Remove aging media-plan plan
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What Are The Benefits Of Hiring Ads Agency?

Valasys

Advertisement and marketing are among the top pieces of an effective business plan, which companies can only do within the modern-day competitive market. In contrast, a company’s staff may need more formal training in copywriting, design, and digital & social media advertising. They pass on the benefits. Image Source.

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To Share, or Not to Share? Should My B2B Company Use Social Media?

BOP Design

Social media is a useful communication method for many B2B companies. While it may seem like posting a picture or sending a tweet every now and then is enough, using social media to the advantage of your company requires proper planning and a well-thought-out strategy. Make Time for Social Media.

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Why the time is right for augmented reality (AR) in marketing

ClickZ

As AR comes of age, it presents a wealth of opportunities for marketers that go far beyond face filters on social media. Marketers have played with augmented reality (AR) for years, using it for fun and facile gimmicks that can be shared on social media to entertain their audiences. 30-second summary: . Advanced 5G connectivity.

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How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

As a refresher, engagement happens when people interact with your brand in some way but aren’t necessarily interested in making a purchase, like when they share your content on social media. During the content planning stage, identify a clear list of metrics or KPIs. Social media: Likes, shares, and comments.

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How to use AI writing prompts to get the best out of your AI tools

Sprout Social

AI tools enable you to offload time-consuming tasks, saving time and energy for strategy planning and development. Types of AI prompts According to The 2023 State of Social Media report , 93% of business leaders say they expect to increase investment in AI and ML to scale social customer care functions over the next three years.

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Key insights: People prefer COVID-19 sensitive ads, pandemic’s effect on marketing, and the tech thriving right now

ClickZ

30-second summary: In order to adapt to the “new normal” 24% of people plan to delay large purchases. 42% are planning to cook at home to save money over the next six months. People are spending anything between 3 to 7 hours on social media in a day. 44% plan to delay medical or dental procedures.

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6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ). More than 86% of businesses surveyed in 2016 indicate that they plan to increase their upcoming email marketing budgets ( source )—and you should too.