article thumbnail

Tools and resources: Getting started with Google Analytics 4

Martech

Release Notes for GA4 Make the switch to GA4 Introduction to Google Analytics 4. Universal Tag Manager tools. Google Analytics URL Builder — create a UTM tag on the page you are on UTM IO — Google Analytics URL Builder to bulk create UTM tags. Google Tag Manager help.

article thumbnail

Using Google Analytics 4 integrations for insights and media activations

Martech

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. If you’re using Google Ads, Search Ads 360, DV360, or other media tools in the suite, GA can be a hub, as well as a source in the media activation process.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 10 Best Reporting and Business Intelligence Tools for Marketers

Hubspot

Whether you're conducting a blog traffic audit or analyzing the success of your most recent social media campaign, it's undeniable that data is an integral part of any marketing role. Here are some tools with reporting features invaluable to today’s marketers. Calendar offers analytics of a slightly different sort -- productivity.

article thumbnail

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark Consulting

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. I have an ebook I use for lead generation, called A Strategic Guide to Lead Generation using Pay-Per-Click and Google Adwords.

article thumbnail

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark Consulting

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. I have an ebook I use for lead generation, called A Strategic Guide to Lead Generation using Pay-Per-Click and Google Adwords.

article thumbnail

8 (Free) Google Resources B2B Marketers Need To Know

KoMarketing Associates

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. Google AdWords Features History. Google Analytics Release Notes.

Resources 120
article thumbnail

Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

How can you utilize rich media ads to take advantage of the coverage provided by Google’s content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns?

Adwords 100