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The 29 Best Web Analytics Tools

Webbiquity

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

Surefire Social introduces SurePulse “webmaster tools”

Biznology

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting.

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Trending Sources

Influencer marketing tools of the trade

Biznology

So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! OK, now on to tools. All the tools I use are really good about it. We’re off to the races!

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The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well?

Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads

Vertical Response

Should you bet your marketing dollars on Google Adwords – the search engine behemoth’s online advertising service? Or would placing a Facebook ad get you closer to your goals? Facebook also allows you to set a specific advertising goal.

Useful Google Analytics: Goals and Attribution Models

Vertical Response

Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. Which tools do you find most useful in Google Analytics?

How Is Marketing Attribution Different Than Other Marketing Measurement Tools?

bizible

Many marketing tools -- ones that most B2B organizations already use -- claim to do attribution, or at least some version of it. For CMOs, it’s natural to want to use these tools for attribution as well, since they’ve already committed to the rest of the tool.

What Could Kill Google and Facebook

Webbiquity

A potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Facebook. One of the biggest complaints about Facebook is of course its constantly changing interface , and its convoluted privacy settings have also repeatedly come under fire (as have changes to its privacy settings ). Granted, even with its never-ending UI changes, Facebook is easy enough to use even for technophobic grandmas.

22 Free Content Marketing Tools To Drive Your Content Marketing Plans

B2B Marketing Insider

And lucky for all of us, there are plenty of free content marketing tools to help drive your content marketing plans, no matter what size business you are in. I list out tools to help you determine which keywords you should be using. Hootsuite is my tool of choice for social sharing.

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10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools.

Top B2B Website Metrics to Monitor Using Google Analytics

Hinge Marketing

In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration?

Social Media Marketing Tools For B2B Marketers

Tomorrow People

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. At the time, there were impressive social media marketin g tools on the market, such as Hootsuite, Sprout Social and Wildfire. Real Analytics.

9 Client Reporting Tools That Will Save Your Agency Time

Hubspot

To create reports quickly and easily for many different clients with different KPIs, consider using one of the below marketing reporting tools. 9 Client Marketing Reporting Tools for Agencies. What tools do you use to speed up monthly reporting? You love data.

26 Content Marketing Tools to Use in 2013 | OMI Blog

delicious b2bmarketing

26 Content Marketing Tools to Use in 2013. And, while content marketing is more than just tools and needs a solid strategy to be successful, there are a plethora of tools out there that can make the job of creating content just a little bit easier. Analytics. Classes.

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What Your Business Needs To Know About Google+

Modern Marketing

It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. Google+ is aiming at Facebook, LinkedIn and Twitter users. At its core Google+ is a social media platform, much like Facebook. Using this tool makes it possible to create a shortcut.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. At the time, there were impressive social media marketin g tools on the market, such as Hootsuite, Sprout Social and Wildfire. Real Analytics.

Spending more time on SEO than adding value to Google?

Biznology

Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Facebook Ads. Analytics.

Three Things Smart B2B Marketers Will be Doing in 2016

Webbiquity

These tools are designed to enable B2B marketers perform a broad range of functions both more effectively and more efficiently. But such tools represent nothing more than large investments with little return if marketers don’t know how to use them to their full potential.

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Five social media courses make one social media strategy meal

Biznology

A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter , pasta a la Facebook , and lasagna al Instagram. Explore what powerful tools are out there.

The “Marketing” Guide for Higher Education Content Marketing

Fathom

This infographic is a guide, a tool to visualize examples of digital avenues available online for content promotion. Put content like that out on Twitter, Pinterest or Facebook, the places more largely populated by the undergraduate population. Welcome back marketers.

Google has carnal knowledge of social

Biznology

Google has deep access to a large handful of social networking and bookmarking platforms, including reddit, Facebook , and others. You’ll not only be able to start BS-checking but you’ll now know that, against your intuition, LinkedIn is not your top inbound channel, Facebook is.

The dashboard has finally been perfected

Biznology

I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Facebook Pages. Google AdWords. Google AdWords (MCC). Google Analytics.

B2B Conversion Tracking Best Practices

bizible

If you’re using Google Analytics to track web conversions, a conversion can be so many different things. UTM parameters have become one of the most useful tools for marketers -- paid media marketers in particular. AdWords), campaign, content, and term for the ad. Analytics

Google demands your papers with the Hummingbird algorithm update

Biznology

Well, join AdWords , even if you don’t plan to advertise. Next, join Google Webmaster tools and add and verify all of your sites. Join Google Analytics and fully implement tracking software on all the sites you have access to. Why is Google being such a dick?

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7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever

Hubspot

Each of these groups has used Google''s tools to heighten their awareness, particularly through Google Ads, YouTube, and Google+, among other features. Google Apps includes 30GB of storage on Gmail and Google Drive, a cloud-based document-sharing and creation tool. 5) Google Analytics.

7 Advanced Email Tools to Pump up the Volume on Your Marketing

Vertical Response

Here, we’ve listed some advanced email tools you can use in conjunction with your VerticalResponse account to turn up the volume on your marketing: 1. They also offer analytics, testing, and provide a variety other cool features.

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LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week

Hubspot

LinkedIn Is Rolling Out Facebook-Style Linked Mentions of People and Companies in Status Updates, From The Next Web. LinkedIn has confirmed that it will be testing a new feature to add Facebook-style mentions of people and companies in status updates and conversations throughout LinkedIn.

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Web Presence Optimization Software Review: gShift Labs

Webbiquity

Unlike pure SEO management tools (e.g., Web CEO , SEO Powersuite ), social media monitoring tools (e.g., HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO.

Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week

Hubspot

Facebook Hashtags Take a Page From Twitter’s Ad Business, From Mashable. Facebook announced this week that it will be rolling out a hashtag feature to all of its users. This new addition to Facebook’s social network is designed to “bring conversations more to the forefront.".

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Facebook SEO.

The Future of Digital Marketing According to the Giants

Webbiquity

Virtual reality seems to be one of the hottest trends: Google has Google Glass , Facebook bought Oculus VR (which makes the virtual reality gaming headset Oculus Rift), and Yahoo! They bought Adometry , a marketing analytics and optimization platform. Guest post by Clayton Wood.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). The well-known social networks like Facebook, Twitter and Reddit account for, combined, on average, less than half of all social traffic.

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How to Design a Killer Facebook Advertising Campaign

Hubspot

This is an excerpt from our new ebook, Beyond the Facebook Business Page. Download your free copy to get more valuable insights into using Facebook for marketing. There are a number of ways businesses can use Facebook to support their marketing efforts. CONNECTIONS ON FACEBOOK.

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Top 10 Tools for B2B Marketers

KoMarketing Associates

It can often be difficult to find a path through the clutter to discover the best option in which methods and tools will be most useful and effective in a B2B marketing campaign. Google analytics allows B2B marketers to measure data on any time scale (daily, weekly, monthly, etc.)

Unveiling The Pipeline Marketing Technology Stack

bizible

Starting at the top of the marketing funnel, B2B marketers need technology that drives traffic to their website (marketing channels) as well as tools to optimize the process. In the B2B marketing world, AdWords is a near ubiquitous paid channel. Web analytics has the answer.

7 Stages of B2B Marketing Sophistication [Which Level Are You?]

bizible

They rely on website analytics and mainly report on website traffic, using these top-of-funnel metrics to report on their success. Advanced attribution analytics will ramp up the process and allow even more transparency through the entire funnel. B2B marketing is no easy task.

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10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Ad Age Survey: What Advertisers Really Think About Facebook. Google AdWords’ Measuring AdWords Conversions in a Multi-Screen World.

26 Awesome Search Engine Marketing Guides

Webbiquity

Which tools and reports are most helpful? 7 deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream. 4 Google Analytics Reports Every PPC Manager Should Use by PPC Hero.

Lead Liaison Debuts Integrations Marketplace

Lead Liaison

From CRMs to Social to Tools and Productivity, their robust marketing automation suite has it all covered. Lead Liaison’s levels of communication go deep with Customer Relationship Management tools like Salesforce and Pipedrive. Lead Liaison offers the ability to post to platforms like Twitter, Facebook, and LinkedIn with the push of one button. Tools and Productivity.