KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). How to Set Up a Baidu Analytics Account.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

Sprout Social

MARCH 21, 2019

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. That’s why it’s worth investing in the best Twitter analytics tools to keep track of how your posts are performing. Pull up custom analytics reports for any date range to understand how your posts are performing.

Twitter 103

Twitter Analytics Work Management Marketing Management 103

B2B Marketing Analytics

AUGUST 31, 2021

Marketing Analytics and Lead Nurturing is a strategic combination across all revenue marketing organizations. A well-thought-out lead nurture strategy backed by data-driven insights through marketing analytics frameworks is a game-changer. While others see nurturing as a series of emails, we see nurturing differently. This is where.

Lead Nurturing 52

Lead Nurturing Lead Ranking Analytics Top of Funnel 52

Launch Marketing

MAY 11, 2022

It is common for B2B businesses to conduct a SWOT analysis (strength, weaknesses, opportunities, and threats) for the company. For opportunities and threats, focus on external analysis look at the market and your competition. Look at the various analytics from your content and learn from it. Is there a gap you can fill?

Social Media 110

Social Media SWOT Tips Media 110

nDash

APRIL 7, 2022

But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Google Analytics. How Social Media Analytics Tools Benefit Your Content Marketing Strategy.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Valasys

MAY 13, 2024

Customized content creation Craft unique content tailored to your industry, competitor analysis, and platform preferences, including graphics and personalized posts. Performance analysis Analyze engagement metrics to refine content strategy and improve important metrics like engagement rates.

Social Media 40

Social Media Enterprise Management Advertising Agencies Media 40

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

FunnelEnvy

MARCH 18, 2024

Believe it or not, a B2B buyer persona serves a similar function for businesses – it is a semi-fictional representation of your ideal customer, encompassing their demographics, behaviors, needs, and goals to paint a vivid picture of the individuals you’re trying to reach. Are Buyer Personas Still Important?

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Anyword

AUGUST 18, 2022

Navigating the intricate web of SEO often leaves you more confused than before you ever decided to fire up Google Analytics. Audience Analysis. Google Analytics offers a myriad of insights into your existing audience. In comparison, the keyword by itself or “[your chosen keyword’ near me” implies a more transactional intent.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

SocialPilot

MARCH 5, 2024

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Thereby, it is important that you make a proper analysis of all your key productive Facebook metrics to avoid the listed setbacks. Don’t worry. Let’s roll! Yes, you heard that right!

Facebook 85

Facebook Cost Per Thousand Cost Per Click Ad Frequency 85

SmarkLabs

JUNE 13, 2022

What to include in my ideal client profiles: Demographics including industry, job titles, levels of seniority, location, and company size Purchasing processes Common challenges Possible objections. Gain Insights from Competitor Analysis. Competitive analysis involves researching major competitor products, sales, and marketing tactics.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

DealSignal

FEBRUARY 1, 2024

This involves a dynamic combination of AI and machine learning, automated systems, and human analysis to recheck your data just before delivery. Furthermore, our expert data analytics team provides real-time updates, ensuring you always have the most current and accurate information at your fingertips.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Content Standard

JUNE 4, 2015

LinkedIn recently announced the launch of new analytics tools for social media marketing professionals—tools that promise to bring more data and insight into the process of positioning you or your brand as thought leadership. Unsure how to create or share content socially?

Social Media 40

Social Media Linkedin Analytics Social Marketing 40

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. Site visitor demographics.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. Site visitor demographics.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Sprout Social

NOVEMBER 21, 2019

Customer demographics. One of the most important aspects of positioning and marketing at large, you need to know the demographics of your customers inside and out. Demographics will influence everything from ad targeting to messaging and more. Social listening and analytics. Competitor comparison template.

Paid Content 96

Paid Content Research Ad Frequency Demographics 96

Salesforce Marketing Cloud

AUGUST 17, 2023

But generative AI takes that analysis to the next level. AI can then create retail pricing scenarios that balance inventory, demand, and margin – along with generating new and innovative content based on that analysis. Unwrap the holiday guide Why use AI for retail pricing and promotions?

Pricing 52

Pricing Price Planning Lead Ranking 52

The Customer

AUGUST 25, 2021

Here’s the loyalty opportunity : Category spending went awry in 2020, so informing customers that the goods and brands they wanted are now available may require more careful analysis. Software platforms or third-party experts can run the quantitative and qualitative analytics to achieve this. Find out why they came in the first place.

Loyalty 98

Loyalty Paid Search Agency Advertising Agencies Customer Satisfaction 98

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

Ideal Customer Profiles 99

Ideal Customer Profiles Analytics ROI Campaigns 99

PureB2B

NOVEMBER 22, 2021

It includes information on a buyer’s thoughts, preferences, usage patterns, experiences, discussions, purchases, analysis, and comparisons. Demographics and traditional B2B lead generating are no longer relevant. The term “intent data” refers to information regarding a buyer’s intent.

Intent Data 117

Intent Data Intent Marketing AI Lead Ranking 117

Conductor

OCTOBER 1, 2019

See your customers in a new light with Enhanced Demographics and Topic Sentiment. We’re adding new demographic and topic sentiment insights to Conductor Searchlight to give you a holistic view of customers and what matters most to them. Get to Know Your Customers with Enhanced Demographics. Performance Intelligence.

Features 40

Features Comparison Multi-Channel Youtube 40

Conductor

SEPTEMBER 30, 2020

Conductor’s Explorer is powered by the world’s largest keyword index, infused with demographics, social insights, sentiment analysis, and more. First, you need a deep understanding of your customers: who they are, what they need, and how they are searching online. But, how do you create the best content for them? That’s not all.

Features 52

Features Amazon Enterprise Management Domain 52

Single Grain

AUGUST 1, 2019

This post was expanded for 2019 to include more info for smarter competitive website analysis! And when you know what the competition is up to, you’ll have a laser-sharp understanding of what you’re up against – in other words, what your strengths and weaknesses are in comparison to other brands who are selling the same thing you are.

Paid Content 101

Paid Content Analysis Budget Programs Marketing Websites 101

PureB2B

NOVEMBER 22, 2021

It includes information on a buyer’s thoughts, preferences, usage patterns, experiences, discussions, purchases, analysis, and comparisons. Demographics and traditional B2B lead generating are no longer relevant. The term "intent data" refers to information regarding a buyer's intent.

Intent Data 62

Intent Data Intent Marketing AI Lead Ranking 62

ClearVoice

JUNE 11, 2020

The story addresses the customer’s challenges in detail, what solutions were provided and how they impacted the company both from a human resources perspective and cost-benefit analysis. These target audience guides go far beyond basic demographics. Can you explain the ROI of the service with in-depth analysis and charts?

Work Management 82

Work Management Marketing Management Marketing Automation Services Top of Funnel 82

Hubspot

JANUARY 7, 2015

When it launched last year , Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for users. And since then, Twitter has continued to make upgrades to the tool, most recently by adding analytics access in its mobile app. Call that my Twitter Analytics wish list for Santa.

Twitter 28

Twitter Analytics Click Rate Impressions 28

TrustRadius Marketing

SEPTEMBER 8, 2022

Social media analytics is a series of digital marketing tools that allow you to see how users interact with your social media channels. KPIs include engagement metrics, user demographics, follower growth, and much more. . Analysis of social media data can be vital info used to boost your social media presence and raise brand awareness.

Enterprise Management 98

Enterprise Management Pricing Price Social Media 98

Single Grain

AUGUST 1, 2019

This post was expanded for 2019 to include more info for smarter competitive website analysis! And when you know what the competition is up to, you’ll have a laser-sharp understanding of what you’re up against – in other words, what your strengths and weaknesses are in comparison to other brands who are selling the same thing you are.

Paid Content 80

Paid Content Analysis Budget Programs Marketing Websites 80

Sprout Social

AUGUST 1, 2019

Reporting and analytics are key to any social strategy. Audience demographics, such as the age, gender and location of your fans. You’ll also see which demographic engages with your content the most. Audience demographics. 6 Steps to Conduct Deep Facebook Analysis. Social Media Analytics & Reporting Guide.

Facebook 75

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 75

seo.co

APRIL 4, 2022

Only through objective analysis and measurement will you be able to prove the ROI of your campaigns. This section will explain the importance of experimentation, testing, measurement, and analysis in your campaign for better long-term results. Ongoing Measurement and Analysis. Image Source: Investopedia ).

Conversion Rate 98

Conversion Rate A/B testing Optimization Conversion 98

QuanticMind

NOVEMBER 13, 2019

In this day and age, when organizational decision-making is becoming increasingly influenced by data and analytics, there’s simply no excuse for being in the dark with regard to who your target audience is and what exactly they want. Amazon Shopping: The comparisons here should be obvious.

Paid Search Agency 40

Paid Search Agency Advertising Channels Optimization SEM 40

TrustRadius Marketing

APRIL 23, 2021

In comparison, outbound marketing is a much more classic “sell to the customer” approach. Data analytics and SEO strategies can help ensure content stays relevant to the user’s interests and needs. Marketers can also target specific genres their research shows overlaps with their targeted demographics.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

TrustRadius Marketing

NOVEMBER 14, 2019

Ideally, your team would define this process once, perform maintenance checkups, track the provided analytics, and take action on those insights. Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Email Marketing & Online Marketing.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Vision Edge Marketing

AUGUST 22, 2023

However, the emergence of buyer intent (BI) data has introduced a new analytical method that focuses on understanding the intent and behavior of potential customers. CON s : Data complexity : Analyzing and interpreting buyer intent data can be complex, requiring the use of advanced analytics and data processing techniques.

Lead Ranking 211

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 211

Sprout Social

SEPTEMBER 6, 2022

That’s where YouTube analytics comes in. There are tons of YouTube analytics tools that can give you comprehensive insights into your performance. We’ve put together a list of the best YouTube analytics tools that can give you an inside look into your YouTube performance. YouTube Analytics. YouTube Analytics.

Youtube 106

Youtube Analytics Tools Planning 106

TrustRadius Marketing

JULY 8, 2022

Web analytics is the realistic way virtual platforms can read the minds of their website visitors. Through data collection and analytics, you can learn from user behavior. You can figure out what needs to be met and how to do it with a web analytics platform. What is Web Analytics? How much do Web Analytics Tools cost?

Pricing 98

Pricing Price Marketing Analytics Tools Analytics 98

Martech Advisor

DECEMBER 6, 2019

The projection, in turn, depends on your company’s technology stack and predictive analytics capabilities. The stronger your analytical powerhouse, the more accurate is your CLV. They broadly are, historic CLV, predictive and lifespan CLV, cohort analysis, and individualized CLV. Cohort CLV analysis.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59