis 87

Analysis SERP SEO Domain 87

BuzzSumo

JUNE 24, 2019

This is where online content analysis becomes essential for creating winning headlines. 5 Steps to Using BuzzSumo for Effective Online Content Analysis of Headlines in Your Industry. Unfortunately, many marketers go to the trouble of creating evergreen content but neglect to arm it with the best possible headlines.

Analysis 103

Analysis Content Domain Click Rate 103