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The Only Website Launch Checklist You’ll Ever Need

Marketing Insider Group

Web analytics provide actionable insights that enable you to continually optimize your website performance. Here’s a helpful step-by-step guide through a website analysis to help you get started: Set goals. Then consider what you learned from your website analysis. Choose a CMS system. Image Source.

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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools. Competitive Intelligence and Benchmarking Tools.

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The latest AI-powered martech tools

Martech

Turbo to its event analytics platform. In a refreshing moment of PR humility, the company says it “believes Yext Content is the first headless CMS built on a foundation of AI and knowledge graph technology.” is an AI-based video generation and analysis tool. Mixpanel added OpenAI’s GPT-3.5 Instoried ’s Cathie.ai

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Best CMS for News Websites and Large-Scale Publishing [2024]

RebelMouse

Key Findings: Selecting the right CMS is critical for news websites. Key features include intuitive interfaces, collaboration tools, SEO, security, scalability, and analytics. Whether you're a publishing powerhouse or an independent news organization, you need a suitable CMS with robust technology for high-quality content.

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Are you Spending your Marketing Budget on Innovation or Integration?

xiQ

xiQ enables syndication and provides a Content Management System (CMS) to incorporate your own collateral, thereby enabling fresh content to be delivered with regular frequency. xiQ offers a built-in CMS to store and distribute your marketing collateral across multiple channels. Intelligent Analytics . Content Management System.

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You haven’t switched to GA4? Better get a move on

ClickZ

In a few quarters, Google Analytics 4 will become the go-to platform for mission-critical data. It’ll supersede Universal Analytics, shifting the analytics landscape drastically. Understanding Google Analytics 4 GA4 represents a significant shift in how data is collected and analyzed.

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What Is Digital Experience Software in 2022?

TrustRadius Marketing

Digital experience software-as-a-service (SaaS) is the fusion of content management systems ( CMS ) and customer relationship management ( CRM ) software into one tool or platform. Monolithic DXP are sometimes also called Legacy DXPs because their core is a legacy CMS, which is an outdated content management system.