The GTM Learning Loop: How to Optimize Your Funnel with Applied Learning
InsightSquared
SEPTEMBER 20, 2018
To start to kaizen your GTM, you can leverage sales and marketing analytics tools like InsightSquared to understand your data and refine your approach. This GTM optimization should be holistic covering your strategy, budget allocation, channels, positioning, and people process. Insight Identification: Three Ways to Kaizen Your GTM.
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