SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates.

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Newsletter Practices Analytics Optimization 114

Martech

OCTOBER 11, 2021

Data analysis goes hand in hand with customer experience in the modern marketing landscape. Marketers should examine audience data from each touchpoint in the sales cycle, a process professionals call “customer journey analytics.” Customer journey analytics helps us look at how everything is working together.”.

Analytics 136

Analytics Work Management Marketing Analytics Tools Marketing Management 136

FunnelEnvy

MARCH 4, 2024

The challenge in our digital age is that traditional A/B testing methods are slow, resource-intensive, and miss hidden opportunities. Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing. What is A/B Testing? Limited scope.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Blue Flame Thinking

SEPTEMBER 8, 2023

Understanding your website demographics and analytics is a critical step in using data to make decisions. Experimenting and testing across channels provides important insights for future initiatives. The post The Importance of a Website Traffic Analysis appeared first on Blue Flame Thinking.

Traffic 96

Traffic Analysis Marketing Websites Allocation 96

Goodish Agency

JANUARY 17, 2024

One of the best things about GA4 is that it's really good at A/B testing. This is a way to try out different versions of your website. For example.

Analytics 52

Analytics Google Marketing Websites Examples 52

Martech

APRIL 6, 2023

In a previous story , we looked at the importance for data analysis of avoiding bias and choosing the right metrics. In this follow-up we discuss the importance of confronting “analytical reality.” ” Data analysis is supposed to replace hunches with facts. Data analysis is the “GPS.”

Analytics 99

Analytics Multivariate analysis Forecasting Lead Ranking 99

FunnelEnvy

OCTOBER 30, 2023

Marketers began taking a data-driven approach in the 1920s, testing the performance of different paper coupons. Today’s marketers rely on A/B testing of digital advertising assets. A/B testing is powerful because it gives marketers unbiased data from real customers, not survey panels.

Marketing AI 67

Marketing AI Multivariate analysis Allocation Conversion Rate 67

ClearVoice

FEBRUARY 2, 2024

Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. Analytics also gives you actionable data that can support a variety of intelligent content decisions. Not at all.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Marketing Insider Group

AUGUST 3, 2020

In the past, marketers relied on time-consuming market research and surveys to see which advertising strategies got the best response from test and control groups. Now, thanks to digital technology, they often resort to A/B testing to compare two or more variants against one another and see which works best. Here’s how: 1.

Marketing Automation Services 329

Marketing Automation Services Multivariate analysis Marketing Automation Automation 329

TrustRadius Marketing

JUNE 20, 2022

Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. Best Free Social Media Analytics Tools in 2022. Talkwalker specializes in social listening analytics.

Social Media 116

Social Media Analytics Work Management Media 116

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools. Competitive Intelligence and Benchmarking Tools.

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Marketing Analytics Tools Class Budget Programs Analytics 205

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. The end result?

Top of Funnel 69

Top of Funnel Analytics De-duplication Work Management 69

Martech

OCTOBER 31, 2022

Release Notes for GA4 Make the switch to GA4 Introduction to Google Analytics 4. Google Analytics URL Builder — create a UTM tag on the page you are on UTM IO — Google Analytics URL Builder to bulk create UTM tags. Tag analysis — what’s firing on my site? Getting started with Google Analytics 4. For WordPress.

Marketing Analytics Tools 107

Marketing Analytics Tools Resources Analytics Google 107

Martech

JANUARY 9, 2023

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Our tracking and analytics tools are losing data as we know it — and we must adapt. Three examples are: Data-driven attribution.

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Marketing Attribution Marketing Analytics Tools Analytics Features 120

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? What are the benefits of AI analytics?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. Briefly, PavaAI uses artificial intelligence and machine learning algorithms to find patterns in GA data that human analysis will likely miss. It’s estimated that nearly 70% of the top 10,000 sites on the web use it, as do 55% of the top one million sites.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Martech

AUGUST 22, 2022

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. Explorations. Explorations.

Marketing Analytics Tools 107

Marketing Analytics Tools Segmentation Analytics Google 107

Webbiquity

APRIL 23, 2024

Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. Experiment By Using A/B Testing According to Campaign Monitor, split testing can raise the click-through rate to 127%. One easy method is to figure out average value per lead. Opens can also be increased by adding an emoji.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Marketing Insider Group

JULY 10, 2023

While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Image Source Key Takeaways: Decision intelligence tools process data to give you predictive analysis and solid recommendations. Current decision intelligence software is worth testing but may not be necessary for your team.

Budget Programs 234

Budget Programs Marketing Automation Services CMS Development Marketing Budget 234

ClickZ

NOVEMBER 19, 2020

Increasing content personalization, adjusting ad spend, and implementing chat bots can all be effective ways companies can test different hypothesis. From predictive analytics, to online conversations, there are incredible amounts of insights ripe for analysis. Here are a few examples: AI and predictive analytics.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

Marketing Insider Group

NOVEMBER 8, 2021

This type of content analysis isn’t easy. It takes years of experience, trial & error, testing and failing. Let’s explore some fundamentals that will set you up for success and equip you to learn how to use insights and analysis to create content that reaches buyers. I am not referring to performance analytics.

Buyer's Journey 344

Buyer's Journey PR Content Analysis 344

Aberdeen

DECEMBER 3, 2019

Analytics solutions are innovating rapidly to keep up with the influx. Since AI analytics is a relatively new technology, it can be difficult to discern its true benefits or even the extent to which it deviates from more traditional analytics. Traditional analytics is static. Traditional analytics is static.

Marketing AI 81

Marketing AI Analytics Work Management Marketing Management 81

Valasys

SEPTEMBER 8, 2023

There exists many Strategies for AI-Driven Intent Data Analysis through which businesses are quickly adjusting to the ever-changing world of technology as we go forward. AI-driven marketing techniques are becoming the standard, with data analysis playing an important part in assisting firms in achieving success.

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Intent Data Marketing AI Analysis Intent 52

Martech

JUNE 2, 2023

ChatGPT answered just 12 of 42 GA4 questions right We decided to put ChatGPT to the test on something our consultants do regularly — answering common client questions about GA4. For example, Google only officially announced the deprecation of Universal Analytics in 2022, so ChatGPT couldn’t say when this would be. Get MarTech!

Marketing AI 101

Marketing AI Analytics Practices Generation 101

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Marketing Analytics Tools 125

Marketing Analytics Tools Marketing Attribution Analytics Google 125

Marketing Insider Group

JANUARY 25, 2022

Attention to detail with thorough proofreading, testing, and review ensures small mistakes don’t have larger negative impacts. Web analytics provide actionable insights that enable you to continually optimize your website performance. Here’s a helpful step-by-step guide through a website analysis to help you get started: Set goals.

Marketing Websites 255

Marketing Websites Industry CMS Lead Scoring Lead Ranking 255

DAGMAR Marketing

FEBRUARY 8, 2021

Updated 2021— Whether you’re a business owner with a new website or a veteran webmaster, it always helps to understand the best practices for setting up your Google Analytics account. It’s best to understand Google analytics setup best practices from the start. Multiple analytics views for the win. To do this: 1.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Practices Google 98

Marketing Insider Group

FEBRUARY 1, 2024

No, we don’t have a crystal ball, but who needs one when you’ve got the magic of data and predictive analytics? Data analysis is crucial in SEO forecasting, helping to predict changes and tailor strategies to audience preferences and search trends. Image Source: Statistica So, what exactly is SEO forecasting?

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Forecasting SEO Terms and Conditions Marketing Analytics Tools 139

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

Marketing Analytics Tools 107

Marketing Analytics Tools Paid Content Analytics Activities 107

Litmus

JULY 15, 2022

With Litmus Spam Testing , you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. Read on to learn more about why spam tests are so important, what they can help you identify, and how to conduct them. What is Litmus Spam Testing? Running an email spam test with Litmus is simple.

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CAN-SPAM Deliverability Phishing Domain 85

Convert

NOVEMBER 16, 2020

A Quick Guide to Statistics and A/B Testing: The Terms You Need To Know. It is nearly impossible to conduct a reasonable A/B testing experiment without having a grip on statistics. Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population.

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Statistics Allocation Multivariate analysis Sample 111

Marketing Insider Group

FEBRUARY 12, 2024

Dive into Analytics: Marketing tools like Google Analytics can be your best friend. Test Your Mobile Responsiveness: With a significant portion of web traffic coming from mobile devices, your site needs to be mobile-friendly. Test it on various devices and screen sizes to ensure it’s responsive and easy to navigate.

Marketing Websites 226

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 226

Salesforce Marketing Cloud

APRIL 6, 2022

Bill Reed is a director of digital strategy at Salesforce, and works with marketers on digital strategy, data, and web analytics. When I talk to marketers, one of the biggest questions I get is about web analytics. Analytics done!” What are web analytics? How do I develop a web analytics strategy?

Analytics 98

Analytics Marketing Automation Services Marketing Analytics Tools Sales Qualified Leads 98