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Should Your Content Be an Infographic?

Brandpoint

These are my thoughts and impressions around what makes a good infographic and why you should look at your content twice before deciding to turn it into one. As you develop content for your website, sometimes you’ll get tired of writing yet another blog post. At this point, consider converting your content into an infographic.

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8 Signs You're Writing an Advertorial, Not a Blog Post

Hubspot

Growing your website traffic through your blog is a great thing-- until thinly-veiled advertorials infiltrate your content. Advertorials are an advertisement disguised as an editorial; they are articles that appear to be informational but are actually intended to promote a product or service. 3) You’re Not Listening.

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How Print Publications Impact B2B Content Marketing Development

KoMarketing Associates

Earlier this month, MarketingSherpa’s chart of the week covered survey results on the types of content sources B2B marketers trust most, as they pertained to the quality of the source publishing third-party contributed content. Chart: What Content Sources Do Customers Trust? B2B Online Marketing Blog Content Marketing'

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4 Industries That Are Thriving (and Ramping up Content Marketing) Post-COVID

ClearVoice

4 industries that have major content marketing potential. Content creators of all types, from user experience to social media marketing to lifestyle feature writing to customer service, are needed to communicate all of this, and it’s an easy pivot for lifestyle writers from other categories like travel. Outdoor recreation equipment.

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This Is What Content Marketing Looked Like in the 1800s

Contently

A few years ago, we published an article about the esteemed magazine, looking at how it’s managed to stay relevant in print even as digital outlets started to dominate. According to Neil Dahlstrom, John Deere’s manager of corporate history, the publication was a pure advertorial in its earliest days. A boy can dream.

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Display ads vs native ads: What’s the difference?

Liveintent

Rich media ads: These ads incorporate media like video or audio that encourage interactivity with the content. These units are similar to an advertorial but come in various formats. The three main types of native ad formats are: Branded content native ads In-feed native ads Content recommendation native ads. Native Ads.

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How to Drive Engagement and Conversions Through Content Marketing

BenchmarkONE

More than 80% of people have purchased a product or service as a result of consuming business content, according to a study by Clutch. People in different parts of the sales funnel consume different types of content. So, how can your business format its website and content to both engage and sell? Begin With the End in Mind.