Marketing Insider Group

JUNE 19, 2023

Winning the battle means developing a solid strategy and tactics in operations and marketing. How can you gather intel to help you improve your content marketing strategy? Learn how to perform and ace competitor content analysis in this simple breakdown. Execute monthly or quarterly reviews of your annual analysis.

Analysis 336

Analysis Top of Funnel Advertising Agencies Content 336

Vision Edge Marketing

OCTOBER 29, 2024

To market effectively to your customer using AI prompts, you must first understand how AI algorithms function. We can turn to Deloitte, which publishes detailed reports and white papers on various industry trends and technologies to reinforce its status as a thought leader. What are the implications for B2B companies?

Marketing AI 279

Marketing AI Buy Marketing Analytics Tools Demand 279

Optinmonster

JULY 24, 2024

As a content marketer, I’m always looking for competitor analysis tools that will give my company a leg up. Through my experience, I’ve identified some of the best tools available to help businesses analyze their competition and optimize their marketing strategies. What strategies are working for them?

Paid Content 96

Paid Content Budget Programs Analysis Optimization 96

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Paid Search Agency 312

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 312

Trade Press Services Newsletter

DECEMBER 5, 2024

From newsletters and blogs to webinars and podcasts, there’s no shortage of insights shaping the future of B2B marketing. As 2024 comes to a close, we’re taking a look back at the B2B marketing content that made the biggest impact over the past year. Sign up to receive the industry’s best B2B marketing content.

Marketing AI 256

Marketing AI B2B Marketing Planning B2B Thought Leadership 256

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. That’s where a digital marketing checklist becomes your best ally. SEO Digital Marketing Checklist Image Source 1.

Paid Content 303

Paid Content Planning Work Management PPC 303

Webbiquity

JULY 23, 2024

B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity. This is where AI comes in.

Lead Ranking 297

Lead Ranking Lead Scoring B2B Marketing Marketing & Strategy 297

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

Marketing AI 309

Marketing AI Marketing Automation Services Marketing Automation Work Management 309

Zoominfo

JANUARY 24, 2025

Sales analytics software tools typically leverage AI, automation, and advanced reporting to analyze B2B go-to-market data and sales activities. Efficiency Improvements: Automate manual data analysis, freeing teams to focus on selling. Customizable Reporting: Tailor metrics and dashboards to reflect your business priorities.

Marketing Automation Services 246

Marketing Automation Services Budget Programs Enterprise Management Marketing Management 246

Velocity Partners

OCTOBER 7, 2024

Just over two months ago we launched the first post of ‘ Marketing With The Door Open’ — a series that promised you a ‘warts and all’ analysis of our campaign on the demise of the established B2B marketing playbook. That tells us that you lot — the B2B marketing community — are an inquisitive bunch. Why are we so excited?

Marketing Report 85

Marketing Report B2B Marketing Paid Search Agency Advertising Agencies 85

Marketing Insider Group

AUGUST 7, 2024

ChatGPT excels at analyzing large volumes of data, identifying patterns, trends, and anomalies, and generating real-time reports. Content Creation You can use ChatGPT applications in business to streamline content creation by generating marketing content, blog posts, and social media updates.

Marketing AI 223

Marketing AI Business Marketing Management Paid Search Agency 223

Webbiquity

AUGUST 20, 2024

But there are digital marketing steps you can take to make the best of this ongoing change. Per Swipe Insight , in an analysis of nearly 1,700 health-related searches, AI summaries “appeared in 42% of cases, significantly higher than in ecommerce.” ” How can digital marketers respond?

Marketing AI 328

Marketing AI Traffic Marketing Attribution Organization 328

Marketing Insider Group

JULY 30, 2024

Zero-party data helps you gather consumer information directly from the source so you can personalize your marketing to their individual preferences. This guide will examine zero-party data, its benefits, and its potential for modern marketing. You can use this data to tailor marketing efforts and improve customer experiences.

Ethics 316

Ethics Customer Satisfaction Privacy Marketing Management 316

Marketing Insider Group

OCTOBER 23, 2024

Artificial intelligence (AI) is no longer a concept – it’s a driving force in social media marketing. As businesses look for more efficient ways to engage with their audience, AI marketing tools proved to be assets. It’s revolutionizing the way brands connect, personalize, and optimize their marketing efforts.

Marketing AI 182

Marketing AI Paid Content Social Media Social Marketing 182

Vision Edge Marketing

MARCH 4, 2025

Marketing and selling such a solution takes more than showcasing features or benefits; it requires navigating complex decision-making processes, overcoming competing priorities, and demonstrating transformative customer value. An example: Our analysis shows that supply chain delays have increased costs by 12% for companies like yours.

B2B Sales 141

B2B Sales Acquisitions B2B Thought Leadership B2B 141

Vision Edge Marketing

DECEMBER 3, 2024

At its peak, it commanded 90% of the film market in the United States. Nokia’s Decline: Nokia was once the world’s largest mobile phone manufacturer, with a market share of over 40% in 2007. Nokia’s failure to listen to the data and adapt to the changing market led to its downfall as a leader in the mobile phone industry.

Statistics 172

Statistics Allocation Terms and Conditions Lead Ranking 172

Sword and the Script | B2B

MARCH 11, 2025

Data analysis of 97.9 million sales messages sent by email shows talking about pain points has an adverse effect on leads and might set your deals back rather than advance them to the next stage Throughout my career in PR and marketing, Ive always made an extra effort to be aligned with sales. There are several reasons for this.

B2B Sales 54

B2B Sales Marketing Report Paid Search Agency B2B Marketing 54

Webbiquity

AUGUST 3, 2024

Effective digital marketing requires getting in front of your target audience wherever they hang out online. If your target market is millennial and Gen Z men, you’ll devote more resources to Reddit. SEO Audits and Reporting Conducting SEO audits is a critical step in evaluating the performance of an SEO strategy.

SEO 177

SEO Marketing Strategy Marketing & Strategy Paid Search Agency 177

Martech

FEBRUARY 19, 2025

What if anyone on your marketing team whether theyre an analyst, a campaign manager or even an intern could simply ask a question about marketing performance and receive a detailed, data-backed analysis in seconds? This lag forces marketers to react rather than anticipate. How do you make this transition work?

Marketing AI 129

Marketing AI Paid Search Agency Allocation Planning 129

SocialPilot

JANUARY 22, 2025

The dashboard, which is enhanced by AI capabilities, streamlines data visualization and reports and offers a comprehensive overview of review performance across various platforms. The post Moz Local Review 2025: In-Depth Analysis & Alternatives appeared first on SocialPilot.

Analysis 79

Analysis Enterprise Management Work Management Marketing Management 79

Act-On

SEPTEMBER 24, 2024

The marketing function has been evolving at a breakneck pace in recent years, especially in the B2B space. What worked just a few years ago may no longer pass muster as a mix of AI disruption, increased demands from boardrooms and investors, and changing buyer behaviors scramble the conventional wisdom for marketers everywhere.

Marketing Automation Services 130

Marketing Automation Services Act-On Work Management Lead Ranking 130

Webbiquity

JANUARY 23, 2025

As artificial intelligence and machine learning blend with traditional marketing practices, the distinction between technical and creative skills continues to blur. Marketing agencies particularly seek talent who can bridge these technical and creative capabilities.

Lead Ranking 152

Lead Ranking Marketing Automation Services Work Management Allocation 152

Sword and the Script | B2B

NOVEMBER 26, 2024

Much of the “profit” in “profitable growth” came from the marketing budgets of tech organizations that didn’t grow this year; t hose in a financial position to fix this error are hastening to give their marketing team their budget back next year In ten or 20 years, we might look back at the year 2024 as the “great marketing measurement experiment.”

Marketing Budget 126

Marketing Budget Marketing Budget Creation Customer Surveys B2B Marketing 126

Martech

NOVEMBER 8, 2024

In previous articles, we’ve explored the role of data-driven strategies in the planning and execution phases of marketing initiatives. Here, we’ll focus on using data to analyze and improve decision-making after launching a marketing initiative. Different types of biases can affect your analysis. Does this sound familiar?

Campaigns 123

Campaigns Planning Analysis Paid Search Agency 123

Contently

OCTOBER 3, 2024

For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. In this post, we’ll explore some of the best SEO tools that can empower your B2B marketing efforts, ensuring your strategy is both effective and efficient. Likely, you are already using it.

Budget Programs 130

Budget Programs Enterprise Management CMS Development SEO 130

Oktopost

OCTOBER 20, 2024

But before you invest in any tool or external support, it’s crucial to know the differences between social monitoring and listening, when to leverage each, and how they can help you reach your marketing goals. Spotting Trends – Identify emerging trends in your industry to adjust your strategies and get ahead of market shifts.

Customer Satisfaction 139

Customer Satisfaction Terms and Conditions Allocation Eye-Tracking 139

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. Nearly 90% of executives report faster complaint resolution, and over 80% see improvements in call volume management, all thanks to AI.

Marketing AI 124

Marketing AI Trends Marketing Management Psychographics 124

Modern B2B

FEBRUARY 27, 2025

Modern ranks 8th for ABM and 9th for Demand Generation among 80+ leading UK agencies This dual recognition highlights Modern’s expertise in strategic go-to-market transformations during a challenging year marked by budget constraints and increasing pressure to deliver more with less. Their “Inbound Engine 2.0”

Demand Generation Agencies 52

Demand Generation Agencies Advertising Benchmark Marketing Report Lead Ranking 52

SocialPilot

JULY 12, 2024

By breaking down the data gathered from social media channels, you can learn what makes people tick, prove the ROI of your social media efforts, and tailor your marketing campaigns accordingly. Deciphering all this data helps marketers and businesses understand how their social media campaigns perform and impact their business goals.

Social Media 115

Social Media Analytics Cost per Acquisition Media 115

Martech

OCTOBER 18, 2024

How is your marketing team using generative AI? Here are the results of a poll I did earlier this year: While this poll focused on email marketing professionals, the results align with trends across the broader marketing landscape. Then I asked the custom GPT to enhance and expand on the FAB analysis I had provided.

Copywriting 131

Copywriting Marketing AI Generation Paid Search Agency 131

Marketing Insider Group

MARCH 10, 2025

Specialists handle setup, automation, and reporting to drive better engagement. By integrating CRM data with marketing and sales initiatives, businesses align customer engagement efforts across all departments. Expanding product lines, entering new markets, or launching promotional campaigns increases customer interactions.

Enterprise Management 165

Enterprise Management Marketing Management CRM Service 165

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Marketing Insider Group

NOVEMBER 4, 2024

Artificial intelligence (AI) and automation have emerged as transformative tools, allowing businesses to streamline operations, enhance customer interactions, and optimize their marketing strategies with unprecedented efficiency. However, as powerful as AI and automation are, they are only a piece of the larger marketing puzzle.

Marketing AI 130

Marketing AI Advertising Agencies Paid Search Agency Automation 130

Zoominfo

JULY 23, 2024

According to our new analysis of millions of emails, it’s not just in your head. Our analysis shows that OOO reply rates begin to climb again in late February, presumably when people have gotten caught up on the year ahead and earned some time off. Our analysis shows a striking drop in OOO rates after August.

Outreach 130

Outreach Response Rate Best Practices Analysis 130

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? These tools address specific marketing challenges, such as content creation or chatbots. Isolated genAI solutions (indie tools). Embedded genAI features (in incumbent solutions).

Lead Scoring 121

Lead Scoring Lead Ranking Marketing Automation Services Work Management 121

SocialPilot

JANUARY 21, 2025

Whether youre a small business looking to improve ROI or an agency managing multiple clients, an analytics dashboard simplifies reporting and decision-making. Think of it as a real-time report card for your social media strategy. Post-Level Analysis: Understand which specific posts performed best, down to the smallest detail.

Social Media 110

Social Media Analytics Media Examples 110

Tomorrow People

SEPTEMBER 2, 2024

You might notice that many product marketers tend to focus heavily on product launches. Your product’s initial launch helps set the stage, but it’s the ongoing engagement that cements your place in the market. The last thing you’d want to do after releasing your product is to go silent on all your marketing channels!

Webinar Metrics 156

Webinar Metrics Product Marketing & Strategy Marketing Automation Services 156