KoMarketing Associates

MAY 3, 2018

Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. Follow along! Geo >> Location.

Marketing Analytics Tools 244

Marketing Analytics Tools B2B Marketing Marketing Report B2B 244

Heinz Marketing

OCTOBER 21, 2021

By Brittany Lieu , Marketing Consultant at Heinz Marketing. As expectations grow for CMOs to positively affect the organization’s bottom line, there is less room for gaps in an ineffective marketing ecosystem. They focus on making their marketing ecosystem and strategic growth driver to their company goals. Higher ROI.

Planning 108

Planning Marketing Report Paid Search Agency Marketing & Strategy 108

Tomorrow People

JUNE 14, 2022

Competing within an existing market is not always easy. Read on to learn about the most crucial steps of effective competitive analysis. Before conducting a competitive analysis, you must first pick what organisations you’re going to focus on. Understanding competitors requires more than just monitoring their online presence.

Analysis 156

Analysis Work Management Marketing Management Effectiveness 156

SmartBug Media

JULY 12, 2021

I’m going to come right out and say it: There are many different types of marketing and even more guiding philosophies. There are somehow even more marketing and reporting tools to help you manage your strategy. Categories of Marketing and Reporting Tools. Monitoring and reporting. Monitoring and reporting.

Marketing Report 122

Marketing Report Work Management Marketing Automation Services Marketing Management 122

Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Enterprise Management 265

Enterprise Management Digital Asset Management Work Management Marketing Management 265

KoMarketing Associates

APRIL 3, 2018

For search marketers, the most significant part of this announcement was that 16 months of data would be available in Google Search Console’s Search Performance report. About Search Console / Search Performance Reporting. This is Google’s search performance reporting. Year-over-Year Trend Analysis.

B2B Marketing 177

B2B Marketing Search Marketing Planning Marketing Report 177

DivvyHQ

JULY 8, 2022

And why should you be making it a regular part of your content marketing reporting? What is content benchmarking? We're answering these questions and providing practical guidance on specific techniques and tools in today's post. Let's go!

Content Marketing 123

Content Marketing Advertising Benchmark Marketing Report Content 123

Single Grain

SEPTEMBER 19, 2022

Conducting an SEO analysis can yield important insights about how your site is performing and, thus, where to improve. But what exactly is an search engine optimization analysis? We’ll take a look at: What is SEO analysis? SEO content analysis. Technical SEO analysis. Backlink profile analysis.

SEO 144

SEO Analysis Lead Ranking Lead Scoring 144

Blue Flame Thinking

SEPTEMBER 8, 2023

Your business may benefit from enhancing SEO rankings and updating your user interface to account for new devices entering the market. Understanding Traffic Acquisition Every acquisition channel has its place and understanding how you acquired your users allows you to effectively allocate resources based on your marketing objectives.

Traffic 79

Traffic Marketing Websites Analysis Marketing Analytics Tools 79

Vision Edge Marketing

SEPTEMBER 12, 2023

Bert George, Richard Walker, and Joost Monster conducted an extensive analysis to determine whether strategic planning improves organizational performance. What to Assemble Before Starting your Strategic Plan Relevant Data Past Performance SWOT Analysis 2. We concur with their conclusion that “simply having a plan is not enough.

Planning 232

Planning SWOT Marketing Strategy Marketing & Strategy 232

ANNUITAS

MAY 13, 2021

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Is it simple to set up for an experienced team and intuitive enough for non-technical marketers to create and monitor programs and generate reports? You can download this ANNUITAS|research report here.

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Planning Work Management 130

Marketing Insider Group

OCTOBER 22, 2020

For me and my NetLine marketing colleagues, it was March 14th; we’ve all been working remotely ever since. According to data from Realtor.com, and analysis from Norada , median listing prices are up 12.4% One of the biggest reasons for this is due to the lack of inventory in the market—total listings are down a staggering 39% YOY.

Content 249

Content Analysis Work Management Marketing Management 249

Zoominfo

FEBRUARY 17, 2020

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy.

B2B Marketing 130

B2B Marketing Marketing AI Analysis B2B 130

The Point

JANUARY 24, 2019

A recent survey of B2B companies finds that most are struggling to find and hire marketing talent, particularly in technical roles such as marketing operations. The post Infographic: 90+ Percent of B2B Companies Report Marketing Talent Crunch appeared first on The Point. Click here to view infographic full size.

B2B Marketing 134

B2B Marketing Paid Search Agency Marketing Report B2B 134

Zoominfo

MARCH 10, 2021

billion doing so, according to new analysis from ZoomInfo. However, in a sponsored research report, IDC estimated that Salesforce’s ecosystem will be six times the size of Salesforce itself by 2024 , which provides some context to the overall CRM field. market share in the CRM industry, according to prior analysis from Gartner.

CRM 246

CRM Work Management Marketing Management Analysis 246

Zoominfo

AUGUST 29, 2018

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy.

B2B Marketing 176

B2B Marketing Marketing AI B2B Analysis 176

KoMarketing Associates

JULY 17, 2018

Marketers are aware of the benefits of harvesting customer data, but new statistics suggest that they are still struggling to make the most of it. B2B Marketers and the Difficulties of Leveraging Data. B2B marketers, in particular, have been struggling to utilize the data that is available to them, according to previous research.

Marketing Report 125

Marketing Report Enterprise Management Marketing & Strategy Paid Search Agency 125

Conductor

SEPTEMBER 23, 2021

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. What Is SEO Competitor Analysis? Your business might have done competitor analysis for everything from product development to marketing strategy.

SEO 119

SEO Analysis SERP Keywords 119

Hubspot

DECEMBER 3, 2020

When it comes to creating reports for your data , sometimes a pre-built dashboard, table, or template will do the trick. But what happens when your current tool doesn’t have a pre-built report that meets your needs or includes the metrics and dimensions you want to use? Well, that’s when a custom reporting tool comes in handy.

Marketing Report 98

Marketing Report Planning Marketing Analytics Tools Work Management 98

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . The problem?

B2B Marketing 139

B2B Marketing Planning Enterprise Management Work Management 139

Marketing Insider Group

DECEMBER 3, 2020

B2B retailers are working behind the scenes to get their products to market with the help of their consumer-facing partners. Seeing that it’s the Holiday season, we wanted to give you, dear marketer, something special. When you arrive at the Report, select “United States” from the Region filter. By selecting the U.S.

B2B 237

B2B Analysis B2B Sales B2B Marketing 237

Martech

DECEMBER 16, 2022

Demonstrating your team’s accomplishments with year-end reporting is an opportunity no marketer should pass up. They allocated dollars to the marketing budget and at the end of the year, they expect a summary of the results. Total marketing-influenced revenue? Dig deeper: Getting back to basics: Marketing ROI.

Marketing Report 78

Marketing Report Impressions Marketing Analytics Tools Paid Search Agency 78

Sprout Social

AUGUST 5, 2020

This means learning about their strengths and weaknesses–both in business and marketing–and understanding how your audience perceives them. With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. Benchmark your social performance.

Analysis 133

Analysis Marketing & Strategy Social Marketing Advertising Benchmark 133

SendX

OCTOBER 8, 2020

Mailchimp has been wooing marketers with their easy to use interface, beautiful templates for a long while. And not so long ago, it became more than just an email marketing software. Mailchimp is a good option only if: You need a ‘Forever Free’ Plan: Another major plus for the beginner marketer. 3) HubSpot Email Marketing.

Marketing Automation Services 195

Marketing Automation Services Analysis Enterprise Management Work Management 195

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work? Why is a Sentiment Analysis important?

Social Media 109

Social Media Analysis Media Customer Satisfaction 109

KoMarketing Associates

AUGUST 31, 2017

When it comes to search engine optimization, enterprise marketers are still investing an ample amount of their budget in tactics ranging from link building to content development. According to the data, the majority of enterprise marketers (45 percent) are investing more than $20,000 on SEO each month.

Marketing Report 136

Marketing Report SEO Press Marketing & Strategy 136

Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue. Step 2: Develop your win/loss analysis questions.

B2B Sales 223

B2B Sales Analysis B2B Work Management 223

Martech Advisor

APRIL 8, 2020

In this article, Kerrie Davis, Director of Analytics of R2i discusses how to do better things than do copy and paste data into a spreadsheet and tweak charts, so automating routine marketing reports is a no-brainer. What do you intend to learn from the report? Who reads your report and why? Also, identify stakeholders.

Marketing Report 111

Marketing Report Planning Work Management Automation 111

KoMarketing Associates

OCTOBER 2, 2018

For B2B marketers, the key takeaways are how search will become more personally valuable, and move away from text to a visual, more interest-based experience. This information is timely because many organizations are thinking about budgeting and planning marketing objectives for the new year. Why This Report is Significant.

B2B Marketing 123

B2B Marketing Planning Marketing Report B2B 123

NetLine

AUGUST 23, 2022

All told, our 2022 Content Consumption Report ended up being a whopping 65 pages. So, in taking our own research to heart and knowing that Cheat Sheet consumption was up 56% last year, we wanted to highlight some of the most important stats and takeaways from our sixth annual report. . Flagship Stats From the 2022 Report.

B2B Marketing 52

B2B Marketing Marketing Report B2B Stats 52

Hubspot

MAY 7, 2021

In midsize to large companies, it's standard to have business intelligence (BI) analysts generate reports on behalf of employees. Generating a report can take several days and if your team is already receiving many requests, it can take their focus away from higher priority tasks. Ad Hoc Reports. What is ad hoc reporting?

Paid Search Agency 96

Paid Search Agency Analysis Ads Generation 96

Oktopost

DECEMBER 8, 2020

Your products are top quality, your customer service is attentive, your marketing is sharp and informative, but you still see your market share slip away. You need to take the methodical approach and create a competitive landscape analysis. What is competitive landscape analysis? The overall market outlook.

Analysis 113

Analysis SWOT Top of Funnel Planning 113

Litmus

OCTOBER 14, 2021

The beauty of email marketing is you can immediately see results—and we often take that for granted. Back when I did huge segmented direct marketing campaigns for Epsilon, it would take months to get the results. But there’s a lot of data out there, and it can put you into analysis paralysis. I’ve been hooked ever since.

Email Marketing 85

Email Marketing Marketing Report Planning Paid Search Agency 85

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Content Marketing 274

Content Marketing Advertising Agencies Paid Search Agency Work Management 274

Martech

MAY 5, 2022

With third-party data going the way of the dodo bird, digital marketers are looking for ways to do without cookies. But the online vendor must know what measures are most relevant to their business to make the most of cohort analysis. The Cohort Analysis report lets you isolate and analyze cohort behavior.”

Analysis 77

Analysis Paid Search Agency Segmentation Marketing Agencies 1 77

KoMarketing Associates

MARCH 20, 2017

A new analysis of 2016 data suggests that while customers read more marketing emails in 2016 than 2015, they also deleted them more often. The “Hidden Metrics of Email Deliverability” report from Return Path recently found that in 2016, the average email read rate was 22 percent. Marketing Email Engagement and Timing.

Email Marketing 120

Email Marketing Marketing Report Click Rate Marketing 120

KoMarketing Associates

JANUARY 31, 2017

Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. Content marketing (content types, social media tactics, etc). Why SEMRush is essential. Why Buzzsumo is essential.

B2B Marketing 120

B2B Marketing Online Marketing Analysis Work Management 120