ViewPoint

MARCH 19, 2018

The director of marketing, 20 years into her career, was confronted with a bewildering cornucopia of reports, making her heretofore creative life difficult. She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics. It wasn’t an easy conversation.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

SalesIntel

MAY 13, 2024

Leveraging customer data has become paramount for optimizing your Go-To-Market (GTM) strategy. Understanding customer preferences and behaviors allows you to tailor your offerings, marketing messages, and customer experiences to individual needs. Personalization: Personalized interactions enhance customer satisfaction and loyalty.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Marketing AI 74

Marketing AI Advertising Agencies Planning Work Management 74

Oktopost

JANUARY 31, 2024

Lead Generation Lead generation is vital for employee advocacy as it directly correlates employees’ advocacy efforts with potential business opportunities. Then, use CRM tools to track the source of leads and determine how many originated from employee advocacy efforts.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

Salesforce Marketing Cloud

JUNE 12, 2023

AI will not become the new marketer, service rep, or salesperson. Sujith Abraham, Salesforce Trailblazers who commit now to learning the skills needed to work collaboratively with machines will weather the coming AI revolution across markets and industries. However, the outlook is actually much more optimistic. 6 min read

Marketing AI 98

Marketing AI Peer-to-peer Correlation Lock-In 98

SalesIntel

MARCH 14, 2024

It is inferred from various signals such as online search behavior, engagement with marketing materials, and interactions with sales representatives. Continuous Data Analysis: Regularly analyze integrated data sets to identify trends, patterns, and correlations that inform sales strategies and decision-making.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Heinz Marketing

JUNE 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the ever-evolving landscape of B2B business, customer-led growth has emerged as a powerful approach to drive sustainable success. Utilize customer relationship management (CRM) software, analytics tools, and surveys to gather data that provides valuable insights.

Churn Rate 103

Churn Rate Customer Satisfaction Lead Scoring Lead Ranking 103

Marketing Insider Group

DECEMBER 7, 2020

It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. For more nearly 40 years, Customer Relationship Management (CRM) has beeb software-based and data-driven. We started this series of content marketing analyses with Master Data Management.

Top of Funnel 278

Top of Funnel Work Management Analysis Marketing Management 278

Customer Experience Matrix

JUNE 14, 2013

Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. Most tools do little more than keyword searches, which only capture a fraction of the potential information and only cover keywords that marketers know in advance are important.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Sprout Social

AUGUST 17, 2022

From competitive analysis to figuring out how to better serve your customers, monitoring serves as a treasure trove of insight. Perhaps not surprisingly, RivalIQ’s platform focuses on competitive analysis to help brands keep an eye on their business rivals. Looking for more inspiration to level up your social marketing campaigns?

Social Media 121

Social Media Tools Campaigns Media 121

Convert

APRIL 29, 2022

Experimentation in B2B marketing is much harder than in B2C, greatly because of the long sales cycle and its implications. Everyone has an opinion on whether marketing is an art or a science. Experiments in marketing are no different. The Challenge with B2B Marketing Experiments. Sounds like a win-win so far. Here’s why.

Top of Funnel 52

Top of Funnel B2B Marketing Enterprise Management Lead Ranking 52

B2B Marketing Analytics

AUGUST 2, 2020

As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments. This is where.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

sagefrog

NOVEMBER 1, 2023

In recent years, Customer Relationship Management (CRM) software has undergone a profound transformation, largely owing to the integration and advancement of Artificial Intelligence (AI). The Need for AI in a CRM Due to the dynamic nature of modern marketing, maintaining and managing customer relationships has become more complex than ever.

Marketing AI 52

Marketing AI Marketing Management Lead Ranking Lead Scoring 52

Porch Group Media

APRIL 13, 2021

source ) As a marketing channel, ROI tops the chart with a huge return on investment. For every $1 you spend on email marketing, you can expect an average return of $42 (DMA, 2019). Content Marketing Institute, 2020) 80% of business professionals believe that email marketing increases customer retention.

Email Marketing 80

Email Marketing Marketing Management Opt-out Opt-in 80

Zoominfo

FEBRUARY 7, 2023

There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. A sales strategy is a set of coordinated actions, activities, and plays for go-to-market teams to follow to achieve their sales pipeline target. The list doesn’t end there.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

InsightSquared

NOVEMBER 18, 2020

Sure you’ve tested it, but established relationships are much different from broad market availability. Average seat count is growing, showcasing the Platform’s ability to support roles from marketing to sales, customer success to execs. Marketing lead effectiveness by source, deal type and segment.

Forecasting 156

Forecasting Top of Funnel Validation Digital Marketing Funnels 156

Valasys

FEBRUARY 2, 2024

With the advent of artificial intelligence (AI), businesses now have access to advanced tools and techniques for identifying and reaching their target markets with unprecedented precision. What is AI-Enhanced Target Market Identification? This analogy illustrates the essence of AI-Enhanced Target Market Identification.

Marketing AI 40

Marketing AI Ethics Paid Search Agency Customer Satisfaction 40

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Only B2B

AUGUST 21, 2023

In the realm of B2B marketing, building a high-quality and targeted list of quality leads is paramount. According to a study by DemandGen , 74% of B2B marketers believe that accurate data is crucial for successful marketing campaigns. Marketing automation systems enable businesses to nurture and engage with leads efficiently.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Customer Experience Matrix

NOVEMBER 6, 2017

I wrote a couple weeks ag o about the importance of attribution as a guide for artificial intelligence-driven marketing. Its specialty is measuring the impact of marketing content on long B2B sales cycles. TrenDemon does a bit more than correlate content consumption and final outcomes. TrenDemon Let’s start with TrenDemon.

Marketing AI 120

Marketing AI Click Fraud Paid Search Agency Allocation 120

ClickDimensions

JULY 4, 2023

For many years, email marketers have either known or suspected that some of the Clicks recorded for their campaigns are not all being created by their subscribers. For example, products like Barracuda’s Multilevel intent analysis have been around for over ten years now. Click here

Opt-out 52

Opt-out Correlation Mobile Advertising CAN-SPAM 52

Customer Experience Matrix

DECEMBER 1, 2014

Fast-forward twelve months and the company has again adjusted its offering, now presenting itself as a “marketing intelligence platform” that helps business marketers find prospects who are similar to their current buyers. This latest vision was appealing enough to attract $54.7 net new prospects”). And that’s pretty much it.

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

Customer Experience Matrix

FEBRUARY 7, 2016

Bizible also popped up recently although I don’t recall the occasion; possibly something related to their interesting survey on “pipeline marketing” and attribution methods. Nearly all the vendors use what I've labeled an "algorithmic" approach, meaning they perform some sort of statistical analysis to estimate the attributed values.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 11, 2015

Highspot has staked out the corner of this world occupied by systems that help sales people find the right marketing materials. The July release will supplement this with opportunity information from Salesforce.com CRM, allowing correlation of content usage with funnel stage conversions and revenue.

Top of Funnel 120

Top of Funnel Salesforce.com Advertising Funnels Advertising Agencies 120

The ABM Agency

MAY 26, 2023

Reading Time: 8 minutes An effective account-based marketing plan is crucial for B2B SaaS organizations aiming to target high-value accounts and maximize ROI. Furthermore, we’ll dive into crafting personalized marketing plans with tailored email campaigns and content creation strategies that resonate with key decision-makers.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Customer Experience Matrix

SEPTEMBER 26, 2013

Simply put, marketers need better databases. If you’re a working marketer, you almost surely know this from personal experience. As customers interact across more channels, marketers need to not just meet them in every new location but recognize them and carry on a continuous conversation from one touchpoint to the next.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 120

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Hubspot

MAY 30, 2023

Other AI tools draw data from sources like a CRM, LinkedIn, or industry databases. Seventy percent of companies using AI report that adoption has increased their marketing and sales revenue, while 28% say it’s decreased costs. Typing up notes to add to their CRM? Generative AI has two sides: input and output. Sound familiar?

Generation 76

Generation Lead Ranking Enterprise Management User-Generated Content 76

Metadata

DECEMBER 1, 2021

“If a new founder or marketing team wanted to build a category, which companies would you tell them to study in B2B SaaS? Take Salesforce for instance, which pioneered the SaaS movement and developed the first, arguably best SaaS CRM solution. Movement = Change from on-premise software to cloud/SaaS Category = SaaS CRM.

Studies 52

Studies Work Management Marketing Management Account Based Marketing 52

DiscoverOrg

JANUARY 29, 2019

More stuff to comb through, more “analysis paralysis,” more time wasted. In B2B sales and marketing, a company’s installed technologies – their tech stack – includes: Software products. Marketing automation tools, and more. More data = more noise, amirite? It’s a comment Brandon Battey hears all the time.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 205

KoMarketing Associates

MARCH 3, 2015

One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. Campaigns should be broken out to specific regions, countries, or market areas depending on primary language. Reports & Analysis.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

Cintell

APRIL 30, 2019

You can also use your personas to find and add new contacts to your customer relationship management (CRM) system. The objective and approach are similar to the recent trend towards account-based marketing and predictive analytics. Monitoring those behaviors in future cycles can provide an additional dimension to prioritize accounts.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Valasys

OCTOBER 21, 2019

In a ferociously competitive B2B landscape, admit stern competition, leveraging ratings & reviews are paramount for marketers to attract, engage, convert & retain the customers. Learn more on Reasons to use Emotional Analytics in B2B Marketing. How Leveraging Ratings & Reviews can help Brands.

WOMM 49

WOMM Word of Mouth B2B Marketing Work Management 49