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How To Perform (and Ace) Competitor Content Analysis

Marketing Insider Group

Winning the battle means developing a solid strategy and tactics in operations and marketing. How can you gather intel to help you improve your content marketing strategy? Learn how to perform and ace competitor content analysis in this simple breakdown. Execute monthly or quarterly reviews of your annual analysis.

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B2B Marketing Measurement and Buyer Behavior – 12 Findings from Demand Gen Reports


“Uncertainty,” “turbulence,” and “tight economic times” are among the top terms impacting decision making for both B2B marketers and buyers. How is marketing measurement changing in response to these challenges? Here are a dozen key findings from these two enlightening reports.


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Report: B2B Marketers Still Struggling with Account-Based Marketing

KoMarketing Associates

Although many B2B marketers have adopted account-based marketing (ABM) practices, new research indicates that they are struggling with messy data and measuring their strategy’s effectiveness. Most B2B marketers (55%) use their conversion of engaged account-to-opportunity rate to measure their ABM success.

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Content Reporting and Analysis: The Tape Measure of Marketing


With today’s analytics technology, marketing teams can easily take content reporting and content analysis to the next level. But is this easier said than done?

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Put Your Data to Work: The Complete Playbook

They rely on data to power products, business insights, and marketing strategy. From search engines to navigation systems, data is used to fuel products, manage risk, inform business strategy, create competitive analysis reports, provide direct marketing services, and much more.

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Planning, Execution & Reporting: How to Master Your B2B Marketing Strategy


For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever. As competition intensifies and buyer expectations evolve, the need for a well-defined and comprehensive B2B marketing strategy becomes paramount. What is B2B Marketing?

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Report: B2B Marketers Strategizing to Overcome Google Algorithm Changes

KoMarketing Associates

As Google continues to make changes to its algorithm, new research indicates that B2B marketers are seeing a negative impact on everything from page views to overall revenue. However, many B2B digital marketers are developing solutions to rebound from these challenges. The Struggle to Leverage Account-Based Marketing Benefits.